Tag Archives: webinar

How a Low-Cost PIM Strategy is a Winning Strategy

Managing product content across the e-commerce landscape has never been easy, but the highly competitive nature of today’s market and the complexity of global product sourcing doesn’t help.

Accurate and timely product information helps instill trust and customer loyalty in the interchangeable and complex world of retail. Therefore, competing with trusted product content consumers can rely on is critical.

PIM Is Uniquely Positioned To Be Your Product Insights Hub

As a result, most large suppliers invest in a PIM (Product Information Management) system.  PIM systems are mission critical to create a single “source of truth” to aggregate, validate, maintain, and syndicate product data. The result is high-quality data, efficient data governance processes, and automated data syndication.  

But if you are a small or medium sized supplier, how do you stack up against the big guys?

1WorldSync & Innovit: Introducing PIM Lite for Product Content Syndication

Long-time partners, 1WorldSync and Innovit, recently joined forces to introduce PIM Lite.  PIM Lite is a pre-configured, entry-level PIM system for:

  • Small to medium suppliers (revenues under $1B) – Organizations that do not have the budget to afford a complex, highly-configured PIM system
  • Large suppliers where budget is gone – Organizations with limited funds left in the current budget cycle
  • Suppliers that prefer OpEx vs. CapEx – Organizations that desire a lower cost software subscription model with predictable cash flows

For more details on PIM Lite, click here!

Say Hello To “PIM Lite” – A PIM System For Suppliers With A $100k Budget

Join us for a compelling webinar on April 24 at 11 am EST, hosted by 1WorldSync & Innovit, where we will discuss how creating a three-pronged PIM strategy can help a small to mid-sized supplier address evolving consumer expectations, scale growth opportunities, and deliver cost efficiencies in a dynamic digital world.

Key takeaways include:

  • Investing in systems that help you excel at accelerating innovative products to market through different channels without compromising data quality.
  • Scaling online presence with rich product content does not mean stretching your budget for PIM systems to match what large enterprises spend.
  • Focusing on cost-effective solutions and time to value.
  • Achieving compliance at low cost with flexible PIM solutions that support both omni-channel commerce and regulatory initiatives.

Cash In And Sell More On Global Marketplaces Like Alibaba!

Are you fed up with your business, products and brands being undiscovered? Online global marketplaces might be your solution.

The opportunity to grow your product sales on marketplaces is even greater now. Brands and retailers have multiple marketplace options such as Walmart.com and Alibaba. While multiple choices can be a good thing, retailers must pay close attention to:

  • which marketplaces they opt to sell on
  • the products they sell
  • how the financials of the marketplace work for their companies.

In 2016, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research.

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers.

Alibaba’s Astounding Success In Changing The Face Of Global E-Commerce

Did you know that China’s e-commerce giant, Alibaba, has more than 580 million shoppers utilizing their platform and delivers upwards of 57 million packages per day?

Are you ready to unlock the power behind the Alibaba marketplace and automatically distribute authentic product content to Alibaba via 1WorldSync?

On Wednesday, April 18 at 10:00 am CT, join us for an interactive webinar with leaders from Alibaba and 1WorldSync! You will learn about:

  • The basics of marketplaces and how they benefit both sellers and buyers
  • Why Alibaba has grown to be known as a top retailer
  • How does Alibaba embrace US businesses and encourage them to get their product listed on Alibaba

No St Patty’s Day Luck Needed: Improve Sales with Kroger in 5 Steps!

According to a survey by the National Retail Federation, Americans plan to spend a record $5.9 billion to celebrate St. Patrick’s Day this year.  Did you know that this is the highest figure in the survey’s entire 14 year history and has risen from last year’s previous record of $5.3 billion? How much of that market share is your company capturing?

Kroger has implemented a series of initiatives, covered in our previous blog, that sets up suppliers to easily compete in this cut-throat market. This week, Kroger announced that it is expanding its partnership with Instacart to increase its customer delivery coverage area in 2018. Kroger customers can access this on the company’s website and app. Product content featured here offers customers a seamless shopping experience.

