Tag Archives: Walmart

Webinar Recap: Maximize Your Investment with 1WorldSync

Last week, we held a webinar, ‘Maximize Your Investment with 1WorldSync,’ that highlighted new capabilities now available within the 1WorldSync Omni-Channel Platform that make it easier for our customers to win consumers on the path to purchase.

Today’s connected consumers have more choices than ever before and the key to the omni-channel consumer experience is content that fully and accurately represents products.

In response to the ever changing digital world, 1WorldSync has risen to these challenges unveiling new capabilities to:

  1. validate our customers’ trust in us to manage their digital content.
  2. satisfy retailer manatees and industry regulations.

The webinar highlighted that our customers now have the opportunity to go further in their product content journey with 1WorldSync!

The new capabilities give our customers the ability to unleash their investment in global standards to grow global cross-channel sales, drive efficient global content syndication and enable global compliance and product transparency.

The new capabilities and solutions highlighted on the webinar included:

  • Improved eCommerce Solutions give our customers the ability to more easily aggregate and syndicate accurate product content to support digital channels. 1WorldSync Connectors enable brands to understand the requirements of some of the world’s largest retailers including Walmart, Gebr. Heinemann, Amazon and Alibaba in order to bring their products to market faster and seamlessly deliver product content in the exact format required by the recipient. This gives brands the ability to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.
  • Expanded Digital Asset Management (DAM) gives brands the ability to capture, manage and syndicate all their digital assets (images, videos, documents, etc.) and import third-party images to share with trading partners. Further, 1WorldSync content creation services include product imaging services (360 degree image capture creates a spinning appearance), weight and dimension data capture services and mass uploading of digital assets.
  • Digital Catalog provides brand owners the ability to render their own product catalogs, mobilizing product content and enables seamless creation of sell sheets, catalogs, slicks and create a visual representation of your product content to help drive global sales.
  • LabelSync Solution gives brands the ability to publish product content that can be used to provide transparency to consumers, participate in industry and government initiatives, and create a more connected omni-channel experiences via SmartLabel pages

To learn more about these expanded capabilities and solutions visit http://solutions.1worldsync.com/omni-all-in-one

To view the webinar recording view here.

Maximize Your Investment with 1WorldSync: Item Management 8.4 Release

With total retail e-commerce sales having reached $453.5 billion in 2017 alone, it’s never been more important for brands and retailers to provide quality, trusted and robust product content across their multiple sales channels.

1WorldSync is continually innovating its product portfolio to ensure customers around the globe can continue to meet the needs of the market. We have expanded your ability to optimize cross-channel commerce sales through product content syndication.

With the IM 8.4 release, we bring you an all-in-one solution that provides accurate content, anytime, anywhere, in any format needed to support both your supply chain and eCommerce use-cases.

1 Solution for Trusted Product

Join us for a webinar on Wednesday, May 30th, 12:00 pm ET, to learn more about these new enhancements that include:

  • Improved eCommerce Solutions- Quickly and easily understand requirements of largest eCommerce platforms and facilitate the delivery of product content in the exact format required by the recipients simplify and accelerate product sellers’ ability to list products on Walmart.com, Amazon.com and Alibaba
  • Expanded data validation capabilities – New 1WorldSync Playlists simplify the process for suppliers to provide the complete, accurate data their recipients require. Customized playlists for retailers and marketplaces ensure data is accurate before being sent to recipients.
  • Digital Catalog – Enhancements to the Digital Catalog simplify brands’ ability to create a visual representation of their product content. Brands can easily create selling sheets, product catalogs and digital slicks for consistent content across trading partners.
  • Digital Asset Management (DAM) – Brands can now capture, manage and syndicate all their digital assets (images, videos, documents, etc.) and import third-party images to share with trading partners.

