Tag Archives: trusted product content

1WorldSync Recognizes 2017 Industry Leaders with Power of 1 Awards for Transformative Product Content Practices

1WorldSync is recovering from the high of yet another successful power packed 2017 Annual User Group, co-located with GS1 Connect in Las Vegas. The event summed up two days of collaboration, engagement, best practices and fun (we repeat Las Vegas!)

We also announced the recipients of the 2017 1WorldSync Power of 1 Awards. These awards honor organizations that have displayed exceptional leadership and made a significant impact in transforming their product content practices to address the ever-growing demand for trusted product information by consumers in all industries.

The recipients were recognized during the 2017 1WorldSync Power of 1 Networking Reception held on June 19, 2017.

They Came, They Saw, They Conquered…With Trusted Content

The Compass Award: Dick Tracy, Dot Foods, Inc

Dick Tracy, President of Dot Foods, Inc., received the prestigious 1WorldSync Compass Award for his individual contribution in driving next generation product content initiative practices in the industry.

The 1nnovation Award: Tyson Foods & H-E-B

The 1nnovation Award, shines a light on the creative spirit of an organization, was handed to Tyson Foods and H-E-B. Both companies have focused on innovative solutions to power the exchange of trusted product content that customers can count on.

The Quality1 Award: Teleflex, Inc. & Agricultural Research Service (ARS)

Teleflex Incorporated and Agricultural Research Service (ARS) of the United States Department of Agriculture (USDA) were presented with the Quality1 Award. These organizations adopted best practices to significantly raise the standards in sharing compelling, engaging and consistent product content with their customers, stakeholders and trading partners.

The 1Community Award: Joint Industry Council

The 1Community Award was presented to the 1WorldSync Joint Industry Council consisting of Dot Foods, The J.M. Smucker Company, Johnson & Johnson, Kellogg Company, The Kroger Company, The Procter & Gamble Co., Target Corporation, Tyson Foods, Walgreens, and Walmart Stores Inc.  Over the past year, the Joint Industry Council  has been a vital thought partner for the 1WorldSync community and has driven strategic initiatives that deliver value and measurable benefits for industry trading partners.

Winning Consumers On Their Path To Purchase With 1WorldSync

Chief Commercial Officer, Dan Wilkinson states “On behalf of the entire 1WorldSync community, I congratulate the 2017 1WorldSync Power of 1 Award recipients. The companies exemplify industry leadership excellence by consistently driving improved supply chain efficiency, increased product information transparency, enhanced cross-channel commerce initiatives, and reliable and trusted product content everytime, everywhere.”

At 1WorldSync, we are dedicated to providing our community with collaborative platforms for open engagement and industry alignment. The Power of 1 adds up to empowering our consumers with trusted content to make informed decisions regarding purchases, health and well-being.

It’s a wrap for Annual User Group 2017 and we can’t wait to see everyone at Annual User Group 2018!

Product Content and the Impact on Nutrition

1WorldSync’s Senior Manager, Community Enablement, Payal Patel discusses the importance of product content and the impact on nutrition with Robert Howell Vice President, Merchandising, from Sysco.

1WorldSync: What would you tell your suppliers who are currently not synchronizing product content with Sysco?

Sysco: The foodservice industry has made the adoption and implementation of GS1 Standards a top priority in an effort to improve the completeness, accuracy and availability of product information for foodservice operators and consumers. One aspect of this adoption is active participation in the Global Data Synchronization Network (GDSN). With this renewed emphasis on supplier participation, Sysco is requiring suppliers to begin synchronizing product information via the GDSN.

1WorldSync: Before leveraging GDSN to capture product attribute data, what did your environment look like in regards to capturing and updating your suppliers’ product content?

Sysco: Prior to leveraging GDSN to obtain data from suppliers, Sysco utilized a process called Request for Data (RFD). This process involved a manual population of data attributes into an Excel Spreadsheet. This process also lacked enriched data such as nutritional, marketing, and image information.

1WorldSync:  What is the risk when lacking accessible, accurate, timely product content from Suppliers?

