Tag Archives: trusted product content

Getting Smart About Sustainability and the SmartLabel™ Initiative

Last week, I attended the Global Sustainability Summit and listened to a panel where Jim Flannery, Senior Executive Vice President of GMA and a panel of experts, including our very own Chris Lemmond, discussed SmartLabel™ & Sustainability.

The panelists discussed how consumers think about things like a brand’s sustainability contribution, how ingredients are sourced and how brands can leverage SmartLabel™ pages to tell their story around sustainability delivering trust and transparency to the end consumer.  

We all know that consumers have become more conscientious about what they buy and want to be informed about what is inside the products they purchase. The SmartLabel™ initiative, a program that was initiated by the Grocery Manufacturers Association (GMA), allows brands to communicate fact-based information about their products to consumers meeting shoppers expectations for accessing all types of information in new and practical ways.

While a nutrition facts label provides insight into what ingredients are in an item, it only scratches the surface as these labels have limited real estate on the package. SmartLabel™ pages allows brands to share in-depth product information empowering consumers to make better, more informed choices.

Are your ready to differentiate your brand?

The SmartLabel™ initiative offers brands the opportunity to own their product content online and share out fact-based product data via SmartLabel™ pages. Companies investing in sustainability best-practices have the opportunity to tell their story to the end consumer and present it via SmartLabel™ pages diversifying their product. Each product participating in SmartLabel has a specifically formatted landing page, which can be accessed through a web search, and QR code on their smart phones.

Transparency isn’t just about disclosure…It can be about a more complete picture of the details of how the product is created and what sustainable best-practices the brand is putting in place to manufacture the product. These details can support a brand’s promise and give consumer more reason to love this brand.

Are you ready to take control of your product content and meet transparency demands?

1WorldSync has a longstanding partnership with brand manufacturers and retailers to manage product content and distribute it to consumers. Our customers can now leverage their investment in GDSN to go further and push their product content onto SmartLabel™ pages giving customers clear access to information about the product.

Learn more today!

DCI AG Enters Extensive Partnership with 1WorldSync to Enhance Product Content for Brands and Retailers

DCI AG, a leading German provider of database services, has secured an extensive partnership agreement with 1WorldSync, the leading provider of product content solutions to supercharge product content for both brand and retailer customers.

DCI’s proprietary asset and document management tools will manage and enhance the product data manufacturers and suppliers distribute to trading partners through the 1WorldSync solution. DCI will optimize content through 1WorldSync’s entire range of available data services, including unique SEO texts, product pictures and relevant attributes to make data more versatile and easier to use. Together, their deep commerce, industry expertise and robust tools and databases will create a strong value proposition for all companies who need reliable and rich product data.

DCI’s content factory is a fast and cost-efficient system to provide extra value for all kinds of product and commerce data in a multitude of languages. Structured workflows enable DCI’s content factory to quickly react and scale based on the client or industry requirements. Supported by 1WorldSync’s market-leading aggregation and syndication platform and expert services, customers will gain access to the robust, authentic product content they need to drive revenue and consumer loyalty.

“We are honored to have been chosen to play an important role in enhancing the service landscape of 1WorldSync,” says Sascha Neubacher, Chief Sales Officer of DCI AG. “Omnichannel trade offers sellers the opportunity to increase sales as well as brand awareness and loyalty. The basis for this is complete digital product information as an essential touchpoint of the customer journey. Our partnership enhances our joint portfolio in key European and North American markets.”

“Complete, consistent product content is mission critical in today’s omnichannel world,” says Dan Wilkinson, CCO of 1WorldSync. “1WorldSync provides brands and retailers an end-to-end solution for consistent product content throughout the supply chain, ensuring data is accurate at every touchpoint, whether it’s online, in store or on a mobile device. We are excited to partner with DCI to enhance the abilities of brands and retailers to meet consumer needs for authentic product content.”

For more information about DCI’s content services, visit www.dci.de/services-and-products/content-services/. For more information about 1WorldSync’s supply chain enablement services, visit www.1worldsync.com/supply-chain/.

Breweries, Distilleries & Wineries…Cheers!

What happens when you get a group of distillers, brewers, vineyards, distributors, and retailers in a room to talk about the exchange of trusted product content?  

Well for starters, you gain a pretty good understanding on where the Beer, Wine & Spirits industry is today. You also get some great thought leaders providing insight and direction to modernize the process of passing item specs data/images from the origin all the way to the end consumer.

Meanwhile in Kentucky

An industry-working event took place on July 20th at the historic Buffalo Trace distillery in Frankfort, Kentucky. Representatives from Ahold Delhaize, Alberstons, Beam Suntory, Breakthru Beverage Group, Brown-Foreman, Constellation Brands, GS1 US, Kroger, 1WorldSync, RNDC, Sazerac, and Walmart Stores Inc. came together to discuss the current item specs data/images opportunities facing the Beer, Wine & Spirits industry.

After spending a full day talking through the ins and outs of the industry, our incredible hosts (Sazerac) gave us a tour of the beautiful Buffalo Trace Distillery. It was an amazing tour showcasing the history of each brand and the campus, a reminder of the difficulties they had to overcome through the years, how they became a success and will remain a success. If you’re wondering if we were able to taste a broad sampling of their legendary brands, well, you should’ve been there!

I’ll Drink To That

The group is excited to begin working towards the following to help establish the foundation for future impacts to the industry:

  • Construct an industry specific process map for item setup
  • Develop a roadmap outlining goals and benchmarks for the group
  • Collaborate with NABCA on a comprehensive look into the Control State systems and data

Stay tuned for further updates; or, better yet, consider joining us as we transform the Beer, Wine & Spirits industry!

For more information on the event, or to join the Share Group, please contact Brandon at bwhite@1worldsync.com.

Don’t Miss the 1WorldSync 2017 Working Group Day: “Digital Commerce, Now!”

We’re happy to host our all new 1WorldSync Working Group Day, September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany. This one day event, with the theme Digital Commerce, Now!,  is an unique platform for attendees to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance, and Omni-Channel Commerce. It’s a fresh new format with the focus on industry specific workshops for the DIY, Healthcare, FMCG / Grocery/ Retail and Foodservice / Food sectors.

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Let’s Get Real! Transparency Totally Transforms Product Content

Food contamination costs the food industry $55.5 billion (Fortune 2016).

Historically, the foodservice industry has focused on how to manufacture, distribute and sell items. However, in recent years, there has been a shift and product content transparency is a key component driving buyer behavior.

Consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition. There are also more government regulations around menu labeling and nutritional standards that foodservice manufacturers, brokers and distributors must address.

FoodLogiq & 1WorldSync: Powerful Alone, Better Together

1WorldSync, the leading multi-enterprise product information network, and FoodLogiQ, are in a close partnership to provide the entire spectrum of the food supply industry with a supply chain traceability solution that delivers transparency while tackling food safety and compliance issues.

“Food industry trends are changing fast—sometimes faster than what you and your supply chain can keep up with. From the customer demand for transparency to the U.S. Food and Drug Administration’s mandate for better processes, traceability is no longer just a nice-to-have asset. Without this sort of insight, keeping up with the evolving industry will be highly problematic, if not impossible,” says Dean Wiltse, CEO of FoodLogiQ.

“The fresh food industry has struggled in the past in figuring out a way to engage in true data synchronization with their retail and foodservice partners,” explains Nick Manzo, Global Omni-Channel Lead at 1WorldSync. “1WorldSync’s product information and fresh industry solutions coupled with FoodLogiQ’s enhanced traceability and supply chain management capabilities allows the fresh industry an opportunity to be fully engaged in global product information sharing.”

Turning Global Food Supply Chain Transparency Into Shopper Insights

As supply chains expand,transparency and traceability are strategic initiatives for businesses within the food industry. Ingredients and labeling is increasingly mandatory, not just because of FSMA and regulations but because customers are demanding it.

On September 21st, join industry leaders from FoodLogiQ and 1WorldSync for a compelling webinar on:

  • The challenges and market forces in delivering safe and quality food products to the consumer and driving supply chain transparency
  • How companies are adopting transparency and traceability to drive business goals
  • The technology and skills needed to ensure customer loyalty while protecting your brand

 

 

References

“Why Our Food Keeps Making Us Sick” – Fortune.  6 May 2016. http://fortune.com/food-contamination/

Getting Started with SmartLabel

Take a Cue from Coke

Are you thinking about getting started with the GMA SmartLabel™ initiative? Take a cue from Coke. The world’s largest beverage company has long encouraged consumers to “share a Coke.” Now, it’s gearing up to share a whole lot more when it comes to product information and transparency.

The company said last month that its SmartLabel Coca-Cola program is quickly ramping up. In fact, Coke has already applied Smart Label QR codes to half of its volume. And, it plans to have all of its beverage packaging SmartLabel ready by early 2018!

That’s a pretty strong message from a trend-setting, consumer-obsessed company like Coca-Cola. For manufacturers of food, beverages and consumer packaged goods (CPG), it’s time to pay very close attention to the story your product content is telling. You must be prepared to communicate product transparency, reaching the consumer in their channel of choice. SmartLabel helps you do that.

Here’s the challenge. For many companies, SmartLabel can be a significant undertaking considering the number of products they manufacture. After all, each unique item (including flavor, size, etc.) requires three components:

  • a unique Smart Label QR code
  • consumer-ready product content,
  • and a SmartLabel webpage.

The point is, getting all of your product information onto SmartLabel can be overwhelming, but with the right guidance it doesn’t have to be.

E-Book: Your SmartLabel Questions Answered by the Experts

Your product content experts EnterWorks and 1WorldSync have teamed up to produce an e-book on how you can go beyond the label with SmartLabel. Let us help you get started!

Download Now

 

It’s Prime Time!

As a marketer, I have to give credit where credit is due. The creation of Amazon Prime Day was a brilliant move! With the third Amazon Prime Day now over, it’s clear that Amazon is trying achieve the same status as consumer calendar events like Cyber Monday and Black Friday.

Amazon said last week that their sales event was its “biggest day ever,” with sales this year surpassing its 2016 Black Friday and Cyber Monday results. Their Prime Day generated $1 billion in sales, making it the best sales day ever for the company (Bloomberg 2017).

According to Amazon, “The Prime Day 2017 event grew by more than 60 percent compared to the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher” (Businesswire 2017).

Market Domination: The Struggle For Shelf Space

Smart suppliers are going “Prime”and ensuring their products are on the Amazon marketplace shelves and differentiating themselves with in-depth product content.

Amazon’s giant footprint gives suppliers an enormous opportunity to get in front of millions of potential customers they could not hope to find alone. Amazon enables small suppliers to compete with the larger players.

Are you ready to get your products discovered by Amazon?

1WorldSync makes it easy for customers to go “prime” and set-up their products based on Amazon.com requirements and publish directly to  Amazon Vendor Central. Smart suppliers are standardizing and leveraging their GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently.

1WorldSync has partnered with Amazon enabling our customers to send data to Amazon electronically.

Learn more today!

References

  1. “Amazon’s Prime Day Generates Estimated $1 Billion in Sales” 12 July, 2017<https://www.bloomberg.com/news/articles/2017-07-12/amazon-s-prime-day-proves-to-be-biggest-shopping-day-ever>
  2. “Prime Members Enjoyed Biggest Global Shopping Event in Amazon History this Prime Day”> 12  July, 2017. <http://www.businesswire.com/news/home/20170712005745/en/>

1WorldSync AUG 2017: What Happens In Vegas..Does Not Stay in Vegas!

Oh what a time!  Late June back in 2017…

Sounds a bit like a song, right?  I was asked to write up a little something to recap our recent Annual User Group, and I have to say, there were some amazing times had in Las Vegas.

On Day 1

Ken Yontz from 1WorldSync, our MC for our two-day event, painted a picture for the audience around “why” were we here. That simple question has a host of different answers, regulations, mandates, efficiencies and last but not least, end consumer impact.  

Vernetta McDowell from Reynolds then provided the attendees some amazing insights into their product content journey and transformation. I can’t tell you how many attendees came up to me after that sessions relating to Reynolds’ story and were ready to start moving forward on their own product content journey.

We then had some great breakout sessions with insights around visibility, content sourcing, as well as process & governance. Thought leaders from Dot Foods, Kellogg Company, the J.M. Smucker Company, Target Corporation, Tyson Foods, Walgreens and Walmart Stores Inc all provided insights into how they are addressing the need for more content. They engaged the audience in collaborative conversations to discuss what other challenges, and opportunities were in place.

We closed the day with two additional plenary sessions. The first was focused on the upcoming GDSN release presented by 1WorldSync’s own Cristina Macias. Cristina, our Director of Implementation, walked the audience through the changes coming, and provided guidance and insights into the newest feature functionality and capabilities of the latest release.  

The second had Mark Hoyle of Teleflex provide insights on their product content journey through insights around UDI, and how they educated their organization on what effort would be needed to meet those needs. Mark then capped off his session with a riveting video that took us back to the news reels of the 1940’s.

Power of 1 Networking Reception

That evening, we had an amazing event in the Boombox Room of Marquee Nightclub at the Cosmopolitan Hotel.  Living it up the only way Vegas can provide, the attendees enjoyed fabulous views of the strip while 1WorldSync recognized some amazing organizations for their efforts and achievements:

We also announced the recipients of the 1WorldSync 2017  Power of 1 Awards. These awards honor organizations that have displayed exceptional leadership and made a significant impact in transforming their product content practices.

On Day 2

Day 1 and the Power of 1 event did a great job highlighting what has been accomplished or is currently underway within our client community.  Day 2 took a different angle and provided the audience direction on “what” is coming.  It started with a few of our Industry & Share Group Customer Chairs providing insights around what has occurred, and direction towards where they see the groups going.  

Greg Zwanziger, from SuperValu, provided some milestones that the Recipient Share group have accomplished, and pushed for a call to action from other recipients to join the group and help drive change within the community.  

Mark Whitman, from Intalere, provided a brief history around how the Healthcare Industry group is re-introducing itself, and where we are looking to grow.  

Lastly, Tim McDaniel from Constellation Brands, and Eric Ginsburg from Sazerac, introduced the Alcohol Beverage Industry Group to the audience and provided insights into the opportunity they see, and what this group is looking to achieve through their product content journey.

We then entered the hallmark session for the Annual User Group, the “Tonight Show Panel”.  Our host, Harris Diamand from 1WorldSync, provided a bit of levity during his “when good signs go bad monologue”, and then welcomed up our first guest, Patricia Chavez, from Walmart Stores Inc. Patricia provided some great insights into where Walmart Stores Inc is going, and what changes we can expect to see during the rest of 2017.  

Jean-Marc Klopfenstein, from Nestlé, was the next guest on stage, and provided a very thoughtful manufacturer’s perspective on how Nestle views and seeks to improve the world through their innovation, transparency and philanthropic efforts.  

The final guest for the session was Nick Kaufman, from The Kroger Company.  Nick shared the current state of Kroger’s content efforts, and a peek into where they are planning continue to disrupt the Grocery industry in the near future.  Harris wrapped up the session with a couple of questions to all guests focused on industry direction.

Our closing session for the Annual User Group was led by Dan Wilkinson from 1WorldSync. He provided the vision of where 1WorldSync is continuing to grow within the Product Content Space and how the journey for all of us is just getting started with new innovations that are in need of massive amounts of content.

This all led into a great GS1 Connect networking event as well.

It’s a Wrap!

I want to thank all the speakers, who shared their insights and direction and all the audience participants who helped to make the collaboration sessions a success. We are grateful to our Customer Community for making the 2017 Annual User Group the best one to date!

Please visit our 2017 AUG website to reflect back on the content including speaker presentations and photos from the event.

Amazon: Prime-Time For The Grocery Industry

The grocery industry is the most pedestrian of retail endeavors – customers drive to stores, pick and pack their shopping, pay and then drive home. Many have tried to e-commercialize the grocery industry, but the business model never really seemed to work. The consumers desire to touch and feel grocery products before purchasing has been a barrier to widespread adoption of online grocery.

The food industry has traditionally been based around trust and price, not technology – and Whole Foods is known for providing a high level of trust and product transparency to its consumers through detailed product information. After a short dip into e-commerce, Whole Foods has refocused on brick-and-mortar retail growing 35 fold over the last 15 years (Fortune 2017)

And now, with the acquisition of Whole Foods Amazon sends a clear message to grocers that it is ready to play and, at least partly e-commercialize the grocery game. They’ve already dipped their toes in food and grocery in the past through Amazon Fresh and Amazon Pantry, but this gives them more robust access to high-quality food and more power to delivery grocery products more immediately to customers. It is also a bold statement that Amazon is serious about brick-and-mortar and at the same time this step finally fully validates cross-channel commerce as the future of grocery.

As the lines between online and in store have blurred, Amazon has realized that location will be a key driver for commerce success. Having access to Whole Foods’ 431 existing stores, gives them valuable distribution centers to bring fresh, localized products directly to customers. Amazon was also likely motivated to reach Whole Foods’ millennial audience and develop loyalty with the younger, more quality-conscious consumer.

This generation is more particular about where they buy their food and the ingredients in it, so Amazon will be able to earn the trust of these buyers through Whole Foods’ reputation and its strong identity as a trustworthy source for organic, GMO-free, high-quality food – that consumer trust will now be transferred to Amazon.  

Consumers need to be met wherever they are, whether in store or on their smartphones, but the importance here is an integrated approach. No one channel is the clear answer, but companies that stay competitive will need to more tightly integrate all of their approaches, both physical and digital.

Consumers are the key winners here, as the bar for success in the grocery industry is going to be much higher in the future. Competitive pricing, upgraded digital experiences, and more innovation will directly benefit customers.

Companies that aren’t paying attention to larger trends will lose as consumers demand for more product content; the value of an omni-channel approach to grocery; and the importance of consistent experiences across every channel.

To summarize, consumers aren’t tolerant of brands that look different online than in-store, and this is more important in the grocery market, as missing or misleading product information has the potential for serious harm.

1WorldSync Recognizes 2017 Industry Leaders with Power of 1 Awards for Transformative Product Content Practices

1WorldSync is recovering from the high of yet another successful power packed 2017 Annual User Group, co-located with GS1 Connect in Las Vegas. The event summed up two days of collaboration, engagement, best practices and fun (we repeat Las Vegas!)

We also announced the recipients of the 2017 1WorldSync Power of 1 Awards. These awards honor organizations that have displayed exceptional leadership and made a significant impact in transforming their product content practices to address the ever-growing demand for trusted product information by consumers in all industries.

The recipients were recognized during the 2017 1WorldSync Power of 1 Networking Reception held on June 19, 2017.

They Came, They Saw, They Conquered…With Trusted Content

The Compass Award: Dick Tracy, Dot Foods, Inc

Dick Tracy, President of Dot Foods, Inc., received the prestigious 1WorldSync Compass Award for his individual contribution in driving next generation product content initiative practices in the industry.

The 1nnovation Award: Tyson Foods & H-E-B

The 1nnovation Award, shines a light on the creative spirit of an organization, was handed to Tyson Foods and H-E-B. Both companies have focused on innovative solutions to power the exchange of trusted product content that customers can count on.

The Quality1 Award: Teleflex, Inc. & Agricultural Research Service (ARS)

Teleflex Incorporated and Agricultural Research Service (ARS) of the United States Department of Agriculture (USDA) were presented with the Quality1 Award. These organizations adopted best practices to significantly raise the standards in sharing compelling, engaging and consistent product content with their customers, stakeholders and trading partners.

The 1Community Award: Joint Industry Council

The 1Community Award was presented to the 1WorldSync Joint Industry Council consisting of Dot Foods, The J.M. Smucker Company, Johnson & Johnson, Kellogg Company, The Kroger Company, The Procter & Gamble Co., Target Corporation, Tyson Foods, Walgreens, and Walmart Stores Inc.  Over the past year, the Joint Industry Council  has been a vital thought partner for the 1WorldSync community and has driven strategic initiatives that deliver value and measurable benefits for industry trading partners.

Winning Consumers On Their Path To Purchase With 1WorldSync

Chief Commercial Officer, Dan Wilkinson states “On behalf of the entire 1WorldSync community, I congratulate the 2017 1WorldSync Power of 1 Award recipients. The companies exemplify industry leadership excellence by consistently driving improved supply chain efficiency, increased product information transparency, enhanced cross-channel commerce initiatives, and reliable and trusted product content everytime, everywhere.”

At 1WorldSync, we are dedicated to providing our community with collaborative platforms for open engagement and industry alignment. The Power of 1 adds up to empowering our consumers with trusted content to make informed decisions regarding purchases, health and well-being.

It’s a wrap for Annual User Group 2017 and we can’t wait to see everyone at Annual User Group 2018!