These enhancements make it easier than ever to syndicate product content across multiple recipients, expediting speed to market and driving increased sales. The all-in-one solution allows brands to more easily understand retailers’ content requirements and visualize missing information, empowering them to aggregate and syndicate authentic, complete product content to support both supply chain and e-commerce channels.

Are you ready to go further in your product content journey and MAXIMIZE your investment with 1WorldSync?

To learn more about these capabilities and request more information visit here.

1WorldSync 2018 Annual User Group + GS1 Connect Cheat Sheet

1WorldSync 2018 Annual User Group

Get ready to unleash the power of your product content! At 1WorldSync 2018 Annual User Group, we want to make sure you get the most out of attending our event. We have put together a handy guide to ensure you know everything you need before you go!

You will come to the event being prepared to learn hot topics and trends from prominent industry leaders including Coca-Cola, C & S Wholesale Grocers, Walmart, Kroger, Topco and many more.

Not only will you be ready to gain creative insights and engage in peer-led topic breakout groups, but you will also gain knowledge on critical implementation practices and developments from the best and brightest organizations. Saddle up for a great conference experience in the Wild Wild West!

CONFERENCE DATE & TIME: June 4, 2018 | 11am – 5pm MST

LOCATION: Phoenix, AZ

VENUE: JW Marriott Desert Ridge – Grand Canyon Ballroom 6

HELPFUL TO KNOW:

Download Agenda

Power of 1 Networking Reception

This year’s networking event will be held at Dierks Bentley’s Whiskey Row with LIVE entertainment and line dancing! We will honor organizations with the Power of 1 Awards, which are given to those that have had significant impact on the community of trading partners through their Product Information Initiatives and Global Content Distribution.

EVENT DATE & TIME: June 4, 2018 | 7 – 10pm MST

VENUE: Dierks Bentley’s Whiskey Row – Scottsdale, AZ

*Must have a 1WorldSync Annual User Group badge to enter. Entrance to the Power of 1 Networking Reception is included in registration for the event.

GS1 Connect 2018

CONFERENCE DATES: June 5 – 7, 2018

VENUE: JW Marriott Desert Ridge – GS1 Connect Standardsville Exhibit Hall

BOOTH SCHEDULE:

7am – 7pm MST (Tuesday & Wednesday)

7:30am – 4:30pm MST (Thursday)

HELPFUL TO KNOW:

Sessions

1WorldSync will be participating in GS1 Connect track sessions with Topco, Label Insight and FoodLogiQ.

Food Services – Turning Global Food Supply Chain Transparency into Shopper Insights

1WorldSync + Topco + Label Insight

Wednesday, June 6 | 11 – 11:45am MST

Grand Sonoran Ballroom E-F

Tech Track – From Farm to Fork: Building Global Food Supply Chain Transparency Through Trusted Content

1WorldSync + FoodLogiQ

Thursday, June 7 | 1 – 1:50pm MST

Grand Canyon Ballroom 9-11

Download Agenda

 

We look forward to seeing you in Phoenix! Yeehaw!

 

The Devil Is In The Product Content Details

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere.

In fact, 1 in 3 consumers have bought from a brand other than their preferred choice because of the information they received while shopping online. Consumers demand accurate and robust product content on the path to purchase.

The devil is truly in the product content details. From discovery to decision making, product content is the driver of every shopper’s journey. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees loyalty.

The long and winding path to purchase

The path to purchase is no longer linear! Don’t lose your way. Consumers find information about products via social media, apps, internet research, in-store visits, and online purchases, in no particular order. Shoppers expect consistent product content along their individual paths to purchase as they are constantly shifting between the online and physical world. There are blurred lines between blended commerce.

As a result, product content, which has always been important for trading partners, is also important for the consumers. For this reason, product content management should no longer be the exclusive purview of IT and supply chain executives. All business domains—especially  marketing, merchandising, sales and customer service—have critical dependencies on product content and complete for the best customer experience.

