Tag Archives: trusted product content

How Real-World Retailers Can Better Compete With Ecommerce

With an influx of consumer purchasing decisions driving ecommerce today, retail stores are struggling to find innovative ways to keep consumers walking through their doors. Small businesses must take action in order to survive the digital evolution. Fortunately, by targeting the right consumers there are optimal ways brick-and-mortar retailers can thrive.

The Power of Touch

Stores definitely have the upper hand when it comes to physical interaction with a product. No matter how advanced ecommerce sites become with 360 degree visualization and high resolutions images, nothing compares to a consumer’s ability to touch, feel, and have a full hands-on experience with the products they are interested in buying. A majority of average shoppers, approximately 78 percent worldwide, prefer the initial engagement with the product rather than a virtual one (Retail Customer Experience, 2017).

But Retailer, I Want It Now!

We all have those Veruca Salt tendencies where we want things NOW! Brick-and-mortar stores definitely excel in that aspect. Take the Hema Supermarkets owned by Alibaba, for example. They’ve redefined the shopper’s experience by integrating online and offline shopping, deeming it “New Retail” (Alizila, 2017).

As part of the shopping experience, everything is powered by their mobile app. They can seamlessly order their groceries, check to see if it’s available in store, find detailed product content by scanning a barcode, and get everything they need within seconds. If retailers continue to incorporate consumer efficiency into their path of purchase, they will continue to have buyers walking through their doors.

The Comeback

As ecommerce businesses like Amazon continue to set the bar high in terms of availability, delivery, and speed, that doesn’t mean all other shopping experiences like in-store are doomed. In fact, many predict a comeback with 54 percent of shoppers confirming they still prefer it (Future of Retail, 2017).

Amazon may impress consumers with drone and same-day grocery delivery. However, the new generation of shoppers who grew up as millennials crave authentic experiences. A more personalized shopping experience is achievable in traditional brick-and-mortar stores in a similar analytical fashion as online retailers. Retailers that feature both in-store and online shopping experiences are now tracking behavioral purchasing patterns from online all the way to the door.

For example, Sephora, a major cosmetics company inhibits both aspects. The consumer is tracked via a Beauty Insider card that the consumer provides each time they make a purchase whether it’s in-store or online. If they are purchasing online, once they log into their Beauty Insider and begin buying makeup, it automatically tracks the type of makeup they like to buy. Once you arrive at the store, it pulls that buying history from your account and begins offering recommendations via Sephora’s Visual Artist, which is an in-store augmented reality 3D facial recognition program.

The Future of Retail

In the not-so-distant future, we may even be able to expect same-day drone delivery, robot customer service and more. One thing is for certain…Companies will only continue to develop ways to intrigue consumers via a connected commerce approach.

 

References

 

Why Supply Chain Transparency is Critical to Your Business and Customer Loyalty

Food companies are facing unprecedented pressure to provide supply chain transparency not only to comply with FSMA and other regulations but to earn customer trust and loyalty.

A recent FoodLogiQ survey of 2,000+ consumers revealed that supply chain transparency by food companies is a critical driver in consumer purchasing decisions and brand loyalty.

But transparency is not achieved overnight, especially for food companies with with complex global supply chains. We are living in a technological atmosphere where information moves fast, and consumers are more aware about the food they eat and the companies they patronize. If a company is faced with a recall or a foodborne illness; the direct costs, lost of sales and brand damage can be staggering.

But there are ways for food companies to not only provide the transparency consumers are demanding but also make it part of their strategic business initiatives to protect their supply chain.

To help support this transparency, FoodLogiQ has partnered with 1WorldSync. Together, we offer a whole-chain traceability solution backed by product information that delivers transparency while tackling food safety and compliance issues.

On September 21st, join industry leaders from FoodLogiQ and 1WorldSync for a compelling webinar on:

  • The challenges and market forces in delivering safe and quality food products to the consumer and driving supply chain transparency
  • How companies are adopting transparency and traceability to drive business goals
  • The technology and skills needed to ensure customer loyalty while protecting your brand

We will present the results of the FoodLogiQ survey, A Food Company’s Guide to What Consumers Care About in the Age of Transparency and answer your questions about what leading food companies are doing to meet their transparent supply chain initiatives. We can help you create business value and decrease risk across your supply chain.