Sysco: Not having access to complete and accurate content may lead to several issues including:

  • Lost Sales
  • Impact on brand image
  • Compliance and regulatory challenges
  • Profitability

1WorldSync: What is Sysco doing with this content?

Sysco: Sysco is using the content we receive via the GDSN to feed the master product catalog, which consists of items sold to our customers. Our customers include restaurants, healthcare and educational facilities, lodging establishments and other customers who consume meals prepared away from home.

Sysco also uses the content received from manufacturers via the GDSN for our customer-facing ecommerce applications, as well as our Marketing Associates sales systems. The data, including product images, is particularly important when it comes to being able to effectively market and sell to customers using web-based order entry platforms.

Our buyers utilize the GDSN information to look up the items they want to source for our customers, and therefore, it is important for us to have complete and accurate product information to support sales. Again, images and nutritional information is of critical significance to enable customers to make more informed buying decisions.

1WorldSync: How would you describe your relationship with 1WorldSync and the onboarding process?

Sysco: Sysco partnered with 1WorldSync to drive participation among our supplier community. 1WorldSync is assisting in on-boarding our suppliers via communication, training & education, supplier outreach and program awareness activities.

1WorldSync: How would you describe the results that you have achieved in working with us?

Sysco: 1WorldSync has assisted in the coordination of onboarding suppliers, as well as building the supplier relationship with GDSN and Sysco by providing outreach and assistance to the supplier community.

1WorldSync can help you address your product content challenges and get engaged. Contact businessdevelopment@1worldsync.com to get started today!

Lights, Camera, Action: 1WorldSync AUG 2017 Awaits!

We hope that you are as excited as we are about the 1WorldSync 2017 Annual User Group, Americas co-located with GS1 Connect, June 19th & 20th taking place in Las Vegas! With a couple weeks to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you.

It’s officially the era of trusted product content and we guarantee an amazing show in an amazing city! We will give your  team the cutting edge, with sessions from the industry’s leading speakers, the hottest topics and some world-class networking.

Here are some insights around the speakers, topics and collaboration sessions  that will make it all the more easier for you to make your grand entrance.  

Big Questions: Why, What, How and Where?

Over the past year there has been a significant amount of discussion on these 4 main questions.   Throughout the event, our speakers and sessions will help answer to these questions, and provide you best practices & direction to change the conversation within your organization.  So lets get started:

The event itself spans 2 days, starting at 11 am PDT on Monday June 19th with our Master of Ceremony – Ken Yontz welcoming the audience and diving into the first question: Why.  Why are we on this product content journey?  Why are we being asked for and providing more content?  Why are specific regulations being passed and what is behind them?  Who is asking for the information and why?  Why is there a growing need for Product Content?

How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions

We then will take a break for a networking lunch, and come back to a session led by Vernetta McDowell from Reynolds Consumer Products focusing on the next question, What.  What has Reynolds done to address the growing need for product content and how have they partnered with 1WorldSync and others to develop a solution that enables them to scale to meet the growing content demands from their customers.

Collaboration Is Everything

The Collaboration breakouts are next.  A feature from the 2016 Annual User Group, the audience will break out into 3 different groups and engage in 3 round robin topics designed around the 3rd question, How.  3 different sets of thought leaders from organizations like Dot Foods, The Kellogg Company, Smucker, Target, Tyson, and Walgreens will lead conversations on how do we get better?  

How can we be more transparent in what content is available vs. what content is needed?  How can organizations internally source content more effectively?  How can organizations better build process and governance to deliver product content more efficiently?   With the goal at the end of the conversation to be a starting point for the biggest how question: How can we as a community drive towards more efficient solutions and processes that meet the expanding content needs of the end consumers?

Teleflex: Generating Value Beyond Compliance With UDI

After a quick break we will move back into the main conference area, where Mark Hoyle from Teleflex will provide insights into how they are addressing the need within the Healthcare industry around UDI compliance and where 1WorldSync has help them meet the content need.

