The Dream of a Product Shelf. How to Get Your Products Online and Selling.

Every business person starts their journey with an idea.  An idea they hope will be life-changing.  For many, these entrepreneurial dreams hark back to summer lemonade stands, paper routes or garage made inventions.

Dessert queen, Debbie Fields[1] famously took to the streets, passing out freshly baked chocolate chip cookies to any passerby.  (Her Mrs. Field’s Cookie products are now sold in her namesake retail stores, grocery chains and an online bakery.) ScrubDaddy[2] (an ergonomically designed kitchen sponge) plied its wares on TVs Sharked Tank.  (Since the pitch, they’ve moved 10 million units for total sales of more than $50 million.)  Let’s not forget Joy Mangano, the entrepreneur known for inventions such as the self-wringing Miracle Mop.  Her first appearance on QVC helped the Miracle Mop sell out—more than 18,000 mops in less than a half an hour.

Of course, not every product has the benefit of a TV launch.  Far faster and far easier, it’s about selling your products online.  And yes, selling your product (s) on your own company online store is great and has its own benefits.  But far better is getting placement on one or more of the larger online retailers.  So how will you get your company ready for the selling with the big guys (think Amazon, Google, Walmart, etc.) so that you’re discoverable and comparable across all digital properties?

Correct Product Content

The first step is providing robust and accurate product data for your customers.  Every product online has a large amount of data associated with it, but it can be difficult for mobile applications or web pages to distinguish between two comparable products if the product data is inaccurate or incomplete.

Inaccurate or incomplete product data is extremely problematic for your customers.  Today’s consumers demand rich product information.

Is there enough detail?  Are there photos?  Is there enough detail for them to make a decision?  If not, the likely result is a lost customer and sale.

Consistent Product Content

Ensuring that the product displayed online is the exact same product sent from the fulfillment center can be a challenge.  It’s important to consider solutions that will ensure that product and package variations are managed properly in the fulfillment process so that consumer expectations are met.

Streamline Product Content Management

As consumers, we know the types of content we expect on retail websites and apps. But as a product supplier you know creating, compiling, managing, hosting, updating and publishing this content across all shopper touch points is complex and time-consuming.

For this reason, many retailers and manufacturers are working with 1WorldSync to streamline product information and content management. 1WorldSync’s Omni-channel solutions ensure product information is complete, accurate and consistent. Further, these solutions improve the consumer experience by delivering high-quality and complete data about the product in stores fortifying consumer loyalty and growing sales.

Learn how Dot Foods Increased Sales Using 1WorldSync: View the Case Study

References:

[1] http://www.forbes.com/sites/learnvest/2012/11/20/how-to-build-a-multimillion-dollar-company-the-story-of-mrs-fields-cookies/2/#4df04bfc78d3

[2] http://www.investopedia.com/articles/investing/082415/10-most-successful-products-shark-tank.asp

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