Win consumers on the path to purchase with 1WorldSync

Best-in-class retailers such as Kroger, Lidl and Walmart partner with 1WorldSync to ensure they receive the product attributes that give customers better visibility about the products they are buying. These retailers are clearly outlining what content they want from brands and how they want it delivered. They leverage the 1WorldSync Product Information Cloud (PIC) to prepare, capture, validate, transform and deliver the product content.

A key ingredient to both successfully growing as a company and mastering e-commerce trends lies in strong product content management. 1WorldSync can help in this regard.

Are you ready to go further in your product content journey?

  • GO DIGITAL: Centralize and digitize Product Content for Omni-Channel (GDSN & NON)
  • SELL EVERYWHERE: Showcase and promote more products on any channel  
  • DELIVER CONTENT EFFICIENTLY: Engage and integrate product information with Omni-Channel customers

Request a consultation to learn more

In Cart We Trust

Over the past few years, there have been several technological advances pushing the Omni-Channel expansion into brick & mortar stalwarts.

One of the last frontiers has been grocery.  But times are changing…Amazon Fresh and Walmart have been making major plays to move your weekly trip from the grocery store to your living room couch.

Just last week, Walmart announced that they will expand their online grocery delivery services to 100 metropolitan areas and 800 stores nationwide by the end of the year. They are contracting drivers through Uber, Deliv and other delivery platforms.

What about the relinquishing of choice?  

If I go to the store, I make a decision about which apples to select from the bin, what steaks to get from the counter, which milk has the best expiration date etc.  In the digital space, that choice is in the hands of the person designated to pull my order and deliver it to me. Will he/she have the same eye for quality and will take the care to select the right product for me? That is a tall order and without the right product content, my expectations as a consumer will not be met.

In store, I can see, touch and sometimes taste the food before I commit to buying. If I make the wrong choice, be it due to variety or dietary needs, then it is on me.  When we shift to the digital space, the only choice I make is by the touch of my mobile screen. All the activities I performed in store were limited to just one sense – sight. So my trust has now narrowed into two areas: a) what I can see and b) who is bringing my groceries to the door.

Because the delivery is entirely in the hands of the merchant, I have trust that Walmart [recently rolling out grocery delivery] is going to make the best selection from the products on their shelves for me.

Seems like information on that product better be complete and correct to ensure that my decision is the right one.

How does your content look?

Could it use a check-up? 1WorldSync, the leading provider in product content solutions,  can help.  With our Data Quality offerings, we  provide the right content to the biggest Omni Channel merchants and offer insight for end consumers so that they are making the right visual decisions.

2018: The Year of the Omni-Channel Brand

According to Aberdeen, companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies.

Today many shoppers begin their product searches online and are discovering, researching, and buying products. Digital marketplaces like Amazon, Alibaba and Walmart rely on product content to drive every touchpoint across the customer journey.

It’s An Omni-Channel World After All!

Consumers now demand an “omni-channel” or seamless shopping experience across channels. They demand complete and accurate product content that builds trust, drives sales and ultimately  guarantees consumer loyalty.

By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium.

Get Discovered, Grow Sales and Optimize Your Content to Walmart & Beyond!

Are you ready to take control of your product’s brand by understanding how Walmart and other leading marketplace use your product content?

On February 28, at 12 pm CST, join 1WorldSync for an interactive webinar with Walmart to learn how leading brands are adopting strategies in to ensure their online presence is optimized.

You will learn about:

  • Today’s largest eCommerce players and how they are using your product content with a spotlight on Walmart.
  • How to control your brand message and protect your brand’s integrity.
  • How to avoid common pitfalls in product content strategy.
  • The digital shelf effect and what this means to product content collection.
  • How to take control of your product content on every step of the product content journey.

Walmart Drops ‘Stores’ from Name, Highlights the Importance of Getting Your Product Represented on Marketplaces!