Enter 1WorldSync

So are your products listed? Is your product content up to par? All this can be overwhelming and it can also be difficult to know where to focus your resources and attention.

We are here to make it simple! All you have to do to be in line for Kroger’s initiatives, like the one above, is ensure your submissions are complete in the Kroger Item MDM before the end of March 2018 deadline.

Steps for Submitting to the Kroger Item MDM

  1. Complete the Kroger Trading Partner Form found at www.1worldsync.com/kroger
  2. Publish all your item hierarchies to the Kroger Co. GLN: 0011110000019 from the 1WorldSync Item Management (IM) solution if access is attainable.
  3. Log into VIP at https://productintro.1worldsync.com/ or via 1worldsync.com > Login > Product Introduction (Log into Prod)
  4. Complete and validate each of your items available in VIP and submit them to Kroger MDM
  5. Contact KrogerSupport@1worldsync.com or call 866.280.4013 Option 8 for any assistance needed or to request your list of missing items

Again, are you overwhelmed? Are you unsure or do you still have questions?

  • Are you confused about who your trading partner contact should be for the the trading partner form? Ask Kroger on March 22nd!
  • How do you know if you or if you should have access to 1WorldSync Item Management (IM)? And how do you get access to and use Kroger VIP? Let us show you!
  • Is there a faster way to fill out all the requested product content information? Hint: Yes, there is.

Kroger breaks down these steps and offers further insight in the Kroger Item MDM Supplier Webinars. If you have not yet submitted your product content to Kroger Item MDM and/or still have questions, we highly recommend you register today for the final webinar on Thursday, March 22, 2018 2:00 pm EST.

The same National Retail Federation survey found that over 149 million U.S. adults plan to celebrate the March 17 Irish holiday, up from last year’s approximate 139 million. That’s an additional 10 million U.S. adults who are looking to buy products from you or your competitor.

You don’t need the luck of the Irish, a four leaved clover, or a pot of gold at the rainbow’s end to measure up – just get in line with Kroger Initiatives!

2018: The Year of the Omni-Channel Brand

According to Aberdeen, companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies.

Today many shoppers begin their product searches online and are discovering, researching, and buying products. Digital marketplaces like Amazon, Alibaba and Walmart rely on product content to drive every touchpoint across the customer journey.

It’s An Omni-Channel World After All!

Consumers now demand an “omni-channel” or seamless shopping experience across channels. They demand complete and accurate product content that builds trust, drives sales and ultimately  guarantees consumer loyalty.

By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium.

Get Discovered, Grow Sales and Optimize Your Content to Walmart & Beyond!

Are you ready to take control of your product’s brand by understanding how Walmart and other leading marketplace use your product content?

On February 28, at 12 pm CST, join 1WorldSync for an interactive webinar with Walmart to learn how leading brands are adopting strategies in to ensure their online presence is optimized.

You will learn about:

  • Today’s largest eCommerce players and how they are using your product content with a spotlight on Walmart.
  • How to control your brand message and protect your brand’s integrity.
  • How to avoid common pitfalls in product content strategy.
  • The digital shelf effect and what this means to product content collection.
  • How to take control of your product content on every step of the product content journey.

Throwback Thursday: Let’s Take It Back to Anatomy Class

According to a recent Shotfarm report, 30% of abandoned carts were due to bad product descriptions.

Examine Your Product Descriptions

Your company’s main goal is to sell your product; in order to do that you must give your customers a thorough and accurate of the product they are scoping out. And how do you do this, you ask? You can start with focusing on your product description attributes. Adopting this best practice will allow you to set your product apart within the flooded world of Ecommerce, ultimately maximizing the opportunity in increase sales.

It is no surprise that the ecommerce marketplace is the #1 way that consumers research and shop for products. And guess what? Even your products that are not sold on within a virtual space are often still represented on web. So no matter what your product intentions are, your product descriptions can be the difference between success and failure.

