Tag Archives: Thanksgiving

Happy Holidays! Tis The Season For Trusted Product Content

As Halloween passes and the smell of Pumpkin Spice surrounds you, you see Christmas decorations appearing in stores. We say it every year, “Already, it’s the beginning of November?” Stores seem to remind us earlier and earlier every year that Christmas is coming.

The shopping season has already kicked off, 30% of shoppers plan to do holiday shopping between Halloween and Thanksgiving (Forbes 2017). It is no longer a Friday & Monday sales event, but a week plus long shopping extravaganza, online and in-store.

As the Christmas decorations light up the streets and stores. We get ourselves ready for family dinners at thanksgiving. Retailers are preparing for their biggest few months of the year with what started as a single shopping day in Black Friday and has transformed into over a week of consumer frenzy shopping.

For years, the Black Friday trend was huge competition for retailers to provide the best deals to bring consumers in the store. Consumers would burn off the prior day’s feast by fighting through crowded lines, battling traffic and in many cases darting into store after to store to avoid the cold weather.

Lazy Black Friday

Why would you go through that when Siri and Alexa can do it for you? Over the past several years Cyber Monday has become the online version of Black Friday shopping. Many thought it would only be a trend, but online holiday retail sales will grow by 12% in 2017, accounting for over one-quarter of total US e-commerce sales for the year (Forrester 2017).

We used to wake up from our food comas at 5am in order to make it to the many stores who would open early or even open on Thanksgiving Day. With the growth of online shopping, many stores have begun the opposite trend of staying closed on Thanksgiving in-order to focus on online sales.

Consumers are no longer relying on Black Friday to get their shopping done as there are an abundance of online specials enticing them to stay at home. Online holiday sales are predicted to break the $100 billion mark in 2017 after Cyber Monday 2016 became the biggest day in the history of U.S. e-commerce and 2017 could top that with a predicted $5 billion in sales. (Adobe 2016).   

No matter if you stay in and shop online or venture into the stores this year, retailers will do everything they can to keep you shopping the entire season.

Compete With Trusted Product Content Consumers Can Count On

60% of shoppers use their phones to do research even when in store to look up product information, do price comparisons and check online reviews (Retail Dive 2017). Consumers expect rich and trusted product content on all channels: desktop to mobile. Getting accurate and detailed product information in front of consumers is crucial.

1WorldSync believes that trust and transparency are key components that account for a successful transaction.

As a leading provider of product content solutions, 1WorldSync helps brands and suppliers organize their product content and gets their products listed and in front of millions of new shoppers.

1WorldSync helps you easily publish your product content to key marketplaces such as Walmart and Amazon by:

  • Streamlining the item setup process with 100% accurate data and complying with industry standards.
  • Gaining exposure and managing all your product information via one solution.
  • Reducing operational time while increasing your online presence and penetrating new markets.

Are you prepared to get your products selling before the holidays?

It’s not too late! 1WorldSync can help you get your products on Walmart & Amazon!

Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

 

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References

https://www.forrester.com/report/US+Holiday+2017+Outlook+Digital+Sales+Grow+Boosting+Total+Retail/-/E-RES140075

http://news.adobe.com/press-release/marketing-cloud/media-alert-adobe-data-shows-black-friday-breaks-online-sales-record-3

https://www.retaildive.com/news/how-shoppers-use-their-smartphones-in-stores/444147/

https://www.forbes.com/sites/nikkibaird/2017/11/06/positive-and-negative-factors-that-could-impact-retail-holiday-2017/#43a95bf113b9

 

Thanksgiving…Yelp can Help?

When most people think of Thanksgiving, their minds picture a big dinner table at home surrounded by family and friends. However, this old-fashioned vision may be more nostalgia than anything else. In 2013, 33 million Americans relied on restaurants for all or part of their Thanksgiving dinner*. Add that to the 46 million that dined out on Black Friday, it’s clear that traditions are changing.

Stating reasons such as convenience, personal preference and lack of space to host, it is clear that consumers want, and more importantly, need options. Whether they plan on celebrating the entire holiday at their favorite restaurant or order in to avoid washing pots and pans, Americans have the freedom to tailor Thanksgiving to their own lifestyle needs.

As the number of Thanksgiving diners increases, restaurants must also take necessary precautions to protect their guests when a food poisoning outbreak occurs. This includes identifying the origin of the affected food in order to stop serving whatever it is that is causing the illness.

Mobile applications such as Yelp and other restaurant review sites could be used by public health officials as an early way to detect food poisoning outbreaks and prevent future spread**. Just as consumers have the freedom to choose where they would like to celebrate Thanksgiving, with immediate and real time access to dining information,  they also would have the ability to alert others if a certain establishment has had any issues with food poisoning. Other diners then have the freedom to make an informed decision to dine elsewhere – keeping themselves and hopefully many others out of harm’s way.

Once just a convenience tool to post recommendations and make reservations, restaurant review sites are now serving up a more useful purpose.

*http://www.restaurant.org/News-Research/News/79-million-Americans-to-call-on-restaurants-on-Tha

**http://www.ihealthbeat.org/articles/2015/10/26/yelp-could-help-public-health-officials-track-foodborne-illnesses