Tag Archives: shopping

It’s Just Commerce!

Since I was a toddler, I have been exposed to multiple paradigm shifts within the marketplace that in one way or another are an attempt to reinvent how we as consumers buy things.

For me, it started with going to stores, or shopping in a catalog and then blossomed into the world of connected commerce today. Recently when I stepped back from the daily act of using my phone or computer to research and buy products I came to a realization, the revolutionary experience I have been leveraging was not all that different from when commerce started.

Commerce took a turn for increased accessibility to products and a centralized way to purchase multiple goods/services from one location. Trust, reviews, availability and price were still the cornerstones of commerce.

Customers trusted the store to offer friendly advice (owners & employees), have products on the shelves and if the prices weren’t right, the customer went to a different store. The main thing that changed was how the products were brought to the customer.

First Came The Big Box Retailers

You no longer needed to be concerned with selection, because the big box had “everything’ you could want. Stores got bigger allowing for greater availability, lower prices, and product insights from media outlets (newspapers, TV, Radio).

E-commerce has shaped our relationship with how we buy and sell products, but at it’s core e-commerce is just next evolution of catalog shopping The innovation is not the method or even commerce itself, but an expansion on the idea of getting any item even from the comfort of your couch.  

Bridging the gap between digital and physical does present a challenge for the retailers/e-tailers etc. as they are looking to make the trust, availability, price and review experience seamless across all avenues of purchase.

From Brick To Click

1WorldSync recently completed a data study that highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  and uncovered key insights into the struggles that are faced in today’s omni-channel world.

Key findings suggest that a majority of merchants and suppliers are not fully prepared to meet the varied demands of modern customers. 45% of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities into their commerce strategy (Source: 1WorldSync Data Study).

You can read more here about how 1WorldSync can you make your products stand out in a very crowded Omni-Channel world.

Don’t Click ‘I’m Feeling Lucky’ button on Google after May 16, unless you’re using GTINs!

It’s that time of year…spring is in the air.  YoYo weather (hot one day, snow the next), debating the merits of iPhone6 vs iPhone 7, and counting the days until the Olympic Games in Rio.

But more importantly (really!), we’re waiting with baited breath for May 16 – the day the heavens will open on Google Shopping.   For those of you who need a refresher:

“If you sell brand-name products that are sold by multiple merchants, you should take a close look at the new requirements and double-check that your product data is correct and up-to-date.”

Bottom line: If you are promoting products that have Global Trade Item Numbers (GTIN), now is the time to make sure your feeds are updated to include them. Because come May 16, 2016, Google Shopping will start disapproving relevant products that don’t meet the GTIN requirements.  And this isn’t just for the U.S.  GTINs will be required when targeting ads in Australia, Brazil, the Czech Republic, France, Germany, Italy, Japan, the Netherlands, Spain, Switzerland and the UK.

Doing it Now. You’re probably already including some of these, GTINs for most products in your feed for years. In mid-2015, Google Shopping started requiring all sellers who used its Google Shopping Campaigns to use GTINs in their product data for all SKUs across 50 handpicked brands. But now you need to include it for everything that’s a new brand-name product sold by multiple merchants.

What’s really important (and where 1WorldSync can really help) is that with this new GTIN update, Google Shopping is affirming the importance of data quality, which as we have learnt from experience contributes towards retailers’ bottom lines in more ways than one.

Shoppers Today: As consumers search and shop in-store and online, they expect access to richer product information to make informed decisions. They rely on trusted product information about products and services that may impact their health, belief systems, or nutritional well-being.

At 1WorldSync, we’ve been helping thousands and thousands of Retailers and Brands to align on the product information governance strategy to apply GTIN standardization, AND implement for google and beyond.

Talk to us about how we can help you map the product information footprint of your customer base, to win in the YoYo world that blurs the line between digital and physical commerce.

A Better Way to Find Stuff Online

Finding and comparing products online is far more frustrating than it needs to be.  Especially if you’re trying to find the online version of a product you found in the store. There is almost no correlation between the offline product world and the online product world. I can say this confidently, because I found out from personal experience recently. Continue reading

The Era of Contextual Shopping

Digital technologies are transforming the way we shop. E-commerce and smartphones have raised the expectation consumers have about their shopping experience. One of those expectations is around personalization. Amazon knows what brands I buy, what type of product I’m searching for, what special events I have in my life, what types of new products I might find interesting, and many other things. This allows Amazon to create a very personalized experience for me as a shopper. Product recommendations and deals often resonate very well with me, and encourage me to make a purchase.

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Omnipresent Approach to Next Generation Retail

Did you know that *over $272,000 is spent online every minute and **72% of people are influenced socially through ratings, reviews and recommendations? Shopping behavior has changed significantly due to the multitude of online channels with information that is easily accessible to consumers to help make smart purchase decisions. Traditionally purchase decisions were influenced through advertisements and promotions directly from the brand owner or retailer. This trend is changing significantly and today’s shoppers increasingly leverage information from multiple online channels provided through mobile devices and social networks to enrich their shopping experience.

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Point of Sale – The Change Agent for Retail Evolution

We’ve talked a lot about how the retail industry is going through a transformation in this blog. The consumer, and their desire to make informed purchase decisions are driving most of this change.  As retailers begin to adapt to the connected consumer, many of their systems will begin to change in order to support the experience the consumer is demanding. The one system change that will likely take the lead in this change is the Point of Sale (POS).

Retail stores are doing everything they can to entice consumers to visit their location, and forego shopping online. The theory is that a superb in-store experience, combined with instant fulfillment, will make even the savviest connected consumer spend more time and money in the store.  For this to happen however, there is a bar for convenience that has been set by the e-commerce industry that must be matched – checkout.

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The Mobile Product Information Gap

The Mobile Product Information Gap

Online sales in the U.S. totaled $263 billion dollars in 2013, an increase of almost 17% from 2012 according to the US Census. According to research firm Javelin, mobile commerce accounted for almost $60 billion, representing 188% growth from 2012. While this impressive growth in mobile commerce represents a tremendous opportunity for the retail industry, it also represents a huge challenge.

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