Tag Archives: trusted product content

But First…Accurate Product Content

According to a survey of 4,000 US online adults by Forrester Research, “The No. 1 feature online shoppers want from a website is product information.”

It is critical when selling products because it explains a products benefits and uses, attracting the shoppers’ attention. Customers need to know a product’s features, benefits and whether it solves their problems before purchasing. Product content  lets them see your products and provides useful information so your customers make informed buying decisions.

Additionally, product content provides major benefits for your company, including but not limited to:

  1. helping the sales team make their quotas
  2. boosting brand reputation
  3. driving product discovery.

Is your product content e-commerce ready? In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

Win Consumers On The Path To Purchase With Trusted Product Content And Analytics

Gain product content visibility for your company across all platforms in a more effective and efficient way with 1WorldSync and Content Analytics!

1WorldSync and Content Analytics are industry changing partners who know and understand the importance of delivering and analyzing product information. Sign up for our compelling webinar on September 27th. You will:

  • Learn how analytics & reporting can help you to drive more sales
  • Grasp why competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical
  • Learn how to unleash the power of product content to drive discovery, conversion and loyalty
  • Take a deep dive into how Content Analytics and 1WorldSync help brands and retailers drive online sales with best-in-class analytics and content solutions
  • Get actionable insights into how your content is performing relative to competitors via custom reports and dashboards

Customer Experience is the King of E-Commerce

Customer Experience is the King of E-Commerce

In the age of instant gratification, customer experience is everything! A personalized, engaging customer experience is critical for the success of any marketing initiative in the modern landscape.

A Walker Sands study found that 86% of buyers will pay more for a better customer experience. By 2020, customer experience will overtake price and production as the key brand differentiator.

Why is Customer Experience Important to Your Company?

According to Esteban Kolsky, if the customers are not satisfied, 13% of them will tell to 15 or even more people that they are unhappy. On the other hand, 72% of customers will share a positive experience with 6 or more people. Positive customer experience directly increases your company’s revenue and success.

Big data and analytics enable marketers to formulate these enriched experiences for more effective lead generation, nurturing, and eventually conversion as prospects reach the end of the buyer’s journey.

When you think about interacting with your customers when you’re asking them for feedback you cross the questions of, Are you doing it on their time, in a way that they would want to provide feedback? Are you asking for feedback in a short and concise way, as to not waste their time? Would YOU take the survey on your own time?

1WorldSync Customer Experience is World Class

It is a mission of 1WorldSync to continuously enhance the customer experience, and as a result, we’ve made some improvements with you in mind:

  • Customer Support Ticketing System
    • A new customer support ticketing system provides efficient, timely, and high quality responses to inquiries.
    • Every customer receives a satisfaction survey when ticket is closed.
  • Service Desk Improvements
    • Increased speed of answering incoming calls and decreased abandoned call rates
    • 80%+ of tickets resolved same day
    • 95% of tickets resolved within 3 days
  • Customer Satisfaction and Call Quality Statistics
    • Customer satisfaction – 4.7 / 5 star rating (94%)
  • You Talked, We Listened – Actions taken from past survey feedback
    • New and easier process for ‘password reset’
    • Contact and enhancement request forms have been added to commercial applications and the Solution Center
    • System Usability Survey (SUS) administered to all core users
  • Coming Soon:
    • An annual comprehensive customer satisfaction survey will be released later this year.

Thank you for your business with 1WorldSync. You have our unwavering commitment to continue to grow and improve how we serve you!

 

Back To School: A+ For Efficiency

As we pack away our flip flops, sunscreen, and beach chairs, and reminisce about the hot summer weather and sunshine, it’s now time to come back to reality and face what we’ve all been dreading: Back to School.

Teachers, parents, students, and faculty are prepping for the essentials they’ll need for the school year and hitting online and in-store retailers for the cheapest deals. With domestic back-to-school spending projected to reach $27.6 billion this year or $510 per household, people are scouting every avenue to get the best bang for their buck (Multi-Channel Merchant, 2018)!

This guy knows what I’m talking about!

Beat Back to School Blues!