 

 

Happy Anniversary, 1WorldSync!

Last  week marked a special milestone: 1WorldSync’s 5th anniversary.

Looking back, 5 years ago the Board of Directors (GS1US and GS1 Germany) created the world’s largest trusted product information platform through a joint venture that united SA2 and 1Sync to form 1WorldSync.

Here are some highlights of our successes as an organization:

  • 25,000+ Customers
  • 65+ Countries
  • 200+ Employees
  • 7 Offices Worldwide
  • 1,825 Days of Industry Leading Service

It is amazing to think about how far the industry, the marketplace and our organization has come in five years. The value of high quality and timely product information is more valuable than ever. New entrants have emerged, some to partner, others to compete. We continue to work closely with our growing global customer community to listen, learn and serve them most effectively.

Most important to our success as a joint venture are all of you as members of the 1WorldSync team. Our growth in this journey will come from building on what we learn from each other as a 1WorldSync team.

Celebrate the Power of 1 and our continued growth as a company! The Power of 1 adds up to empowering our customer with trusted content to make informed decisions, health, and well being. Trustworthy content. Anytime, Anywhere.

I look forward to what we can accomplish going forward!

Best Regards,

Karin Borchert, CEO of 1WorldSync

Walmart and Google Take on Amazon!

Google and Walmart announced last week a partnership that is starting next month. Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens.

Walmart products will also be available through the Google Assistant and Google Home smart speaker, which competes with Amazon’s Echo. Walmart shoppers can link their customer accounts to Google and get personalized recommendations.

Walmart & Google: Powerful Alone. Better Together

Clearly, the two companies are combining their strengths to take on Amazon. Separately, the companies have had little success drawing shoppers aways from Amazon in the ecommerce space.

Walmart’s network of 4,700 U.S. stores and its fulfillment networks offer a competitive differentiator over Amazon offering an attractive omni-channel options including click-and-collect while Google has deeper artificial intelligence (AI) expertise and a huge pool of new data would allow them to leverage personalization through targeted ads.

Walmart and Google have combined their strengths to battle it out on the online retail market. Walmart’s huge product line will help attract shoppers and it’s the first time the world’s biggest retailer has made its product available online in the United States outside of its own website.

Are You Ready to Take on the eCommerce World?

1WorldSync has been a strategic partner of Walmart for more than a decade, facilitating product content exchange for Walmart manufacturers and supplies. Given this new announcement from Walmart, it’s obvious that they are looking to broaden their online presence and looking for more product content and product assortment.

Whether you have a single item, or hundreds of items; showcasing complete, accurate and up-to-date product content will improve your online search rankings, protect your brand,and increase your products’ visibility to consumers.

1WorldSync has been helping thousands (25,000+)  of suppliers and brands to build product content strategies to sell products to Walmart, Amazon, Google and beyond.

Whether you’re utilizing 1WorldSync to capture your GDSN data or non-GDSN data, we work with our customers to simplify product content exchange via a signal connection. The 1WorldSync Product Information Cloud (PIC) make it possible to share content anywhere, anytime, in any format, with anyone – easy.

Are you ready to get your products discovered by Walmart, Google and beyond? Learn more today!

Sell Products Successfully On Amazon Today!

Did you know that 55 percent of online shoppers start their product searches on Amazon (Recode 2016)? Amazon commands more than half of all product searches.

This stat is truly remarkable and a reason you must get your products onto the Amazon platform as they bring droves of traffic to your product listing. Even more important than traffic is a pool of buyers, ready to purchase!

Creating, managing, and syndicating product content that meet the needs of Amazon requires cross-functional collaboration and integration with key systems. 1WorldSync is the leader in product content management solutions and work with the leading retailers (including Amazon) to expediting brands ability to centralize and digitize product content.

Are you ready to get your products onto Amazon.com?

1WorldSync does the heavy lifting for you making your product content efforts more efficient expediting your speed to market on the Amazon marketplace.

The 1WorldSync Amazon App allows customers to set-up products based on Amazon.com requirements and publish directly to Amazon Vendor Central. This accelerates sellers’ ability to standardize their GDSN data.

