Tag Archives: transparency

Discover the 1WorldSync Professional Services Team

Recent research indicates that the product information management (PIM) market will be worth $15.78 billion by 2021 (Whatech 2017). The rising demand compliance and verification and need for operational excellence and data quality are driving the PIM market.

“Online retailers that offer compelling, engaging, and complete content to shoppers will be rewarded by repeat purchases, lower levels of returns, and long-term loyalty” says Nihat Arkan, CEO of 1WorldSync.

Compete With Trusted Product Content Your Customers Can Rely On

88% of consumers say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016). 

Accurate and timely product information is critical in the path to purchase from discovery to delight. It helps instill trust and customer loyalty in the interchangeable and complex world of retail.

Think about it! Can you imagine how drastically different our purchasing decisions would be if product content wasn’t as detailed as it is today?! Society relies heavily on the importance of obtaining detailed content…it would take us forever to get what we need and let’s face it, we aren’t getting any younger!

Common product content challenges that can slow down consumers’ product information journey include:

  • Identification of data quality issues that inhibit complete, consistent, usable, high quality product content for internal and external use
  • Demand of evolving cross-channel needs to aggregate and manage product data in one centralized location.
  • Inability to deliver expected transparency into products and related attributes.

Discover 1WorldSync Services Experts in Product Content Management

1WorldSync Professional Services Team can address these challenges while building a partnerships that will outlast the initial engagement.

  • We are global. Helping more than 25,000 global brands in 60 countries, the 1WorldSync Professional Services understands that no matter where you conduct business, trusted content matters.
  • We know our stuff. Leading organizations put their faith in our hands because we bring over a decade of experience and offer a full spectrum of best-in-class product information strategies and services to support customer vision and growth.
  • We’ve got your back. We understand your business, understand the toughest product content challenges you face and can deliver valuable services to address these challenges.  
  • We take you places. Then we can build the right blend of service offerings to help you share authentic, trusted content with your customers and move your business forward with decisions that you want – and confidence that you need.

 

Let’s get you set up for success today

 

 

References

  1. “Recent Research: Product information management market growing worth 15.78 billion USD by 2021”. Whatech 2017. https://www.whatech.com/market-research/it/260447-product-information-management-market-growing-worth-15-78-billion-usd-by-2021
  2. ‘Seven Steps To Successful Customer Experience Measurement’. Forrester 2016. Programs https://go.forrester.com/wp-content/uploads/Forrester-Seven-Steps-To-Successful-Customer-Experience.pdf

SmartLabel: Turning Technology and Transparency into Trust

Product transparency has been an ongoing conversation with manufacturers and brands as consumers are becoming more savvy, more connected, and more socially and environmentally conscience of their everyday food, beverage or household purchases. According a study from Bonfire Marketing, 63 percent of customers would buy from an authentic brand (Vision Critical 2016).

To Be, or Not To Be Transparent  – What’s the Bottom Line?

As Paul Norman, President & CEO, Kellogg’s stated in a release on GMO labelling last year, the focus on consumer trust is more important than ever before: “At our core, Kellogg’s believes in transparency and that people should know what’s in their food and where it comes from (Kellogg Company Newsroom 2016).” The promise to deliver product information to the general public is becoming less than a question of why, but now part of an overall strategy to ensure confidence and assurance to shoppers, especially brand loyalists. With legislative and regulatory policies enacted in past years, particularly regarding food safely (i.e. Food Safety Modernization Act (FSMA) of 2011), major manufacturers are moving to the forefront to support and empower the infomed consumer.

Product transparency also dismantles unreliable, third-party sources floating in the land of social media and the internet. By shutting down the ‘alternative facts’ of product composition and restoring company reputation, manufacturers are now taking back the control to compete for consumer attention and buying power –  by being upfront and honest.

The SmartLabel™ Revolution and How It’s Changing Shopper Knowledgeability

At the end of 2015, Grocery Manufacturers Association (GMA) announced the launch of SmartLabel™ –  a technological initiative in form of highly detailed, online landing pages to provide easy access to a plethora of information consisting of nutrition, ingredient, and other compelling facts on thousands of food, beverage and consumer products. With over 30 major companies taking part, the goal is simple: provide accurate product information for all to access in one place.

1WorldSync had the pleasure of partnering with Progressive Grocer and GMA to raise the torch and carry on the dialog with an insightful and informative webcast titled, SmartLabel: Turning Technology and Transparency into Trust – now available for on-demand viewing.

The webcast featured industry experts from Albertsons Companies and The Coca-Cola Co. as they thoroughly explained their full support and participation in the SmartLabel™ movement.

The webcast touched on the following:

  • Why transparency matters – shoppers are more inquisitive about their product choices resulting in a demand for full disclosure to fit personal lifestyle needs and wants.
  • How SmartLabel™ works, the criteria behind it, and the many ways users can access it
  • What manufacturers are doing to promote brand loyalty and trust by using real-time technology to share information (i.e. Coca-Cola’s QR coding) and understand customer purchase decisions.

Here’s the Real Deal…

As the SmartLabel™ portfolio continues to expand and gain serious traction this year (GMA projects 34,000 products to be available to consumers by the end of 2017), so will shoppers continue to pay close attention to what’s beyond the packaging label. With an unprecedented amount of brands vying for shoppers’ attention, the opportunity is vital to build loyalty from products that consumers know they can trust, and are safe. Let’s face it! Brand transparency isn’t going away anytime soon. Don’t take our word for it, just watch the webcast!

At 1WorldSync, our expertise is enabling brands and retailers to deliver trusted content to consumers. As a dependable partner to more than 25,000 brands and retailers, our SmartLabel Solutions is specifically designed to assist our customers deliver and distribute industry initiative requirements seamlessly and efficiently via the 1WorldSync Product Information Cloud. To learn more, click here.

 

References:

  1. Vision Critical, 2016. ‘13 stunning stats on brand trust and authenticity.’ https://www.visioncritical.com/authenticity-stats/
  2. Kellogg Company Newsroom, March 23, 2016.  ‘Statement from Paul Norman, President, Kellogg North America, on GMO Labeling.’ http://newsroom.kelloggcompany.com/news-releases?item=131647

Teal Pumpkins aren’t a Trick, but a Sign of Safe Treats

As a kid, there was no holiday quite like Halloween. The crisp fall weather, the decorations, the parties, the costumes and of course, an evening spent trick-or-treating. We’d navigate the neighborhood with precision, focusing on the houses that gave out full size treats by the handful. And like any smart spy, we’d steer clear of those houses offering raisins and left over Valentine conversation hearts.

Halloween today remains the holiday for kids. There’s still the thrill of sorting through a candy-filled bag of goodies, trading for our faves (hello Kit-Kats) and negotiating with parents on just how much candy we could eat before bedtime. But times have changed and so have children’s (and parents’) wants and needs, especially related to allergens, nutritional requirements and other health concerns.

Enter the Teal Pumpkin Project. Inspired by a local awareness activity by the Food Allergy Community of East Tennessee (FACET), it was launched as a national campaign by Food Allergy Research and Education (FARE) in 2014 to promote food allergy awareness, peer inclusion and community building. Homes with teal pumpkins sitting outside their front door is a clear sign to trick-or-treaters that non-food treats, such as glow sticks, pencils or small toys, will be among the treats to choose from. The intent is to provide children with allergies or health issues the ability to enjoy the fun and tradition of trick-or-treating, without the feeling that they will come home empty-handed.

Last year, households from all 50 states and 14 countries participated in the Teal Pumpkin Project, helping to create a safer, more inclusive Halloween for all trick-or-treaters.

1WorldSync keeps a pulse on these market shifts and understands that major brands have many demands from their consumers. 1WorldSync solutions and capabilities make it possible to meet these demands, allowing consumers to make informed decisions regarding their purchases, health & well-being. Find out more about how we can help your business.