Win Consumers On the Path to Purchase With 1WorldSync

The last session for Day 1 focuses on the upcoming November GDSN release and how you can prepare for any changes that are coming.  1WorldSync’s own Cristina Macias will be leading this session, providing you with insight around the release, what tools and documentation is in place to help you prepare for the release, and offer insight around testing and services to help meet the changes coming on November 4th.

Day 2 Kicks off with some of the 1WorldSync Community Co-chairs sharing their insights into past activity, and their vision for where they want the groups to grow.  Some of the co-chairs providing insights are Greg Zwanziger from SuperValu (Recipient Share Group Chair) and Mark Whitman from Intalere (Healthcare Industry Group Chair).  We also have Eric Ginsberg from Sazerac and Tim McDaniel from Constellation Brands introducing of our latest industry group, Total Beverage Alcohol.

Our highlighted feature of the conference then follows.  Harris Diamand from 1WorldSync will be hosting a tonight show style panel, where featured guests, Nick Kaufman from Kroger and Jean-Marc Klopfenstein will provide insight into where their organizations are innovating and where they see the industry moving in the coming year.

We will wrap up 2017 Annual User Group with some insights and highlights of innovation from 1WorldSync.  New solutions, industry efforts 1WorldSync is innovating to support and areas we are planning on growing will be features of this session.

Stairwell to Product Content Heaven

We at 1WorldSync are looking forward to seeing you at the event, and encourage you to download the 1WorldSync App on your mobile.  Please search for 1WorldSync Events in the App Store.

On it you will get up-to-date insights, speaker bios and details around the sessions.  You can also provide feedback around the sessions and the event overall which we are going to use for 2018 planning. Let’s get this show on the road!

1WorldSync Proudly Presents: The Bar Method!

Wait, that isn’t right. Let me get this started a bit differently.  What happens when an industry, like beer, wine & spirits starts to realize the item spec data and images they are utilizing throughout the sector needs to be standardized and electronically shared within the multi-tiered distribution channel to meet the digital demand for today’s world?

If you are Beam Suntory, Constellation Brands, and Sazerac, you work with a trusted industry leader, 1WorldSync, to build out an industry community group focused on evolving the digital product content model with a drive for efficiencies.

Total Beverage Alcohol (TBA) is a newly formed 1WorldSync industry group co-founded by these companies to lead modernization of how product specs and images are managed and digitally shared in the Beer, Wine & Spirits industry.   

The TBA group creates value by:

  • Collaborating across all aspects of the multi-tiered system to reduce duplicative work
  • Creating solutions & processes that support On & Off Premise channels  
  • Expanding Brand Ownership models both in the US and abroad
  • Leveraging Standardization to increase efficiencies in digital specs and images to promote consistency in all verticals

Who is a part of the TBA group?  

Apart from the co-founders, there are brewers, controlled States, major retailers, international operators, convenience stores, major US distributors and industry associations.

Each provide unique insights into the Beer, Wine & Spirits industry. In bringing this group together, the goal is to ensure that the entire industry was represented. As we continue to evolve the group, we will be looking to expand the membership further.

What are they going to work on?  

The TBA group will be working on driving consistent accurate, complete, and timely set of standard item specs & digital images that can be electronically shared which will support the item setup and maintenance process.

When does this all start?  

It has been in the planning stages for roughly 6 months, and as those of you who are able to attend the 2017 Annual User Group session in Las Vegas on June 19-20, the effort is already underway!  

The first major meeting of the group will be on July 20th to discuss the goals for this year and what major actions need to be taken to drive change.

It’s Time to Cash In With 1WorldSync At GS1 Connect!

Did you know that 53% of retailers and suppliers experience a knowledge gap within their organization when it comes to understanding the eCommerce landscape (1WorldSync)?

Don’t leave money on the table!

Channel readiness is a significant struggle throughout the value chain as e-commerce continues to evolve. In the dynamic world of digital commerce, retailers and suppliers are facing significant issues capitalizing on the opportunities within different channels.