Do you sell to Amazon today?  Do you want to learn how to leverage your GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently? Click here to learn more on how to send data to Amazon electronically!

References

55 percent of online shoppers start their product searches on Amazon https://www.recode.net/2016/9/27/13078526/amazon-online-shopping-product-search-engine

Sourcing A Single Source Of Truth For Lowe’s And Beyond

In Charting Course for Global Commerce, a recent study by 1WorldSync, 78 percent of merchants report their product content exchange system cannot keep up with enhanced consumer demands for transparency.

Did you know that you only need one solution to get your product content to Lowe’s and beyond?

Further, did you know that 1WorldSync is certified with the largest number of items in the Global Data Synchronization Network (GDSN)?  Changing data pool partners causes multiple work streams, and is time consuming and costly.

Win Consumers On Their Path To Purchase With 1WorldSync

At 1WorldSync, we’ve been reliably helping 25,000+ suppliers and brands to build product information strategies to sell products to Lowes, Amazon, Walmart and beyond!

By leveraging 1WorldSync’s technology and relationships with thousands of suppliers and brands in its network, content service platforms will always have a scalable service provider to help exchange trusted product content anytime, everywhere.

We are a dedicated partner to our customers delivering unprecedented expertise and thought leadership throughout their entire product content journey.

Exceeding Expectations and Creating Stellar Experiences

  • No Hidden Fees: Gain unlimited users and unlimited access to new recipients.
  • Save Time & Money: Save time and effort and allow your current partner to manage all of your brand and content data in the manner that Lowes would like, allowing you to keep running your business
  • Unlimited Number of Demand Side Partners: Publish product and company information to as many recipients as desired (Get your products to Lowes, Amazon, Walmart and beyond)!
  • Enhanced Data Quality: Reduce time and money in your manual processes and involve fewer systems
  • Superior Service: 1WorldSync’s Professional Services Team can help create a complete end-to­-end global product content strategy tailored to each customer specific to their industry.

Undoubtedly accurate and timely product content helps instill trust and customer loyalty in the interchangeable and complex world of retail.

1WorldSync continues to offers a one-stop location for publishing GDSN and non-GDSN data to Lowe’s.  Learn more here!

Getting Smart About Sustainability and the SmartLabel™ Initiative

Last week, I attended the Global Sustainability Summit and listened to a panel where Jim Flannery, Senior Executive Vice President of GMA and a panel of experts, including our very own Chris Lemmond, discussed SmartLabel™ & Sustainability.

The panelists discussed how consumers think about things like a brand’s sustainability contribution, how ingredients are sourced and how brands can leverage SmartLabel™ pages to tell their story around sustainability delivering trust and transparency to the end consumer.  

We all know that consumers have become more conscientious about what they buy and want to be informed about what is inside the products they purchase. The SmartLabel™ initiative, a program that was initiated by the Grocery Manufacturers Association (GMA), allows brands to communicate fact-based information about their products to consumers meeting shoppers expectations for accessing all types of information in new and practical ways.

While a nutrition facts label provides insight into what ingredients are in an item, it only scratches the surface as these labels have limited real estate on the package. SmartLabel™ pages allows brands to share in-depth product information empowering consumers to make better, more informed choices.

Are your ready to differentiate your brand?

The SmartLabel™ initiative offers brands the opportunity to own their product content online and share out fact-based product data via SmartLabel™ pages. Companies investing in sustainability best-practices have the opportunity to tell their story to the end consumer and present it via SmartLabel™ pages diversifying their product. Each product participating in SmartLabel has a specifically formatted landing page, which can be accessed through a web search, and QR code on their smart phones.

Transparency isn’t just about disclosure…It can be about a more complete picture of the details of how the product is created and what sustainable best-practices the brand is putting in place to manufacture the product. These details can support a brand’s promise and give consumer more reason to love this brand.

Are you ready to take control of your product content and meet transparency demands?

1WorldSync has a longstanding partnership with brand manufacturers and retailers to manage product content and distribute it to consumers. Our customers can now leverage their investment in GDSN to go further and push their product content onto SmartLabel™ pages giving customers clear access to information about the product.

Learn more today!

