We’re happy to host our all new 1WorldSync Working Group Day, September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany. This one day event, with the theme Digital Commerce, Now!, is an unique platform for attendees to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance, and Omni-Channel Commerce. It’s a fresh new format with the focus on industry specific workshops for the DIY, Healthcare, FMCG / Grocery/ Retail and Foodservice / Food sectors.
Food contamination costs the food industry $55.5 billion (Fortune 2016).
Historically, the foodservice industry has focused on how to manufacture, distribute and sell items. However, in recent years, there has been a shift and product content transparency is a key component driving buyer behavior.
Consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition. There are also more government regulations around menu labeling and nutritional standards that foodservice manufacturers, brokers and distributors must address.
FoodLogiq & 1WorldSync: Powerful Alone, Better Together
1WorldSync, the leading multi-enterprise product information network, and FoodLogiQ, are in a close partnership to provide the entire spectrum of the food supply industry with a supply chain traceability solution that delivers transparency while tackling food safety and compliance issues.
“Food industry trends are changing fast—sometimes faster than what you and your supply chain can keep up with. From the customer demand for transparency to the U.S. Food and Drug Administration’s mandate for better processes, traceability is no longer just a nice-to-have asset. Without this sort of insight, keeping up with the evolving industry will be highly problematic, if not impossible,” says Dean Wiltse, CEO of FoodLogiQ.
“The fresh food industry has struggled in the past in figuring out a way to engage in true data synchronization with their retail and foodservice partners,” explains Nick Manzo, Global Omni-Channel Lead at 1WorldSync. “1WorldSync’s product information and fresh industry solutions coupled with FoodLogiQ’s enhanced traceability and supply chain management capabilities allows the fresh industry an opportunity to be fully engaged in global product information sharing.”
Turning Global Food Supply Chain Transparency Into Shopper Insights
As supply chains expand,transparency and traceability are strategic initiatives for businesses within the food industry. Ingredients and labeling is increasingly mandatory, not just because of FSMA and regulations but because customers are demanding it.
On September 21st, join industry leaders from FoodLogiQ and 1WorldSync for a compelling webinar on:
- The challenges and market forces in delivering safe and quality food products to the consumer and driving supply chain transparency
- How companies are adopting transparency and traceability to drive business goals
- The technology and skills needed to ensure customer loyalty while protecting your brand
“Why Our Food Keeps Making Us Sick” – Fortune. 6 May 2016. http://fortune.com/food-contamination/
Take a Cue from Coke
Are you thinking about getting started with the GMA SmartLabel™ initiative? Take a cue from Coke. The world’s largest beverage company has long encouraged consumers to “share a Coke.” Now, it’s gearing up to share a whole lot more when it comes to product information and transparency.
The company said last month that its SmartLabel Coca-Cola program is quickly ramping up. In fact, Coke has already applied Smart Label QR codes to half of its volume. And, it plans to have all of its beverage packaging SmartLabel ready by early 2018!
That’s a pretty strong message from a trend-setting, consumer-obsessed company like Coca-Cola. For manufacturers of food, beverages and consumer packaged goods (CPG), it’s time to pay very close attention to the story your product content is telling. You must be prepared to communicate product transparency, reaching the consumer in their channel of choice. SmartLabel helps you do that.
Here’s the challenge. For many companies, SmartLabel can be a significant undertaking considering the number of products they manufacture. After all, each unique item (including flavor, size, etc.) requires three components:
- a unique Smart Label QR code
- consumer-ready product content,
- and a SmartLabel webpage.
The point is, getting all of your product information onto SmartLabel can be overwhelming, but with the right guidance it doesn’t have to be.
E-Book: Your SmartLabel Questions Answered by the Experts
As a marketer, I have to give credit where credit is due. The creation of Amazon Prime Day was a brilliant move! With the third Amazon Prime Day now over, it’s clear that Amazon is trying achieve the same status as consumer calendar events like Cyber Monday and Black Friday.
Amazon said last week that their sales event was its “biggest day ever,” with sales this year surpassing its 2016 Black Friday and Cyber Monday results. Their Prime Day generated $1 billion in sales, making it the best sales day ever for the company (Bloomberg 2017).
According to Amazon, “The Prime Day 2017 event grew by more than 60 percent compared to the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher” (Businesswire 2017).
Market Domination: The Struggle For Shelf Space
Smart suppliers are going “Prime”and ensuring their products are on the Amazon marketplace shelves and differentiating themselves with in-depth product content.
Amazon’s giant footprint gives suppliers an enormous opportunity to get in front of millions of potential customers they could not hope to find alone. Amazon enables small suppliers to compete with the larger players.
