Tag Archives: shopping

What Did You Miss During Our Kroger Item MDM Supplier Webinar?

Are you a supplier who struggles with sales volume? Are you lost on how to get your product content on the new high tech digital shelving seen now at select grocery stores? Do you know what images are needed by retailers that sell your products via ecommerce or new initiatives like Clicklist?

Kroger, in conjunction with 1WorldSync, has held two Kroger Item MDM Supplier Webinars on February 8th and 13th, 2018 specifically designed to answer these questions.

Ultimately the Kroger Item MDM Supplier Webinars are centered on the product content submitted by Kroger suppliers. This product content provides information critical to consumers who are making purchase decisions. Meeting Kroger’s product content requirements allows suppliers and brands to participate in Kroger initiatives like Clicklist.

What Initiatives Are Kroger Piloting?

  • The Clicklist initiative allows consumers to buy online and pick up their items curbside at stores. Kroger has established over 1000 clicklist locations in select US markets this past December. Items that meet Kroger’s product content requirements then become available on Clicklist and generate +7% more sales volume.
  • Currently a Kroger pilot lets select customers to ship directly to their house.
  • A separate initiative, available in 400 stores this year, allows Kroger customers to scan items for product content information using a handheld device available through the store or their smartphone.
  • High tech digital shelf edges, already available at over 150 stores, will also alert consumers to products that factor into their purchase decisions. For example, if you are looking for products that are gluten free or high in protein, a green line will appear on the digital shelf to indicate products that meet this requirement.

So how can you increase your sales volume and participate in these Kroger initiatives?

The Kroger Item MDM Supplier Webinars cover the steps and best practices for validating and submitting items and attributes (information that describes the product – images, size, ingredients and nutrient info) to Kroger Item MDM.

This puts your products in queue to participate in the above mentioned Kroger initiatives. Suppliers who would like to participate should submit their items before end of March 2018.

What can we do if we missed the Webinar?

For those who were unable to attend our two prior webinars, the Kroger landing page offers resources and the information necessary to ensure compliance to the Kroger MDM Complete initiative by the March 2018 deadline.

If you still have questions or are seeking additional resources – not to worry! Kroger is offering two additional webinars on the below dates – Register Today!

Tuesday, March 13, 2018 2:00 pm EST

Thursday, March 22, 2018 2:00 pm EST

Throwback Thursday: Let’s Take It Back to Anatomy Class

According to a recent Shotfarm report, 30% of abandoned carts were due to bad product descriptions.

Examine Your Product Descriptions

Your company’s main goal is to sell your product; in order to do that you must give your customers a thorough and accurate of the product they are scoping out. And how do you do this, you ask? You can start with focusing on your product description attributes. Adopting this best practice will allow you to set your product apart within the flooded world of Ecommerce, ultimately maximizing the opportunity in increase sales.

It is no surprise that the ecommerce marketplace is the #1 way that consumers research and shop for products. And guess what? Even your products that are not sold on within a virtual space are often still represented on web. So no matter what your product intentions are, your product descriptions can be the difference between success and failure.

That being said, it is time to get schooled! To help, we are hosting a webinar on Wednesday, January 31st at 10am CST.

The Anatomy of an Effective Product Description that Boosts E-Commerce

Do your users or recipients complain they can not find your products? Have you ever wondered why there are so many description attributes in the GDSN and if they apply to your company or products? Do you know if the descriptions provided are even what the recipients were expecting?

This webinar will educate you on how to make your product more discoverable and avoid costly data quality errors. Topics will include:

  • The Cost of Bad Search Results
  • GDSN Descriptions Breakdown & Best Practices
  • Steps to Launch a Successful Data Governance Program

Best of 2017: Top 4 1WorldSync E-Books

Is it just me or is anyone else not ready to say goodbye to 2017 just yet? If you feel like you couldn’t keep up with all the e-books that 1WorldSync had to offer last year, no worries!

We have put together our best of the best for you to catch up on our trusted content that matters anytime, everywhere!

Product Content Management In Your Rearview: A Look Back And A Look Forward

A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched large scale SmartLabel initiatives and all of us moved further into the world of digital commerce.

Download this e-book and learn how to:

  • Take advantage of new capabilities and solutions 1WorldSync rolled out in 2017
  • Get a glimpse of the high-impact trends that will likely drive 2018 forward
  • Commit to a product journey that will drive tomorrow’s results

To Marketplace, To Marketplace: A Definitive Guide to Understanding Marketplaces

Last year, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research.

