Tag Archives: shopping

How a Low-Cost PIM Strategy is a Winning Strategy

Managing product content across the e-commerce landscape has never been easy, but the highly competitive nature of today’s market and the complexity of global product sourcing doesn’t help.

Accurate and timely product information helps instill trust and customer loyalty in the interchangeable and complex world of retail. Therefore, competing with trusted product content consumers can rely on is critical.

PIM Is Uniquely Positioned To Be Your Product Insights Hub

As a result, most large suppliers invest in a PIM (Product Information Management) system.  PIM systems are mission critical to create a single “source of truth” to aggregate, validate, maintain, and syndicate product data. The result is high-quality data, efficient data governance processes, and automated data syndication.  

But if you are a small or medium sized supplier, how do you stack up against the big guys?

1WorldSync & Innovit: Introducing PIM Lite for Product Content Syndication

Long-time partners, 1WorldSync and Innovit, recently joined forces to introduce PIM Lite.  PIM Lite is a pre-configured, entry-level PIM system for:

  • Small to medium suppliers (revenues under $1B) – Organizations that do not have the budget to afford a complex, highly-configured PIM system
  • Large suppliers where budget is gone – Organizations with limited funds left in the current budget cycle
  • Suppliers that prefer OpEx vs. CapEx – Organizations that desire a lower cost software subscription model with predictable cash flows

For more details on PIM Lite, click here!

Say Hello To “PIM Lite” – A PIM System For Suppliers With A $100k Budget

Join us for a compelling webinar on April 24 at 11 am EST, hosted by 1WorldSync & Innovit, where we will discuss how creating a three-pronged PIM strategy can help a small to mid-sized supplier address evolving consumer expectations, scale growth opportunities, and deliver cost efficiencies in a dynamic digital world.

Key takeaways include:

  • Investing in systems that help you excel at accelerating innovative products to market through different channels without compromising data quality.
  • Scaling online presence with rich product content does not mean stretching your budget for PIM systems to match what large enterprises spend.
  • Focusing on cost-effective solutions and time to value.
  • Achieving compliance at low cost with flexible PIM solutions that support both omni-channel commerce and regulatory initiatives.

Cash In And Sell More On Global Marketplaces Like Alibaba!

Are you fed up with your business, products and brands being undiscovered? Online global marketplaces might be your solution.

The opportunity to grow your product sales on marketplaces is even greater now. Brands and retailers have multiple marketplace options such as Walmart.com and Alibaba. While multiple choices can be a good thing, retailers must pay close attention to:

  • which marketplaces they opt to sell on
  • the products they sell
  • how the financials of the marketplace work for their companies.

In 2016, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research.

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers.

Alibaba’s Astounding Success In Changing The Face Of Global E-Commerce

Did you know that China’s e-commerce giant, Alibaba, has more than 580 million shoppers utilizing their platform and delivers upwards of 57 million packages per day?

Are you ready to unlock the power behind the Alibaba marketplace and automatically distribute authentic product content to Alibaba via 1WorldSync?

On Wednesday, April 18 at 10:00 am CT, join us for an interactive webinar with leaders from Alibaba and 1WorldSync! You will learn about:

  • The basics of marketplaces and how they benefit both sellers and buyers
  • Why Alibaba has grown to be known as a top retailer
  • How does Alibaba embrace US businesses and encourage them to get their product listed on Alibaba

The Devil Is In The Product Content Details

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere.

In fact, 1 in 3 consumers have bought from a brand other than their preferred choice because of the information they received while shopping online. Consumers demand accurate and robust product content on the path to purchase.

The devil is truly in the product content details. From discovery to decision making, product content is the driver of every shopper’s journey. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees loyalty.

The long and winding path to purchase

The path to purchase is no longer linear! Don’t lose your way. Consumers find information about products via social media, apps, internet research, in-store visits, and online purchases, in no particular order. Shoppers expect consistent product content along their individual paths to purchase as they are constantly shifting between the online and physical world. There are blurred lines between blended commerce.

