Tag Archives: Walmart

Happy Holidays! Tis The Season For Trusted Product Content

As Halloween passes and the smell of Pumpkin Spice surrounds you, you see Christmas decorations appearing in stores. We say it every year, “Already, it’s the beginning of November?” Stores seem to remind us earlier and earlier every year that Christmas is coming.

The shopping season has already kicked off, 30% of shoppers plan to do holiday shopping between Halloween and Thanksgiving (Forbes 2017). It is no longer a Friday & Monday sales event, but a week plus long shopping extravaganza, online and in-store.

As the Christmas decorations light up the streets and stores. We get ourselves ready for family dinners at thanksgiving. Retailers are preparing for their biggest few months of the year with what started as a single shopping day in Black Friday and has transformed into over a week of consumer frenzy shopping.

For years, the Black Friday trend was huge competition for retailers to provide the best deals to bring consumers in the store. Consumers would burn off the prior day’s feast by fighting through crowded lines, battling traffic and in many cases darting into store after to store to avoid the cold weather.

Lazy Black Friday

Why would you go through that when Siri and Alexa can do it for you? Over the past several years Cyber Monday has become the online version of Black Friday shopping. Many thought it would only be a trend, but online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US e-commerce sales for the year (Forrester 2017).

We used to wake up from our food comas at 5am in order to make it to the many stores who would open early or even open on Thanksgiving Day. With the growth of online shopping, many stores have begun the opposite trend of staying closed on Thanksgiving in-order to focus on online sales.

Consumers are no longer relying on Black Friday to get their shopping done as there are an abundance of online specials enticing them to stay at home. Online holiday sales are predicted to break the $100 billion mark in 2017 after Cyber Monday 2016 became the biggest day in the history of U.S. e-commerce and 2017 could top that with a predicted $5 billion in sales. (Adobe 2016).   

No matter if you stay in and shop online or venture into the stores this year, retailers will do everything they can to keep you shopping the entire season.

Compete With Trusted Product Content Consumers Can Count On

60% of shoppers use their phones to do research even when in store to look up product information, do price comparisons and check online reviews (Retail Dive 2017). Consumers expect rich and trusted product content on all channels: desktop to mobile. Getting accurate and detailed product information in front of consumers is crucial.

1WorldSync believes that trust and transparency are key components that account for a successful transaction.

As a leading provider of product content solutions, 1WorldSync helps brands and suppliers organize their product content and gets their products listed and in front of millions of new shoppers.

1WorldSync helps you easily publish your product content to key marketplaces such as Walmart and Amazon by:

  • Streamlining the item setup process with 100% accurate data and complying with industry standards.
  • Gaining exposure and managing all your product information via one solution.
  • Reducing operational time while increasing your online presence and penetrating new markets.

Are you prepared to get your products selling before the holidays?

It’s not too late! 1WorldSync can help you get your products on Walmart & Amazon!

Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

References

https://www.forrester.com/report/US+Holiday+2017+Outlook+Digital+Sales+Grow+Boosting+Total+Retail/-/E-RES140075

http://news.adobe.com/press-release/marketing-cloud/media-alert-adobe-data-shows-black-friday-breaks-online-sales-record-3

https://www.retaildive.com/news/how-shoppers-use-their-smartphones-in-stores/444147/

https://www.forbes.com/sites/nikkibaird/2017/11/06/positive-and-negative-factors-that-could-impact-retail-holiday-2017/#43a95bf113b9

 

Spooky Halloween Trends Throw Retailers Financial Treats

Trick or treat, smell my feet, give me something transparent to eat! Halloween is creeping up on us as an abundance of candy, costumes, and décor flood websites and local convenience and retail stores with endless Halloween specials.

For a majority of candy companies, Halloween is their highest revenue earning time of the year. 2017 is projected to reach a 5.5% increase in Halloween candy sales, making it the strongest rise since 2011. In fact, sales are estimated to reach $9.1 billion, according to the National Retail Federation (USA Today, 2017).

When, where, and what are consumers buying this Halloween?

