Finding and comparing products online is far more frustrating than it needs to be. Especially if you’re trying to find the online version of a product you found in the store. There is almost no correlation between the offline product world and the online product world. I can say this confidently, because I found out from personal experience recently. Continue reading
E-commerce as a sales channel for the retail industry continues to grow. Currently, e-commerce accounts for about 6% of overall retail sales, and about 11% of the top 30 product categories, according to Forrester. The growth rate of e-commerce sales is currently estimated around 15% annually, much higher than that of traditional in store sales.
But, with that said, many look at that one metric, e-commerce sales and can be mislead because it is relatively small at 6%. So even with good growth, it will remain a very small, niche “channel” in the minds of many retailers.