DCI AG Enters Extensive Partnership with 1WorldSync to Enhance Product Content for Brands and Retailers

DCI AG, a leading German provider of database services, has secured an extensive partnership agreement with 1WorldSync, the leading provider of product content solutions to supercharge product content for both brand and retailer customers.

DCI’s proprietary asset and document management tools will manage and enhance the product data manufacturers and suppliers distribute to trading partners through the 1WorldSync solution. DCI will optimize content through 1WorldSync’s entire range of available data services, including unique SEO texts, product pictures and relevant attributes to make data more versatile and easier to use. Together, their deep commerce, industry expertise and robust tools and databases will create a strong value proposition for all companies who need reliable and rich product data.

DCI’s content factory is a fast and cost-efficient system to provide extra value for all kinds of product and commerce data in a multitude of languages. Structured workflows enable DCI’s content factory to quickly react and scale based on the client or industry requirements. Supported by 1WorldSync’s market-leading aggregation and syndication platform and expert services, customers will gain access to the robust, authentic product content they need to drive revenue and consumer loyalty.

“We are honored to have been chosen to play an important role in enhancing the service landscape of 1WorldSync,” says Sascha Neubacher, Chief Sales Officer of DCI AG. “Omnichannel trade offers sellers the opportunity to increase sales as well as brand awareness and loyalty. The basis for this is complete digital product information as an essential touchpoint of the customer journey. Our partnership enhances our joint portfolio in key European and North American markets.”

“Complete, consistent product content is mission critical in today’s omnichannel world,” says Dan Wilkinson, CCO of 1WorldSync. “1WorldSync provides brands and retailers an end-to-end solution for consistent product content throughout the supply chain, ensuring data is accurate at every touchpoint, whether it’s online, in store or on a mobile device. We are excited to partner with DCI to enhance the abilities of brands and retailers to meet consumer needs for authentic product content.”

For more information about DCI’s content services, visit www.dci.de/services-and-products/content-services/. For more information about 1WorldSync’s supply chain enablement services, visit www.1worldsync.com/supply-chain/.

Breweries, Distilleries & Wineries…Cheers!

What happens when you get a group of distillers, brewers, vineyards, distributors, and retailers in a room to talk about the exchange of trusted product content?  

Well for starters, you gain a pretty good understanding on where the Beer, Wine & Spirits industry is today. You also get some great thought leaders providing insight and direction to modernize the process of passing item specs data/images from the origin all the way to the end consumer.

Meanwhile in Kentucky

An industry-working event took place on July 20th at the historic Buffalo Trace distillery in Frankfort, Kentucky. Representatives from Ahold Delhaize, Alberstons, Beam Suntory, Breakthru Beverage Group, Brown-Foreman, Constellation Brands, GS1 US, Kroger, 1WorldSync, RNDC, Sazerac, and Walmart Stores Inc. came together to discuss the current item specs data/images opportunities facing the Beer, Wine & Spirits industry.

After spending a full day talking through the ins and outs of the industry, our incredible hosts (Sazerac) gave us a tour of the beautiful Buffalo Trace Distillery. It was an amazing tour showcasing the history of each brand and the campus, a reminder of the difficulties they had to overcome through the years, how they became a success and will remain a success. If you’re wondering if we were able to taste a broad sampling of their legendary brands, well, you should’ve been there!

I’ll Drink To That

The group is excited to begin working towards the following to help establish the foundation for future impacts to the industry:

  • Construct an industry specific process map for item setup
  • Develop a roadmap outlining goals and benchmarks for the group
  • Collaborate with NABCA on a comprehensive look into the Control State systems and data

Stay tuned for further updates; or, better yet, consider joining us as we transform the Beer, Wine & Spirits industry!

For more information on the event, or to join the Share Group, please contact Brandon at bwhite@1worldsync.com.

Don’t Miss the 1WorldSync 2017 Working Group Day: “Digital Commerce, Now!”

We’re happy to host our all new 1WorldSync Working Group Day, September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany. This one day event, with the theme Digital Commerce, Now!,  is an unique platform for attendees to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance, and Omni-Channel Commerce. It’s a fresh new format with the focus on industry specific workshops for the DIY, Healthcare, FMCG / Grocery/ Retail and Foodservice / Food sectors.

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