Thanks to Amazon, back to school shopping is already in full effect with Amazon Prime Day. Prime Days not only deliver a massive revenue bump, with an estimated $3.4 billion alone on their previous July event, but it’s an imperative marketing strategy to lure new customers in and showcase their own products through their subscription program (CNN Money, 2018). Amazon Prime Days have effectively proven year after year why they manage to stay on top ahead of other retailers. Amazon is paving the way of how retailers should be targeting their consumers.

Here are a few reasons why people love them:

  • Astounding deals
  • A central location
  • Free shipping
  • Convenience
  • Most importantly: Efficiency!

3 Ways Retailers Can Better Compete With the King of E-Commerce

Retailers such as Walmart, JCPenney, and Kohl’s have already begun to take notice and started releasing their own back-to-school initiatives including 3D shopping experiences to visualize what an item will look like in a student’s dorm and even exclusive partnerships on back-to-school clothing (Market Watch, 2018).

1. Price Matching and Bundle Offers

The best way brands and retailers are going to be able to compete with companies like Amazon are by offering the customers with the best price options. Offer as many cost-effective deals as allows especially for back-to-school shopping because consumers are looking to get more bounce to the ounce!

2. Fast Delivery

Amazon offers Free Delivery with the Prime subscription program on qualifying items. Ironically, consumers are turned off even with shipping costs as low as $5, so it’s music to one’s ears when they hear free shipping on items. This tiny detail of convenience can exponentially impact positive results in sales.

3. Make Checkout Easier

Many reasons why Amazon has excelled in the eCommerce business is because they offer the convenience of not having to leave your home. The last thing people want to do is wait in line at the store. “Buy online, pick up in store” and advanced mobile app purchase methods are forcing retailers like Walmart and Kroger to push the envelope and recognize these on-the-go tendencies. These new and innovative ways for shopping convenience will popularize your brand and encourage future growth.

It’s Time To Get Schooled

It is no surprise that the e-commerce marketplace is the #1 way that consumers research and shop for products. Wherever students shop for school supplies this year, one thing is for certain: their decision will depend on the quantity and quality of available product content.

In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

1WorldSync enables more than 25,000 global companies in over 60 countries to share authentic, trusted product content that paves the way for a better customer experience and fuels the path to purchase.

Learn more!

Future of Retail: “Alexa…What is the Weather Today?”

The consumer is changing again, and retail is now about much more than just online shopping. Technology like connected home devices, virtual reality, streaming television services, voice ordering, augmented reality, and drones have made digital shopping easier and more integrated into everyday life.

In today’s digital age, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

How do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

How Technology is Expanding the Scope of Online Commerce Beyond Retail

The Walker Sands Future of Retail 2018 study surveyed 1,600 consumers across the United States on their shopping habits, preferences and views on emerging retail technology. It’s findings inform and open new doors to the future of retail.

Did you know that of the consumers who own a voice controlled device, 64 percent use it at least once a week? Fifty percent have made a voice-controlled purchase in the past year. Many homes are inhabited by voice assistants and automated bots such as Apple’s Siri and Amazon’s Alexa.

Key findings from the study indicate that:

  • Consumers are more comfortable using voice controlled devices to shop.
  • Fast delivery is no longer optional. It’s a must.
  • Amazon’s dominance forces competing retailers to evolve.
  • The popularity of connected devices has skyrocketed.
  • Politics plays a leading role in commerce.

Unleash the Power of Product Content: Drive Conversion with 1WorldSync

The future of online commerce is much bigger than just retail. As the lines between retail and other industries blur, brands and retailers need to transform the commerce experience into a more integrated part of the consumer lifestyle.

An endless supply of product content makes it easier for businesses to connect with consumers at every touchpoint. The key to success will be for brands and retailers to use this data to power more immersive experiences — without compromising consumer trust.

Competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical. Compelling product page content sells products, strengthen your brand loyalty, and maximizes the customer experience.

With a customer base representing over 26,000 of the largest global retailers, 1WorldSync understands the requirements of some of the world’s largest eCommerce platforms. By ensuring product content is accurate, complete and fully optimized, retailers can unleash the power of one solution that distributes the content into the format required by eTailers and turns it into a consistent experience regardless of provider or medium.

