Tag Archives: shopping

Opportunity is Calling! Break into the Chinese Market with Alibaba and 1WorldSync

With China’s GDP being a 11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have little debt and a lot of cash to spend. In addition, many Western brands have proven to be very popular in the Chinese market.

10 years ago many companies had global ambitions to break into the Chinese market but often failed. However, fast-forward to 2017 and times have drastically changed.

Are you ready to boost your sales to Chinese consumers?

Alibaba has more than 450 million utilizing their platform and delivers upwards of 57 million packages per day!

While Americans are familiar with the idea that most of their consumer goods come from China, Alibaba sees an opportunity to import consumer goods from the United States!

Unlike the Amazon model that Americans are familiar with, Alibaba does not sell directly to consumers. Instead, it operates marketplaces that connect buyers and sellers. Founder of Alibaba, Jack Ma simplifies the Alibaba model saying “think of us as a virtual mall with nearly half a billion shoppers buying from sellers that operate their own online storefronts.”

Alibaba’s edge is a massive base of consumers in China, more than 450 million of which are shopping on the platform, that are more and more focused on buying high quality American products.

The Time is Now to Break Into China!

As Ma shared with 2,000 U.S. brand owners in Detroit in June this year,If you miss the opportunity of selling your products to China, you will miss the future.” It is clear: The time is now to begin selling your products to China.

Alibaba has partnered with 1WorldSync, the global source of authentic product content, to improve the accuracy and trustworthiness of product content expediting suppliers speed to market on the Alibaba marketplace. 1WorldSync helps brands and Alibaba to combat counterfeit in China.

Every brand owner can easily unlock the power behind the Alibaba marketplace and automatically distribute authentic product content to Alibaba via 1WorldSync!

In an open letter to U.S. businesses, Alibaba published a letter on its website,  to make it easy for American small business owners to “take advantage of the China opportunity.”

Are you ready to take advantage of the China opportunity? Now is the time to break into China! Learn more today!

 

To Marketplace, To Marketplace..To Buy And Sell! – Part 2

How is the Alibaba marketplace different than the Amazon marketplace?

Short version, for end consumers, there is not a huge difference.  People shop products, and there are multiple sellers who will fulfill those products.  Longer answer would focus more on the suppliers providing product and supporting them with content.  Vetting processes, agreements, reverse logistics, and commission/percentages all play factors into how suppliers/distributors/retailers collaborate to get product up on these marketplace sites.

Why has Amazon grown to be known as the best online marketplace?

  1. Much like real estate, location location locaton.  Amazon is a brand virtually everyone on the planet knows, and as such companies want to feature their products on Amazon.com.  For Amazon this results in one of the largest and richest selections of products available.
  2. End Consumers know how to interact with Amazon.  They are continuing to evolve their platform to ensure a user-friendly design [think Alexa], along with intuitive search options and multiple filters to get the end consumer to the right product.  
  3. They also provide end consumers comprehensive review system with star rating, personalized offers and recommendations to consumers, based on their shopping and browsing history and customer loyalty programs with free shipping and other goodies.

Why is it more important than ever to get your products listed on online marketplaces?

I wouldn’t say it is important to get your products listed, as they are already out there.  I would say that it is important to work with these marketplaces to ensure your brand’s integrity is maintained across all digital challenges, and be aware of how you as a manufacturer are being viewed by the global consumers.  Your products are out there, but how they are being represented might not be how you and your organization envision it.  

How does 1WorldSync enable you to get onto marketplaces like Amazon and Alibaba?

1WorldSync partners with brands to understand eCommerce marketplace requirements for getting products listed and in front of millions of new shoppers. The 1WorldSync product information cloud helps customers seamlessly list, manage and optimize all your product content necessary to sell on marketplaces.

The 1WorldSync product information cloud enables sellers to connect with customers, optimize operations and grow sales channels.

To Marketplace, To Marketplace..To Buy And Sell! – Part 1

Today we sat down with Bert Gregory, 1WorldSync’s Community Manager to discuss the importance of marketplace and the path to purchase.