Of the 179 million celebrants expected to participate in Halloween this year, 43.6% of people are going to begin shopping in the first two weeks of October (NRF, 2017). That means retailers and especially candy companies should begin setting up their Halloween discounts and value bundles to successfully hit their sales numbers.

Approximately 65% of people will find their treats online or in-store; spending the most on costumes. $3.4 billion will be spent on costumes followed by $2.7 billion on candy and decorations (NRF, 2017).

Whether or not they’re in the mood for a sweet tooth, consumers each Halloween attempt to source out the cheapest way to participate by finding the best deals. Retailers and conveniences stores like Walmart, Five Below, or the Dollar Tree are going to be the most visited stores because they focus on offering consumers the best value with the best prices.

What does this mean for retailers this holiday season?

Consumers are looking for the best deals where they can get a big bang for their buck. A survey found that 47% of buyers are planning to attend discount stores and speciality stores to find what they need (USA Today, 2017). As a retailer, start preparing those markdown offerings because consumers are going to be on the look-out for those early bird promotions.

The sales retailers make this Halloween season will set a precedent for how they will do this holiday season. Forrester Research projects that online sales will reach an astounding 12% increase making this holiday season look optimistic for companies who have struggled during this spooky season in previous years (USA Today, 2017).

So you must be thinking, what is causing Halloween sales to reach an all new high?

The success in the economy recently has played an influential factor in why consumers are willing to spend a little more than previous years. The decrease in gasoline prices and unemployment as well as wage increase are the leading economic factors into why consumers are indulging in the Halloween spirit this year (Forbes, 2016).

Double, Double Toil and Trouble: Happy Halloween From 1WorldSync!

Are you haunted by the idea of distributing complete, accurate and useful product content to all your recipients that are demanding it? Fear not! 1WorldSync, the leading provider of product content solutions, enables more than 25,000 global companies in over 60 countries to share authentic, trusted content with customers and consumers, empowering intelligent choices for purchases, wellness, and lifestyle decisions.

 

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References

  1. https://www.usatoday.com/story/money/2017/09/21/halloween-sales-candy-and-costumes-expected-break-record/689153001/
  2. https://www.forbes.com/sites/michelinemaynard/2016/10/30/halloween-candy-sales-are-booming-dentists-and-confectioners-rejoice/#7420193d6f72
  3. https://nrf.com/resources/consumer-research-and-data/holiday-spending/halloween-headquarters

 

Get Your Product to Walmart.com Before the Holidays

The holidays are rapidly approaching and Walmart is ramping up its product assortment giving consumers a plethora of choices for gifting this holiday season.

Did you know that according to a study from the National Retail Federation (the nation’s largest retail trade association), many small and mid-sized retailers report that as much as 20 percent of their annual sales occur during the holiday season?

Are you ready to reach over 110 million unique visitors looking for items like yours this holiday season? You need to get your products listed on the Walmart.com marketplace and leverage their analytical and supply chain capabilities.

Wal-Mart Stores Inc. continues to gain momentum  with its online sales growing at their fastest clip in at least five years. Wal-Mart continues to broaden its online assortment, appealing to more third-party sellers and accelerating the attainment of their stated ambition to add 1 million products a month to their digital shelf.”

Are you ready to get your products onto Walmart’s digital shelf?

Marketplaces that succeed are committed to brand integrity and complete product information. Walmart stands behind this vision understanding that complete and accurate product content drives sales conversion and is critical on the path to purchase.

For this reason, they require a certain amount of product attributes to be sent to them in order to best listed on their .com marketplace. While some of the product attributes they ask for are basic such as product name, others like Shelf Description are unfamiliar territory for many merchants.

Enter 1WorldSync: Walmart’s Strategic Certified Product Content Provider

1WorldSync is a strategic partner of Walmart and has been facilitating product content exchange for Walmart manufacturers and suppliers for more than a decade. 1WorldSync has been collaborating with Walmart to ensure suppliers can leverage their investment in GDSN and repurpose that data to get their products to the Walmart marketplace.  