Are you ready to get your products discovered by Amazon?
1WorldSync makes it easy for customers to go “prime” and set-up their products based on Amazon.com requirements and publish directly to Amazon Vendor Central. Smart suppliers are standardizing and leveraging their GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently.
1WorldSync has partnered with Amazon enabling our customers to send data to Amazon electronically.
- “Amazon’s Prime Day Generates Estimated $1 Billion in Sales” 12 July, 2017<https://www.bloomberg.com/news/articles/2017-07-12/amazon-s-prime-day-proves-to-be-biggest-shopping-day-ever>
- “Prime Members Enjoyed Biggest Global Shopping Event in Amazon History this Prime Day”> 12 July, 2017. <http://www.businesswire.com/news/home/20170712005745/en/>
Oh what a time! Late June back in 2017…
Sounds a bit like a song, right? I was asked to write up a little something to recap our recent Annual User Group, and I have to say, there were some amazing times had in Las Vegas.
On Day 1
Ken Yontz from 1WorldSync, our MC for our two-day event, painted a picture for the audience around “why” were we here. That simple question has a host of different answers, regulations, mandates, efficiencies and last but not least, end consumer impact.
Vernetta McDowell from Reynolds then provided the attendees some amazing insights into their product content journey and transformation. I can’t tell you how many attendees came up to me after that sessions relating to Reynolds’ story and were ready to start moving forward on their own product content journey.
We then had some great breakout sessions with insights around visibility, content sourcing, as well as process & governance. Thought leaders from Dot Foods, Kellogg Company, the J.M. Smucker Company, Target Corporation, Tyson Foods, Walgreens and Walmart Stores Inc all provided insights into how they are addressing the need for more content. They engaged the audience in collaborative conversations to discuss what other challenges, and opportunities were in place.
We closed the day with two additional plenary sessions. The first was focused on the upcoming GDSN release presented by 1WorldSync’s own Cristina Macias. Cristina, our Director of Implementation, walked the audience through the changes coming, and provided guidance and insights into the newest feature functionality and capabilities of the latest release.
The second had Mark Hoyle of Teleflex provide insights on their product content journey through insights around UDI, and how they educated their organization on what effort would be needed to meet those needs. Mark then capped off his session with a riveting video that took us back to the news reels of the 1940’s.
Power of 1 Networking Reception
That evening, we had an amazing event in the Boombox Room of Marquee Nightclub at the Cosmopolitan Hotel. Living it up the only way Vegas can provide, the attendees enjoyed fabulous views of the strip while 1WorldSync recognized some amazing organizations for their efforts and achievements:
We also announced the recipients of the 1WorldSync 2017 Power of 1 Awards. These awards honor organizations that have displayed exceptional leadership and made a significant impact in transforming their product content practices.
On Day 2
Day 1 and the Power of 1 event did a great job highlighting what has been accomplished or is currently underway within our client community. Day 2 took a different angle and provided the audience direction on “what” is coming. It started with a few of our Industry & Share Group Customer Chairs providing insights around what has occurred, and direction towards where they see the groups going.
Greg Zwanziger, from SuperValu, provided some milestones that the Recipient Share group have accomplished, and pushed for a call to action from other recipients to join the group and help drive change within the community.
Mark Whitman, from Intalere, provided a brief history around how the Healthcare Industry group is re-introducing itself, and where we are looking to grow.
Lastly, Tim McDaniel from Constellation Brands, and Eric Ginsburg from Sazerac, introduced the Alcohol Beverage Industry Group to the audience and provided insights into the opportunity they see, and what this group is looking to achieve through their product content journey.
We then entered the hallmark session for the Annual User Group, the “Tonight Show Panel”. Our host, Harris Diamand from 1WorldSync, provided a bit of levity during his “when good signs go bad monologue”, and then welcomed up our first guest, Patricia Chavez, from Walmart Stores Inc. Patricia provided some great insights into where Walmart Stores Inc is going, and what changes we can expect to see during the rest of 2017.
Jean-Marc Klopfenstein, from Nestlé, was the next guest on stage, and provided a very thoughtful manufacturer’s perspective on how Nestle views and seeks to improve the world through their innovation, transparency and philanthropic efforts.
The final guest for the session was Nick Kaufman, from The Kroger Company. Nick shared the current state of Kroger’s content efforts, and a peek into where they are planning continue to disrupt the Grocery industry in the near future. Harris wrapped up the session with a couple of questions to all guests focused on industry direction.
Our closing session for the Annual User Group was led by Dan Wilkinson from 1WorldSync. He provided the vision of where 1WorldSync is continuing to grow within the Product Content Space and how the journey for all of us is just getting started with new innovations that are in need of massive amounts of content.