1WorldSync is excited to join more than 1,000 partners in Las Vegas at GS1 Connect . We will demonstrate how our Product Information Cloud can deliver turnkey solutions to share and promote product content, ensure data accuracy, and optimize operational processes in today’s cross-channel world.

For companies looking to upgrade their e-commerce capabilities, be sure to stop by the 1WorldSync booth (#17,18) where we’ll be showcasing how you can connect, empower and build trust everytime, everywhere!

We’ll be hosting ‘Appy Hours’ where we’ll be demoing:

    • Customer Distribution Apps: Distribute content to specific recipient retailers, e-tailers or app providers. Each app includes the ‘Playlist’ of attribution expected by the merchant, the validation rules and the integration capability for distributing catalog in a compliant format to the merchant/app developer….
      • We’ll be highlighting our apps that enable access to adhere to Walmart, Kroger, Lidl, Alibaba & Amazon content & data specifications.
    • Compliance and Transparency Apps: Sell and trade in any geography, while meeting local regulatory mandates or consumer transparency expectations.
      • We’ll be highlight our capabilities for SmartLabel and Unique Device Identifier (UDI) compliance.
    • Enterprise Enablement Apps: Helping Sales, CRM and supply chain teams to engage customers and sell more.
      • We’ll be highlighting our capabilities  that enables easy creation of selling sheets, catalogs, slicks and other digital sales aids to help drive global sales.

Appy Hour Schedule:

Customer Distribution Apps June, 20th 12 – 1pm

June, 20th 6 – 7 pm

Compliance and Transparency Apps June, 20th 1-2 pm

June, 21st – 12 -1 pm

Enterprise Enablement Apps June, 20th 5 – 6 pm

June, 21st 1pm – 2pm

 

We invite you to stop by our booth # 17 & 18 and learn how we can help you ensure you’re not losing or leaving money on the table!

It’s time to cash out at GS1 Connect. We look forward to seeing you in Las Vegas.

References:

Charting Course for Global Commerce by 1WorldSync

Win Consumers On Their Path To Purchase With Trusted Product Content

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. (Google Shopping Guide, 2016).

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

One may think that managing product content and data is easy, but the challenges include:

  • 10’s enterprise systems in typical back end to manage product data.
  • 100’s people sourcing, aggregating, cleansing data needed for commerce.
  • 1000’s trading partners requiring exchange data with in a variety of formats.
  • 10,000’s of websites, apps and 3rd parties, representing your product/brand to the consumer.

1WorldSync Omni-Channel Data Study: Charting Course for Connected Commerce

A new data study commissioned by 1WorldSync highlighted many of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  The study surveyed 400 merchants and suppliers from Europe and the U.S. with more than $500 million in annual revenue, and uncovered key insights into the struggles that are faced in today’s omni-channel world.

Key findings suggest that a majority of merchants and suppliers are not fully prepared to meet the varied demands of modern customers. One major data highlight emerged:

Lack of content solutions hamper success: Half of merchants and suppliers do not use a third-party content provider, which hinders their ability to syndicate product content across channels and platforms.

Trusted Content, Everytime, Everywhere

Brands and retailers need trusted, experienced experts to help them on their product content journey towards a single source of truth!

On May 24, 1WorldSync is pleased to partner with Progressive Grocer and GMA and host a webinar on how to “Win Consumers On Their Path To Purchase With Trusted Product Content”.

Join industry leaders from Tyson, Mondelez and 1WorldSync for a compelling discussion and Q&A on:

  • The evolution of the product content journey from supply chain to cross-channel commerce
  • How trusted content is curated and delivered anytime, everywhere
  • How to influence consumers with trusted product content strategies on the path to purchase
  • How to effectively navigate hurdles encountered while integrating cross-channel capabilities

Register Today!

 

Digital Catalogs Drive Conversions

Are you at risk of losing share of the $23.4 trillion in worldwide e-commerce sales predicted for 2017? (Source: eMarketer)  

Today’s buyers and modern-day voyagers are tasked with navigating an ever-evolving e-commerce landscape. Companies are investigating newer and better strategies to meet the evolving demands of partners and consumers.