Walmart, the 55-year-old retailer, announced that it is dropping the word “stores” from its title in order to solidify their eCommerce Strategy. Effective February 1st, Walmart will change its legal name from “Wal-Mart Stores, Inc.” to “Walmart Inc,” according to a company press release.

The company has spent billions acquiring websites like Jet.com and Bonobos, encouraging customers to shop online. According to Reuters, the name change “highlights the company’s online, pickup and delivery and mobile shopping capabilities.”

Their eCommerce strategy is tied to the Walmart Marketplace that continues to expand its number of sellers and SKUs. If your product is not represented on their website, Walmart will dropping ‘stores’ from their name. This highlights the importance of getting your product represented on their marketplace!

Did you know large marketplaces like Walmart, Amazon and Alibaba often get more traffic than a single brand’s website?

Thus, brands and manufacturers must prepare their products to be found everywhere your shopper is, including Walmart, Amazon and Alibaba.

To ensure your products stand out from the competition on these digital shelves it is imperative that high-quality content is reflective of your brand in these large marketplaces. Making sure that your product content and digital assets reflect your brand in these marketplaces will help your products sell.

How are you prepared to tap into Walmart, Amazon and Alibaba’s incredible eCommerce growth?                                                                  

You must take control of your product content to ensure that you are sending accurate and complete product content to Walmart.com and other marketplaces enabling your to protect your brand equity.

1WorldSync works exclusively with companies like Walmart and Amazon to help brands distribute their GDSN and eCommerce data. The 1WorldSync Product Information Cloud helps customers seamlessly list, manage and optimize product content necessary to sell on marketplaces. 

Learn more today on how you can get your product content delivered to Walmart, Amazon and beyond!

Product Content Management In Your Rearview: A Look Back And A Look Forward

Hide your stocking stuffers and savor those sips of eggnog..2018 is almost here! A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched SmartLabel initiatives and so much more.

Technology now penetrates nearly every aspect of our lives and the industry continues to shift  in major ways as consumers demand more information faster. Despite uncertainties, this year in commerce shattered records, giving retailers reason to rejoice.

In order to look forward, it’s important to look back at the past year. And in this case, we’re reflecting on 2017 key events that took place that will likely shape 2018.

  1. Amazon: Prime-Time For The Grocery Industry

With the acquisition of Whole Foods Amazon sends a clear message to grocers that it is ready to play and, at least partly e-commercialize the grocery game. They’ve already dipped their toes in food and grocery in the past through Amazon Fresh and Amazon Pantry, but this gives them more robust access to high-quality food and more power to delivery grocery products more immediately to customers. It is also a bold statement that Amazon is serious about brick-and-mortar and at the same time this step finally fully validates cross-channel commerce as the future of grocery.

As the lines between online and in store have blurred, Amazon has realized that location will be a key driver for commerce success. Having access to Whole Foods’ 431 existing stores, gives them valuable distribution centers to bring fresh, localized products directly to customers. Amazon was also likely motivated to reach Whole Foods’ millennial audience and develop loyalty with the younger, more quality-conscious consumer.

If you want to get your products discovered by Google and Amazon, learn more at http://solutions.1worldsync.com/ProductstoAmazon.

  1. To Marketplace, To Marketplace

Last year, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research (RetailDive 2017).

At the heart of this surge to online purchasing are marketplaces, such as Amazon,  Alibaba, Google and Walmart.com which are creating a new era of many-to-many shopping opportunities for the B2B  and B2C market.

“We look at marketplaces as the new retail battleground,” Jenn Markey, Vice President of Marketing at retail strategy firm 360pi. “For the retailers that embrace them, it creates an endless aisle online without the traditional costs. But even Amazon is experiencing that it can be the Wild Wild West. The challenge is that some vendors are more legitimate than others.” (Retail Dive 2017).

Marketplaces have the potential to help your products reach millions of new, global customers and 1WorldSync has you covered! It’s time for your products to be discovered by more buyers on the world’s largest marketplaces.