This all led into a great GS1 Connect networking event as well.
It’s a Wrap!
I want to thank all the speakers, who shared their insights and direction and all the audience participants who helped to make the collaboration sessions a success. We are grateful to our Customer Community for making the 2017 Annual User Group the best one to date!
Please visit our 2017 AUG website to reflect back on the content including speaker presentations and photos from the event.
The grocery industry is the most pedestrian of retail endeavors – customers drive to stores, pick and pack their shopping, pay and then drive home. Many have tried to e-commercialize the grocery industry, but the business model never really seemed to work. The consumers desire to touch and feel grocery products before purchasing has been a barrier to widespread adoption of online grocery.
The food industry has traditionally been based around trust and price, not technology – and Whole Foods is known for providing a high level of trust and product transparency to its consumers through detailed product information. After a short dip into e-commerce, Whole Foods has refocused on brick-and-mortar retail growing 35 fold over the last 15 years (Fortune 2017)
And now, with the acquisition of Whole Foods Amazon sends a clear message to grocers that it is ready to play and, at least partly e-commercialize the grocery game. They’ve already dipped their toes in food and grocery in the past through Amazon Fresh and Amazon Pantry, but this gives them more robust access to high-quality food and more power to delivery grocery products more immediately to customers. It is also a bold statement that Amazon is serious about brick-and-mortar and at the same time this step finally fully validates cross-channel commerce as the future of grocery.
As the lines between online and in store have blurred, Amazon has realized that location will be a key driver for commerce success. Having access to Whole Foods’ 431 existing stores, gives them valuable distribution centers to bring fresh, localized products directly to customers. Amazon was also likely motivated to reach Whole Foods’ millennial audience and develop loyalty with the younger, more quality-conscious consumer.
This generation is more particular about where they buy their food and the ingredients in it, so Amazon will be able to earn the trust of these buyers through Whole Foods’ reputation and its strong identity as a trustworthy source for organic, GMO-free, high-quality food – that consumer trust will now be transferred to Amazon.
Consumers need to be met wherever they are, whether in store or on their smartphones, but the importance here is an integrated approach. No one channel is the clear answer, but companies that stay competitive will need to more tightly integrate all of their approaches, both physical and digital.
Consumers are the key winners here, as the bar for success in the grocery industry is going to be much higher in the future. Competitive pricing, upgraded digital experiences, and more innovation will directly benefit customers.
Companies that aren’t paying attention to larger trends will lose as consumers demand for more product content; the value of an omni-channel approach to grocery; and the importance of consistent experiences across every channel.
To summarize, consumers aren’t tolerant of brands that look different online than in-store, and this is more important in the grocery market, as missing or misleading product information has the potential for serious harm.
1WorldSync is recovering from the high of yet another successful power packed 2017 Annual User Group, co-located with GS1 Connect in Las Vegas. The event summed up two days of collaboration, engagement, best practices and fun (we repeat Las Vegas!)
We also announced the recipients of the 2017 1WorldSync Power of 1 Awards. These awards honor organizations that have displayed exceptional leadership and made a significant impact in transforming their product content practices to address the ever-growing demand for trusted product information by consumers in all industries.
The recipients were recognized during the 2017 1WorldSync Power of 1 Networking Reception held on June 19, 2017.
They Came, They Saw, They Conquered…With Trusted Content
The Compass Award: Dick Tracy, Dot Foods, Inc
Dick Tracy, President of Dot Foods, Inc., received the prestigious 1WorldSync Compass Award for his individual contribution in driving next generation product content initiative practices in the industry.
The 1nnovation Award: Tyson Foods & H-E-B
The 1nnovation Award, shines a light on the creative spirit of an organization, was handed to Tyson Foods and H-E-B. Both companies have focused on innovative solutions to power the exchange of trusted product content that customers can count on.
The Quality1 Award: Teleflex, Inc. & Agricultural Research Service (ARS)
Teleflex Incorporated and Agricultural Research Service (ARS) of the United States Department of Agriculture (USDA) were presented with the Quality1 Award. These organizations adopted best practices to significantly raise the standards in sharing compelling, engaging and consistent product content with their customers, stakeholders and trading partners.
The 1Community Award: Joint Industry Council
The 1Community Award was presented to the 1WorldSync Joint Industry Council consisting of Dot Foods, The J.M. Smucker Company, Johnson & Johnson, Kellogg Company, The Kroger Company, The Procter & Gamble Co., Target Corporation, Tyson Foods, Walgreens, and Walmart Stores Inc. Over the past year, the Joint Industry Council has been a vital thought partner for the 1WorldSync community and has driven strategic initiatives that deliver value and measurable benefits for industry trading partners.