What is a marketplace?

An online marketplace is a website or app that facilitates shopping from many different sources. The operator of the marketplace does not own any inventory, their business is to present other people’s inventory to a user and facilitate a transaction. eBay is the ultimate example of an online marketplace, they sell everything to everybody. There are many other types.

What is the difference between e-commerce and a marketplace?

Well to be fair, marketplace is a component of how e-commerce is evolving.  If we look at the original model for e-commerce, the process went like this.  Supplier sold product to the e-commerce site who warehoused the items and put them up for sale to the end consumers.  Marketplace takes 2 big components out of that process, 1. The products are sold to a 3rd party [either a distributor or other ecommerce player] and 2. The product sold on the e-commerce site are supported and fulfilled by the 3rd party and not the site itself.  But marketplace is not limited to goods, Airbnb is actually a marketplace, just with temporary housing as the items being traded.

What types of marketplaces are there?

Well that depends on what is being sold or traded.  

  1. i) There are switch marketplaces – which are peer-to-peer, VRBO and Craigslist are great examples of this.
  2. ii) There are also vertical or industry specific marketplaces like Trivago and Hotels.com which offer very specific products to end consumers

iii) Then there are the retail marketplaces, also known as global.  Best examples of these are Alibaba, Amazon and Ebay.

What pros and cons do marketplaces pose for end consumers?

Data gathered from the Internet Retailer 2016 Top 500 Guide shows that, collectively, the 26 retailers that disclosed their sales from online marketplaces brought in 14.4% of their total $3.1 billion in sales in 2015. That’s up 42.9% worth of goods sold through marketplaces in 2014 for the same 26 retailers.

Marketplaces represent an opportunity for sellers to expand their reach to more consumers, both nationally and internationally. With a plethora of online marketplaces available, merchants can choose sites that make the most sense for them.

End consumers benefit a couple of ways from marketplaces, they have extended selection of goods and services, the ability to comparison shop the ecommerce site rather than leveraging search engines and also the potential for lower prices due to increased competition.  There are however some challenges for the end consumer as well.  They may not realize that the product they are buying is not actually being sold to them from their trusted site, which can complicate communication and returns.  Another challenge/con is the concern over counterfeit goods.  Marketplace sites and sellers strive for perfection with this challenge, however the sheer number of products being sold can cause items to slip through the cracks.

How have marketplaces evolved over the years?

Quite a bit actually, I remember when Amazon was just selling books, and would allow an end user to sell their used books to others hence a peer to peer system.  The same can be said for Ebay as peers were selling their goods digitally to others.  This has evolved to major retailers, etailers and distributors now selling their products via the marketplace platform.  Oh and let’s not forget that marketplace has also change how end consumers find hotels/lodging, buy airfare, shop for clothes and even go to rummage sales.  Yep, even the weekend activity of shopping other people’s stuff has turned into a digital marketplace.  Ebth.com [Everything but the house] and LetGo are perfect examples of this.

Omni-Channel Shoppers: An Emerging Reality for Retailers

Did you know that 45% percent of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities (1WorldSync Data Study 2017)?

According to Nick Manzo, Omni-Channel Lead, at 1WorldSync, “Without establishing a firm foundation, brands can’t handle the challenges that a smooth omnichannel experience entails. However, brands that invest in the right technology and implement proactive measures are more likely to succeed regardless of how sales channels or customer expectations evolve.” (Total Retail 2017).

Blurred Lines & Blended Commerce: It’s an Omni Channel World After All!

With the recent acquisition of Whole Foods, it is a bold statement that Amazon is serious about brick-and-mortar and at the same time this step finally fully validates cross-channel commerce as the future of grocery (Bloomberg 2017).

As the lines between online and in store have blurred, Amazon has realized that location will be a key driver for commerce success. Having access to Whole Foods’ 431 existing stores, gives them valuable distribution centers to bring fresh, localized products directly to customers. Amazon was also likely motivated to reach Whole Foods’ millennial audience and develop loyalty with the younger, more quality-conscious consumer.