Here are some great ideas from the folks at the “Teal Pumpkin Project” on how everyone can become involved:

  • Place a teal pumpkin in front of your home to indicate that you ‘re handing out non-food treats.
  • Provide non-food treat options for trick-or-treaters, such as small toys.
  • Display a free printable sign or premium poster from FARE to explain the meaning of your teal pumpkin.
  • Make a donation to support the Teal Pumpkin Project and receive a free gift.

Happy National School Lunch Week!

Established by President John F. Kennedy in 1962, National School Lunch Week (NSLW) is a week-long celebration of the school lunch program. Every October, schools across the country participate in National School Lunch Week celebrations, reminding students, parents and communities that a healthy school lunch helps students learn, grow and achieve. Teachers and students celebrate in their cafeterias every year with decorations, costumes (dressing up like fruits and veggies!), special menus (international flavors) and events (chili cook-offs, bake sales and more).

But it’s become far more than a celebration and has evolved into community awareness and education.  From students making healthier choices to improved academic performance, nutrition education can benefit the whole school and family communities. For example, students bring home food samples and printed menus to share with family members, providing additional visibility and transparency into their school lunches and also encourages parents to make equally healthy meals at home.

That’s why the NSLW is so important. This year’s theme, “Show Your Spirit,” is about getting excited about the benefits of consuming wholesome, healthy school lunches—fresh fruits and veggies, whole grains and dairy products such as milk and yogurt.

Here’s what just a few of our nation’s schools are doing this week:

Knoxville, Iowa:

Schools in Knoxville, Iowa serve a wide variety of fruits & veggies, available at Salad and  Garden Bars, & fresh fruit carts open at every school during lunch. In addition, a grab & go lunch option named the Panther Power Pack is available daily for students to purchase at Knoxville High School. Nearly all of the baked goods served are made from scratch & baked fresh daily!

San Angelo, TX:

Schools in San Antonio, Texas recognize National School Lunch Week with the theme  “Vote for a Winning Lunch.” Student-made posters and weekly menus adorn the cafeteria to promote voting and healthy nutrition throughout the week.Parents, students and school officials all cast  ballots for their favorite school lunch and show that healthier choices are critical to feeling good and succeeding in school

Marietta, GA:

Cafeterias in Marietta City Schools will roll out new menus featuring Greek, Jamaican and Thai-inspired cuisine. With hopes that the healthy-eating habits continue at home, Harrison said the district uses name-brand food products so students can recognize the healthy food in the grocery store.

Want to learn more about how 1WorldSync helps with school lunches, nutrition and transparency?  Read “Back to School Blues: The Chore of the Daily Lunch” and “This Year’s Back to School Checklist Includes Transparency & Traceability.”

The OG of Product Information Transparency: The Mason Jar

A picture is worth a thousand words. But who needs words anymore, likes and shares are where it’s at! Take for instance, a picture of an organic, plant-based lunch in a mason jar. It’s hard to beat the layered combo of seasonal veggies, whole grains, beans, nuts and seeds, all topped off with a vibrantly colored dressing.

Mason jars stepped back into the spotlight a few years ago and show no signs of overstaying their welcome. Once reserved exclusively for pickles and country-fair jams, they have become ubiquitous props of the social media set. Practically overnight, they’ve become the Instagrammer and blogger’s favorite mode of transport for every meal worth photographing.

Breakfast parfaits, gluten-free soups, cold-pressed juices and oven-baked casseroles have transformed the crafter’s favorite container into an adult lunchbox with the amazing ability to make even the simplest salad look like a work of art. The jars are inexpensive, environmentally friendly and easy to transport. It’s no coincidence that this ‘transparent’ lunch box has closely paralleled the modern food industry’s omni-channel and transparency driven market. Let’s be honest, consumers don’t only want transparency, but equally as important, an easy way to access the information from any device and the ability to purchase products from wherever they are at any time of day.

And as we’ve talked about often, consumers demand to know more about what is going into their food. That plays into this very transparent movement: people want to feel good about what they’re eating, which goes beyond just what is in a product. Information such as the country of origin, animal safety and treatment, and if the packaging is environmentally friendly have all become major factors in the purchase decision.

“People are increasingly demanding to know where their food comes from, how and where it’s grown and why certain ingredients are used. They now expect this kind of information to be accessible at the touch of a button. The question is no longer if companies should disclose the details of food ingredients, but how.” Dave Stangis Vice President, Corporate Responsibility and Sustainability at Campbell Soup Company

So while there aren’t any food labels on the iconic mason jar, you can be sure that the ingredient labels of the foods used to fill them have been dually scrutinized and given the official seal of approval.  The expansion and availability of food labels have made a real difference in providing families across the globe with the information they need in order to make healthy choices

Fortunately, resources and additional product labeling, such as the 1WorldSync SmartLabel solution, are providing consumers with many different ways to ‘see through’ the specific ingredient list, just as they can ‘see-through’ the layers of their delicious lunchtime layered taco salad. And in the spirit of sharing, we’ve included the delicious recipe. Now, what’s not to like about that?

Mason Jar Recipes (courtesy Pinterest)

The Organic (R)evolution

What may seem like a revolution has really been a slow and steady renaissance. Certainly before the 1920s, all agriculture was generally organic.  But then along came modern techniques, chemical pesticides, fertilizers and weed killers leading to the rapid dismissal of organic farming methods for many decades.

A quick fast forward to the ‘be natural’ approach of the 1960s and 1970s, and consumers were suddenly interested in health, nutrition and environmental conservation. But organic foods were still not in the mainstream (think hippies and off-the-beaten-path health food stores) and despite the audience buying, were expensive and exclusionary.  Conversely, most Americans at that time were enjoying inexpensive TV dinners, Hamburger Helper and casseroles made from canned soups.

By the 1990s, organic foods spread to the corners of specialty supermarkets and were the cornerstone of newer food emporiums, such as Whole Foods and Trader Joe’s.  Unfortunately, organic food costs were nearly double or triple their non-organic counterparts. And aside from the expense, availability was also limited.  Not every neighborhood boasted a Gelson’s or Bristol Farms. Going organic was for the few and the elite.

Today, the organic industry has moved beyond a niche market. Organic products now occupy prime shelf space in the big chain supermarkets, mainstream retailers and are much more accessible and affordable. Food giants like General Mills and Kellogg have entered the organic game and many small organic food companies have grown into large businesses. For example, ‘O – Organics’ just launched a new ad campaign with the main message being “We believe that great tasting organic food should be available to everyone and sold everywhere at a great value.”

In fact, the “booming U.S. organic industry posted new records in 2015, with total organic product sales hitting a new benchmark of $43.3 billion, up a robust 11 percent from the previous year’s record level and far outstripping the overall food market’s growth rate of 3 percent, according to the Organic Trade Association’s (OTA) 2016 Organic Industry Survey.

So clearly, it’s not just hippies and health food nuts jumping on the organic train. Today, according to the OTA, “It is the face of America. The demographics of the organic consumer are not any different than the demographics of America.”

For retailers, the growing organic market continually increases the potential for more sales. However, it can be hard to lure new customers in and keep them as your customers. Industry trends have shown that to gain more customers, providing consumers with the information they demand is the key. This begins with offering the products consumers want, which can be discovered within 1WorldSync Showcase; and requires transparency of product information in the form of an easily accessible standardized, digital label, such as the 1WorldSync SmartLabel solution.

1WorldSync keeps a pulse on all consumer and market trends so that your business can continue to thrive while maintaining the brand loyalty it has established over the years, whether it began pre- or post-organic renaissance.

Discoverability, the Modern Matchmaker of B2C Relationships

Fancy an artisanal vanilla-spiked ginger-ale?  What about sun dried tomato cottage cheese?  Have a hankering for fresh poke spiked with birch water?  Or perhaps your tastes run a little more old-fashioned, say whole bean pasta, rolled ice cream and rainbow flecked cappuccino.  All real, quite delicious food trends from the summer of 2016.  Consumers want the unusual, the interesting and the Instagram-worthy.  It’s all good and it’s all delicious and it’s what consumers are shopping for.

Interestingly, many of these items are from small food suppliers/brands. And they are flourishing, encroaching on market share and gaining national distribution as shoppers reach for products that tout themselves as novel, local, rarefied or containing better ingredients. One reason for the success of many small food suppliers and brands, is that along with distributors – some sell through etailers, such as Amazon; other small companies sell directly to the consumer.  (According to the NY Times: “Total sales are still dominated by big brands, but brands lost market share in 42 of 54 categories, from baby food to yogurt, over the last five years as new products gained.”)

We’ll state the obvious, but food products – from small and large food companies alike – must get in front of as many consumers as possible, whether on physical and/or virtual shelves.  And in order to do this effectively, the focus must be on providing the retailer with as much product information as possible.

This is exactly where 1WorldSync can help. 1WorldSync has developed Showcase for Foodservice, a B2B community based application where you can decide to showcase some or all of your products so that they can be discovered by existing and new buyers or application developers, worldwide! And since 1WorldSync has well-established and longstanding partnerships with the largest foodservice distributors across the globe, chances are pretty darn good that your products will be easily discovered, increasing your brand awareness and of course, your bottom line!

 

1WorldSync 2016 Annual User Group, Europe is just around the corner!

Join us for 1WorldSync 2016 Annual User Group, Europe taking place September 19 & 20 in the heart of Berlin!

You will have the opportunity to engage with industry peers and trading partners and learn the emerging trends and developments surrounding omni-channel commerce. You will also hear success stories from Europe’s industry trailblazers from EHI Retail Institute, METRO Group, Nestlé Purina Petcare Deutschland, PSIORI, Salesforce and more!

If your role involves a focus in Consumer Transparency, Omni-Channel Commerce or Data Quality, then this is a must-attend event!  

As a registered attendee, you will have admission to the annual Power of 1 Awards Networking Reception, on September 19, at Berlin’s chic Gendarmerie Hauptstadtrestaurant. This year’s reception dinner will honor leading companies that have made outstanding advances in innovation and community engagement in the global product content aggregation and distribution space. The night will conclude with plenty of networking opportunities and great entertainment.

On September 20, the 1WorldSync Annual User Group Europe will be located at the new Titanic Chaussee Hotel with special opening remarks by 1WorldSync’s CEO, Nihat Arkan. The day’s agenda is filled with power packed and thought-provoking sessions, including an exciting industry panel touching on the enhancements and implications of digital supply chain in Europe. Later on, there will be dedicated industry workshops focused on insights in Healthcare, DIY, FMCG & Foodservice sectors.

Don’t wait! Register your participation for this year’s 1WorldSync Annual User Group Europe!  Be a part of this exciting event that is tailored-made to address your needs into the next phase of product database and supply chain management in Europe.

To view the full Agenda of the power packed event, please visit our Annual User Group, Europe website.

For more information or questions, contact us at events.eu@1worldsync.com.

A Virtual Trip Down the Grocery Aisle – How Consumer Shopping Trends are Shifting

Got the list?  Check.  Got the coupons?  Check.  Grab the kids and off you go for a thrilling ride to the local grocery store.  Up and down the aisles, comparing labels, mentally calculating totals and if you’re lucky, you’ll be unloading those groceries about 2 hours later.  Sounds like a fun Saturday.  Fortunately, for many, there’s some relief in the form of online groceries and it’s revolutionizing the way people shop.

And while technology has brought the supermarket to consumers’ fingertips online, there is also a digital wave happening within the aisles of the store, as we see mobile become part of that same shopping experience.

Really, you ask?  Take a look at some recent stats.

  • Nearly one-third of shoppers say they would use various forms of digital technology if it were offered at their grocery store. The most desired offering shoppers would like to see is an app that provides the ability to order items not available in store and the ability to scan items as they shop in order to bypass checkout.
  • Thirty-six percent of shoppers are interested in using an app or web portal to preorder prepared foods they can pick up at the store.
  • More than 40% of shoppers report buying grocery purchases online at least once a month.

Since most shoppers are never far from their smartphones, online ordering is easier. Plus, there simply are more ways to shop online for food and other household products. Certainly, digital changes are disrupting the way consumers shop and eat. Healthy living products, including dietary supplements such as vitamins, minerals, herbs and other botanicals, amino acids and metabolites, as well as cosmetics, organic body and personal care products, pet products, sports nutrition and health foods are more readily available.  And just by virtue of the wide availability means that comparison shopping (prices, ingredients, etc.) is far easier.  That’s great news for consumers who are busier, pickier and far more demanding than ever.

The CPG and Foodservice industry landscapes continue to transform and grow and the demand for transparency of product information is more important than ever before. 1WorldSync solutions for transparency and compliance, such as the SmartLabel solution, can help those businesses meet these demands, regulations and ultimately, free up those crowded grocery store aisles.

This Year’s Back to School Checklist Includes Transparency & Traceability

Samantha is allergic to dairy, so please be sure she isn’t served milk! Luke has a nut allergy, so it’s critical that he avoids all foods with peanuts.  Harry is allergic to milk and eggs, so he has to steer clear of foods with either of these ingredients (think cupcakes, cookies and other treats).

Welcome to the lunchroom – the thunderous meeting ground of lunch tables separated by food allergies.  There’s the “No Peanut” table, “No Milk” table, “No Gluten” table and for some schools, even a “No GMO” table.  Have we become a society of extremely picky eaters?  Well, pickiness aside, studies show that food allergies affect up to 2 1/2 million children. Six foods account for 90 percent of all allergic reactions to foods in children: milk, eggs, peanuts, tree nuts, wheat, and soy. Aside from peanut and tree nut allergy (which are considered life-long), most children will outgrow their food allergies.  But until then, parents and students remain vigilant and cautious in managing those allergies to stay healthy (and alive).

That level of vigilance has translated to greater national awareness and standard school guidelines via the CDC, Food Allergy Research and Education (FARE), USDA and US Department of Education.  So with parents and students requiring much more transparency and traceability, does your organization have a trusted way to provide them with nutritional information in a fast and easily accessible format? Can your organization easily share that info with healthcare professionals, parents, and government agencies?  If not, don’t you get schooled!  Instead, consider the following SIX to do’s:

  1. Establish repeatable global processes and content for product information compliance and transparency
  2. Manage your product information to address Corporate Social Responsibility (CSR) and Health, Safety & Environment policies
  3. Address compliance with specific global transparency initiatives, such as GMA SmartLabel or the EU 1169 Food Regulation.
  4. Capture, store, manage and distribute product data, information and content in accordance with global regulations – e.g. Hazmat, Consumer Product Safety Improvement Act (CPSAI), Reach/GHS
  5. Leverage global consulting, content validation and verification services for chemical ingredients and harmful substances.
  6. Establish repeatable processes for material safety data sheets (SDS) and digital as well as physical handling and distribution of compliance documentation.

Fortunately, this is exactly where 1WorldSync can help.  Our proven solutions can help protect and grow your sales to discerning consumers, by offering total product information transparency on all channels.  Even schools now have the ability to provide full nutritional transparency to the right people, at the right time, in the right format. 1WorldSync Showcase for Foodservice is a boundless marketplace that allows you to discover and publish products, and more importantly product information, in a standardized, easily accessible, digital format…and ensuring accurate nutritional information such as ingredients, allergens, and serving size.

Click here to learn more about how 1WorldSync Showcase for Foodservice.