As a result, product content, which has always been important for trading partners, is also important for the consumers. For this reason, product content management should no longer be the exclusive purview of IT and supply chain executives. All business domains—especially  marketing, merchandising, sales and customer service—have critical dependencies on product content and complete for the best customer experience.

Win consumers on the path to purchase with 1WorldSync

Best-in-class retailers such as Kroger, Lidl and Walmart partner with 1WorldSync to ensure they receive the product attributes that give customers better visibility about the products they are buying. These retailers are clearly outlining what content they want from brands and how they want it delivered. They leverage the 1WorldSync Product Information Cloud (PIC) to prepare, capture, validate, transform and deliver the product content.

A key ingredient to both successfully growing as a company and mastering e-commerce trends lies in strong product content management. 1WorldSync can help in this regard.

Are you ready to go further in your product content journey?

  • GO DIGITAL: Centralize and digitize Product Content for Omni-Channel (GDSN & NON)
  • SELL EVERYWHERE: Showcase and promote more products on any channel  
  • DELIVER CONTENT EFFICIENTLY: Engage and integrate product information with Omni-Channel customers

Request a consultation to learn more

How Kellogg Has Stayed Ahead of the Demand for Product Content Transparency

Accurate, rich and timely product content is critical in the path to purchase from discovery to delight. Today’s consumers immediately turn to their mobile devices when contemplating making a purchase.

A wealth of information is a mere tap away via our smartphone apps and a poor experience can be easily replaced with another viable option a click away.

No one understands this evolution more than the Kellogg Company, who has been producing nutritious and delicious food products across the globe for decades.

Kellogg Delivers Rich Trusted Product Content Anytime, Everywhere

Since 2001, Kellogg has worked with 1WorldSync to help synchronize product content to retailers, ensuring accurate information and efficient item setup so that consumers could purchase the products they desired.

In more recent years, this partnership has strengthened as the organizations work together to meet the increasing consumer demand for product information and transparency

“Transparency is important for Kellogg. Thanks to 1WorldSync, we can deliver product information to our customers and consumers in a reliable and useful way. With this information, we are able to engage in more meaningful conversations with our consumers and delight them with the information they desire,” said Todd Hufford, Director, Global Digital Operations and Enablement, Kellogg Company.

Read our recent case study which shares how the LANSA and 1WorldSync’s partnership helped Kellogg provide richer product content, meet the growing retail and consumer demands, and support industry-specific functionality for transparency.

What Did You Miss During Our Kroger Item MDM Supplier Webinar?

Are you a supplier who struggles with sales volume? Are you lost on how to get your product content on the new high tech digital shelving seen now at select grocery stores? Do you know what images are needed by retailers that sell your products via ecommerce or new initiatives like Clicklist?

Kroger, in conjunction with 1WorldSync, has held two Kroger Item MDM Supplier Webinars on February 8th and 13th, 2018 specifically designed to answer these questions.

Ultimately the Kroger Item MDM Supplier Webinars are centered on the product content submitted by Kroger suppliers. This product content provides information critical to consumers who are making purchase decisions. Meeting Kroger’s product content requirements allows suppliers and brands to participate in Kroger initiatives like Clicklist.

What Initiatives Are Kroger Piloting?

  • The Clicklist initiative allows consumers to buy online and pick up their items curbside at stores. Kroger has established over 1000 clicklist locations in select US markets this past December. Items that meet Kroger’s product content requirements then become available on Clicklist and generate +7% more sales volume.
  • Currently a Kroger pilot lets select customers to ship directly to their house.
  • A separate initiative, available in 400 stores this year, allows Kroger customers to scan items for product content information using a handheld device available through the store or their smartphone.
  • High tech digital shelf edges, already available at over 150 stores, will also alert consumers to products that factor into their purchase decisions. For example, if you are looking for products that are gluten free or high in protein, a green line will appear on the digital shelf to indicate products that meet this requirement.

So how can you increase your sales volume and participate in these Kroger initiatives?

The Kroger Item MDM Supplier Webinars cover the steps and best practices for validating and submitting items and attributes (information that describes the product – images, size, ingredients and nutrient info) to Kroger Item MDM.

This puts your products in queue to participate in the above mentioned Kroger initiatives. Suppliers who would like to participate should submit their items before end of March 2018.