Are you ready to make your products digital, discoverable and highly shoppable?

  1. Invest in Cross Channel Capabilities
  2. Commit to a third-party content provider
  3. Embrace the cloud

By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium. 1WorldSync’s Omni-Channel solutions helps leading retailers capitalize on product information to drive conversion.  

Watch our video below and learn how you can organize for cross-channel sales growth!

Get Your Product to Walmart.com Before the Holidays

The holidays are rapidly approaching and Walmart is ramping up its product assortment giving consumers a plethora of choices for gifting this holiday season.

Did you know that according to a study from the National Retail Federation (the nation’s largest retail trade association), many small and mid-sized retailers report that as much as 20 percent of their annual sales occur during the holiday season?

Are you ready to reach over 110 million unique visitors looking for items like yours this holiday season? You need to get your products listed on the Walmart.com marketplace and leverage their analytical and supply chain capabilities.

Wal-Mart Stores Inc. continues to gain momentum  with its online sales growing at their fastest clip in at least five years. Wal-Mart continues to broaden its online assortment, appealing to more third-party sellers and accelerating the attainment of their stated ambition to add 1 million products a month to their digital shelf.”

Are you ready to get your products onto Walmart’s digital shelf?

Marketplaces that succeed are committed to brand integrity and complete product information. Walmart stands behind this vision understanding that complete and accurate product content drives sales conversion and is critical on the path to purchase.

For this reason, they require a certain amount of product attributes to be sent to them in order to best listed on their .com marketplace. While some of the product attributes they ask for are basic such as product name, others like Shelf Description are unfamiliar territory for many merchants.

Enter 1WorldSync: Walmart’s Strategic Certified Product Content Provider

1WorldSync is a strategic partner of Walmart and has been facilitating product content exchange for Walmart manufacturers and suppliers for more than a decade. 1WorldSync has been collaborating with Walmart to ensure suppliers can leverage their investment in GDSN and repurpose that data to get their products to the Walmart marketplace.  

Are you ready to get your products to Walmart.com before the holiday season?

The Time is Now!

Walmart has the potential to help your products reach millions of new customers. Take the first step today and let 1WorldSync help you get listed- not just on the Walmart marketplace but any marketplace and any retailer!

It’s time for you to leverage one solution and feed Walmart GDSN product content and eCommerce attribute requirements to get your products listed on the Walmart.com marketplace.

Great News for Kroger VIP Suppliers! Go further with your product content and get your products to new shelves

Kroger continues to demand better and richer product content and has leveraged their partnered with 1WorldSync to obtain product specific content directly from the most trusted source — the brand owners.

As Chris Kirkland, Business Solutions architect at Kroger shared in an article “The Kroger Company Goes Beyond Brick and Mortar, “we wanted to help the retail ecosystem realize the benefits of better data. We believe that this will help our partners, Kroger and, of course, our customers.” (Consumer Goods Technology 2016)

Brand owners have done the hard work to meet Kroger’s demands and now it’s time go further and faster.

Rich, Robust Content In the Palms of Consumers Hands

Are you ready to go further and faster with your product content currently managed in Kroger’s Vendor Item Portal (VIP)?

You have the opportunity to repurpose that product data for GDSN and get your products onto new shelves! Get your products onto new shelves and enable the seamless product content sharing with new retailers such as Walmart, Safeway, Target, and beyond!

1WorldSync can do the heavy lifting for you, making your product content efforts more efficient and expediting your speed to market.

  • Save Time & Money: Save time and effort and allow your current partner to manage all of your brand and content data allowing you to keep running your business
  • Unlimited Number of Demand Side Partners: Get your product onto new shelves and grow your business! Enable seamless product content sharing with new & existing retailers such as Walmart, ​Target, Google, and beyond
  • Superior Service: 1WorldSync’s Professional Services Team can help create a complete end-to­-end global product content strategy tailored to each customer specific to their industry.
  • Enhanced Data Quality: Reduce time and money in your manual processes and involve fewer systems

Discover how you can start sharing your product content in GDSN with many new recipients today!