Webinar Recap: Maximize Your Investment with 1WorldSync

Last week, we held a webinar, ‘Maximize Your Investment with 1WorldSync,’ that highlighted new capabilities now available within the 1WorldSync Omni-Channel Platform that make it easier for our customers to win consumers on the path to purchase.

Today’s connected consumers have more choices than ever before and the key to the omni-channel consumer experience is content that fully and accurately represents products.

In response to the ever changing digital world, 1WorldSync has risen to these challenges unveiling new capabilities to:

  1. validate our customers’ trust in us to manage their digital content.
  2. satisfy retailer manatees and industry regulations.

The webinar highlighted that our customers now have the opportunity to go further in their product content journey with 1WorldSync!

The new capabilities give our customers the ability to unleash their investment in global standards to grow global cross-channel sales, drive efficient global content syndication and enable global compliance and product transparency.

The new capabilities and solutions highlighted on the webinar included:

  • Improved eCommerce Solutions give our customers the ability to more easily aggregate and syndicate accurate product content to support digital channels. 1WorldSync Connectors enable brands to understand the requirements of some of the world’s largest retailers including Walmart, Gebr. Heinemann, Amazon and Alibaba in order to bring their products to market faster and seamlessly deliver product content in the exact format required by the recipient. This gives brands the ability to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.
  • Expanded Digital Asset Management (DAM) gives brands the ability to capture, manage and syndicate all their digital assets (images, videos, documents, etc.) and import third-party images to share with trading partners. Further, 1WorldSync content creation services include product imaging services (360 degree image capture creates a spinning appearance), weight and dimension data capture services and mass uploading of digital assets.
  • Digital Catalog provides brand owners the ability to render their own product catalogs, mobilizing product content and enables seamless creation of sell sheets, catalogs, slicks and create a visual representation of your product content to help drive global sales.
  • LabelSync Solution gives brands the ability to publish product content that can be used to provide transparency to consumers, participate in industry and government initiatives, and create a more connected omni-channel experiences via SmartLabel pages

To learn more about these expanded capabilities and solutions visit http://solutions.1worldsync.com/omni-all-in-one

To view the webinar recording view here.

From UDI to GDSN: How the Medical Device Data Landscape Keeps Evolving

Are you receiving requests for  your product data from large GPO’s and hospital networks?

Medical device manufacturers receiving these requests from buyers, often require a unique dataset to be transmitted to them by the manufacturer through the Global Data Synchronization Network (GDSN) for each product available for purchase. These companies require unique, but overlapping, datasets for every device product.

With growing demands, device manufactures are unsure where to begin.

How do you collect the data, get it into the GDSN, keep it secure and ensure it is always up-to-date?

Together, Reed Tech and 1WorldSync offer device manufacturers a solution to meet the challenges of securely managing all of this data, ensuring it is accurate and up-to-date, and sharing it with the downstream users who need it.

From UDI to GDSN

The process from UDI to GDSN, from beginning to end seems to be unclear for many organizations. This upcoming webinar gives you the chance to learn and understand this process, through the experience of an accomplished device professional who experienced this challenge at Steris and sought out solutions through Reed Tech and 1WorldSync.

Join us for a compelling webinar on Tuesday, July 24th at 11 am ET that discusses:

  • How Steris, a leader in cleaning validation and infection prevention solutions, pivoted from UDI compliance to commercial data exchange efforts
  • Who is asking for data in GDSN and why they need it
  • How the GDSN works
  • The best practices for collecting, storing, managing and syndicating device product data

Expedite Speed to Market with 1WorldSync Connectors

With total retail e-commerce sales having reached $453.5 billion in 2017 alone, it’s never been more important for brands and retailers to provide quality, trusted and robust product content across their multiple sales channels.

The Problem

In order to reach a wide-range of consumers, it is pertinent that you to connect with a vast amount of retailer and eTailers. Each retailer you connect with requires various product attributes and want that information provided to them in unique formats.

Understanding and collecting the required product content by retailers requires a tremendous amount of manual labor and coordination. This can result in distributing incorrect product content that can result in lost sales and strained relationships with retail partners.

Are you ready to unleash your product content with retailers to drive more sales?