At the heart of this surge to online purchasing are marketplaces, such as Amazon,  Alibaba, Google and Walmart.com which are creating a new era of many-to-many shopping opportunities for the B2B and B2C market.

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers and there are many advantages of marketplace platforms.

Download this e-book and learn more about:

  • The basics of marketplaces and how they have evolved
  • The importance of marketplaces & how they benefit both sellers and buyers
  • How can marketplaces succeed if they are fueled by trust and transparency
  • How 1WorldSync showcases your presence in marketplaces

Connected Commerce Through The Cloud

Clearly, today’s world of commerce requires a multi-pronged approach. Trying to match the convenience of Amazon with an integrated supply chain with personalized and trusted product content is no easy feat.

A connected commerce approach supports a harmonious model in which transactional and product data work together to optimize the supply chain process.

How do brick & mortar retailers can develop the operational backbone that supports e-commerce investments.

Download our joint e-book, co-written with DiCentral, and discover how to:

  • Equip your organizations with strategies that set leading digital commerce business apart
  • Connect cloud-based B2B integration with product content aggregation and syndication;
  • Achieve streamlined end-to-end digital commerce in a cost-effective and scalable manner.

To Be, or Not To Be Transparent: Go Beyond The Label With SmartLabel

It is no secret that transparency totally transforms product content and shapes the path to purchase. Today’s consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

SmartLabel is a program that was initiated by the Grocery Manufacturers Association (GMA) and leading food & beverage companies. By enabling shoppers to scan QR codes on products for nutritional content, they have instant access to information on thousands of products instantly.

Download our e-book, co-written with Enterworks, on: :

  • Why transparency matters – shoppers are more inquisitive about their product choices resulting in a demand for full disclosure to fit personal lifestyle needs and wants.
  • How SmartLabel™ works, the criteria behind it, and the many ways users can access it.
  • How your organization can implement a best practice SmartLabel program and offer rich, robust content in the palms of consumers’ hands.

Tap Into The Power Of The Amazon Effect With 1WorldSync

The Amazon effect is a catchy phrase to describe the ongoing evolution in how Amazon has influenced people’s shopping experience. It also sums up the resulting disruption in the retail market for both online and physical outlets.

Did you know that over half of US shoppers begin their product searches on Amazon.com? Regardless of where the end-consumer decides to make their final purchase, their access to information about the product (which 50% of the time is supplied by Amazon) influences their decision to purchase.

According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”

Have you ever searched for one of your products on Amazon.com? Are your products represented correctly? Does the product content support the product you are trying to sell?

What does the ‘Amazon Effect’ and desire for more product information mean for brands, manufacturers, and distributors?

The Amazon GDSN Product Content Initiative with 1WorldSync

Brand owners should be proud of the products they sell and ensure they are represented appropriately on Amazon.com. By taking control of your product content, you have a huge opportunity to drive incremental revenue and capture new customers.

In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to:

  1. Provide an automated process to manage and distribute product information to Amazon including Prime Pantry, Amazon Fresh etc..
  2. Improve the accuracy of the product content listed on Amazon.com.
  3. Understand the completeness and quality of the product content supplied via the GDSN.

Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to receive product content and changes in real time.

Utilizing the 1WorldSync Product Information Cloud (PIC), not only can brands easily improve their product completeness and accuracy of the products listed on Amazon.com, but also enable fast turnaround time on attribute changes in order for optimized product listings.

Amazon Improves Product Quality and Completeness 

Since launching their Catalog Content Capture Initiative and receiving product content via the 1WorldSync GDSN connection, Amazon has improved their attribute coverage from 71.5 to 97.9% and data quality has improved from 59.7 to 90%. This serves as a testament to the importance of sharing your GDSN data via the 1WorldSync Product Information Cloud! 

Are You Ready To Tap Into The Power Of The Amazon Effect?

Walmart Drops ‘Stores’ from Name, Highlights the Importance of Getting Your Product Represented on Marketplaces!

Walmart, the 55-year-old retailer, announced that it is dropping the word “stores” from its title in order to solidify their eCommerce Strategy. Effective February 1st, Walmart will change its legal name from “Wal-Mart Stores, Inc.” to “Walmart Inc,” according to a company press release.

