Tag Archives: trusted product content

Good Content Grows Sales – Grow Your Business With Amazon

According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”

Amazon has always understood that the consumer is king and strived to provide a seamless shopping experience. Since, consumers don’t have the liberty to physically inspect and check the products while shopping online, product content they can trust is critical in order to judge a product. Without product content, Amazon has nothing to help their customers make confident buying decisions.

1WorldSync Partners with Amazon to Improve Product Content Completeness and Quality

Did you know that Amazon commands more than half of all product searches? Their website often gets more traffic than a single brand’s website with 55 percent of online shoppers starting their product searches on Amazon. Thus, it is imperative to ensure high-quality content about your brand.

For this reason, Amazon launched their Catalog Content Capture initiative. In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to address the challenges driven by low attribute coverage, data quality and receiving an automated catalog feed from trusted sources.

1WorldSync and Amazon have made it easier for brands, manufacturers and distributors to sell products and improve product content on Amazon in three ways:

  • Automation: The partnership provides an automated process for managing and distributing product information on different Amazon channels, including Prime Pantry and Amazon Fresh.
  • Accuracy: The partnership improves the total accuracy of product content on Amazon.com by sourcing data from 1WorldSync’s trusted Product Information Cloud.
  • Comprehensiveness: Through GDSN, content on Amazon is standardized and validated through GS1 Global Standards.

Don’t Miss Out! March 1 & 5 Amazon Webinars

On March 1st at 1 pm EST or March 5th at 4 pm EST, join us for a compelling webinar with experts from Amazon’s Retail Product Management team. You will learn:

  • How Amazon’s Content Capture Initiative has driven improvements in product content quality and completeness.
  • How to provide an automated process to manage and distribute your product content to Amazon.
  • How to capitalize on Search Engine Optimization and make your product content highly discoverable.

2018: The Year of the Omni-Channel Brand

According to Aberdeen, companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies.

Today many shoppers begin their product searches online and are discovering, researching, and buying products. Digital marketplaces like Amazon, Alibaba and Walmart rely on product content to drive every touchpoint across the customer journey.

It’s An Omni-Channel World After All!

Consumers now demand an “omni-channel” or seamless shopping experience across channels. They demand complete and accurate product content that builds trust, drives sales and ultimately  guarantees consumer loyalty.

By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium.

Get Discovered, Grow Sales and Optimize Your Content to Walmart & Beyond!

Are you ready to take control of your product’s brand by understanding how Walmart and other leading marketplace use your product content?

On February 28, at 12 pm CST, join 1WorldSync for an interactive webinar with Walmart to learn how leading brands are adopting strategies in to ensure their online presence is optimized.

You will learn about:

  • Today’s largest eCommerce players and how they are using your product content with a spotlight on Walmart.
  • How to control your brand message and protect your brand’s integrity.
  • How to avoid common pitfalls in product content strategy.
  • The digital shelf effect and what this means to product content collection.
  • How to take control of your product content on every step of the product content journey.

What Did You Miss During Our Kroger Item MDM Supplier Webinar?

Are you a supplier who struggles with sales volume? Are you lost on how to get your product content on the new high tech digital shelving seen now at select grocery stores? Do you know what images are needed by retailers that sell your products via ecommerce or new initiatives like Clicklist?

Kroger, in conjunction with 1WorldSync, has held two Kroger Item MDM Supplier Webinars on February 8th and 13th, 2018 specifically designed to answer these questions.

Ultimately the Kroger Item MDM Supplier Webinars are centered on the product content submitted by Kroger suppliers. This product content provides information critical to consumers who are making purchase decisions. Meeting Kroger’s product content requirements allows suppliers and brands to participate in Kroger initiatives like Clicklist.

What Initiatives Are Kroger Piloting?