The 1WorldSync Product Information Cloud helps customers seamlessly list, manage and optimize product content necessary to sell on marketplaces. Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

  1. Walmart and Google Partner To Make Shopping Easier

Google and Walmart recently announced a new partnership whereby Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens (Walmart 2017).

Walmart products will also be available through the Google Assistant and Google Home smart speaker, which competes with Amazon’s Echo. Walmart’s network of 4,700 U.S. stores and its fulfillment networks offer a competitive differentiator over Amazon offering  attractive omni-channel options including click-and-collect while Google has deeper artificial intelligence (AI) expertise and a huge pool of new data which would allow them to leverage personalization through targeted ads.

A Look Back & A Look Forward

Are you committed to your product journey that will drive tomorrow’s results? On December 6th, join industry leaders from 1WorldSync for a compelling webinar and catch-up on industry trends and game-changing events that occurred in 2017 and get a preview of what you need to do to be ready to drive sales and top-line growth in 2018.

 

Share:

    

 

References

  1. “Forrester: Half of online sales occur on marketplaces.” 14 Sept, 2017 <http://www.retaildive.com/news/forrester-half-of-online-sales-occur-on-marketplaces/504913/>
  2. “Walmart and Google Partner to make shopping even easier.” 23 Aug, 2017 <https://blog.walmart.com/innovation/20170823/walmart-google-partner-to-make-shopping-even-easier-heres-how>

Happy Holidays! Tis The Season For Trusted Product Content

As Halloween passes and the smell of Pumpkin Spice surrounds you, you see Christmas decorations appearing in stores. We say it every year, “Already, it’s the beginning of November?” Stores seem to remind us earlier and earlier every year that Christmas is coming.

The shopping season has already kicked off, 30% of shoppers plan to do holiday shopping between Halloween and Thanksgiving (Forbes 2017). It is no longer a Friday & Monday sales event, but a week plus long shopping extravaganza, online and in-store.

As the Christmas decorations light up the streets and stores. We get ourselves ready for family dinners at thanksgiving. Retailers are preparing for their biggest few months of the year with what started as a single shopping day in Black Friday and has transformed into over a week of consumer frenzy shopping.

For years, the Black Friday trend was huge competition for retailers to provide the best deals to bring consumers in the store. Consumers would burn off the prior day’s feast by fighting through crowded lines, battling traffic and in many cases darting into store after to store to avoid the cold weather.

Lazy Black Friday

Why would you go through that when Siri and Alexa can do it for you? Over the past several years Cyber Monday has become the online version of Black Friday shopping. Many thought it would only be a trend, but online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US e-commerce sales for the year (Forrester 2017).

We used to wake up from our food comas at 5am in order to make it to the many stores who would open early or even open on Thanksgiving Day. With the growth of online shopping, many stores have begun the opposite trend of staying closed on Thanksgiving in-order to focus on online sales.

Consumers are no longer relying on Black Friday to get their shopping done as there are an abundance of online specials enticing them to stay at home. Online holiday sales are predicted to break the $100 billion mark in 2017 after Cyber Monday 2016 became the biggest day in the history of U.S. e-commerce and 2017 could top that with a predicted $5 billion in sales. (Adobe 2016).   

No matter if you stay in and shop online or venture into the stores this year, retailers will do everything they can to keep you shopping the entire season.

Compete With Trusted Product Content Consumers Can Count On

60% of shoppers use their phones to do research even when in store to look up product information, do price comparisons and check online reviews (Retail Dive 2017). Consumers expect rich and trusted product content on all channels: desktop to mobile. Getting accurate and detailed product information in front of consumers is crucial.

1WorldSync believes that trust and transparency are key components that account for a successful transaction.

As a leading provider of product content solutions, 1WorldSync helps brands and suppliers organize their product content and gets their products listed and in front of millions of new shoppers.