The company has spent billions acquiring websites like Jet.com and Bonobos, encouraging customers to shop online. According to Reuters, the name change “highlights the company’s online, pickup and delivery and mobile shopping capabilities.”

Their eCommerce strategy is tied to the Walmart Marketplace that continues to expand its number of sellers and SKUs. If your product is not represented on their website, Walmart will dropping ‘stores’ from their name. This highlights the importance of getting your product represented on their marketplace!

Did you know large marketplaces like Walmart, Amazon and Alibaba often get more traffic than a single brand’s website?

Thus, brands and manufacturers must prepare their products to be found everywhere your shopper is, including Walmart, Amazon and Alibaba.

To ensure your products stand out from the competition on these digital shelves it is imperative that high-quality content is reflective of your brand in these large marketplaces. Making sure that your product content and digital assets reflect your brand in these marketplaces will help your products sell.

How are you prepared to tap into Walmart, Amazon and Alibaba’s incredible eCommerce growth?                                                                  

You must take control of your product content to ensure that you are sending accurate and complete product content to Walmart.com and other marketplaces enabling your to protect your brand equity.

1WorldSync works exclusively with companies like Walmart and Amazon to help brands distribute their GDSN and eCommerce data. The 1WorldSync Product Information Cloud helps customers seamlessly list, manage and optimize product content necessary to sell on marketplaces. 

Learn more today on how you can get your product content delivered to Walmart, Amazon and beyond!

Product Content Management In Your Rearview: A Look Back And A Look Forward

Hide your stocking stuffers and savor those sips of eggnog..2018 is almost here! A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched SmartLabel initiatives and so much more.

Technology now penetrates nearly every aspect of our lives and the industry continues to shift  in major ways as consumers demand more information faster. Despite uncertainties, this year in commerce shattered records, giving retailers reason to rejoice.

In order to look forward, it’s important to look back at the past year. And in this case, we’re reflecting on 2017 key events that took place that will likely shape 2018.

  1. Amazon: Prime-Time For The Grocery Industry

With the acquisition of Whole Foods Amazon sends a clear message to grocers that it is ready to play and, at least partly e-commercialize the grocery game. They’ve already dipped their toes in food and grocery in the past through Amazon Fresh and Amazon Pantry, but this gives them more robust access to high-quality food and more power to delivery grocery products more immediately to customers. It is also a bold statement that Amazon is serious about brick-and-mortar and at the same time this step finally fully validates cross-channel commerce as the future of grocery.

As the lines between online and in store have blurred, Amazon has realized that location will be a key driver for commerce success. Having access to Whole Foods’ 431 existing stores, gives them valuable distribution centers to bring fresh, localized products directly to customers. Amazon was also likely motivated to reach Whole Foods’ millennial audience and develop loyalty with the younger, more quality-conscious consumer.

If you want to get your products discovered by Google and Amazon, learn more at http://solutions.1worldsync.com/ProductstoAmazon.

  1. To Marketplace, To Marketplace

Last year, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research (RetailDive 2017).

At the heart of this surge to online purchasing are marketplaces, such as Amazon,  Alibaba, Google and Walmart.com which are creating a new era of many-to-many shopping opportunities for the B2B  and B2C market.

“We look at marketplaces as the new retail battleground,” Jenn Markey, Vice President of Marketing at retail strategy firm 360pi. “For the retailers that embrace them, it creates an endless aisle online without the traditional costs. But even Amazon is experiencing that it can be the Wild Wild West. The challenge is that some vendors are more legitimate than others.” (Retail Dive 2017).

Marketplaces have the potential to help your products reach millions of new, global customers and 1WorldSync has you covered! It’s time for your products to be discovered by more buyers on the world’s largest marketplaces.

The 1WorldSync Product Information Cloud helps customers seamlessly list, manage and optimize product content necessary to sell on marketplaces. Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

  1. Walmart and Google Partner To Make Shopping Easier

Google and Walmart recently announced a new partnership whereby Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens (Walmart 2017).

Walmart products will also be available through the Google Assistant and Google Home smart speaker, which competes with Amazon’s Echo. Walmart’s network of 4,700 U.S. stores and its fulfillment networks offer a competitive differentiator over Amazon offering  attractive omni-channel options including click-and-collect while Google has deeper artificial intelligence (AI) expertise and a huge pool of new data which would allow them to leverage personalization through targeted ads.

