Tag Archives: webinar

Let’s Get Real! Transparency Totally Transforms Product Content

Food contamination costs the food industry $55.5 billion (Fortune 2016).

Historically, the foodservice industry has focused on how to manufacture, distribute and sell items. However, in recent years, there has been a shift and product content transparency is a key component driving buyer behavior.

Consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition. There are also more government regulations around menu labeling and nutritional standards that foodservice manufacturers, brokers and distributors must address.

FoodLogiq & 1WorldSync: Powerful Alone, Better Together

1WorldSync, the leading multi-enterprise product information network, and FoodLogiQ, are in a close partnership to provide the entire spectrum of the food supply industry with a supply chain traceability solution that delivers transparency while tackling food safety and compliance issues.

“Food industry trends are changing fast—sometimes faster than what you and your supply chain can keep up with. From the customer demand for transparency to the U.S. Food and Drug Administration’s mandate for better processes, traceability is no longer just a nice-to-have asset. Without this sort of insight, keeping up with the evolving industry will be highly problematic, if not impossible,” says Dean Wiltse, CEO of FoodLogiQ.

“The fresh food industry has struggled in the past in figuring out a way to engage in true data synchronization with their retail and foodservice partners,” explains Nick Manzo, Global Omni-Channel Lead at 1WorldSync. “1WorldSync’s product information and fresh industry solutions coupled with FoodLogiQ’s enhanced traceability and supply chain management capabilities allows the fresh industry an opportunity to be fully engaged in global product information sharing.”

Turning Global Food Supply Chain Transparency Into Shopper Insights

As supply chains expand,transparency and traceability are strategic initiatives for businesses within the food industry. Ingredients and labeling is increasingly mandatory, not just because of FSMA and regulations but because customers are demanding it.

On September 21st, join industry leaders from FoodLogiQ and 1WorldSync for a compelling webinar on:

  • The challenges and market forces in delivering safe and quality food products to the consumer and driving supply chain transparency
  • How companies are adopting transparency and traceability to drive business goals
  • The technology and skills needed to ensure customer loyalty while protecting your brand

 

 

References

“Why Our Food Keeps Making Us Sick” – Fortune.  6 May 2016. http://fortune.com/food-contamination/

Go Beyond The Label With SmartLabel

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

Let’s Get Real! Transparency Totally Transforms Product Content

Yet product content transparency is a key component driving buyer behavior. Consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

SmartLabel is a program that was initiated by the Grocery Manufacturers Association (GMA) and leading food & beverage companies. By enabling shoppers to scan QR codes on products for nutritional content, they have instant access to information on thousands of products instantly.

Moreover SmartLabel provides consumers with access to more than 350 product attributes including allergens, specific ingredients, usage instructions etc.  By the end of 2017, an estimated 34,000 food products will disclose whether they do, may or do not contain ingredients sourced from genetically modified crops.

Enter 1WorldSync

1WorldSync, the leading provider of product content solutions, recognizes that the SmartLabel is among a number of transparency related programs that are important to your business, including for product safety, quality and corporate social responsibility initiatives. 

Our commitment stands in helping to establish and execute a comprehensive content distribution strategy across the enterprise, within a single platform. We know that sourcing the right product content to meet evolving consumer demands can be challenging.

Trusted Content Anytime = Smarter Content Everywhere

By providing rich, robust content in the palms of consumers’ hands, 1WorldSync provides a full suite of solutions to help companies evaluate, test and implement a best-practice SmartLabelprogram.

The 1WorldSync SmartLabel Solution offers a seamless and efficient way to fulfill the industry initiative requirements. We can:

  • PREPARE your product content for SmartLabel compliance and distribution
  • CAPTURE and aggregate your product content in compliance with SmartLabel specifications
  • MANAGE product content from multiple entry points to ensure complete and accurate SmartLabel product content
  • DISTRIBUTE product information via a SmartLabel-compliant landing page for consumer access and consumption  

You are invited to participate in our SmartLabel™ webinar, hosted by the GMA, on Thursday, June 1 at 2 pm ET that will showcase 1WorldSync’s core competencies to help you implement SmartLabel™.