What can we do if we missed the Webinar?

For those who were unable to attend our two prior webinars, the Kroger landing page offers resources and the information necessary to ensure compliance to the Kroger MDM Complete initiative by the March 2018 deadline.

If you still have questions or are seeking additional resources – not to worry! Kroger is offering two additional webinars on the below dates – Register Today!

Tuesday, March 13, 2018 2:00 pm EST

Thursday, March 22, 2018 2:00 pm EST

Throwback Thursday: Let’s Take It Back to Anatomy Class

According to a recent Shotfarm report, 30% of abandoned carts were due to bad product descriptions.

Examine Your Product Descriptions

Your company’s main goal is to sell your product; in order to do that you must give your customers a thorough and accurate of the product they are scoping out. And how do you do this, you ask? You can start with focusing on your product description attributes. Adopting this best practice will allow you to set your product apart within the flooded world of Ecommerce, ultimately maximizing the opportunity in increase sales.

It is no surprise that the ecommerce marketplace is the #1 way that consumers research and shop for products. And guess what? Even your products that are not sold on within a virtual space are often still represented on web. So no matter what your product intentions are, your product descriptions can be the difference between success and failure.

That being said, it is time to get schooled! To help, we are hosting a webinar on Wednesday, January 31st at 10am CST.

The Anatomy of an Effective Product Description that Boosts E-Commerce

Do your users or recipients complain they can not find your products? Have you ever wondered why there are so many description attributes in the GDSN and if they apply to your company or products? Do you know if the descriptions provided are even what the recipients were expecting?

This webinar will educate you on how to make your product more discoverable and avoid costly data quality errors. Topics will include:

  • The Cost of Bad Search Results
  • GDSN Descriptions Breakdown & Best Practices
  • Steps to Launch a Successful Data Governance Program

Best of 2017: Top 4 1WorldSync E-Books

Is it just me or is anyone else not ready to say goodbye to 2017 just yet? If you feel like you couldn’t keep up with all the e-books that 1WorldSync had to offer last year, no worries!

We have put together our best of the best for you to catch up on our trusted content that matters anytime, everywhere!

Product Content Management In Your Rearview: A Look Back And A Look Forward

A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched large scale SmartLabel initiatives and all of us moved further into the world of digital commerce.

Download this e-book and learn how to:

  • Take advantage of new capabilities and solutions 1WorldSync rolled out in 2017
  • Get a glimpse of the high-impact trends that will likely drive 2018 forward
  • Commit to a product journey that will drive tomorrow’s results

To Marketplace, To Marketplace: A Definitive Guide to Understanding Marketplaces

Last year, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research.

At the heart of this surge to online purchasing are marketplaces, such as Amazon,  Alibaba, Google and Walmart.com which are creating a new era of many-to-many shopping opportunities for the B2B and B2C market.

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers and there are many advantages of marketplace platforms.

Download this e-book and learn more about:

  • The basics of marketplaces and how they have evolved
  • The importance of marketplaces & how they benefit both sellers and buyers
  • How can marketplaces succeed if they are fueled by trust and transparency
  • How 1WorldSync showcases your presence in marketplaces

Connected Commerce Through The Cloud

Clearly, today’s world of commerce requires a multi-pronged approach. Trying to match the convenience of Amazon with an integrated supply chain with personalized and trusted product content is no easy feat.

A connected commerce approach supports a harmonious model in which transactional and product data work together to optimize the supply chain process.

How do brick & mortar retailers can develop the operational backbone that supports e-commerce investments.

Download our joint e-book, co-written with DiCentral, and discover how to:

  • Equip your organizations with strategies that set leading digital commerce business apart
  • Connect cloud-based B2B integration with product content aggregation and syndication;
  • Achieve streamlined end-to-end digital commerce in a cost-effective and scalable manner.

To Be, or Not To Be Transparent: Go Beyond The Label With SmartLabel

It is no secret that transparency totally transforms product content and shapes the path to purchase. Today’s consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

SmartLabel is a program that was initiated by the Grocery Manufacturers Association (GMA) and leading food & beverage companies. By enabling shoppers to scan QR codes on products for nutritional content, they have instant access to information on thousands of products instantly.