A Look Back & A Look Forward

Are you committed to your product journey that will drive tomorrow’s results? On December 6th, join industry leaders from 1WorldSync for a compelling webinar and catch-up on industry trends and game-changing events that occurred in 2017 and get a preview of what you need to do to be ready to drive sales and top-line growth in 2018.






  1. “Forrester: Half of online sales occur on marketplaces.” 14 Sept, 2017 <http://www.retaildive.com/news/forrester-half-of-online-sales-occur-on-marketplaces/504913/>
  2. “Walmart and Google Partner to make shopping even easier.” 23 Aug, 2017 <https://blog.walmart.com/innovation/20170823/walmart-google-partner-to-make-shopping-even-easier-heres-how>

Say Hello To “PIM Lite” – A PIM System For Suppliers With A $100k Budget

“Data is King!”

Product data is one of the most valuable assets that a supplier owns.  Today we live in an e-Commerce world where suppliers must provide their product data to dozens, if not hundreds, of trading partners.  These trading partners take-in the product data, repurpose it, and display it on numerous channels for end-consumers to view, research, and purchase.  

Suppliers often have limited control of “how” trading partners display product data (beyond a supplier’s own website), but suppliers must have control of “what” gets displayed.  This is extremely important because the quality of product data, or often the lack thereof, directly impacts the brand image in the eyes of a buyer.  

Consumers today expect – not just appreciate – rich and trusted product content regardless of where they view it.  Suppliers that invest in providing rich and high-quality product data benefit by creating a “good” customer experience – leading to brand loyalty and more sales.  Remember that “Data is King” but also that “Data is Your Brand”!

Challenges of Providing Quality Product Data

Many suppliers understand the importance of product data, however, most struggle with managing it.  A Forrester study showed 86% of brands want to excel at customer experience, but only 27% of brands qualify as “good” in the eyes of their customers (Forrester – The US Customer Experience Index, Q1 2015).  A “poor” customer experience is usually the result of poor product data.  So why is product data so hard to manage?

Here are some common challenges that suppliers experience when managing product data:

  • Stored in an ERP system intended for transactional data, and not designed to manage and maintain product data
  • Stored in many disparate systems that aren’t integrated
  • Stored and maintained in Excel spreadsheets
  • Updated using manual processes that are susceptible to human errors
  • Manually validated or not validated at all
  • Department updates using manual internal workflow processes
  • Manually uploads for syndication to data pools (such as 1WorldSync Item Manager) and other trading partners
  • Not associated with rich assets like pictures, videos, brochures

What is a PIM?

To address these common issues, most large suppliers invest in a PIM (Product Information Management) system.  PIM systems are mission critical to create a single “source of truth” to aggregate, validate, maintain, and syndicate product data.  The result is high-quality data, efficient data governance processes, and automated data syndication.  These are huge benefits that ultimately help improve brand image and customer experience – things any supplier would be pleased by.  Unfortunately, PIM systems traditionally cost $400k to millions.  This has made it cost prohibitive for most suppliers to reap the benefits that come with a PIM system.  

Until now…

Introducing PIM Lite for Product Content Syndication

What is PIM Lite?

Long-time partners, 1WorldSync and Innovit, have joined forces to introduce PIM Lite.  PIM Lite is a pre-configured, entry-level PIM system for:

  • Small to medium suppliers (revenues under $1B) – Organizations that do not have the budget to afford a complex, highly-configured PIM system
  • Large suppliers where budget is gone – Organizations with limited funds left in the current budget cycle
  • Suppliers that prefer OpEx vs. CapEx – Organizations that desire a lower cost software subscription model with predictable cash flows

What are the benefits of PIM Lite?

PIM Lite brings immediate value by helping suppliers improve product data management processes. Benefits include: 

  • Eliminating spreadsheets, manual processes, and redundant data entry
  • Establishing a “source of truth” for product data and content relationships to manage and maintain product data in a single location.
  • Automating import of product data
  • Improving data quality with pre-configured validation rules.
  • Advancing data governance with basic PIM/MDM workflows and automating processes such as new products and product changes.
  • Syndicating validated product data thru an automated M2M XML connection to 1WorldSync Item Manager, and easily exporting product data to XML, Excel, PDF, CSV.