Are you ready to get your products to Walmart.com before the holiday season?

The Time is Now!

Walmart has the potential to help your products reach millions of new customers. Take the first step today and let 1WorldSync help you get listed- not just on the Walmart marketplace but any marketplace and any retailer!

It’s time for you to leverage one solution and feed Walmart GDSN product content and eCommerce attribute requirements to get your products listed on the Walmart.com marketplace.

Great News for Kroger VIP Suppliers! Go further with your product content and get your products to new shelves

Kroger continues to demand better and richer product content and has leveraged their partnered with 1WorldSync to obtain product specific content directly from the most trusted source — the brand owners.

As Chris Kirkland, Business Solutions architect at Kroger shared in an article “The Kroger Company Goes Beyond Brick and Mortar, “we wanted to help the retail ecosystem realize the benefits of better data. We believe that this will help our partners, Kroger and, of course, our customers.” (Consumer Goods Technology 2016)

Brand owners have done the hard work to meet Kroger’s demands and now it’s time go further and faster.

Rich, Robust Content In the Palms of Consumers Hands

Are you ready to go further and faster with your product content currently managed in Kroger’s Vendor Item Portal (VIP)?

You have the opportunity to repurpose that product data for GDSN and get your products onto new shelves! Get your products onto new shelves and enable the seamless product content sharing with new retailers such as Walmart, Safeway, Target, and beyond!

1WorldSync can do the heavy lifting for you, making your product content efforts more efficient and expediting your speed to market.

  • Save Time & Money: Save time and effort and allow your current partner to manage all of your brand and content data allowing you to keep running your business
  • Unlimited Number of Demand Side Partners: Get your product onto new shelves and grow your business! Enable seamless product content sharing with new & existing retailers such as Walmart, ​Target, Google, and beyond
  • Superior Service: 1WorldSync’s Professional Services Team can help create a complete end-to­-end global product content strategy tailored to each customer specific to their industry.
  • Enhanced Data Quality: Reduce time and money in your manual processes and involve fewer systems

Discover how you can start sharing your product content in GDSN with many new recipients today!

What is the difference between a gorilla and a mouse?

In short a lot.

I’m not talking about Harambe vs Ratatouille, this is about the big box stores we all grew up with vs the online shopping universe. However in the world of retail today, writers, pundits and advocates are focused on how the mouse is being agile and changing, while the gorilla is the past. It is hard to argue against this when you see the Chapter 11 filings and job cuts that have hit the retail sector. When you look at the big picture, those gorillas still generated a ton of revenue in the past 7 months, and several of them are proving to be as agile as any mouse.

Let’s for a moment look at the grocery space. Companies like Kroger, Walmart, Albertsons and Target are all “preparing for war” or “staring down the Amazon barrel”. Interesting quotes, but in truth does the Amazon machine have the footprint in place to dominate the grocery space like they did with books?

The American consumer is still spending a tremendous amount of their hard earned dollars at physical stores. Of the $611.9 billion grocery-store industry business, in 2016 Wal-Mart controlled 14% of U.S. food and grocery market share. While Kroger had 7%, Whole Foods had 1.21% and Amazon was under 1%. Many are predicting those numbers to change drastically in the next few years. (Marketwatch 2016).

There is a David and Goliath battle erupting in the retail industry where small to mid size retailers are encouraged to adopt giant-killing tactics in a bid to grow their brands. We covered a similar topic in our e-book  ‘Battle of the Brands: David vs. Goliath’ that includes strategies on how to move quick to capture new eCommerce market share.

Keeping an eye on the mouse is one thing. Calling it the victor is another.

References

http://www.marketwatch.com/story/amazon-will-be-a-top-5-grocer-in-the-us-with-whole-foods-acquisition-2017-06-16 

Walmart and Google Take on Amazon!

Google and Walmart announced last week a partnership that is starting next month. Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens.

Walmart products will also be available through the Google Assistant and Google Home smart speaker, which competes with Amazon’s Echo. Walmart shoppers can link their customer accounts to Google and get personalized recommendations.

Walmart & Google: Powerful Alone. Better Together

Clearly, the two companies are combining their strengths to take on Amazon. Separately, the companies have had little success drawing shoppers aways from Amazon in the ecommerce space.

Walmart’s network of 4,700 U.S. stores and its fulfillment networks offer a competitive differentiator over Amazon offering an attractive omni-channel options including click-and-collect while Google has deeper artificial intelligence (AI) expertise and a huge pool of new data would allow them to leverage personalization through targeted ads.

Walmart and Google have combined their strengths to battle it out on the online retail market. Walmart’s huge product line will help attract shoppers and it’s the first time the world’s biggest retailer has made its product available online in the United States outside of its own website.

Are You Ready to Take on the eCommerce World?

1WorldSync has been a strategic partner of Walmart for more than a decade, facilitating product content exchange for Walmart manufacturers and supplies. Given this new announcement from Walmart, it’s obvious that they are looking to broaden their online presence and looking for more product content and product assortment.

Whether you have a single item, or hundreds of items; showcasing complete, accurate and up-to-date product content will improve your online search rankings, protect your brand,and increase your products’ visibility to consumers.

1WorldSync has been helping thousands (25,000+)  of suppliers and brands to build product content strategies to sell products to Walmart, Amazon, Google and beyond.

Whether you’re utilizing 1WorldSync to capture your GDSN data or non-GDSN data, we work with our customers to simplify product content exchange via a signal connection. The 1WorldSync Product Information Cloud (PIC) make it possible to share content anywhere, anytime, in any format, with anyone – easy.

Are you ready to get your products discovered by Walmart, Google and beyond? Learn more today!

Sourcing A Single Source Of Truth For Lowe’s And Beyond

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

Did you know that you only need one solution to get your product content to Lowe’s and beyond?

Further, did you know that 1WorldSync is certified with the largest number of items in the Global Data Synchronization Network (GDSN)?  Changing data pool partners causes multiple work streams, and is time consuming and costly.

Win Consumers On Their Path To Purchase With 1WorldSync

At 1WorldSync, we’ve been reliably helping 25,000+ suppliers and brands to build product information strategies to sell products to Lowes, Amazon, Walmart and beyond!

By leveraging 1WorldSync’s technology and relationships with thousands of suppliers and brands in its network, content service platforms will always have a scalable service provider to help exchange trusted product content anytime, everywhere.

We are a dedicated partner to our customers delivering unprecedented expertise and thought leadership throughout their entire product content journey.

Exceeding Expectations and Creating Stellar Experiences

  • No Hidden Fees: Gain unlimited users and unlimited access to new recipients.
  • Save Time & Money: Save time and effort and allow your current partner to manage all of your brand and content data in the manner that Lowes would like, allowing you to keep running your business
  • Unlimited Number of Demand Side Partners: Publish product and company information to as many recipients as desired (Get your products to Lowes, Amazon, Walmart and beyond)!
  • Enhanced Data Quality: Reduce time and money in your manual processes and involve fewer systems
  • Superior Service: 1WorldSync’s Professional Services Team can help create a complete end-to­-end global product content strategy tailored to each customer specific to their industry.

Undoubtedly accurate and timely product content helps instill trust and customer loyalty in the interchangeable and complex world of retail.

1WorldSync continues to offers a one-stop location for publishing GDSN and non-GDSN data to Lowe’s.  Learn more here!

1WorldSync AUG 2017: What Happens In Vegas..Does Not Stay in Vegas!

Oh what a time!  Late June back in 2017…

Sounds a bit like a song, right?  I was asked to write up a little something to recap our recent Annual User Group, and I have to say, there were some amazing times had in Las Vegas.

On Day 1

Ken Yontz from 1WorldSync, our MC for our two-day event, painted a picture for the audience around “why” were we here. That simple question has a host of different answers, regulations, mandates, efficiencies and last but not least, end consumer impact.  

Vernetta McDowell from Reynolds then provided the attendees some amazing insights into their product content journey and transformation. I can’t tell you how many attendees came up to me after that sessions relating to Reynolds’ story and were ready to start moving forward on their own product content journey.

We then had some great breakout sessions with insights around visibility, content sourcing, as well as process & governance. Thought leaders from Dot Foods, Kellogg Company, the J.M. Smucker Company, Target Corporation, Tyson Foods, Walgreens and Walmart Stores Inc all provided insights into how they are addressing the need for more content. They engaged the audience in collaborative conversations to discuss what other challenges, and opportunities were in place.

We closed the day with two additional plenary sessions. The first was focused on the upcoming GDSN release presented by 1WorldSync’s own Cristina Macias. Cristina, our Director of Implementation, walked the audience through the changes coming, and provided guidance and insights into the newest feature functionality and capabilities of the latest release.  

The second had Mark Hoyle of Teleflex provide insights on their product content journey through insights around UDI, and how they educated their organization on what effort would be needed to meet those needs. Mark then capped off his session with a riveting video that took us back to the news reels of the 1940’s.

Power of 1 Networking Reception

That evening, we had an amazing event in the Boombox Room of Marquee Nightclub at the Cosmopolitan Hotel.  Living it up the only way Vegas can provide, the attendees enjoyed fabulous views of the strip while 1WorldSync recognized some amazing organizations for their efforts and achievements:

We also announced the recipients of the 1WorldSync 2017  Power of 1 Awards. These awards honor organizations that have displayed exceptional leadership and made a significant impact in transforming their product content practices.

On Day 2

Day 1 and the Power of 1 event did a great job highlighting what has been accomplished or is currently underway within our client community.  Day 2 took a different angle and provided the audience direction on “what” is coming.  It started with a few of our Industry & Share Group Customer Chairs providing insights around what has occurred, and direction towards where they see the groups going.  

Greg Zwanziger, from SuperValu, provided some milestones that the Recipient Share group have accomplished, and pushed for a call to action from other recipients to join the group and help drive change within the community.  

Mark Whitman, from Intalere, provided a brief history around how the Healthcare Industry group is re-introducing itself, and where we are looking to grow.  

Lastly, Tim McDaniel from Constellation Brands, and Eric Ginsburg from Sazerac, introduced the Alcohol Beverage Industry Group to the audience and provided insights into the opportunity they see, and what this group is looking to achieve through their product content journey.

We then entered the hallmark session for the Annual User Group, the “Tonight Show Panel”.  Our host, Harris Diamand from 1WorldSync, provided a bit of levity during his “when good signs go bad monologue”, and then welcomed up our first guest, Patricia Chavez, from Walmart Stores Inc. Patricia provided some great insights into where Walmart Stores Inc is going, and what changes we can expect to see during the rest of 2017.  

Jean-Marc Klopfenstein, from Nestlé, was the next guest on stage, and provided a very thoughtful manufacturer’s perspective on how Nestle views and seeks to improve the world through their innovation, transparency and philanthropic efforts.  

The final guest for the session was Nick Kaufman, from The Kroger Company.  Nick shared the current state of Kroger’s content efforts, and a peek into where they are planning continue to disrupt the Grocery industry in the near future.  Harris wrapped up the session with a couple of questions to all guests focused on industry direction.

Our closing session for the Annual User Group was led by Dan Wilkinson from 1WorldSync. He provided the vision of where 1WorldSync is continuing to grow within the Product Content Space and how the journey for all of us is just getting started with new innovations that are in need of massive amounts of content.

This all led into a great GS1 Connect networking event as well.

It’s a Wrap!

I want to thank all the speakers, who shared their insights and direction and all the audience participants who helped to make the collaboration sessions a success. We are grateful to our Customer Community for making the 2017 Annual User Group the best one to date!

Please visit our 2017 AUG website to reflect back on the content including speaker presentations and photos from the event.

