Welcome to the leveled playing field of eCommerce. A field paved with opportunity, growing market shares and reduced barriers of entry. Forget traditional store fronts and other demands of maintaining a physical presence. Who needs costly advertising in Yellow Pages, newspapers, or magazines when there are free search engines, email campaigns, low cost banner ads, or other online promotional tools like Google AdWords. And as a consumer, why brave the snow, sleet and rain to purchase the latest “toy” when your heart’s desire is merely a click away?
Because, along with banana slicers, live lady bugs and canned unicorn meat (yes, you read that correctly), you can officially buy just about anything online. Even craft beer is getting into the act, such as AB InBev, hoping to engage fans of craft beer by embracing e-commerce. Overall, 70% of Americans (and 85% of the world’s population) are regularly shopping online and the reason isn’t just for the beer. So why the online shopping explosion? Here’s what we think.
It’s so easy.
Yes it is easy. Certainly the proliferation of mobile devices has been the driving factor (4 out of 5 shoppers are mobile shoppers).But whether by phone, laptop or tablet, you can shop anywhere and at any time. You don’t have to drive, park and battle with long lines. You shop at your own pace – whether laser focused for one item – or leisurely scrolling for next year’s Christmas gifts.
More to choose.
If you’re an online business, you have an advantage over traditional retailers in that you aren’t limited to the amount of shelf space available when considering which items to stock. Adding selection, therefore, may help you appeal to online buyers, as can keeping your prices below traditional competitors and streamlining your purchase process to create a convenient experience for shoppers.
Try spending a Saturday afternoon comparison shopping for a new flat screen TV. How many brick and mortar stores will you hit on your quest for the best value and the best product for you? Sound exhausting? Ironically, you’ll likely spend more money on gas than you are planning to save.
Conversely, online shopping is ideal for comparison shopping. Product details, specifications, photos, customer reviews and pricing are easily searched and weighted according to a customer’s needs. As consumers spend more time researching product purchases online (71% of in-store shoppers use smartphones for online research), the importance of high-quality product content becomes paramount for retailers, manufacturers, CPG firms and distributors alike.
One of the best benefits of ecommerce for customers is they can get robust information that is not possible in a physical store. As talented as instore salespeople can be, they’ll likely have challenges responding to customers who are looking for information on different product lines. But ecommerce websites offer additional information to their customers in a much more direct and thorough manner. All the given information is provided by vendors so that their customers find it easy to purchase products with information.
This is where 1WorldSync’s Omni-channel solutions help. We put authentic, trusted content in the hands of your customers and consumers; empowering them to make the right choices, purchases or health and lifestyle decisions.
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