Tag Archives: robust product content

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider.

Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, standardized product content through the data synchronization process.

Amazon leverages Global Data Synchronization Network (GDSN) product content to:

  • Improve attribute completeness and accuracy of the product data listed on the Amazon catalog
  • Reduce defects that arise as a result of inconsistent or poor quality product data
  • Decrease turnaround time for attribute changes

During the webinar, they announced that they are working initially with thirty companies to receive this information. This will act as the foundation to feed the future state when more data will be integrated.

How do you prepare to meet Amazon’s product content requirements?

  1. Commit to your product content journey and GDSN initiative.  It’s more important than ever to commit to your product content journey to ensure your product content is robust, accurate, and complete to meet the continually changing mandates and regulations and meet the needs of the end consumer.
  2. Leverage ONE solution. 1WorldSync is the only company working to feed Amazon GDSN and eCommerce data. You cannot keep up with the ever increasing demand for product content, unless you have a holistic strategy that addresses the entire project. There are many companies that are trying to address parts and pieces, but there is only one company that addresses the whole thing and addresses it on a global scale.
  3. Create a cross-functional team and work together on your product content strategy. You may be solely responsible for GDSN data, however now is your opportunity to demonstrate the value of the GDSN data. Work with your eCommerce, marketing and even Amazon team to ensure you have a strategy in place to get Amazon and other retailers the product content they’re demanding.
  4. Act now! The majority of consumers look to the Amazon Marketplace to learn more about the products they buy.  1WorldSync is working with Amazon to collect ALL product content needed to make your product discoverable.  Develop a roadmap to collect and send Amazon (and all of your other recipients) additional product content today!    

The time is now! It’s time to get your product content strategy in order now and take full advantage of 2018.

Learn more about the completeness and quality of the product content supplied via the GDSN and how you can provide an automated process to manage and distribute your product content to Amazon.

Connecting the Label to E-Commerce

Think about how you shop.  Chances are, you’re online.  And you’re not alone.  Now, in order to establish a successful packaging and labeling strategy, companies have to understand the multiple product data distribution channels they have at their disposal.

Product content transparency is critical in the path to purchase from discovery to delight.  Today’s consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

They report social media, mobile apps, and other digital sources are key components of their purchasing behaviors.  They rely on this product data to give them visibility into and information about how a product aligns with their preferences.

BLUE Software  & 1WorldSync: Powerful Alone, Better Together

So, for next month, BLUE and 1WorldSync have packaged up (pun intended) everything you need to know about product data transparency – learning what it means, understanding its implications, and taking a look at the tools you have at your disposal to ensure product data accuracy and distribute product data through multiple consumer communication channels.   We’ll explore how companies can present up-to-date, accurate product images and information including item descriptions, nutritional information, ingredients, marketing claims, and warnings to maintain consumer confidence and encourage a purchase decision.

BLUE Software, the leading provider of label and artwork management (LAM) solutions, and 1WorldSync, the leading multi-enterprise product information network, have partnered to deliver turnkey solutions to address the growing demands of e-commerce to their large customer base.

 BLUE’s advanced Label and Artwork Management solution stores the final, approved and audited digital file with all product information required for e-commerce, retailers and customers alike. 1WorldSync, the worldwide leader in product data syndication, pulls this product information from BLUE, and distributes it across all of your company’s trading networks.

The end result? When a shopper scans a QR code on a package or searches for their product online, he or she is presented with up-to-date, accurate product images and information including item descriptions, nutritional information, ingredients, marketing claims and warnings.

We’ll also showcase real world business cases and discuss how these companies have leveraged technology solutions to deliver product content data across multiple platforms – ultimately meeting product revenue objectives.

Learn More! Register For Our Webinar

Join BLUE’s Chief Product Officer, Stephen Kaufman, and 1WorldSync’s Vice President of Professional Services, Tammy O’Donnell, on Wednesday, October 4, when they’ll discuss how to:

  • Deliver rich, robust product content directly from the package to the palms of consumers’ hands
  • Synchronize real time consumer messages and accurate product information including ingredients, marketing claims, item descriptions, etc.
  • Leverage cutting edge, digital platforms to maintain consumer confidence and encourage a purchasing decision

Click here to learn more and save your spot.