Alibaba’s Astounding Success In Changing The Face Of Global E-Commerce

Jack Ma, the founder of Alibaba, ranks as the world’s 18th richest man and 1st in Asia. He is worth $37.4 billion, according to the Forbes real-time billionaires list. His formula for success?

“I’m not a tech guy. I’m looking at the technology with the eyes of my customers, normal people’s eyes.”

Tapping Into New Market Potential With Alibaba…Wanna Be Startin’ Somethin’!

On Sept. 8, at the party commemorating Alibaba’s 18th birthday, the Chinese e-commerce mogul, paid an ambitious tribute to the ultimate showman – Michael Jackson.

He has a reason to celebrate his company’s 18th birthday in style. The company’s stock has endured a rally since January 2017, and its valuation recently passed the $400 billion mark—putting it just a short distance behind Amazon. Alibaba’s Taobao and Tmall e-commerce sites offer everything via distributors; from clothing and electronics to food and services on the platforms.  

“By year 2035, we will be the fifth largest economy in the world,” Jack Ma says of Alibaba.

A couple years ago, Ma outlined Alibaba’s strategy during a speech at the Economics Club of New York, according to company president Michael Evans.

“Our (Alibaba’s) U.S. strategy is not to sell products to U.S. consumers. Our U.S. strategy is to connect retailers, brands and small businesses with the Chinese consumer,” Evan said. “Our edge is a massive base of consumers in China, more than 500 million of which are on our platform. As that consumer base moves in the middle class, one thing we know, based on our data and activity on our platform today, is that they are more and more focused on buying high quality American products.”

Alibaba’s ‘New Retail’ Concept: Black Or White?

Alibaba Founder and Chairman Jack Ma coined the term “New Retail” in a letter to Alibaba’s shareholders in October last year. Ma said, “Pure e-commerce will be reduced to a traditional business and replaced by the concept of New Retail―the integration of online, offline, logistics and data across a single value chain.” We believe that this is very much how next-generation commerce will look globally, with large retailers and niche category specialists leveraging technology to provide an integrated service with the consumer at its core.

The “New Retail” concept adopts advanced cloud computing technologies, including big data and artificial intelligence (AI) to study the data generated from various aspects of the brands. This will greatly improve the online and offline buying experience for consumers.

Gain Control Over Your Product Content..Don’t Stop ‘Til You Get Enough!

You may or may not sell your products on Alibaba platforms directly but your products may be currently sold by distributors on Alibaba. This is why it’s in your utmost interest as brand owner to gain back control over the quality and comprehensiveness of the product content used by the distributors selling your products.

Alibaba and 1WorldSync Call For Trusted Content

To help Alibaba in their quest for an improved product experience driven by brand identity and quality standards, they brought 1WorldSync, the trusted global source of authentic product content, on board. The goal is to improve the accuracy and trustworthiness of product content and therefore protecting brands against counterfeiters.

Learn more about how to tap into new market potential with Alibaba!

NRA, NSA and NBA..I have heard of those, but what is NRF?

Do you ever feel like all you do is translate acronyms for a living? In this day and age we all need a playbook and glossary to understand industry terms, customer’s language and our own organizations lexicon. As we interact more with new industry acronyms, we tend to forget that not everyone can understand the distorted alphabet coming out of our mouth.

During my time at 1WorldSync, I have become fluent in GS1, Walmart, AutoZone and several others. Why do I label them like languages? Because they are. An organization that makes products is called a manufacturer right?

Well, in 1WorldSync, this organization would be a called a supplier, at Walmart they are known as a vendor and for GS1 they are known as a source. Why the different terms? It starts with understanding how 1WorldSync, GS1 and all the others view their world of customers/suppliers/contributors/partners/vendors. Each one has their own perspective on how this organization fits into their world.

NRF, the National Retail Federation, has been a popular acronym added to my repertoire lately.

