We’re happy to host our all new 1WorldSync Working Group Day, September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany. This one day event, with the theme Digital Commerce, Now!, is an unique platform for attendees to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance, and Omni-Channel Commerce. It’s a fresh new format with the focus on industry specific workshops for the DIY, Healthcare, FMCG / Grocery/ Retail and Foodservice / Food sectors.
Since I was a toddler, I have been exposed to multiple paradigm shifts within the marketplace that in one way or another are an attempt to reinvent how we as consumers buy things.
For me, it started with going to stores, or shopping in a catalog and then blossomed into the world of connected commerce today. Recently when I stepped back from the daily act of using my phone or computer to research and buy products I came to a realization, the revolutionary experience I have been leveraging was not all that different from when commerce started.
Commerce took a turn for increased accessibility to products and a centralized way to purchase multiple goods/services from one location. Trust, reviews, availability and price were still the cornerstones of commerce.
Customers trusted the store to offer friendly advice (owners & employees), have products on the shelves and if the prices weren’t right, the customer went to a different store. The main thing that changed was how the products were brought to the customer.
First Came The Big Box Retailers
You no longer needed to be concerned with selection, because the big box had “everything’ you could want. Stores got bigger allowing for greater availability, lower prices, and product insights from media outlets (newspapers, TV, Radio).
E-commerce has shaped our relationship with how we buy and sell products, but at it’s core e-commerce is just next evolution of catalog shopping The innovation is not the method or even commerce itself, but an expansion on the idea of getting any item even from the comfort of your couch.
Bridging the gap between digital and physical does present a challenge for the retailers/e-tailers etc. as they are looking to make the trust, availability, price and review experience seamless across all avenues of purchase.
From Brick To Click
1WorldSync recently completed a data study that highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities. and uncovered key insights into the struggles that are faced in today’s omni-channel world.
Key findings suggest that a majority of merchants and suppliers are not fully prepared to meet the varied demands of modern customers. 45% of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities into their commerce strategy (Source: 1WorldSync Data Study).
You can read more here about how 1WorldSync can you make your products stand out in a very crowded Omni-Channel world.
As a marketer, I have to give credit where credit is due. The creation of Amazon Prime Day was a brilliant move! With the third Amazon Prime Day now over, it’s clear that Amazon is trying achieve the same status as consumer calendar events like Cyber Monday and Black Friday.
Amazon said last week that their sales event was its “biggest day ever,” with sales this year surpassing its 2016 Black Friday and Cyber Monday results. Their Prime Day generated $1 billion in sales, making it the best sales day ever for the company (Bloomberg 2017).
According to Amazon, “The Prime Day 2017 event grew by more than 60 percent compared to the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher” (Businesswire 2017).
Market Domination: The Struggle For Shelf Space
Smart suppliers are going “Prime”and ensuring their products are on the Amazon marketplace shelves and differentiating themselves with in-depth product content.
Amazon’s giant footprint gives suppliers an enormous opportunity to get in front of millions of potential customers they could not hope to find alone. Amazon enables small suppliers to compete with the larger players.
Are you ready to get your products discovered by Amazon?
1WorldSync makes it easy for customers to go “prime” and set-up their products based on Amazon.com requirements and publish directly to Amazon Vendor Central. Smart suppliers are standardizing and leveraging their GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently.
1WorldSync has partnered with Amazon enabling our customers to send data to Amazon electronically.
- “Amazon’s Prime Day Generates Estimated $1 Billion in Sales” 12 July, 2017<https://www.bloomberg.com/news/articles/2017-07-12/amazon-s-prime-day-proves-to-be-biggest-shopping-day-ever>
- “Prime Members Enjoyed Biggest Global Shopping Event in Amazon History this Prime Day”> 12 July, 2017. <http://www.businesswire.com/news/home/20170712005745/en/>
1WorldSync’s Senior Manager, Community Enablement, Payal Patel discusses the importance of product content and the impact on nutrition with Robert Howell Vice President, Merchandising, from Sysco.
1WorldSync: What would you tell your suppliers who are currently not synchronizing product content with Sysco?
Sysco: The foodservice industry has made the adoption and implementation of GS1 Standards a top priority in an effort to improve the completeness, accuracy and availability of product information for foodservice operators and consumers. One aspect of this adoption is active participation in the Global Data Synchronization Network (GDSN). With this renewed emphasis on supplier participation, Sysco is requiring suppliers to begin synchronizing product information via the GDSN.
1WorldSync: Before leveraging GDSN to capture product attribute data, what did your environment look like in regards to capturing and updating your suppliers’ product content?
Sysco: Prior to leveraging GDSN to obtain data from suppliers, Sysco utilized a process called Request for Data (RFD). This process involved a manual population of data attributes into an Excel Spreadsheet. This process also lacked enriched data such as nutritional, marketing, and image information.
1WorldSync: What is the risk when lacking accessible, accurate, timely product content from Suppliers?
Sysco: Not having access to complete and accurate content may lead to several issues including:
- Lost Sales
- Impact on brand image
- Compliance and regulatory challenges
1WorldSync: What is Sysco doing with this content?
Sysco: Sysco is using the content we receive via the GDSN to feed the master product catalog, which consists of items sold to our customers. Our customers include restaurants, healthcare and educational facilities, lodging establishments and other customers who consume meals prepared away from home.
