Tag Archives: sales

Big Ten Attributes: Optimize Your Product And Amplify Your Brand With 1WorldSync

Online purchases start with a Google or Amazon search. Most people do online research and compare different options. Actually, 73% of purchase decisions begin with research conducted on either Google or Amazon (SearchEngine Land 2016).

Today people gather information about products from multiple sources. Even though social media and Internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family.

Further, consumers expect a consistent experience across channels. Did you know that 72% of consumers value consistency in the products available across brick-and-mortar and online stores, and 69% value consistency in customer service (Infosys 2014)?

Whether your customers come into your store, visit your website, access your mobile app, or receive a mail order catalogue, email or text message, they expect the inventory and offers to be consistent.

Owning your brand on other websites is just as important than on yours!

In 2014, Jeff Bezos stated ‘Your brand is what other people say about you when you’re not in the room. Today, this statement still rings true.

Brand integrity is defined how consumers perceive your company or brand through its products, image, and reputation. And while every customer experience may not meet or exceed the brand promise, when a brand loses integrity, its meaning and value to consumers is diminished.

Brand owners should take back control of their brands by paying close attention to the quality of their web ready content and their online distribution methods.

By ensuring content is curated and distributed effectively, here are 10 attributes that support optimal eCom product page listings.

  1. Item Identification
  2. Product Description
  3. Image
  4. Product Dimensions
  5. Additional Images and Digital Assets
  6. Marketing Message (Romance Copy)
  7. Features and Benefits
  8. Ingredient Statement
  9. Preparation Instructions (Primarily for Food items)
  10. Consumer Usage Instructions (Primarily for Non Food items)

Are you only providing one or two description attributes and want to know why you should provide more? Is your brand or reputation at risk because of non-compliant or misrepresented product?

By incorporating these attributes as a fully integrated component of your retail experience as a best practice, you can effectively achieve:

  • Higher conversion rates with a clear understanding of what resonates with and retains your customers.
  • Products and experiences that boost brand loyalty and drive sales

Discover Professional Services: Experts In Product Content

One of the most common product content challenges that can slow down a consumer’s product information journey involves leveraging the data you already have in GDSN for e-commerce requirements.

Our professional services team is here to support you in getting your content ‘web-ready’!

 

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References

https://searchengineland.com/survey-amazon-beats-google-starting-point-product-search-252980

https://www.infosys.com/newsroom/press-releases/Documents/genome-research-report.pdf

Product Content and the Impact on Nutrition

1WorldSync’s Senior Manager, Community Enablement, Payal Patel discusses the importance of product content and the impact on nutrition with Robert Howell Vice President, Merchandising, from Sysco.

1WorldSync: What would you tell your suppliers who are currently not synchronizing product content with Sysco?

Sysco: The foodservice industry has made the adoption and implementation of GS1 Standards a top priority in an effort to improve the completeness, accuracy and availability of product information for foodservice operators and consumers. One aspect of this adoption is active participation in the Global Data Synchronization Network (GDSN). With this renewed emphasis on supplier participation, Sysco is requiring suppliers to begin synchronizing product information via the GDSN.

1WorldSync: Before leveraging GDSN to capture product attribute data, what did your environment look like in regards to capturing and updating your suppliers’ product content?

Sysco: Prior to leveraging GDSN to obtain data from suppliers, Sysco utilized a process called Request for Data (RFD). This process involved a manual population of data attributes into an Excel Spreadsheet. This process also lacked enriched data such as nutritional, marketing, and image information.

1WorldSync:  What is the risk when lacking accessible, accurate, timely product content from Suppliers?

Sysco: Not having access to complete and accurate content may lead to several issues including:

  • Lost Sales
  • Impact on brand image
  • Compliance and regulatory challenges
  • Profitability

1WorldSync: What is Sysco doing with this content?

Sysco: Sysco is using the content we receive via the GDSN to feed the master product catalog, which consists of items sold to our customers. Our customers include restaurants, healthcare and educational facilities, lodging establishments and other customers who consume meals prepared away from home.