Winning Consumers On Their Path To Purchase With 1WorldSync
Chief Commercial Officer, Dan Wilkinson states “On behalf of the entire 1WorldSync community, I congratulate the 2017 1WorldSync Power of 1 Award recipients. The companies exemplify industry leadership excellence by consistently driving improved supply chain efficiency, increased product information transparency, enhanced cross-channel commerce initiatives, and reliable and trusted product content everytime, everywhere.”
At 1WorldSync, we are dedicated to providing our community with collaborative platforms for open engagement and industry alignment. The Power of 1 adds up to empowering our consumers with trusted content to make informed decisions regarding purchases, health and well-being.
It’s a wrap for Annual User Group 2017 and we can’t wait to see everyone at Annual User Group 2018!
1WorldSync’s Senior Manager, Community Enablement, Payal Patel discusses the importance of product content and the impact on nutrition with Robert Howell Vice President, Merchandising, from Sysco.
1WorldSync: What would you tell your suppliers who are currently not synchronizing product content with Sysco?
Sysco: The foodservice industry has made the adoption and implementation of GS1 Standards a top priority in an effort to improve the completeness, accuracy and availability of product information for foodservice operators and consumers. One aspect of this adoption is active participation in the Global Data Synchronization Network (GDSN). With this renewed emphasis on supplier participation, Sysco is requiring suppliers to begin synchronizing product information via the GDSN.
1WorldSync: Before leveraging GDSN to capture product attribute data, what did your environment look like in regards to capturing and updating your suppliers’ product content?
Sysco: Prior to leveraging GDSN to obtain data from suppliers, Sysco utilized a process called Request for Data (RFD). This process involved a manual population of data attributes into an Excel Spreadsheet. This process also lacked enriched data such as nutritional, marketing, and image information.
1WorldSync: What is the risk when lacking accessible, accurate, timely product content from Suppliers?
Sysco: Not having access to complete and accurate content may lead to several issues including:
- Lost Sales
- Impact on brand image
- Compliance and regulatory challenges
1WorldSync: What is Sysco doing with this content?
Sysco: Sysco is using the content we receive via the GDSN to feed the master product catalog, which consists of items sold to our customers. Our customers include restaurants, healthcare and educational facilities, lodging establishments and other customers who consume meals prepared away from home.
Sysco also uses the content received from manufacturers via the GDSN for our customer-facing ecommerce applications, as well as our Marketing Associates sales systems. The data, including product images, is particularly important when it comes to being able to effectively market and sell to customers using web-based order entry platforms.
Our buyers utilize the GDSN information to look up the items they want to source for our customers, and therefore, it is important for us to have complete and accurate product information to support sales. Again, images and nutritional information is of critical significance to enable customers to make more informed buying decisions.
1WorldSync: How would you describe your relationship with 1WorldSync and the onboarding process?
Sysco: Sysco partnered with 1WorldSync to drive participation among our supplier community. 1WorldSync is assisting in on-boarding our suppliers via communication, training & education, supplier outreach and program awareness activities.
1WorldSync: How would you describe the results that you have achieved in working with us?
Sysco: 1WorldSync has assisted in the coordination of onboarding suppliers, as well as building the supplier relationship with GDSN and Sysco by providing outreach and assistance to the supplier community.
1WorldSync can help you address your product content challenges and get engaged. Contact email@example.com to get started today!
We hope that you are as excited as we are about the 1WorldSync 2017 Annual User Group, Americas co-located with GS1 Connect, June 19th & 20th taking place in Las Vegas! With a couple weeks to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you.
It’s officially the era of trusted product content and we guarantee an amazing show in an amazing city! We will give your team the cutting edge, with sessions from the industry’s leading speakers, the hottest topics and some world-class networking.
Here are some insights around the speakers, topics and collaboration sessions that will make it all the more easier for you to make your grand entrance.
Big Questions: Why, What, How and Where?
Over the past year there has been a significant amount of discussion on these 4 main questions. Throughout the event, our speakers and sessions will help answer to these questions, and provide you best practices & direction to change the conversation within your organization. So lets get started:
The event itself spans 2 days, starting at 11 am PDT on Monday June 19th with our Master of Ceremony – Ken Yontz welcoming the audience and diving into the first question: Why. Why are we on this product content journey? Why are we being asked for and providing more content? Why are specific regulations being passed and what is behind them? Who is asking for the information and why? Why is there a growing need for Product Content?