1WorldSync helps you easily publish your product content to key marketplaces such as Walmart and Amazon by:

  • Streamlining the item setup process with 100% accurate data and complying with industry standards.
  • Gaining exposure and managing all your product information via one solution.
  • Reducing operational time while increasing your online presence and penetrating new markets.

Are you prepared to get your products selling before the holidays?

It’s not too late! 1WorldSync can help you get your products on Walmart & Amazon!

Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

 

Share:

    

 

References

https://www.forrester.com/report/US+Holiday+2017+Outlook+Digital+Sales+Grow+Boosting+Total+Retail/-/E-RES140075

http://news.adobe.com/press-release/marketing-cloud/media-alert-adobe-data-shows-black-friday-breaks-online-sales-record-3

https://www.retaildive.com/news/how-shoppers-use-their-smartphones-in-stores/444147/

https://www.forbes.com/sites/nikkibaird/2017/11/06/positive-and-negative-factors-that-could-impact-retail-holiday-2017/#43a95bf113b9

 

Spooky Halloween Trends Throw Retailers Financial Treats

Trick or treat, smell my feet, give me something transparent to eat! Halloween is creeping up on us as an abundance of candy, costumes, and décor flood websites and local convenience and retail stores with endless Halloween specials.

For a majority of candy companies, Halloween is their highest revenue earning time of the year. 2017 is projected to reach a 5.5% increase in Halloween candy sales, making it the strongest rise since 2011. In fact, sales are estimated to reach $9.1 billion, according to the National Retail Federation (USA Today, 2017).

When, where, and what are consumers buying this Halloween?

Of the 179 million celebrants expected to participate in Halloween this year, 43.6% of people are going to begin shopping in the first two weeks of October (NRF, 2017). That means retailers and especially candy companies should begin setting up their Halloween discounts and value bundles to successfully hit their sales numbers.

Approximately 65% of people will find their treats online or in-store; spending the most on costumes. $3.4 billion will be spent on costumes followed by $2.7 billion on candy and decorations (NRF, 2017).

Whether or not they’re in the mood for a sweet tooth, consumers each Halloween attempt to source out the cheapest way to participate by finding the best deals. Retailers and conveniences stores like Walmart, Five Below, or the Dollar Tree are going to be the most visited stores because they focus on offering consumers the best value with the best prices.

What does this mean for retailers this holiday season?

Consumers are looking for the best deals where they can get a big bang for their buck. A survey found that 47% of buyers are planning to attend discount stores and speciality stores to find what they need (USA Today, 2017). As a retailer, start preparing those markdown offerings because consumers are going to be on the look-out for those early bird promotions.

The sales retailers make this Halloween season will set a precedent for how they will do this holiday season. Forrester Research projects that online sales will reach an astounding 12% increase making this holiday season look optimistic for companies who have struggled during this spooky season in previous years (USA Today, 2017).

So you must be thinking, what is causing Halloween sales to reach an all new high?

The success in the economy recently has played an influential factor in why consumers are willing to spend a little more than previous years. The decrease in gasoline prices and unemployment as well as wage increase are the leading economic factors into why consumers are indulging in the Halloween spirit this year (Forbes, 2016).

Double, Double Toil and Trouble: Happy Halloween From 1WorldSync!

Are you haunted by the idea of distributing complete, accurate and useful product content to all your recipients that are demanding it? Fear not! 1WorldSync, the leading provider of product content solutions, enables more than 25,000 global companies in over 60 countries to share authentic, trusted content with customers and consumers, empowering intelligent choices for purchases, wellness, and lifestyle decisions.

 

References

  1. https://www.usatoday.com/story/money/2017/09/21/halloween-sales-candy-and-costumes-expected-break-record/689153001/
  2. https://www.forbes.com/sites/michelinemaynard/2016/10/30/halloween-candy-sales-are-booming-dentists-and-confectioners-rejoice/#7420193d6f72
  3. https://nrf.com/resources/consumer-research-and-data/holiday-spending/halloween-headquarters