That being said, it is time to get schooled! To help, we are hosting a webinar on Wednesday, January 31st at 10am CST.

The Anatomy of an Effective Product Description that Boosts E-Commerce

Do your users or recipients complain they can not find your products? Have you ever wondered why there are so many description attributes in the GDSN and if they apply to your company or products? Do you know if the descriptions provided are even what the recipients were expecting?

This webinar will educate you on how to make your product more discoverable and avoid costly data quality errors. Topics will include:

  • The Cost of Bad Search Results
  • GDSN Descriptions Breakdown & Best Practices
  • Steps to Launch a Successful Data Governance Program

Single and Ready to Mingle? Alibaba’s Singles Day Event Reminds United States Businesses It May Be Time to “Swipe Right” in China!

Calling all US Businesses! Are you ready to break into new and international marketplaces? It’s time to swipe right!

China marks its busiest shopping holiday on Nov. 11, Singles Day. Singles Day began as an anti-Valentine’s Day founded by college students in the 1990s, according to the Communist Party-owned People’s Daily.

Singles Day in China has become a major shopping holiday for the e-commerce giant.  This year, sales from the event have hit a new record of $25.3 Billion  (The New York Times 2017). 

During Singles Day in 2016, more items were bought on Alibaba’s platform  in that 24 hours than the entire combined Black Friday and Cyber Monday sales in the United States (CNBC 2017). It’s clear that this day and marketplace presents a huge opportunity for US Companies to drive sales.

It’s Time To Swipe Right and Get Your Products In Front of Chinese Consumers!

It’s clear, Singles Day and the Alibaba marketplace represents a great opportunity for US businesses to grow sales internationally.

It was estimated that 140,000 brands will participate in this year’s Singles Day and that 60,000 of them will be international brands (ET Retail 2017).

For US brands getting started they need to consider the drivers for Chinese shoppers’ purchases across borders which includes secure payment, payments possible in their local currency and proof of product authenticity.

Proof of product authenticity is driven by sharing reliable product content. The easiest way to accomplish this is by providing content directly to Alibaba via 1WorldSync Product Information Cloud (PIC).

Alibaba is sourcing attributes via the GDSN with their content strategy partner, 1WorldSync. Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

With 1WorldSync & Alibaba, It’s Easy to Mingle and Get Your Products in Front of Global Consumers

1WorldSync and Alibaba make it easy for US companies to mingle in global marketplace. It’s time to swipe right and get your products in front of Chinese consumers!

To learn more about mingling in the Chinese marketplace, join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

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References

https://www.cnbc.com/2017/07/10/alibabas-singles-day-is-amazons-prime-day–on-steroids.html  

https://www.nytimes.com/2017/11/10/business/alibaba-singles-day.html

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/140000-brands-to-be-part-of-alibabas-shopping-fest/61194316

Upcoming Webinar: Tap into new market potential with Alibaba!

With China’s GDP being $11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have a lot of cash to spend.

Are you ready to get your products in front of the Chinese consumer?

Enter Alibaba, a popular destination for online shopping with more than 450 million utilizing their platform delivering upwards of 57 million packages per day! Alibaba has empowered everyone from entrepreneurs to established brands to grow their business in China and around the globe. 

Alibaba is excited to announce it will begin sourcing product information via the GDSN with their content strategy partner, 1WorldSync making it easier for US suppliers to get their products listed on their marketplace.

Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process. Alibaba is striving to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

Join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

In this webinar, you will learn how:

  • Alibaba’s platform works and why you should be doing business on this platform
  • 1WorldSync can help provide an automated process to manage and distribute your product content to Alibaba
  • To increase sales on the Alibaba platform
  • To leverage your GDSN product content and get your products published and selling in China

Let’s Get Real! Transparency Totally Transforms Product Content

Food contamination costs the food industry $55.5 billion (Fortune 2016).

