Tag Archives: web ready content

1WorldSync 2018 Annual User Group: Unleash The Power Of Your Product Content!

We hope that you are as excited as we are about the 1WorldSync 2018 Annual User Group at GS1 Connect, taking place on June 4 in Phoenix! With a little over a month to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you.

This year, we will show you how you can unleash the power of your product content! Glean creative insights and engage in peer lead topic breakout groups that cover data quality, web ready content, digital commerce and so much more.

We have speakers from C&S Wholesale Grocers, Coke, Kroger, TOPCO and Walmart sharing insights on how they are using content beyond just publication.  

Here are some insights around the speakers, topics and collaboration sessions that will make it all the more easier for you to make your grand entrance.

11:00 – 11:15 am | Welcome

Karin Borchert, CEO of 1WorldSync, will kick off the 2018 Annual User Group with a warm welcome to all attendees, discuss hot topics on the agenda, and highlight renowned speakers.

11:15 – 11:45 am | Information in the Digital World – The Need for Web Ready Content is Now

Technology now penetrates nearly every aspect of our lives and the industry continues to shift in major ways as consumers demand more information faster. We take a deep dive into the world of today’s consumer, the evolving e-commerce landscape and game-changing industry trends that are shaping 2018.

11:45 am – Noon | 1WorldSync End to End Partner Ecosystem

This session will challenge how you think about content creation, aggregation and curation. Discover our current partnerships that will enable a seamless end-to-end content process.

Noon – 1:00 pm | Lunch

1:00 – 1:45 pm | Keynote: C & S Wholesale Grocers

Learn more about who C&S is, and how they are leveraging content coming in through the network to drive innovation with increased accuracy and efficiency.

1:45 – 2:15 pm | Keynote: Coca Cola

Gain insights into the product content journey that Coca-Cola has experienced over the past few years. Learn how they are leveraging unique processes to ensure accuracy and demonstrate the downstream impacts of content quality within their systems and processes.

2:15 – 2:30 pm | Networking Break

2:30 – 3:30 pm |  User Breakouts

We will be splitting the audience into 2 main groups.  Machine-to-Machine and GUI users. In each group we will highlight specifics around data quality, new functionality and impact to those using the systems.  

3:30 – 4:15 pm |  Panel: The Evolving World of Digital Commerce  

Are you leveraging your GDSN investment in the ever expanding and evolving world of digital commerce? Join us for this impactful and must-attend session where you can hear first-hand from our renowned practitioners on:

  • How they compete with trusted content that their consumers can count on
  • How they connect their current GDSN investments with the new requirements of e-commerce and the cloud
  • What actions they are taking to stay connected to their end consumers

4:15 pm – 4:45 pm | 1WorldSync Product Vision: Where We Are Today & Where We Are Going

Do you have the essential knowledge and skills needed to empower the success of your data sync initiatives? Review 1WorldSync’s robust capabilities and the upcoming functionalities based on the company’s roadmap. Explore where the 1WorldSync Global Platform is going and how it relates to your Web Ready Product Content.

4:45 pm – 5:00 pm | Closing Remarks

1WorldSync wraps up the 2018 Annual User Group!  Provides a recap of insights from the day with lessons learned and lasting best practices that will drive tomorrow’s results.

Are you ready to witness world class experts share their expertise in engaging consumers on the path to purchase with trusted product content anytime, anywhere? Register today and we will see you in Phoenix very soon!

Big Ten Attributes: Optimize Your Product And Amplify Your Brand With 1WorldSync

Online purchases start with a Google or Amazon search. Most people do online research and compare different options. Actually, 73% of purchase decisions begin with research conducted on either Google or Amazon (SearchEngine Land 2016).

Today people gather information about products from multiple sources. Even though social media and Internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family.

Further, consumers expect a consistent experience across channels. Did you know that 72% of consumers value consistency in the products available across brick-and-mortar and online stores, and 69% value consistency in customer service (Infosys 2014)?

Whether your customers come into your store, visit your website, access your mobile app, or receive a mail order catalogue, email or text message, they expect the inventory and offers to be consistent.

Owning your brand on other websites is just as important than on yours!

In 2014, Jeff Bezos stated ‘Your brand is what other people say about you when you’re not in the room. Today, this statement still rings true.

Brand integrity is defined how consumers perceive your company or brand through its products, image, and reputation. And while every customer experience may not meet or exceed the brand promise, when a brand loses integrity, its meaning and value to consumers is diminished.

Brand owners should take back control of their brands by paying close attention to the quality of their web ready content and their online distribution methods.

By ensuring content is curated and distributed effectively, here are 10 attributes that support optimal eCom product page listings.

  1. Item Identification
  2. Product Description
  3. Image
  4. Product Dimensions
  5. Additional Images and Digital Assets
  6. Marketing Message (Romance Copy)
  7. Features and Benefits
  8. Ingredient Statement
  9. Preparation Instructions (Primarily for Food items)
  10. Consumer Usage Instructions (Primarily for Non Food items)

Are you only providing one or two description attributes and want to know why you should provide more? Is your brand or reputation at risk because of non-compliant or misrepresented product?

By incorporating these attributes as a fully integrated component of your retail experience as a best practice, you can effectively achieve:

  • Higher conversion rates with a clear understanding of what resonates with and retains your customers.
  • Products and experiences that boost brand loyalty and drive sales

Discover Professional Services: Experts In Product Content

One of the most common product content challenges that can slow down a consumer’s product information journey involves leveraging the data you already have in GDSN for e-commerce requirements.

Our professional services team is here to support you in getting your content ‘web-ready’!

 

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References

https://searchengineland.com/survey-amazon-beats-google-starting-point-product-search-252980

https://www.infosys.com/newsroom/press-releases/Documents/genome-research-report.pdf

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