Tag Archives: sales

Digital Catalogs Drive Conversions

Are you at risk of losing share of the $23.4 trillion in worldwide e-commerce sales predicted for 2017? (Source: eMarketer)  

Today’s buyers and modern-day voyagers are tasked with navigating an ever-evolving e-commerce landscape. Companies are investigating newer and better strategies to meet the evolving demands of partners and consumers.

There’s huge opportunity for merchants and suppliers to use the digital channel to reach shoppers in a new way.

  • Have you ever wanted to send over your seasonal product collection to your buyers?
  • Would a mobile-friendly catalog with information enable your business to train your sales team more effectively?
  • Do you have the ability to give your smaller retailers a place to get your latest, up-to-date product information?
  • Are you ready to go digital, sell everywhere and deliver content efficiently?

Enter the Sales Kit App!

The 1WorldSync Sales Kit App, part of our Product Information Cloud, is a digital catalog that provides businesses with the ability to render their own Digital Catalog(s). Sales Kit mobilizes product content and enables the easy creation of selling sheets, catalogs, slicks and other digital sales aids.

Leveraging your company’s product data that’s been loaded into the 1WorldSync Product Information Cloud Sales Kit enables:

  • Creation of a public or private online catalog with complete product details
  • Delivery of field selling sheets, spec sheets, product slicks and other digital sales aids to help drive global sales
  • Power and drive sales through eCommerce, global websites and other digital applications

Are you ready to go digital, sell everywhere and deliver content efficiently? Digital Catalogs clearly help drive online sales for large and small brands. To learn more about the 1WorldSync Sales Kit and our Omni-Channel solutions, visit here.

Digital Consumers Change the Game

The future is hard to predict – but there’s one thing for certain: change. The ascendance, evolution and influence of digital consumers changes the game. That ‘game’ is Marketing, Sales, and the very capabilities of companies to manage, store, maintain and distribute information about its products. This is the information that makes its ways to digital consumers and digital shoppers any time and any way. The companies that have the savvy and the foresight to build the core capabilities needed to deliver to these consumers will win.

Think of digital consumers in three ways. The first, and simplest, is to think about their use of devices, which are constantly changing, sometimes unpredictably. Smart phones, tablets, laptops, watches, (glasses, drones?)…the list goes on. Who’s to predict which devices will dominate in even in the near future?

The second, more important way to think about digital consumers is to understand the contexts in which they will interface with brands and brand information. Where will consumers be and in what situations as they discover, research, share, form an opinion on, recommend, and purchase products? Could the automobile be the most important informational ‘hub’ location for consumers in 2020 because it’s so central to so many contexts? (Will there be an Apple car?).

It’s really about the information. To think about digital consumers is to think about the information that they will demand and expect, in every context. They will expect information to be current, accurate and rich. That would be images, videos, claims, specifications, ingredients, reviews, social-cohort recommendations, purchase sites and locations, with certainly more to come.

The companies best positioned to deliver to and win with digital consumers are the ones that understand the vital importance of information and its context. They’re building strong capabilities around governance and delivery of their product data. That’s one thing to control as they face a mostly unpredictable future.

To learn more:
Brand
Etailer