  • The Clicklist initiative allows consumers to buy online and pick up their items curbside at stores. Kroger has established over 1000 clicklist locations in select US markets this past December. Items that meet Kroger’s product content requirements then become available on Clicklist and generate +7% more sales volume.
  • Currently a Kroger pilot lets select customers to ship directly to their house.
  • A separate initiative, available in 400 stores this year, allows Kroger customers to scan items for product content information using a handheld device available through the store or their smartphone.
  • High tech digital shelf edges, already available at over 150 stores, will also alert consumers to products that factor into their purchase decisions. For example, if you are looking for products that are gluten free or high in protein, a green line will appear on the digital shelf to indicate products that meet this requirement.

So how can you increase your sales volume and participate in these Kroger initiatives?

The Kroger Item MDM Supplier Webinars cover the steps and best practices for validating and submitting items and attributes (information that describes the product – images, size, ingredients and nutrient info) to Kroger Item MDM.

This puts your products in queue to participate in the above mentioned Kroger initiatives. Suppliers who would like to participate should submit their items before end of March 2018.

What can we do if we missed the Webinar?

For those who were unable to attend our two prior webinars, the Kroger landing page offers resources and the information necessary to ensure compliance to the Kroger MDM Complete initiative by the March 2018 deadline.

If you still have questions or are seeking additional resources – not to worry! Kroger is offering two additional webinars on the below dates – Register Today!

Tuesday, March 13, 2018 2:00 pm EST

Thursday, March 22, 2018 2:00 pm EST

Take Control Of Your Product’s Experience On The Path To Purchase

Are you at risk of losing share of the $1.915 Trillion of eCommerce sales this year?

Today’s consumers have more choices and are more informed than ever before. The road to product domination is fierce both online and in-store and the roads blend together because it’s an omni-channel world!

Thus, it’s more important than ever to take control of the product experience the entire path to purchase.

Initial product awareness often begins online. In fact, according to Deloitte 76% of consumers interacting with products online long before stepping into a brick-and-mortar store and over half of US shoppers begin their product searches on Amazon.com. Regardless of where the end-consumer decides to make their final purchase, their access to information about the product influences their decision to purchase.

Ecommerce is clearly far from being an online-only affair. Both online and offline channels are effective in creating consumer awareness and demand, especially when they are used together.

The fuel pushing the consumer down the path to purchase is content. According to Forbes, 88% of shoppers characterize detailed product content as being extremely important on the path to purchase. Sharing compelling, engaging and consistent product content with customers will maximize sales, minimize returns, optimize speed to market and enhance brand equity.

Those who fail to take control of their product’s experience every step of the journey risk damaging customer perception of the brands and businesses at hand. So, what are the challenges in going cross channel?

Download our latest Infographic: The Common Roadblock on the Path to Purchase, to learn the statistics and habits behind shoppers’ clicks.

 

Why Kroger Loves Trusted Product Content

Roses are red, violets are blue! With Valentine’s Day quickly approaching, Kroger will bring flowers, sweets, and cards to consumers.

Are you making sure your products bring convenience, and accurate product content to your consumers?  If product descriptions fall to the bottom of your content priority list, this could be the heart of your marketing and sales problems.

That is why Kroger vendors and brand owners have emphasized improving customer-facing product content will make or break you this Valentine’s day.

It may seem obvious, but some brand owners put themselves at a competitive disadvantage by not providing some rather essential product content to Kroger and thus their potential customers.

According to a recent Stanford University Study, the more strategic keywords a product description contained the better the product sold. This proves again that product content and descriptions are critical determinants of sales!

Obviously Kroger wants your product content– good product content. But what product content is important for Kroger?

  • High quality and visually stimulating product images in a variety of formats, resolutions, and angles so that customers know they will be satisfied with their Valentine’s day goodies.
  • Packaging and product attributes, including dimensions, weights, ingredients, and nutritional values, usually necessary for any purchase!
  • Product highlights and romance copy so that customers know who you are as a supplier and brand and if that meets their needs for Valentine’s day this year.

Satisfying this growing consumers’ need for timely and accurate information about the products they buy, as well as regulatory compliances, are significant challenges. Don’t miss out on understanding how Kroger is meeting current and future customer demands and visit http://www.1worldsync.com/customer-page/kroger/

Best of 2017: Top 3 1WorldSync Webinars

Is it just me or is anyone else not ready to say goodbye to 2017 just yet? If you feel like you couldn’t keep up with all the webinars that 1WorldSync had to offer last year, no worries!

We have put together our top 3 webinars recordings for you to catch up on our trusted content that matters anytime, anywhere!

Win Consumers On Their Path To Purchase With Trusted Product Content

Did you know that nearly half of all merchants and suppliers (49%) do not use a third-party content provider?

Are you ready for a deep dive into the product content journey?

1WorldSync and Reynolds Consumer Products led a compelling webinar around why and how:

  • 1WorldSync stresses the importance of providing complete and consistent product content despite multiple channels.
  • Reynolds new Product Information Management technology cultivates trust in data and decisions.
  • authentic experiences are paramount in the age of the connected and ever-changing consumer, transparent commerce, and blurred lines between brick and click.

Managing The Product Content Explosion: Defining Data Quality

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile. What is the cost of bad product content to your organization?

1WorldSync led a webinar around how to:

  • determine your data quality and how this positively impacts your business.
  • leverage the data you already have in GDSN for e-commerce and omni-channel purposes.
  • start global transparency initiatives

Product Content Management in Your Rearview: A Look Back And A Look Forward

A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched SmartLabel initiatives and so much more.

1WorldSync has been your product content partner committed to connecting your product content to consumers.

Are you committed to your product content journey that will drive tomorrow’s results?

1WorldSync led a webinar around how to:

  • Leverage your investment in GDSN to build a strong base and then top off the additional attributes needed to meet eCommerce needs.
  • Save time to ensure you’re providing the same information across all recipients.
  • Take advantage of new capabilities and solutions 1WorldSync rolled out in 2017.
  • Get a glimpse of the high-impact trends that will likely drive 2018 forward.

Why the Super Bowl is a Touchdown for Retail

Are you ready for some football?! The underdogs, the Philadelphia Eagles, are gearing up to take on the reigning champs, the New England Patriots, for Super Bowl LII.

Super Bowl Means Super Business

Countless Americans are rushing to the grocery store to devise a game plan of what food they are planning to prepare for the big game. NRF expects an average of $15.3 billion will be spent over Super Bowl weekend, an increase of 8.5% compared to last year (NRF, 2018). With those kind of numbers projected to be spent, is your brand exploiting all opportunities to score a touchdown?

Are The Foodservice & CPG Industries Ready For The Blitz?

It’s primetime for industries looking to capitalize off of the Super Bowl phenomenon. Television deals, sports team apparel, food specials, you name it, companies are scrambling against the play clock to get consumers to open their wallets.

American adults are expected to spend an average of $81 per person, primarily spending it on food (NRF, 2018). This time of year is crucial for food, beverage, and consumer goods companies, so why not take advantage of it. The big game isn’t the only thing fans get excited for, there is equal anticipation for the ads and commercials that companies go all out to market, spending an average of $5 million for a 30 second spot.

Though, rather than spend that absurd amount of money, companies should allocate their strategy to the shelves and grocery aisles and get their products where consumers are most likely to see it. Don’t fumble your money, set yourself up for success and win your consumers on the path to purchase with trusted product content!

Outsmart Your Opponents With The SmartLabel Transparency Initiative

As a single source of truth, SmartLabel has revolutionized the way consumers shop today. We can now access thousands of food product descriptions and information including allergens, specific ingredients and nutritional information through a QR code at the touch of our fingertips.

SmartLabel has provided an innovative and effortless way for shoppers to know exactly what goes into the food they’re buying. With nearly two-thirds of American adults owning smartphones, 75% of of consumers said they would be likely to use SmartLabel™(GMA, 2016).

Moreover, SmartLabel strives to provide truthful and accurate product information that can be delivered directly from companies to the consumer. Super Bowl Sunday is the perfect opportunity for Foodservice and CPG companies to get their product content updated to SmartLabel and ready to meet consumer needs.

Get Your Products To The Line Of Scrimmage And Score With 1WorldSync!

Today’s cross-commerce world demands accurate product content at virtually every touch point of the customer journey. Helping more than 25,000 global brands and retailers in 60 countries, 1WorldSync enables organizations to manage all their product content in one solution to support the content creation, management, validation, syndication and discovery of your products ultimately them more shoppable, extend brand equity and enable global compliance and transparency.

 

References

  1. https://nrf.com/resources/consumer-research-and-data/holiday-spending/super-bowl
  2. https://www.gmaonline.org/issues-policy/health-nutrition/smartlabeltm-consumer-information-transparency-initiative/

Best of 2017: Top 1WorldSync News Stories

2017 was a big year for news stories spanning all the industries we serve, and 2018 is sure to bring plenty of stories that will continue to shape the world of commerce globally and across all verticals.

Extra extra…read all about it! Here are a few highlights we wanted to make sure you didn’t miss:

Amazon Purchases Whole Foods

We would be amiss if we didn’t lead with this story as it is definitely one of the biggest stories of the year for not only CPG/retail and grocery, but ultimately a foundational shift in how consumers will shop in years to come.  In USA Today’s Article, Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, provides commentary on what this means for the e-commerce giant.

3 Ways to Improve Your Omnichannel Commerce Strategy

Nick Manzo, 1WorldSync’s Global Omni-Channel Lead, provides important insight into how organizations can improve their Omni-Channel Commerce Strategy in this article in Total Retail.  The article highlights the importance of rich and consistent content across all commerce platforms,  providing transparency across the entire supply chain is essential in order to meet the needs of today’s consumer, and how investing in a cloud-based solution allows organizations to adapt to new challenges.

Amazon Announces Its Entry into Healthcare

Internet Health Management published an article on how Amazon’s healthcare plans impact existing healthcare players. It provides insight from 1WorldSync around how Amazon’s entry into the healthcare industry will impact the big players in an already accelerated industry.  Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, describes the need for disruption that only Amazon can provide, “This venture is a logical next step as Amazon continues to involve itself in every facet of consumers’ lives and wallets.”

Home Depot Nails DIY Omnichannel Experience

This year has proven that consumers want a seamless experience from a retailer, whether they are visiting a brick and mortar store, or buying on their phone or tablet. Creating this environment for consumers proves challenging for most, but Home Depot has made great strides this year with what they call their “interconnected retail” initiative.  Nick Manzo, 1WorldSync’s Global Omni-Channel Lead, comments on how this DIY/Hardlines giant is not differentiating when it comes to omnichannel in this article from Supply Chain Executive.

Name Brands Aren’t Immune to the Demands of Today’s Consumers

Campbell’s Soup is a household name that brings a feeling of nostalgia to most, but that does not make them immune to the demands of today’s consumers in their need for an experience and not just a product. Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, speaks to how Campbell’s has confronted this reality head on in this piece Campbell’s shifts their focus from product to experience for the Institute’s of Food Technologists (IFT).

How SmartLabel Delivers Product Transparency To Build Consumer Trust

Initiatives like the Grocery Manufacturing Associations’(GMA) SmartLabel, highlight the common theme across all industries, that especially with foods, consumers want the most accurate and up-to-date information available.  Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, highlights how getting started with SmartLabel is the stepping stone to building consumer trust for your products in Food Manufacturing Magazine.

These few stories are just the tip of the iceberg when it comes to all of the exciting things that are happening globally that impact the future of commerce and product consumption.

To stay up-to-date on the latest news from us, be sure to follow us on Twitter, LinkedIn and Facebook.

Throwback Thursday: Let’s Take It Back to Anatomy Class

According to a recent Shotfarm report, 30% of abandoned carts were due to bad product descriptions.

Examine Your Product Descriptions

Your company’s main goal is to sell your product; in order to do that you must give your customers a thorough and accurate of the product they are scoping out. And how do you do this, you ask? You can start with focusing on your product description attributes. Adopting this best practice will allow you to set your product apart within the flooded world of Ecommerce, ultimately maximizing the opportunity in increase sales.

It is no surprise that the ecommerce marketplace is the #1 way that consumers research and shop for products. And guess what? Even your products that are not sold on within a virtual space are often still represented on web. So no matter what your product intentions are, your product descriptions can be the difference between success and failure.

That being said, it is time to get schooled! To help, we are hosting a webinar on Wednesday, January 31st at 10am CST.

The Anatomy of an Effective Product Description that Boosts E-Commerce

Do your users or recipients complain they can not find your products? Have you ever wondered why there are so many description attributes in the GDSN and if they apply to your company or products? Do you know if the descriptions provided are even what the recipients were expecting?

This webinar will educate you on how to make your product more discoverable and avoid costly data quality errors. Topics will include:

  • The Cost of Bad Search Results
  • GDSN Descriptions Breakdown & Best Practices
  • Steps to Launch a Successful Data Governance Program

Best of 2017: Top 4 1WorldSync E-Books

Is it just me or is anyone else not ready to say goodbye to 2017 just yet? If you feel like you couldn’t keep up with all the e-books that 1WorldSync had to offer last year, no worries!

We have put together our best of the best for you to catch up on our trusted content that matters anytime, everywhere!

Product Content Management In Your Rearview: A Look Back And A Look Forward

A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched large scale SmartLabel initiatives and all of us moved further into the world of digital commerce.

Download this e-book and learn how to:

  • Take advantage of new capabilities and solutions 1WorldSync rolled out in 2017
  • Get a glimpse of the high-impact trends that will likely drive 2018 forward
  • Commit to a product journey that will drive tomorrow’s results

To Marketplace, To Marketplace: A Definitive Guide to Understanding Marketplaces

Last year, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research.

At the heart of this surge to online purchasing are marketplaces, such as Amazon,  Alibaba, Google and Walmart.com which are creating a new era of many-to-many shopping opportunities for the B2B and B2C market.

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers and there are many advantages of marketplace platforms.

Download this e-book and learn more about:

  • The basics of marketplaces and how they have evolved
  • The importance of marketplaces & how they benefit both sellers and buyers
  • How can marketplaces succeed if they are fueled by trust and transparency
  • How 1WorldSync showcases your presence in marketplaces

Connected Commerce Through The Cloud

Clearly, today’s world of commerce requires a multi-pronged approach. Trying to match the convenience of Amazon with an integrated supply chain with personalized and trusted product content is no easy feat.

A connected commerce approach supports a harmonious model in which transactional and product data work together to optimize the supply chain process.

How do brick & mortar retailers can develop the operational backbone that supports e-commerce investments.

Download our joint e-book, co-written with DiCentral, and discover how to:

  • Equip your organizations with strategies that set leading digital commerce business apart
  • Connect cloud-based B2B integration with product content aggregation and syndication;
  • Achieve streamlined end-to-end digital commerce in a cost-effective and scalable manner.

To Be, or Not To Be Transparent: Go Beyond The Label With SmartLabel

It is no secret that transparency totally transforms product content and shapes the path to purchase. Today’s consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

SmartLabel is a program that was initiated by the Grocery Manufacturers Association (GMA) and leading food & beverage companies. By enabling shoppers to scan QR codes on products for nutritional content, they have instant access to information on thousands of products instantly.

Download our e-book, co-written with Enterworks, on: :

  • Why transparency matters – shoppers are more inquisitive about their product choices resulting in a demand for full disclosure to fit personal lifestyle needs and wants.
  • How SmartLabel™ works, the criteria behind it, and the many ways users can access it.
  • How your organization can implement a best practice SmartLabel program and offer rich, robust content in the palms of consumers’ hands.