There’s huge opportunity for merchants and suppliers to use the digital channel to reach shoppers in a new way.

  • Have you ever wanted to send over your seasonal product collection to your buyers?
  • Would a mobile-friendly catalog with information enable your business to train your sales team more effectively?
  • Do you have the ability to give your smaller retailers a place to get your latest, up-to-date product information?
  • Are you ready to go digital, sell everywhere and deliver content efficiently?

Enter the Sales Kit App!

The 1WorldSync Sales Kit App, part of our Product Information Cloud, is a digital catalog that provides businesses with the ability to render their own Digital Catalog(s). Sales Kit mobilizes product content and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids.

Leveraging your company’s product data that’s been loaded into the 1WorldSync Product Information Cloud Sales Kit enables:

  • Creation of a public or private online catalog with complete product details
  • Delivery of field selling sheets, spec sheets, product slicks and other digital sales aids to help drive global sales
  • Power and drive sales through eCommerce, global websites and other digital applications

Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands. To learn more about the 1WorldSync Sales Kit, visit here.

Shoptalk 2017 Recap

It was a great week at Shoptalk 2017.  Connected Commerce is the name of the game…companies are mobilizing behind mobile and beyond!  From sessions on how online is going offline to rising mobile commerce in China;  with major retail and brand speakers like eBay, Nordstrom, Walmart, Kimberly-Clark, Mondelez, Samsung, HSN, Apple, Lowe’s and on and on and on….the discussions were insightful and engaging.  Not to mention the appearance of the Bumby’s for fair and honest appraisals of attendee appearances.

So for our loyal 1WorldSync followers, let’s boil it down on a few key insights relative to product content.

  • Shoppers will start and end their purchase journey in different places.  It’s a fact.  Brands and retailers alike must make their cross-channel commerce capabilities and content in those channels consistent, authentic and engaging.
  • Omni = Om-need…one speaker coined a phrased that omni really means om-need.  As a brand, you need to have your product content available when the shopper wants it, needs it, and when they ask for it.  Is it a Dash button?  Store Display? Alexa? Challenges abound!
  • Content is global, distribution is local.  Content is not “one-size-fits-all;” yet, brand reputation, recognition and market position has to be consistent globally.  However, consumers around the world consume that information differently – it must be tailored for local markets.  Product content strategies are following global commerce strategies and no longer siloed within channels.
  • The “connectivity of things” means product content is traveling and traversing mediums in exponential fashion.  Voice search to physical outcome is not easy.  Natural processing language and search context are just the start of challenges (or opportunities) facing retailers and brands on the consumer path to purchase.

All this points to the fact that connected commerce is growing, changing, evolving, iterating, exploding and imploding…all at once. Product content in this environment must be trustworthy, authentic, consistent, relevant and timely.  Brands and retailers need partners to help them in this quest for delivering frictionless commerce.  The eco-system is growing, these global power houses are choosing trusted, experienced experts to help them on their journey!

 

Thank you Shoptalk for another great year of rewriting the commerce blueprint!

Top 5 Reasons to Attend 1WorldSync 2017 Annual User Group, Americas!

At 1WorldSync, we are dedicated to providing our community with collaborative platforms for open engagement and industry alignment. Input from the 1WorldSync community drives our efforts to provide collaborative platforms that deliver information and interactions that benefit our customers. 1WorldSync 2017 Annual User Group (AUG), Americas is a collaborative event that provides this platform for our customers to engage, interact and share best practices, community needs, and encourage user-lead information sharing. In preparation for this worthy event, below are my personal Top 5 Reasons to attend this year’s 1WorldSync 2017 Annual User Group, Americas held in Las Vegas, NV on June 19-20, 2017.