What is the cost of PIM Lite?

Fully installed, pre-configured PIM Lite system starts at $100k for Year 1 (includes implementation, software and “hybrid cloud” hosting), and $45k for subsequent years (includes software and “hybrid cloud” hosting).  

Implementation time is typically 8-12 weeks.  

Additional details available upon request.




  1. The US Customer Experience Index, Q1 2015 – Forrester.” 6 Oct, 2016 <https://www.forrester.com/report/The+US+Customer+Experience+Index+Q1+2015/-/E-RES117482>

How Modern Marketplaces Like Amazon and Alibaba Use Trust to Build Growth

The Internet has clearly changed the way we do business and by 2020, global online business-to-business retail sales will be more than double that of consumer retail, according to growth experts Frost & Sullivan, accounting for $6.7tn of revenue (The Drum 2016).

At the heart of this surge to online purchasing are marketplaces, such as Amazon,  Alibaba, Google and Walmart.com which are creating a new era of many-to-many shopping opportunities for the B2B  and B2C market.

In fact, last year, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research (RetailDive 2017).

Trust & Transparency Determines a Marketplace’s Success

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers and there are many advantages of marketplace platforms.

However, marketplaces are only successful if they are able to build connections and create experiences between sellers and buyers. Trust is the fuel behind the fire, ultimately determining the success of marketplaces.

1WorldSync believes that trust and transparency are key components that account for a successful marketplace. What draws consumers to a marketplace is how the marketplace manages trust. A certain level of trust is required for any transaction to take place.

As a leading provider of product content solutions, 1WorldSync helps brands and suppliers organize their product content according to marketplace specifications and gets their products listed and in front of millions of new shoppers.

To Marketplace, To Marketplace: A Definitive Guide to Understanding Marketplaces

Marketplaces are dynamically changing in real-time, thus it is important than ever to understand their nuances. Download our brand new e-book and learn more about:

  • The basics of marketplaces
  • How have marketplaces evolved
  • The importance of marketplaces & how they benefit both sellers and buyers
  • How can marketplaces succeed
  • How 1WorldSync showcases your presence in marketplaces





  1. “Forrester: Half of online sales occur on marketplaces.” 14 Sept, 2017 <http://www.retaildive.com/news/forrester-half-of-online-sales-occur-on-marketplaces/504913/>
  2. “B2B’s biggest battle: How Amazon and Alibaba are revolutionising B2B commerce.” 2 March, 2016. <http://www.thedrum.com/news/2016/03/02/b2bs-biggest-battle-how-amazon-and-alibaba-are-revolutionising-b2b-commerce>

Product Content Is Your Brand’s Competitive Differentiator in an Omni-Channel World

No single formula, algorithm or crystal ball can tell you for sure when and why each individual customer will make a purchase.

However, it’s clear that having a clearly defined omni-channel strategy is key. The word ‘omni-channel’ has been a buzzword the past few years, but what does it actually mean?

According to the dictionary omni-channel denotes or relates to a type of retail that integrates the different methods of shopping available to consumers (e.g., online, in a physical store, or by phone).

HubSpot defines it as: “the ability to deliver a seamless and consistent experience across channels, while factoring in the different devices that consumers are using to interact with your business.”

Key to Omni-Channel Success: Product Content

Regardless of your definition, the key to success in omni-channel retailing is product content. Consumers rely on access to information about products they are considering purchases. Thus,  the way businesses inform, educate and engage customers and consumers using product information must be robust and accurate.

Trusted product content is king when is comes to delivering a consistent experience across channels. The quality of a product matters less to a consumer than the quality of the product content.

Product content that includes images, information, and data about the product is playing a larger role in brands’ omni-channel effectiveness. Today, consumers are leveraging product content across the path to purchase for informed data driven decision-making.

To satisfy a consumer’s quest for information, brands must ensure that the right product content is available across channels, including online, mobile, and in-store. To master omni-channel commerce, retailers must create and distribute product content across channels.

Product content includes:

  • Product images (including a variety of formats, resolutions and angles)
  • Packaging attributes (e.g., dimensions, weights)
  • Product attributes (e.g., ingredients, nutritional values)
  • Product highlights (romance copy, directions, warnings and marketing claims)

The role product content plays in a brand’s omni-channel effectiveness is rather straight-forward:

  • Product images and information are necessary to engage with consumers across the path to purchase.
  • Product content is essential to meet retailers’ requirements so they can market and sell products across channels.
  • Product data is used to automate and feed internal systems (e.g. warehousing, transportation, ordering, etc.) to ensure operations can meet demand profitably.