Download our e-book, co-written with Enterworks, on: :

  • Why transparency matters – shoppers are more inquisitive about their product choices resulting in a demand for full disclosure to fit personal lifestyle needs and wants.
  • How SmartLabel™ works, the criteria behind it, and the many ways users can access it.
  • How your organization can implement a best practice SmartLabel program and offer rich, robust content in the palms of consumers’ hands.

Tap Into The Power Of The Amazon Effect With 1WorldSync

The Amazon effect is a catchy phrase to describe the ongoing evolution in how Amazon has influenced people’s shopping experience. It also sums up the resulting disruption in the retail market for both online and physical outlets.

Did you know that over half of US shoppers begin their product searches on Amazon.com? Regardless of where the end-consumer decides to make their final purchase, their access to information about the product (which 50% of the time is supplied by Amazon) influences their decision to purchase.

According to FierceRetail, “Information about the product has grown to become as important as the product itself – influencing 56 cents of every dollar in retail sales.”

Have you ever searched for one of your products on Amazon.com? Are your products represented correctly? Does the product content support the product you are trying to sell?

What does the ‘Amazon Effect’ and desire for more product information mean for brands, manufacturers, and distributors?

The Amazon GDSN Product Content Initiative with 1WorldSync

Brand owners should be proud of the products they sell and ensure they are represented appropriately on Amazon.com. By taking control of your product content, you have a huge opportunity to drive incremental revenue and capture new customers.

In partnership with 1WorldSync, Amazon has joined the Global Data Synchronization Network (GDSN) to make it easier for brands, manufacturers and distributors to:

  1. Provide an automated process to manage and distribute product information to Amazon including Prime Pantry, Amazon Fresh etc..
  2. Improve the accuracy of the product content listed on Amazon.com.
  3. Understand the completeness and quality of the product content supplied via the GDSN.

Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to receive product content and changes in real time.

Utilizing the 1WorldSync Product Information Cloud (PIC), not only can brands easily improve their product completeness and accuracy of the products listed on Amazon.com, but also enable fast turnaround time on attribute changes in order for optimized product listings.

Amazon Improves Product Quality and Completeness 

Since launching their Catalog Content Capture Initiative and receiving product content via the 1WorldSync GDSN connection, Amazon has improved their attribute coverage from 71.5 to 97.9% and data quality has improved from 59.7 to 90%. This serves as a testament to the importance of sharing your GDSN data via the 1WorldSync Product Information Cloud! 

Are You Ready To Tap Into The Power Of The Amazon Effect?

Walmart Drops ‘Stores’ from Name, Highlights the Importance of Getting Your Product Represented on Marketplaces!

Walmart, the 55-year-old retailer, announced that it is dropping the word “stores” from its title in order to solidify their eCommerce Strategy. Effective February 1st, Walmart will change its legal name from “Wal-Mart Stores, Inc.” to “Walmart Inc,” according to a company press release.

The company has spent billions acquiring websites like Jet.com and Bonobos, encouraging customers to shop online. According to Reuters, the name change “highlights the company’s online, pickup and delivery and mobile shopping capabilities.”

Their eCommerce strategy is tied to the Walmart Marketplace that continues to expand its number of sellers and SKUs. If your product is not represented on their website, Walmart will dropping ‘stores’ from their name. This highlights the importance of getting your product represented on their marketplace!

Did you know large marketplaces like Walmart, Amazon and Alibaba often get more traffic than a single brand’s website?

Thus, brands and manufacturers must prepare their products to be found everywhere your shopper is, including Walmart, Amazon and Alibaba.

To ensure your products stand out from the competition on these digital shelves it is imperative that high-quality content is reflective of your brand in these large marketplaces. Making sure that your product content and digital assets reflect your brand in these marketplaces will help your products sell.

How are you prepared to tap into Walmart, Amazon and Alibaba’s incredible eCommerce growth?                                                                  

You must take control of your product content to ensure that you are sending accurate and complete product content to Walmart.com and other marketplaces enabling your to protect your brand equity.

