Silos: an insular management system incapable of reciprocal operation with other, related information systems.
No matter your company size, it’s quite likely you’ve seen “silos” in action. Or maybe you’re struggling with this right now. The power struggles, the lack of collaboration and the loss of productivity. Ultimately, your business, your ability to sell and market better will suffer.
Chances are that you know what it looks like – various isolated groups, with little incentive to the team and little information sharing. You might see leaders focused on their own agendas and the inevitable result is poor productivity and missed opportunities. For example, many retail organizations have IT systems that are a decade or more old. In many cases, the technology infrastructure that supports the channels of online, mobile, catalog and in-store operate in silos which result in a huge problem. Data silos, by virtue of their inherent characteristics, breed data distrust. One group owns branding, the other product specs or nutritional info, so if they aren’t talking, the data (product information) will not be optimized.
We know that consumers don’t view these as different channels, they expect (and assume) that their experience will be the same, no matter how they are choosing to shop. Unfortunately, with silo’d technologies, the inconsistencies may proliferate across channels. It’s a key reason why products may not look the same to consumers; from the store, to the circular, the website, or the mobile app. Consider the consumer journey. The nature of marketing, selling and customer onboarding today will likely mean a journey through a dozen different touchpoints and business systems. In order to overcome these challenges, retailers must remove the silos, and implement integrated technology and information strategies.
It starts with infrastructure – systems, process and content. All of these have to be in place, and must work seamlessly across your organization for different channels to be supported. Omni-channel leadership requires a mastery of detailed, relevant and trusted product information. This is exactly where the 1WorldSync Omni-Channel Product Information Cloud can help.
1WorldSync helps to remove roadblocks to Omni-channel victory by enabling suppliers and retailers to deliver rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium.
This Summer, we announced several value-added apps including merchandising and sales tools including a sales kit, merchant kit, and a universal content feed solution for all customers. This release includes significant benefits for our customers that are organizing for Omni-Channel sales growth and making their products digital, discoverable and highly shoppable. New apps in this release include information and syndication capabilities to sell products through Walmart and other global retailers, and eCommerce providers.
The 1WorldSync Product Information Cloud enables businesses to move beyond foundational product content management, to drive sales and merchandising efforts while aiding in distribution, customer integration, consumer product transparency and regulatory compliance.
Interested in finding out more about Common Roadblocks to Omni Channel? Check out our newest Infographic.