  1. Vegas here we come! Site of the Elvis comeback, the Bellagio fountains, amazing food, and even the Statue of Liberty and Eiffel Tower!  Okay to be fair the last 2 aren’t the “real” ones, but you get the gist.  It is an amazing event hosted in an amazing city.
  2. How you network in Vegas, doesn’t have to stay in Vegas….  In the past, I connected with peers I knew, created new ones and formed relationships that helped us learn from one another.  AUG allows us as a community to explore opportunities and discover solutions that impact industries while allowing organizations across multiple industries the opportunity to network.
  3. Not married? You will be married…to Product Content.  In regards to product content, 1WorldSync strives to achieve excellence in providing accurate and trustworthy product content to our customers, and understanding where the industries as a whole are moving and our customer’s needs has helped to refine our company’s path. As we share authentic, trusted content with customers and consumers, we empower them to make the right choices, purchases, health and lifestyle decisions.
  4. Where the Sky’s the Limit.  After participating in multiple Annual User Group events, I am continuously surprised to learn something new from our attendees and their presentations.  It amazes me still that having been a part of this event  for 10+ years, each year generates more innovation and new perspectives.  Becoming educated on standard changes, innovations within the marketplace and how this impacts our organization always provided value and insight.
  5. The city of Bright Lights and a Bright Future for the 1WorldSync Community.  One of the things you can depend on being discussed during our Annual User Groups are seeing what innovations & solutions 1WorldSync is developing in order to continue to improve capabilities for our community members. Our plans demonstrate our commitment to our customers and the path we are working towards to continuously add value to the 1WorldSync Community.  

With the leadership and guidance of our customers, I promise that this year’s Annual User Group, Americas will be a power packed two-day event filled with collaboration, engagement and best practice learning.

Be sure to follow us @1WorldSync on Facebook, Twitter, and LinkedIn to hear more from us through our exclusive #RoadtoAUG17. We hope to see you in Vegas!

Click here for more information and sign up for event updates.
Register now for your conference pass and save 15% before March 31, 2017.

1WorldSync Announces Improved User Interface (UI) Available to WS|Publishing Users

You Asked, We Listened! 

At 1WorldSync, we’ve always valued the voice of our customers and over the past four years, we’ve implemented new functionality to meet the ever increasing demands of suppliers and retailers.

We’ve heard from our customers that their User Experience needed improvement and this year we’re excited to announce we’re delivering on our promise.

I sat down with Stefan Schweikart, CIO at 1WorldSync to understand what went into the new User Interface and how we partnered with our customers to increase the efficiency and user-friendliness of our solutions.

What can our customers expect with the new User Interface?

What you will see is the culmination of months of dedication from the 1WorldSync design and engineering teams who were obsessed with delivering a platform that would allow our customers to work faster and more efficiently, and strengthen their client relationships.

The new UI offers improved navigation, a new dashboard that allows for quicker interactions, new design of item editor and simpler creation and maintenance of packaging hierarchies.

In addition, the new, intelligent GPC-service offers you suggestions for the correct product classification based on the product name. The result is an intuitive, easy-to-use tool that vastly simplifies the user experience.

How did 1WorldSync partner with our clients to gather and implement their feedback?

With our customer centric heritage, we continued to listen to our customers and proactively engaged with them every step of the way in this project. We analyzed our customers’ individual behaviors to determine ways to improve and simplify their user experience.

Measuring user experience is not an easy task, as it’s all about what users think and feel thus for this reason we also utilized the System Usability Scale (SUS), giving a global view of subjective assessments of usability. We collected metrics based on quantitative data collected during user testing sessions and contextual interviews.

They SUS was very valuable in helping us source quantitative information. We collected as much data as we could so that we could have a clear picture on what improvements must be rolled out.

To improve the usability we also followed the ISO standards 9241 with significant tools like:

  • Definition of user groups and personas
  • Contextual interviews in each of the defined user groups
  • Usage tests with thinking aloud
  • Prototyping and immediate testing
  • An open testing period in a separate beta environment with over 230 test users performing more than 400 various tests

When will the improvements be available?

The improvements were made available Friday, March 3rd for all WS|Publishing users starting. To find out more about the list of improvements visit here.