Sysco also uses the content received from manufacturers via the GDSN for our customer-facing ecommerce applications, as well as our Marketing Associates sales systems. The data, including product images, is particularly important when it comes to being able to effectively market and sell to customers using web-based order entry platforms.

Our buyers utilize the GDSN information to look up the items they want to source for our customers, and therefore, it is important for us to have complete and accurate product information to support sales. Again, images and nutritional information is of critical significance to enable customers to make more informed buying decisions.

1WorldSync: How would you describe your relationship with 1WorldSync and the onboarding process?

Sysco: Sysco partnered with 1WorldSync to drive participation among our supplier community. 1WorldSync is assisting in on-boarding our suppliers via communication, training & education, supplier outreach and program awareness activities.

1WorldSync: How would you describe the results that you have achieved in working with us?

Sysco: 1WorldSync has assisted in the coordination of onboarding suppliers, as well as building the supplier relationship with GDSN and Sysco by providing outreach and assistance to the supplier community.

1WorldSync can help you address your product content challenges and get engaged. Contact businessdevelopment@1worldsync.com to get started today!

Digital Catalogs Drive Conversions

Are you at risk of losing share of the $23.4 trillion in worldwide e-commerce sales predicted for 2017? (Source: eMarketer)  

Today’s buyers and modern-day voyagers are tasked with navigating an ever-evolving e-commerce landscape. Companies are investigating newer and better strategies to meet the evolving demands of partners and consumers.

There’s huge opportunity for merchants and suppliers to use the digital channel to reach shoppers in a new way.

  • Have you ever wanted to send over your seasonal product collection to your buyers?
  • Would a mobile-friendly catalog with information enable your business to train your sales team more effectively?
  • Do you have the ability to give your smaller retailers a place to get your latest, up-to-date product information?
  • Are you ready to go digital, sell everywhere and deliver content efficiently?

Enter the Sales Kit App!

The 1WorldSync Sales Kit App, part of our Product Information Cloud, is a digital catalog that provides businesses with the ability to render their own Digital Catalog(s). Sales Kit mobilizes product content and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids.

Leveraging your company’s product data that’s been loaded into the 1WorldSync Product Information Cloud Sales Kit enables:

  • Creation of a public or private online catalog with complete product details
  • Delivery of field selling sheets, spec sheets, product slicks and other digital sales aids to help drive global sales
  • Power and drive sales through eCommerce, global websites and other digital applications

Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands. To learn more about the 1WorldSync Sales Kit, visit here.

Digital Consumers Change the Game

The future is hard to predict – but there’s one thing for certain: change. The ascendance, evolution and influence of digital consumers changes the game. That ‘game’ is Marketing, Sales, and the very capabilities of companies to manage, store, maintain and distribute information about its products. This is the information that makes its ways to digital consumers and digital shoppers any time and any way. The companies that have the savvy and the foresight to build the core capabilities needed to deliver to these consumers will win.

Think of digital consumers in three ways. The first, and simplest, is to think about their use of devices, which are constantly changing, sometimes unpredictably. Smart phones, tablets, laptops, watches, (glasses, drones?)…the list goes on. Who’s to predict which devices will dominate in even in the near future?

The second, more important way to think about digital consumers is to understand the contexts in which they will interface with brands and brand information. Where will consumers be and in what situations as they discover, research, share, form an opinion on, recommend, and purchase products? Could the automobile be the most important informational ‘hub’ location for consumers in 2020 because it’s so central to so many contexts? (Will there be an Apple car?).

It’s really about the information. To think about digital consumers is to think about the information that they will demand and expect, in every context. They will expect information to be current, accurate and rich. That would be images, videos, claims, specifications, ingredients, reviews, social-cohort recommendations, purchase sites and locations, with certainly more to come.

The companies best positioned to deliver to and win with digital consumers are the ones that understand the vital importance of information and its context. They’re building strong capabilities around governance and delivery of their product data. That’s one thing to control as they face a mostly unpredictable future.

To learn more:
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Etailer