Sysco also uses the content received from manufacturers via the GDSN for our customer-facing ecommerce applications, as well as our Marketing Associates sales systems. The data, including product images, is particularly important when it comes to being able to effectively market and sell to customers using web-based order entry platforms.
Our buyers utilize the GDSN information to look up the items they want to source for our customers, and therefore, it is important for us to have complete and accurate product information to support sales. Again, images and nutritional information is of critical significance to enable customers to make more informed buying decisions.
1WorldSync: How would you describe your relationship with 1WorldSync and the onboarding process?
Sysco: Sysco partnered with 1WorldSync to drive participation among our supplier community. 1WorldSync is assisting in on-boarding our suppliers via communication, training & education, supplier outreach and program awareness activities.
1WorldSync: How would you describe the results that you have achieved in working with us?
Sysco: 1WorldSync has assisted in the coordination of onboarding suppliers, as well as building the supplier relationship with GDSN and Sysco by providing outreach and assistance to the supplier community.
1WorldSync can help you address your product content challenges and get engaged. Contact firstname.lastname@example.org to get started today!
Are you at risk of losing share of the $23.4 trillion in worldwide e-commerce sales predicted for 2017? (Source: eMarketer)
Today’s buyers and modern-day voyagers are tasked with navigating an ever-evolving e-commerce landscape. Companies are investigating newer and better strategies to meet the evolving demands of partners and consumers.
There’s huge opportunity for merchants and suppliers to use the digital channel to reach shoppers in a new way.
- Have you ever wanted to send over your seasonal product collection to your buyers?
- Would a mobile-friendly catalog with information enable your business to train your sales team more effectively?
- Do you have the ability to give your smaller retailers a place to get your latest, up-to-date product information?
- Are you ready to go digital, sell everywhere and deliver content efficiently?
Enter the Sales Kit App!
The 1WorldSync Sales Kit App, part of our Product Information Cloud, is a digital catalog that provides businesses with the ability to render their own Digital Catalog(s). Sales Kit mobilizes product content and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids.
Leveraging your company’s product data that’s been loaded into the 1WorldSync Product Information Cloud Sales Kit enables:
- Creation of a public or private online catalog with complete product details
- Delivery of field selling sheets, spec sheets, product slicks and other digital sales aids to help drive global sales
- Power and drive sales through eCommerce, global websites and other digital applications
Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands. To learn more about the 1WorldSync Sales Kit, visit here.
Are you ready to get your food products discovered by more buyers? Or Are you ready to diversify your product offerings and convert more customers?
1WorldSync presents Showcase for Foodservice!
Q1: What’s the main purpose of the 1WorldSync Showcase for Foodservice
1WorldSync Showcase for Foodservice is a B2B community based application and digital marketplace where food buyers can discover products to sell in their stores/restaurants. On the flip side, sellers can decide to showcase some or all of their food products to be discovered by existing or new buyers or app developers, worldwide. By creating this visibility of products, 1WorldSync Showcase for Foodservice allows you to connect globally and grow your sales!
Q2: What are some of the benefits for suppliers who participate?
1WorldSync Showcase for Foodservice allows foodservice manufacturers and suppliers to highlight their products to the long tail of foodservice distributors. This will allow new revenue opportunities and lower cost to serve by ensuring accurate content is readily available to customers and third parties alike.
- Provide visualization to the entire Foodservice community to search and view your products
- Reduce manual process of publishing to individual foodservice community recipients
- Eliminate the need for recipients to provide outdated product content to sell your products
- Allow recipients access to your product content – resulting in new sales
- Provide one version of the truth with accurate, up-to-date product content
- Enhance relationships with your trading partners
Q3: How does the 1WorldSync Showcase for Foodservice benefit a Foodservice distributor?
It’s a great way for a distributor or operator to feature additional products for purchase by their consumers, especially as we head into the holiday shopping season.
- Discover and sell new products
- Connect to thousands of global suppliers
- Diversify your product offering and convert more customers
Q4: How do you sign up for the 1WorldSync Showcase for Foodservice?
It’s easy! Call 866-280-4013 or click today! Take a tour of the app and fill out the online form to learn more! A 1WorldSync representative to contact you so you can get started right away.
Picture this. You’re in line at the airport, waiting to board that 6am flight to Atlanta. You look to your left and notice the perfect smart carry-on luggage. You try to look more closely to capture the brand. As you board the plane, you take out your smartphone and Google the item name. You scroll for the product specs – the size, the color. A moment later, as you buckle your seatbelt, you hit ‘Add Item to Cart.’ The passenger sitting next to you pulls out the latest headphones du jour. Is it compatible with your laptop? You take out your smartphone again. What’s the show he’s streaming? Who’s that actor? Take out your smartphone and find out. They’re serving breakfast now and you wonder what’s healthier – the bagel & cream cheese or the poppy seed scone? No need to wonder, just check your smartphone one more time.
International trading has always played an important role in Asian countries. In a practical business, it takes a lot of effort to get customers’ orders shipped out; however, it is even more challenging on the back-end of production. There’s potential risk which can cause continuous logistical errors. Product information errors cause a domino effect of errors resulting in invoicing and sizing errors…just to name a few. All of which result in a decrease of profits.
It’s been over 10 years since the first data was exchanged via the Global Data Synchronization Network™ (GDSN) and much has changed. In my 10 years of involvement in product data exchange through the GDSN, data synchronization and information exchange has never been more exciting than it is now. The ability to talk first-hand about “Big Data” at a cocktail party has never gotten so much attention.