1WorldSync works exclusively with companies like Walmart and Amazon to help brands distribute their GDSN and eCommerce data. The 1WorldSync Product Information Cloud helps customers seamlessly list, manage and optimize product content necessary to sell on marketplaces. 

Learn more today on how you can get your product content delivered to Walmart, Amazon and beyond!

Product Content Management In Your Rearview: A Look Back And A Look Forward

Hide your stocking stuffers and savor those sips of eggnog..2018 is almost here! A lot happened in 2017. Amazon bought Wholefoods, Alibaba grew in America, companies like Tyson and P&G launched SmartLabel initiatives and so much more.

Technology now penetrates nearly every aspect of our lives and the industry continues to shift  in major ways as consumers demand more information faster. Despite uncertainties, this year in commerce shattered records, giving retailers reason to rejoice.

In order to look forward, it’s important to look back at the past year. And in this case, we’re reflecting on 2017 key events that took place that will likely shape 2018.

  1. Amazon: Prime-Time For The Grocery Industry

With the acquisition of Whole Foods Amazon sends a clear message to grocers that it is ready to play and, at least partly e-commercialize the grocery game. They’ve already dipped their toes in food and grocery in the past through Amazon Fresh and Amazon Pantry, but this gives them more robust access to high-quality food and more power to delivery grocery products more immediately to customers. It is also a bold statement that Amazon is serious about brick-and-mortar and at the same time this step finally fully validates cross-channel commerce as the future of grocery.

As the lines between online and in store have blurred, Amazon has realized that location will be a key driver for commerce success. Having access to Whole Foods’ 431 existing stores, gives them valuable distribution centers to bring fresh, localized products directly to customers. Amazon was also likely motivated to reach Whole Foods’ millennial audience and develop loyalty with the younger, more quality-conscious consumer.

If you want to get your products discovered by Google and Amazon, learn more at http://solutions.1worldsync.com/ProductstoAmazon.

  1. To Marketplace, To Marketplace

Last year, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research (RetailDive 2017).

At the heart of this surge to online purchasing are marketplaces, such as Amazon,  Alibaba, Google and Walmart.com which are creating a new era of many-to-many shopping opportunities for the B2B  and B2C market.

“We look at marketplaces as the new retail battleground,” Jenn Markey, Vice President of Marketing at retail strategy firm 360pi. “For the retailers that embrace them, it creates an endless aisle online without the traditional costs. But even Amazon is experiencing that it can be the Wild Wild West. The challenge is that some vendors are more legitimate than others.” (Retail Dive 2017).

Marketplaces have the potential to help your products reach millions of new, global customers and 1WorldSync has you covered! It’s time for your products to be discovered by more buyers on the world’s largest marketplaces.

The 1WorldSync Product Information Cloud helps customers seamlessly list, manage and optimize product content necessary to sell on marketplaces. Learn more at http://solutions.1worldsync.com/getyourproductstomarketplaces.

  1. Walmart and Google Partner To Make Shopping Easier

Google and Walmart recently announced a new partnership whereby Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens (Walmart 2017).

Walmart products will also be available through the Google Assistant and Google Home smart speaker, which competes with Amazon’s Echo. Walmart’s network of 4,700 U.S. stores and its fulfillment networks offer a competitive differentiator over Amazon offering  attractive omni-channel options including click-and-collect while Google has deeper artificial intelligence (AI) expertise and a huge pool of new data which would allow them to leverage personalization through targeted ads.

A Look Back & A Look Forward

Are you committed to your product journey that will drive tomorrow’s results? On December 6th, join industry leaders from 1WorldSync for a compelling webinar and catch-up on industry trends and game-changing events that occurred in 2017 and get a preview of what you need to do to be ready to drive sales and top-line growth in 2018.

 

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References

  1. “Forrester: Half of online sales occur on marketplaces.” 14 Sept, 2017 <http://www.retaildive.com/news/forrester-half-of-online-sales-occur-on-marketplaces/504913/>
  2. “Walmart and Google Partner to make shopping even easier.” 23 Aug, 2017 <https://blog.walmart.com/innovation/20170823/walmart-google-partner-to-make-shopping-even-easier-heres-how>