Tag Archives: walmart.com

Are You Prepared to Get Your Products Selling on Walmart.com Before the Holidays?

Last week, 1WorldSync held a webinar with Walmart titled ‘Get Your Products to Walmart.com Before the Holidays.’

The webinar featured JP De Villiers, Director of Content Acquisition, at Walmart, who explained that focusing on omnichannel commerce has helped Walmart remain a top competitor in the retail industry.

JP shared that brands should no longer differentiate in-store products from online products because the only difference is the physical shelf vs the digital shelf. The product itself and content supporting the product remains the same on all channels and all channels are equally important.

Walmart has been pushing to grow its online presence through its third-party site, the Walmart Marketplace. They have seen 60% year growth in eCommerce and are expecting US e-Commerce sales to grow by roughly 40% in 2019 (Bloomberg 2017).

It is clear that Walmart will continue to make investments in eCommerce to drive traffic and improve the customer value proposition.

On the webinar, JP shared that Walmart has five goals for their marketplace:

  1. Continue and expand representation of brand owner products on Walmart.com
  2. Provide a highly successful eCommerce platform to brand owners to accelerate growth
  3. Ensure brand owners are sharing quality product content
  4. Protect brand integrity
  5. Drive conversions and product assortment to increase traffic to Walmart.com

Are you prepared to get your products onto Walmart’s digital shelf?

  • Expand your reach to more consumers globally and reach 200+ million unique visitors to Walmart.com
  • Control your product content shared on digital platforms to improve online search results and product visibility
  • Speed up item setup and maintenance through automation

Enter 1WorldSync

1WorldSync, a certified Content Service Provider to Walmart, is uniquely positioned to help you house all your product data in one solution and deliver to Walmart Stores and Walmart.com.

We received a number of questions on the webinar including:

How does this differ from how we’re currently publishing to Walmart?”

If you’re already publishing product content to Walmart via the GDSN, you can leverage your investment and your content already in GDSN to send to Walmart.com with the 1WorldSync product information cloud (PIC) and top-off your data to ensure you capture the required product attributes to get your products onto Walmart’s digital shelf.

If you do not use GDSN today, you can still leverage 1WorldSync to get your product content to Walmart.com as well as any of the other trading partners you do business with today.

There are three easy steps to comply with Walmart.com to get your products selling online:

  1. Load or leverage your existing item information into 1WorldSync
  2. Select the relevant Walmart category to validate your item
  3. Resolve any issues and deliver your product data to Walmart.com

1WorldSync has been a strategic content provider of Walmart’s for over 10 years and we are the only solution that provides a single source to feed product content to brick and mortar and digital channels.

Are you prepared to tap into Walmart’s incredible eCommerce growth and publish your data to Walmart.com utilizing the 1WorldSync Walmart.com App?

Take the first step today and follow these steps or simply contact us to get set-up!

 

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References

https://www.bloomberg.com/news/articles/2017-10-10/wal-mart-expects-online-sales-to-grow-40-as-it-chases-amazon

Are You Prepared to Tap Into Walmart’s Incredible E-Commerce Growth?

This year, Walmart posted an impressive 60% year-over-year e-commerce growth and they expect U.S. e-commerce sales to surge 40 percent in the next fiscal year.

The company also plans to add 1,000 online-grocery locations which help fill orders from customers buying their food on Walmart.com. Walmart’s is driving impressive digital growth and results.

Their eCommerce strategy is tied to the Walmart Marketplace that continues to expand its number of sellers and SKUs. Walmart has to increase variety and options on Walmart.com growing the marketplace to 67 million products online this year.

E-commerce retailers can enhance sales and awareness of their own products and offerings by participating in large marketplaces like Amazon and Walmart.

How are you prepared to tap into Walmart’s incredible eCommerce growth?

There are three things you need to do to tap into Walmart’s remarkable eCommerce growth: Learn, clean and connect.  

  1. Learn:

The first step we recommend you take is to understand Walmart’s requirements to get your products onto their marketplaces. We have a couple resources we encourage you to take advantage of:

i) Watch the recorded webinar ‘Get Your Products to Walmart.com Before the Holidays’

ii) Walmart & Sam’s Club Ask the Expert (LIVE)

  1. Clean (Data Quality Services):                                                                   

In order to tap into Walmart’s eCommerce success you must take control of your data to ensure you’re sending Walmart.com accurate and complete product content. 1WorldSync has you covered so taking advantage of our data quality services

i) Our professional services team invites you to receive your customized data quality report based on your existing items and take part in a 30 minute tailored consultation on your Consistency and Completeness against several key data quality performance indicators. This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality. 

3. Connect

i) Leverage Walmart GDSN product content and eCommerce attribute requirements to create complete and accurate product content records.

ii) Reduce manual steps to submit product content and use the 1WorldSync API to get your product content delivered successfully.

iii) Enable your product’s discovery listed on the Walmart.com marketplace.

4 Steps to making your product information Omni-present for Walmart.com and Beyond

Just as the leaves are turning from green to auburn brown this Fall, our attention turns to the holiday season. The time of the year when consumers are getting ready to spend for the Holidays.  The leaves aren’t the only thing changing, however,  shopping habits have been immeasurably impacted by conscious consumers and smart mobile devices.  According to Andreessen Horowitz:

By 2020 over 80% of adults on earth will have a smartphone, and most of them preferring to conveniently discover and purchase products from their laps or the palm of their hand.

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Walmart.com is getting ready for Cyber Week…Are you?

Where did summer go? Fall decorations, Halloween costumes and cold weather gear surrounds us and yet summer still lingers. It’s crazy how retail brings the seasons to us before mother-nature does. I have now succumbed to pumpkin lattes, Oktoberfest beers and started to decorate in browns and gold.

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