Respond Rapidly To Content Delivery Requirements of the Largest E-Commerce Platforms

1WorldSync understands the challenges for managing product content across disparate channels and our customers leverage our all-in-one solution to ensure their product content is accurate, complete and optimized to ensure it engages and drives shopper purchases.

1WorldSync Connectors empower brands with the ability to understand the requirements of some of the world’s largest eCommerce platforms to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.

By leveraging a 1WorldSync Connector, brands can easily aggregate and syndicate authentic, complete product content to effectively drive and influence sales on digital channels through connectors for Walmart, Gebr. Heinemann, Amazon and Alibaba.

1WorldSync connectors provide brands the ability to distribute content effortlessly to retailers and eTailers with their required attributes, format, quality and communication protocol.

Benefits

  • Improved data quality: Simplify the process to provide the complete, accurate data recipients require and leverage industry, regulatory and global standard validations which ensure data is accurate before being sent to recipients.
  • Speed to market: Understand the requirements of some of the world’s largest eCommerce platforms and load data from anywhere, transform it quickly and publish it in the exact format required by the recipient.
  • Keep Up with Today’s Market Demands: Keep up with the requirements of hundred of retailers ever changing product content demands and get the business intelligence to ensure you’re providing what they demand.

To learn more about 1WorldSync expanded capabilities to drive eCommerce sales sign-up for our upcoming webinar on July 18th at 12 pm ET.

Content Analytics and 1WorldSync Finalize Collaborative Agreement to Optimize Retail Conversion and Sales

Content Analytics, Inc., the Control Center for eCommerce, and 1WorldSync, the world’s leading provider of content solutions, have partnered to bring together 1WorldSync’s product content expertise with Content Analytics reporting, management, and analytics capabilities.

The ecommerce industry relies on trusted, quality product content for its continued growth, and the partnership allows 1WorldSync and Content Analytics’ customers to leverage both companies’ solutions as they manage, distribute, and analyze product content.

Through the partnership, 1WorldSync customers have access to new capabilities including content health measurement, out of stock alerting, search engine optimization, rating and review monitoring, and price tracking. In tandem with 1WorldSync’s upgraded Product Information Cloud, with these analytics capabilities, brands are able to optimize their presence on retail eCommerce sites in order to drive increased traffic, conversion, and sales.

“We are thrilled to be partnering with Content Analytics, an organization that supports our goal of optimizing product content in today’s world of connected commerce,” said Karin Borchert, CEO of 1WorldSync. “Together we hope to analyze content performance on eCommerce sites and pinpoint specific areas of strength and opportunity to improve content for suppliers, retailers and distributors.”

To learn more, visit http://solutions.1worldsync.com/content-analytics-partnership.

“Partnering with 1WorldSync is exciting for us because they are the market leading Data Pool and provide technology and support to thousands of manufacturers,” said David Feinleib, Founder & CEO of Content Analytics. “This reach will provide our industry leading eCommerce capabilities to a wide range of manufacturers and retailers to help them make the leap to digital success.”

About Content Analytics
Content Analytics is the Control Center for eCommerce. Content Analytics is the world’s only end-to-end eCommerce solution combining a full suite of Analytics and Reporting capabilities with a best-in-class content management platform. The Content Analytics team brings deep domain expertise from Amazon, Target and Walmart to help simplify the complexity of eCommerce. The Content Analytics platform includes everything brands and retailers need to manage their eCommerce products and increase revenue. For more information, visit https://www.contentanalyticsinc.com/.

Drive Sales With the Digital Catalog

Are you ready to enable your sales team and drive conversion with Digital Catalogs?

Companies that equip their sales teams with up-to-date product content help drive sales. There is a huge opportunity for merchants and suppliers to use digital catalogs  to reach shoppers on the path to purchase anytime, everywhere.

Enter the 1WorldSync Digital Catalog

The 1WorldSync Digital Catalog provides businesses with the ability to leverage their existing product content to render their a visual representation of their product(s) in a custom tailored experience.  Digital Catalog mobilizes product content across multiple devices and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids that can be taken on-the-road or shared with your trading partners!