Shoptalk 2017 Recap

It was a great week at Shoptalk 2017.  Connected Commerce is the name of the game…companies are mobilizing behind mobile and beyond!  From sessions on how online is going offline to rising mobile commerce in China;  with major retail and brand speakers like eBay, Nordstrom, Walmart, Kimberly-Clark, Mondelez, Samsung, HSN, Apple, Lowe’s and on and on and on….the discussions were insightful and engaging.  Not to mention the appearance of the Bumby’s for fair and honest appraisals of attendee appearances.

So for our loyal 1WorldSync followers, let’s boil it down on a few key insights relative to product content.

  • Shoppers will start and end their purchase journey in different places.  It’s a fact.  Brands and retailers alike must make their cross-channel commerce capabilities and content in those channels consistent, authentic and engaging.
  • Omni = Om-need…one speaker coined a phrased that omni really means om-need.  As a brand, you need to have your product content available when the shopper wants it, needs it, and when they ask for it.  Is it a Dash button?  Store Display? Alexa? Challenges abound!
  • Content is global, distribution is local.  Content is not “one-size-fits-all;” yet, brand reputation, recognition and market position has to be consistent globally.  However, consumers around the world consume that information differently – it must be tailored for local markets.  Product content strategies are following global commerce strategies and no longer siloed within channels.
  • The “connectivity of things” means product content is traveling and traversing mediums in exponential fashion.  Voice search to physical outcome is not easy.  Natural processing language and search context are just the start of challenges (or opportunities) facing retailers and brands on the consumer path to purchase.

All this points to the fact that connected commerce is growing, changing, evolving, iterating, exploding and imploding…all at once. Product content in this environment must be trustworthy, authentic, consistent, relevant and timely.  Brands and retailers need partners to help them in this quest for delivering frictionless commerce.  The eco-system is growing, these global power houses are choosing trusted, experienced experts to help them on their journey!

 

Thank you Shoptalk for another great year of rewriting the commerce blueprint!

Walmart Unleashes Bold Strategy To Take Amazon Head-On

Walmart has just issued its strongest response to the growing Amazon threat, since its acquisition of e-commerce newcomer Jet.com last summer.

Last week, Walmart announced an unlimited free delivery program offering free, two-day shipping on over 2 million items, with no need for a membership fee.

  • Walmart has done away with it’s  “ShippingPass” program that charged customers $49 a year, just about half the cost of an Amazon Prime membership.
  • Walmart said that ShippingPass customers will receive a refund on their membership, since the program is no longer required in order to take advantage of free shipping.
  • Last week, Wal-Mart announced free two-day shipping program to compete with Amazon Prime program. Wal-Mart also decreased its minimum order amount to $35 from $50, but experts think that Arkansas-headquartered retailer giant is far from denting Amazon’s business.

A new Slice Intelligence report suggests that Amazon.com, Inc. captured over 53% of total online e-commerce growth in the US in 2016, up from 40% a year earlier. Other ecommerce and retail players were battling for the rest of the 47% of the market share.

However Walmart has become agile and is now operating like a start-up reacting quickly to test ideas to capture new customers that includes this free shipping strategy.

Walmart U.S. eCommerce Marc Lore stated in a media briefing “I couldn’t be more excited. We are moving at the speed of a startup. In today’s world of e-commerce, two-day free shipping is table stakes. It no longer makes sense to charge for it.”

Battle of the Brands: David vs. Goliath – Does Size Matter?

In a crowded commerce world, it’s critical to move quick to capture new customers and drive conversion. 1WorldSync has you covered with our new eBook, ‘Battle of the Brands: David vs. Goliath’ that includes strategies on how to move quick to capture new eCommerce market share. This eBook will demonstrate that bigger doesn’t always mean better and how David can compete with Goliath all year long!

Download the eBook now

Are You Ready to Get Your Products to Walmart.com and Jet.com? Learn more

1WorldSync Product Information Cloud solutions help 25,000 global customers engage the elevated expectations of today’s omni-channel shoppers.

Further, 1WorldSync is a strategic partner of Walmart and has been facilitating product content exchange for Walmart manufacturers and suppliers for more than a decade. As a certified Content Service Provider to Walmart, we can help you get your product content to Walmart.com and Jet.com.