Historically, the foodservice industry has focused on how to manufacture, distribute and sell items. However, in recent years, there has been a shift and product content transparency is a key component driving buyer behavior.

Consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition. There are also more government regulations around menu labeling and nutritional standards that foodservice manufacturers, brokers and distributors must address.

FoodLogiq & 1WorldSync: Powerful Alone, Better Together

1WorldSync, the leading multi-enterprise product information network, and FoodLogiQ, are in a close partnership to provide the entire spectrum of the food supply industry with a supply chain traceability solution that delivers transparency while tackling food safety and compliance issues.

“Food industry trends are changing fast—sometimes faster than what you and your supply chain can keep up with. From the customer demand for transparency to the U.S. Food and Drug Administration’s mandate for better processes, traceability is no longer just a nice-to-have asset. Without this sort of insight, keeping up with the evolving industry will be highly problematic, if not impossible,” says Dean Wiltse, CEO of FoodLogiQ.

“The fresh food industry has struggled in the past in figuring out a way to engage in true data synchronization with their retail and foodservice partners,” explains Nick Manzo, Global Omni-Channel Lead at 1WorldSync. “1WorldSync’s product information and fresh industry solutions coupled with FoodLogiQ’s enhanced traceability and supply chain management capabilities allows the fresh industry an opportunity to be fully engaged in global product information sharing.”

Turning Global Food Supply Chain Transparency Into Shopper Insights

As supply chains expand,transparency and traceability are strategic initiatives for businesses within the food industry. Ingredients and labeling is increasingly mandatory, not just because of FSMA and regulations but because customers are demanding it.

On September 21st, join industry leaders from FoodLogiQ and 1WorldSync for a compelling webinar on:

  • The challenges and market forces in delivering safe and quality food products to the consumer and driving supply chain transparency
  • How companies are adopting transparency and traceability to drive business goals
  • The technology and skills needed to ensure customer loyalty while protecting your brand

 

 

References

“Why Our Food Keeps Making Us Sick” – Fortune.  6 May 2016. http://fortune.com/food-contamination/

Go Beyond The Label With SmartLabel

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

Let’s Get Real! Transparency Totally Transforms Product Content

Yet product content transparency is a key component driving buyer behavior. Consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

SmartLabel is a program that was initiated by the Grocery Manufacturers Association (GMA) and leading food & beverage companies. By enabling shoppers to scan QR codes on products for nutritional content, they have instant access to information on thousands of products instantly.

Moreover SmartLabel provides consumers with access to more than 350 product attributes including allergens, specific ingredients, usage instructions etc.  By the end of 2017, an estimated 34,000 food products will disclose whether they do, may or do not contain ingredients sourced from genetically modified crops.

Enter 1WorldSync

1WorldSync, the leading provider of product content solutions, recognizes that the SmartLabel is among a number of transparency related programs that are important to your business, including for product safety, quality and corporate social responsibility initiatives. 

Our commitment stands in helping to establish and execute a comprehensive content distribution strategy across the enterprise, within a single platform. We know that sourcing the right product content to meet evolving consumer demands can be challenging.

Trusted Content Anytime = Smarter Content Everywhere

By providing rich, robust content in the palms of consumers’ hands, 1WorldSync provides a full suite of solutions to help companies evaluate, test and implement a best-practice SmartLabelprogram.

The 1WorldSync SmartLabel Solution offers a seamless and efficient way to fulfill the industry initiative requirements. We can:

  • PREPARE your product content for SmartLabel compliance and distribution
  • CAPTURE and aggregate your product content in compliance with SmartLabel specifications
  • MANAGE product content from multiple entry points to ensure complete and accurate SmartLabel product content
  • DISTRIBUTE product information via a SmartLabel-compliant landing page for consumer access and consumption  

You are invited to participate in our SmartLabel™ webinar, hosted by the GMA, on Thursday, June 1 at 2 pm ET that will showcase 1WorldSync’s core competencies to help you implement SmartLabel™.