How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions
We then will take a break for a networking lunch, and come back to a session led by Vernetta McDowell from Reynolds Consumer Products focusing on the next question, What. What has Reynolds done to address the growing need for product content and how have they partnered with 1WorldSync and others to develop a solution that enables them to scale to meet the growing content demands from their customers.
Collaboration Is Everything
The Collaboration breakouts are next. A feature from the 2016 Annual User Group, the audience will break out into 3 different groups and engage in 3 round robin topics designed around the 3rd question, How. 3 different sets of thought leaders from organizations like Dot Foods, The Kellogg Company, Smucker, Target, Tyson, and Walgreens will lead conversations on how do we get better?
How can we be more transparent in what content is available vs. what content is needed? How can organizations internally source content more effectively? How can organizations better build process and governance to deliver product content more efficiently? With the goal at the end of the conversation to be a starting point for the biggest how question: How can we as a community drive towards more efficient solutions and processes that meet the expanding content needs of the end consumers?
Teleflex: Generating Value Beyond Compliance With UDI
After a quick break we will move back into the main conference area, where Mark Hoyle from Teleflex will provide insights into how they are addressing the need within the Healthcare industry around UDI compliance and where 1WorldSync has help them meet the content need.
Win Consumers On the Path to Purchase With 1WorldSync
The last session for Day 1 focuses on the upcoming November GDSN release and how you can prepare for any changes that are coming. 1WorldSync’s own Cristina Macias will be leading this session, providing you with insight around the release, what tools and documentation is in place to help you prepare for the release, and offer insight around testing and services to help meet the changes coming on November 4th.
Day 2 Kicks off with some of the 1WorldSync Community Co-chairs sharing their insights into past activity, and their vision for where they want the groups to grow. Some of the co-chairs providing insights are Greg Zwanziger from SuperValu (Recipient Share Group Chair) and Mark Whitman from Intalere (Healthcare Industry Group Chair). We also have Eric Ginsberg from Sazerac and Tim McDaniel from Constellation Brands introducing of our latest industry group, Total Beverage Alcohol.
Our highlighted feature of the conference then follows. Harris Diamand from 1WorldSync will be hosting a tonight show style panel, where featured guests, Nick Kaufman from Kroger and Jean-Marc Klopfenstein will provide insight into where their organizations are innovating and where they see the industry moving in the coming year.
We will wrap up 2017 Annual User Group with some insights and highlights of innovation from 1WorldSync. New solutions, industry efforts 1WorldSync is innovating to support and areas we are planning on growing will be features of this session.
Stairwell to Product Content Heaven
We at 1WorldSync are looking forward to seeing you at the event, and encourage you to download the 1WorldSync App on your mobile. Please search for 1WorldSync Events in the App Store.
On it you will get up-to-date insights, speaker bios and details around the sessions. You can also provide feedback around the sessions and the event overall which we are going to use for 2018 planning. Let’s get this show on the road!
Wait, that isn’t right. Let me get this started a bit differently. What happens when an industry, like beer, wine & spirits starts to realize the item spec data and images they are utilizing throughout the sector needs to be standardized and electronically shared within the multi-tiered distribution channel to meet the digital demand for today’s world?
If you are Beam Suntory, Constellation Brands, and Sazerac, you work with a trusted industry leader, 1WorldSync, to build out an industry community group focused on evolving the digital product content model with a drive for efficiencies.
Total Beverage Alcohol (TBA) is a newly formed 1WorldSync industry group co-founded by these companies to lead modernization of how product specs and images are managed and digitally shared in the Beer, Wine & Spirits industry.
The TBA group creates value by:
- Collaborating across all aspects of the multi-tiered system to reduce duplicative work
- Creating solutions & processes that support On & Off Premise channels
- Expanding Brand Ownership models both in the US and abroad
- Leveraging Standardization to increase efficiencies in digital specs and images to promote consistency in all verticals
Who is a part of the TBA group?
Apart from the co-founders, there are brewers, controlled States, major retailers, international operators, convenience stores, major US distributors and industry associations.
Each provide unique insights into the Beer, Wine & Spirits industry. In bringing this group together, the goal is to ensure that the entire industry was represented. As we continue to evolve the group, we will be looking to expand the membership further.
What are they going to work on?
The TBA group will be working on driving consistent accurate, complete, and timely set of standard item specs & digital images that can be electronically shared which will support the item setup and maintenance process.
When does this all start?
It has been in the planning stages for roughly 6 months, and as those of you who are able to attend the 2017 Annual User Group session in Las Vegas on June 19-20, the effort is already underway!
The first major meeting of the group will be on July 20th to discuss the goals for this year and what major actions need to be taken to drive change.