The Struggle is Real for Omni-Channel Retailing

However, the struggle is real when it comes to success with omni-channel commerce. According to 1WorldSync’s report ‘Charting a Course for Global Commerce’ found that 80% of merchants struggle to aggregate and distribute complete, consistent and trusted product information across all channels.

The increasing detail required for product content is not the only factor adding to the complexity.

Brands owners’ challenge in providing this content – quickly and cost-effectively – is made more difficult by the internal silos in most companies. In any given organization, product images might be managed by Marketing, product dimensions by Category Management or Logistics, ingredients by R&D and other details by yet other departments.

To transform product content from an obstacle to an omni-channel advantage, brands can follow these best practices.

  1. Break Down Organizational Silos: In many companies, online stores are operated by a specific “digital” team, while physical stores are run by yet another operations team. Further, there may be another team responsible for GDSN data. This siloed structure inside an organization can result in a fragmented customer experience. Silos must be broken down. There is no longer such thing as in-store merchandise vs online merchandise. The channel is different, however the product content supporting the product remains the same. Thus it’s more important than ever to have a holistic strategy for consolidating and distributing product content across the organization.
  2. Leverage 1 Solution to Enable Omni-Channel Retailing: You cannot keep up with the ever increasing demand for product content, unless you have a holistic strategy that addresses the entire project. By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium. 1WorldSync’s Omni-Channel solutions helps leading retailers capitalize on product information to drive conversion. 1WorldSync works exclusively to feed companies like Amazon and Walmart GDSN and eCommerce data. Additionally, 1WorldSync customers can publish and make updates to their 1WorldSync data pool product information and enrich their product information for cross-channel commerce, enabling global content distribution and syndication for all your product information.

Watch our video below and learn how you can organize for cross-channel sales growth!






  1.  https://blog.hubspot.com/marketing/mastering-the-art-of-omni-channel-personalization

Big Ten Attributes: Optimize Your Product And Amplify Your Brand With 1WorldSync

Online purchases start with a Google or Amazon search. Most people do online research and compare different options. Actually, 73% of purchase decisions begin with research conducted on either Google or Amazon (SearchEngine Land 2016).

Today people gather information about products from multiple sources. Even though social media and Internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family.

Further, consumers expect a consistent experience across channels. Did you know that 72% of consumers value consistency in the products available across brick-and-mortar and online stores, and 69% value consistency in customer service (Infosys 2014)?

Whether your customers come into your store, visit your website, access your mobile app, or receive a mail order catalogue, email or text message, they expect the inventory and offers to be consistent.

Owning your brand on other websites is just as important than on yours!

In 2014, Jeff Bezos stated ‘Your brand is what other people say about you when you’re not in the room. Today, this statement still rings true.

Brand integrity is defined how consumers perceive your company or brand through its products, image, and reputation. And while every customer experience may not meet or exceed the brand promise, when a brand loses integrity, its meaning and value to consumers is diminished.

Brand owners should take back control of their brands by paying close attention to the quality of their web ready content and their online distribution methods.

By ensuring content is curated and distributed effectively, here are 10 attributes that support optimal eCom product page listings.

  1. Item Identification
  2. Product Description
  3. Image
  4. Product Dimensions
  5. Additional Images and Digital Assets
  6. Marketing Message (Romance Copy)
  7. Features and Benefits
  8. Ingredient Statement
  9. Preparation Instructions (Primarily for Food items)
  10. Consumer Usage Instructions (Primarily for Non Food items)

Are you only providing one or two description attributes and want to know why you should provide more? Is your brand or reputation at risk because of non-compliant or misrepresented product?

By incorporating these attributes as a fully integrated component of your retail experience as a best practice, you can effectively achieve:

  • Higher conversion rates with a clear understanding of what resonates with and retains your customers.
  • Products and experiences that boost brand loyalty and drive sales

Discover Professional Services: Experts In Product Content

One of the most common product content challenges that can slow down a consumer’s product information journey involves leveraging the data you already have in GDSN for e-commerce requirements.

Our professional services team is here to support you in getting your content ‘web-ready’!