Take a Cue from Coke
Are you thinking about getting started with the GMA SmartLabel™ initiative? Take a cue from Coke. The world’s largest beverage company has long encouraged consumers to “share a Coke.” Now, it’s gearing up to share a whole lot more when it comes to product information and transparency.
The company said last month that its SmartLabel Coca-Cola program is quickly ramping up. In fact, Coke has already applied Smart Label QR codes to half of its volume. And, it plans to have all of its beverage packaging SmartLabel ready by early 2018!
That’s a pretty strong message from a trend-setting, consumer-obsessed company like Coca-Cola. For manufacturers of food, beverages and consumer packaged goods (CPG), it’s time to pay very close attention to the story your product content is telling. You must be prepared to communicate product transparency, reaching the consumer in their channel of choice. SmartLabel helps you do that.
Here’s the challenge. For many companies, SmartLabel can be a significant undertaking considering the number of products they manufacture. After all, each unique item (including flavor, size, etc.) requires three components:
- a unique Smart Label QR code
- consumer-ready product content,
- and a SmartLabel webpage.
The point is, getting all of your product information onto SmartLabel can be overwhelming, but with the right guidance it doesn’t have to be.
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