Why is NRF the most recent addition to these industry languages and why should this interest you? NRF has a mission to “advance the interests of the retail industry through advocacy, communications and education.”

Sounds like a bold mission, and they have a massive membership that includes all aspects of retail consumption ranging from Department Stores to Grocers and chain restaurants, and we, 1WorldSync are a member too.

For anyone with children, you know that the back to school shopping rush seems to come earlier every year. The NRF has been conducting a Back-to-School survey since 2003, reporting on how consumers shop for the back to school season and how retailers need prepare as well adjust to industry trends. The NRF is a great “back-to-school headquarters” for every consumer and industry insider.

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider.

Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, standardized product content through the data synchronization process.

Amazon leverages Global Data Synchronization Network (GDSN) product content to:

  • Improve attribute completeness and accuracy of the product data listed on the Amazon catalog
  • Reduce defects that arise as a result of inconsistent or poor quality product data
  • Decrease turnaround time for attribute changes

During the webinar, they announced that they are working initially with thirty companies to receive this information. This will act as the foundation to feed the future state when more data will be integrated.

How do you prepare to meet Amazon’s product content requirements?

  1. Commit to your product content journey and GDSN initiative.  It’s more important than ever to commit to your product content journey to ensure your product content is robust, accurate, and complete to meet the continually changing mandates and regulations and meet the needs of the end consumer.
  2. Leverage ONE solution. 1WorldSync is the only company working to feed Amazon GDSN and eCommerce data. You cannot keep up with the ever increasing demand for product content, unless you have a holistic strategy that addresses the entire project. There are many companies that are trying to address parts and pieces, but there is only one company that addresses the whole thing and addresses it on a global scale.
  3. Create a cross-functional team and work together on your product content strategy. You may be solely responsible for GDSN data, however now is your opportunity to demonstrate the value of the GDSN data. Work with your eCommerce, marketing and even Amazon team to ensure you have a strategy in place to get Amazon and other retailers the product content they’re demanding.
  4. Act now! The majority of consumers look to the Amazon Marketplace to learn more about the products they buy.  1WorldSync is working with Amazon to collect ALL product content needed to make your product discoverable.  Develop a roadmap to collect and send Amazon (and all of your other recipients) additional product content today!    

The time is now! It’s time to get your product content strategy in order now and take full advantage of 2018.

Learn more about the completeness and quality of the product content supplied via the GDSN and how you can provide an automated process to manage and distribute your product content to Amazon.

Amazon’s Continued Content Attribute Explosion

According to a recent report by Kenshoo, 72% of consumers visit Amazon before making a purchase. In fact, shoppers start their product research nearly 2X more often on Amazon than Google  (BloomReach 2016). 

It’s  more important than ever  your product content is highly discoverable on Amazon. Content is what connects you to your customer and,  more importantly, to  potential customers on their  critical  path to purchase.

Amazon announced it will begin sourcing attributes via the GDSN with 1WorldSync.

Amazon has invited a select group of suppliers to participate and they working closely to expand the group to include more suppliers and attributes in the near future. Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to:

  • Receive product content and changes in real time, speeding item setup from days to hours
  • Leverage brand owner GDSN core product content already available to help ensure product content accuracy, consistency and completeness
  • Leverage the GDSN rules and validations to ensure data quality

Leverage your GDSN product data to build a foundation for sending product content to Amazon!

Leveraging your GDSN product data to build a foundation for sending product content to Amazon saves time and ensures that consistent information will be sent all recipients.

Currently that content attributes ingested to Amazon’s Vendor Central are ingredient statements, nutrient type code, daily value intake percent, measurement precision code and quantity contained and UOM. The Amazon technology roadmap includes mapping more GDSN attributes, so it’s time to get started today!

Provide More Content to Amazon and Beyond

Consistent and fully populated product content allows your products to get discovered!

When you increase product content discoverability, you increase your brand awareness. It’s a fly wheel- but it starts with product content…

So why not leverage the GDSN data you have today and get it to Amazon? Ready to leverage your GDSN and get your products discovered by Amazon…..Learn more today!

References

http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf