Tag Archives: Showcase

It’s Showtime: It’s Time for YOU to Discover 1WorldSync Showcase for Foodservice

Are you ready to get your food products discovered by more buyers? Or Are you ready to diversify your product offerings and convert more customers?

1WorldSync presents Showcase for Foodservice!

Q1: What’s the main purpose of the 1WorldSync Showcase for  Foodservice

1WorldSync Showcase for Foodservice is a B2B community based application and digital marketplace where food buyers can discover products to sell in their stores/restaurants. On the flip side, sellers can decide to showcase some or all of their food products to be discovered by existing or new buyers or app developers, worldwide. By creating this visibility of products, 1WorldSync Showcase for Foodservice allows you to connect globally and grow your sales!

Q2: What are some of the benefits for suppliers who participate?

1WorldSync Showcase for Foodservice allows foodservice manufacturers and suppliers to highlight their products to the long tail of foodservice distributors. This will allow new revenue opportunities and lower cost to serve by ensuring accurate content is readily available to customers and third parties alike.

  • Provide visualization to the entire Foodservice community to search and view your products
  • Reduce manual process of publishing to individual foodservice community recipients
  • Eliminate the need for recipients to provide outdated product content to sell your products
  • Allow recipients access to your product content – resulting in new sales
  • Provide one version of the truth with accurate, up-to-date product content
  • Enhance relationships with your trading partners

Q3: How does the 1WorldSync Showcase for Foodservice benefit a Foodservice distributor?

It’s a great way for a distributor or operator to feature additional products for purchase by their consumers, especially as we head into the holiday shopping season.

  • Discover and sell new products
  • Connect to thousands of global suppliers
  • Diversify your product offering and convert more customers

Q4: How do you sign up for the 1WorldSync Showcase for Foodservice?

It’s easy! Call 866-280-4013 or click today! Take a tour of the app and fill out the online form to learn more! A 1WorldSync representative to contact you so you can get started right away.

Take a tour and get started with 1WorldSync Showcase for Foodservice today!

The Organic (R)evolution

What may seem like a revolution has really been a slow and steady renaissance. Certainly before the 1920s, all agriculture was generally organic.  But then along came modern techniques, chemical pesticides, fertilizers and weed killers leading to the rapid dismissal of organic farming methods for many decades.

A quick fast forward to the ‘be natural’ approach of the 1960s and 1970s, and consumers were suddenly interested in health, nutrition and environmental conservation. But organic foods were still not in the mainstream (think hippies and off-the-beaten-path health food stores) and despite the audience buying, were expensive and exclusionary.  Conversely, most Americans at that time were enjoying inexpensive TV dinners, Hamburger Helper and casseroles made from canned soups.

By the 1990s, organic foods spread to the corners of specialty supermarkets and were the cornerstone of newer food emporiums, such as Whole Foods and Trader Joe’s.  Unfortunately, organic food costs were nearly double or triple their non-organic counterparts. And aside from the expense, availability was also limited.  Not every neighborhood boasted a Gelson’s or Bristol Farms. Going organic was for the few and the elite.

Today, the organic industry has moved beyond a niche market. Organic products now occupy prime shelf space in the big chain supermarkets, mainstream retailers and are much more accessible and affordable. Food giants like General Mills and Kellogg have entered the organic game and many small organic food companies have grown into large businesses. For example, ‘O – Organics’ just launched a new ad campaign with the main message being “We believe that great tasting organic food should be available to everyone and sold everywhere at a great value.”

In fact, the “booming U.S. organic industry posted new records in 2015, with total organic product sales hitting a new benchmark of $43.3 billion, up a robust 11 percent from the previous year’s record level and far outstripping the overall food market’s growth rate of 3 percent, according to the Organic Trade Association’s (OTA) 2016 Organic Industry Survey.

So clearly, it’s not just hippies and health food nuts jumping on the organic train. Today, according to the OTA, “It is the face of America. The demographics of the organic consumer are not any different than the demographics of America.”

For retailers, the growing organic market continually increases the potential for more sales. However, it can be hard to lure new customers in and keep them as your customers. Industry trends have shown that to gain more customers, providing consumers with the information they demand is the key. This begins with offering the products consumers want, which can be discovered within 1WorldSync Showcase; and requires transparency of product information in the form of an easily accessible standardized, digital label, such as the 1WorldSync SmartLabel solution.

1WorldSync keeps a pulse on all consumer and market trends so that your business can continue to thrive while maintaining the brand loyalty it has established over the years, whether it began pre- or post-organic renaissance.

Discoverability, the Modern Matchmaker of B2C Relationships

Fancy an artisanal vanilla-spiked ginger-ale?  What about sun dried tomato cottage cheese?  Have a hankering for fresh poke spiked with birch water?  Or perhaps your tastes run a little more old-fashioned, say whole bean pasta, rolled ice cream and rainbow flecked cappuccino.  All real, quite delicious food trends from the summer of 2016.  Consumers want the unusual, the interesting and the Instagram-worthy.  It’s all good and it’s all delicious and it’s what consumers are shopping for.

Interestingly, many of these items are from small food suppliers/brands. And they are flourishing, encroaching on market share and gaining national distribution as shoppers reach for products that tout themselves as novel, local, rarefied or containing better ingredients. One reason for the success of many small food suppliers and brands, is that along with distributors – some sell through etailers, such as Amazon; other small companies sell directly to the consumer.  (According to the NY Times: “Total sales are still dominated by big brands, but brands lost market share in 42 of 54 categories, from baby food to yogurt, over the last five years as new products gained.”)

We’ll state the obvious, but food products – from small and large food companies alike – must get in front of as many consumers as possible, whether on physical and/or virtual shelves.  And in order to do this effectively, the focus must be on providing the retailer with as much product information as possible.

This is exactly where 1WorldSync can help. 1WorldSync has developed Showcase for Foodservice, a B2B community based application where you can decide to showcase some or all of your products so that they can be discovered by existing and new buyers or application developers, worldwide! And since 1WorldSync has well-established and longstanding partnerships with the largest foodservice distributors across the globe, chances are pretty darn good that your products will be easily discovered, increasing your brand awareness and of course, your bottom line!