How to Leverage 1WorldSync Digital Catalog in your Company:

  • Show customized digital catalogs to all your buyers: Give each customer a tailored experience when presenting your catalog. Deliver accurate and up-to-date product content to market as quickly as possible and on your schedule. Make sure your catalog has the latest product information to improve consumer satisfaction at the same time.
  • Carry a tablet with your digital catalog on sales calls:  Stop carrying boxes of potentially out of date literature to sales meetings. Have constantly up to date information available to show your customers using your iPad, iPhone or laptop Download a spec sheet to email them as a leave-behind.
  • Provide your sales team with easy access to the most up-to-date product content, including images.
  • Visually style the rich product pages to advertise your brand and products:  Give your marketing team access to the latest product content. Reduce reliance on email, ftp, and other means of sharing product photos and content.

Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands.

Learn more and start building out your Digital Catalog today!

1WorldSync Annual User Group 2018 Recap: Unleash The Power Of Your Product Content in Phoenix – Part 2

Let’s hear it for our customer speakers!  We traditionally ask several customers to present their story to the audience at the 1WorldSync Annual User Group, and this year’s speakers really demonstrated exciting innovation and how they are unleashing the power of product content within their organization and beyond.

Keynote 1 – C&S Wholesale Grocers

For the event’s first Keynote, we had Riannon Hambleton from C&S Wholesale Grocers on stage walking us through the technology they are implementing that is automating their business and reliant on content coming through 1WorldSync to make it all work. Highlights included automated item picking, to entire robotic warehousing and fulfillment. Not bad for a company that is celebrating their 100th anniversary this year.

Keynote 2 – Coca Cola

Our second keynote featured Liz Sertl from The Coca-Cola Company.  Liz provided us with a great example of how her career had a common thread – Standards.  She then walked us through The Coca-Cola Companies structure, systems and brands while weaving in some key challenges they faced in recent years.  Coca-Cola needed a single source of truth for their internal and external partners. Their journey began in 2005 by signing up with a datapool, but in the past 4 years has ballooned into a multi-tiered journey where they are now powering syndication of content leveraging a PIM, key organizations [like 1WorldSync] and content standards. This combination has led to Coca-Cola to a highly structured governance, MDM and syndication process which enables them to move at the speed of business and changed based on market conditions.

Panel –  The Evolving World of Digital Commerce

One thing that has been consistent over the past 4 years that I have had the pleasure of planning the event is the Panel.  This year’s panel had representatives from Bush Brothers, Kroger, Johnson & Johnson, Sam’s Club, TOPCO, and Walmart. Our goal was to get individuals who were happy to weigh in on several topics and passionate about their organization’s product content. There were great conversations ranging from trust to quality to timeliness to industry challenges.  Each panelist brought a fresh perspective to the audience and were able to provide several key takeaways that were discussed during the breakout sessions that followed.

Amazon Content Capture

We were very happy to have our customer, Amazon, take center stage as well. Kishore Kumar Venkatachalam shared insights on Amazon’s Catalog Content Capture initiative, provided clarity around why Amazon is leveraging 1WorldSync and GS1 Standards and finally to implore our audience to publish more to Amazon. They want all your content – Logistics, Marketing, Digital Assets, you name it!

1WorldSync Product Vision: Where We Are Today & Where We Are Going

The last main session for the day had 1WorldSync’s own Randy Mercer circling back to the Impact of Omni-Channel and Brand Representation Realities. He then highlighted the 1WorldSync Omni-Channel Platform, specifically around specific advancements to the platform in the recent past, and how we are building strategy drivers to further 1WorldSync value to all participants in the product content journey.

During this session, he delivered an in-depth demo of the latest functionality and wrapped the session with insights around where 1WorldSync is going technologically.

Closing Remarks

The end of the day Kurt Pannier, 1WorldSync’s new VP of Sales Americas shared some closing thoughts and wrapped up the day a bit for the audience. The final message was that 1WorldSync has evolved into so much more than a datapool, and while we truly value all the efforts from the past, we are looking forward to serving all our customers in innovative ways in the coming future.

Additionally, we announced the recipients of the 2018 Power of 1 Awards. Recipients are recognized for their market leadership, innovation and their focus on quality and completeness of product content. This year’s recipients show a unique commitment to delivering product content that streamlines the supply chain and drives increased sales across all channels of commerce. Find out who the prestigious winners were!