Tag Archives: robust content

Unleash the Power of Product Content to Drive Conversion – Part 2

Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and encourages brand loyalty.

This week, 1WorldSync’s Head of Global Partnerships, Tom Dillon, and Content Analytics CEO, David Feinleib, continue their conversation around the drivers of e-commerce and how Content Analytics and 1WorldSync are joining forces to pave the path for trusted content.

Tom Dillon: You’ve written a book, Bricks to Clicks, about how leading brands are navigating the transition from in-store to online. Sri Rajagopolan at J&J recommended it as one of three must-read books about e-commerce. Tell us more about what we can learn from the book.

David Feinleib:

First, leading brands are doing a lot of hard work–and doing that work quickly–in order to grow their eCommerce businesses. They see that shoppers are changing how they make purchase decisions and how they connect with new products. Even if a shopper makes a purchase online, they start the purchase process, the research, and the information gathering online. That makes it absolutely critical to get product content right, make sure products are in-stock, and make sure you’re monitoring reviews and other key metrics. If a shopper reads a few bad reviews, or can’t see what a product looks like due to poor imagery posted online, they’re not going to buy your product.

Second, leading brands are transforming their organizations through technology and training. They’re bringing in new tools to help them keep pace with the fast-moving algorithms that retailers are now using, and they’re training their people on the latest E-Commerce practices.

Third, they’re constantly experimenting. We work with one company that was founded over a hundred years ago. You might expect that they would have a ton of process to navigate and yet it’s the exact opposite. They’ve created a dedicated E-Commerce group and they’re one of our fastest moving clients.

Tom Dillon: Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has Content Analytics observed where consumers are driving change?

David Feinleib:

Consumer expectations of the quality of product content have increased dramatically. My smartphone has a 12 megapixel camera built into it and takes ultra high resolution photos. Consumers are expecting that same high quality in terms of imagery, product descriptions and video when they shop for or research products online. Brands that don’t have high quality product content not only seem out of date, but are creating unnecessary friction in the purchase process.

What’s more–with free shipping on almost everything these days, great product content is a great way to ensure that fewer products are returned. If you can see what you’re buying and the product description is accurate, what you receive in the mail is more likely to match what you thought you were buying.  

Tom Dillon: An as organization, we are thrilled to partner with Content Analytics. Together we hope to analyze content performance on eCommerce sites and pinpoint specific areas of strength and opportunity to improve content for suppliers, retailers and distributors. What excites you personally about our partnership?

David Feinleib: This partnership is exciting for us because 1WorldSync is the market leading Data Pool and provides technology and support to thousands of manufacturers. This reach will provide our industry leading eCommerce capabilities to a wide range of manufacturers and retailers to help them make the leap to digital success. We look forward to growing the partnership and working with the many brands and retailers in the 1WorldSync ecosystem. Learn more at http://solutions.1worldsync.com/content-analytics-partnership

Missed Part 1?

Unleash the Power of Product Content to Drive Conversion – Part 1

 

Unleash the Power of Product Content to Drive Conversion – Part 1

In today’s digital age, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight.

This week, 1WorldSync’s Head of Global Partnerships, Tom Dillon, and Content Analytics CEO, David Feinleib, joined for a Q&A. Together, they discussed the drivers of e-commerce and how Content Analytics and 1WorldSync are joining forces to pave the path for trusted content.

Tom Dillon: As a brand in today’s e-commerce-driven world, how do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

David Feinleib: No one understands this shift better than Content Analytics & 1WorldSync, industry-changing partners who are bringing together best-in-class analytics and content solutions to enable brands to drive more sales online. E-commerce is now the fastest growing part of the business for most brands. And it’s not just hardliness goods like electronics. Nearly half of Americans now buy groceries online.

Selling online requires companies to operate faster to stay ahead of the rapidly changing dynamics of the e-commerce market. That in turn requires more tools and technology, and experts who can help put those tools and technology to work–that’s where brands can really leverage the strengths of Content Analytics and 1WorldSync.

Tom Dillon: Let’s talk about the 1WorldSync and Content Analytics partnership. What should suppliers expect and what are the main benefits?

David Feinleib: Our # 1 goal is to optimize retail conversion and sales. We’re starting off by offering a core set of reports that tell brands how they’re doing online and what they can do to optimize their sales quickly. 1WorldSync will generate and share the reports with customers–to make it easy, brands don’t need to learn any new software to get started. We’ve seen these reports make a huge difference for leading brands like PepsiCo, P&G, Mattel and many others, and that’s why we wanted to open them up to the thousands of suppliers in the 1WorldSync ecosystem.

Suppliers can benefit from reports covering:

  • Item Content Quality: Since many online retailers merge change data to make it presentable, this helps a brand understand how their data is presented to the consumers and measured against industry best practice KPI’s.
  • Page 1 & 2 Share of Search: This is a great way to enhance content to be more discoverable. The only way to do this without a service is a tedious, manual search on retailer websites.
  • Out of Stock + Price Change Reports: These reports let you know when the retailer changes an item that could impact a brand’s bottom line, which in turn protects margin.
  • Review Reports: These reports tell a brand when a new review or question comes in so they can take action quickly, which helps ensure brand reputation stays intact.

Check out Part 2!

Unleash the Power of Product Content to Drive Conversion – Part 2

Building Transparency Through Trust

It’s no secret that transparency totally transforms product content and shapes the path to purchase. 83 percent say they would find value in having access to more in-depth product information*.

In today’s e-commerce-driven world, as a brand, how do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

Building Transparency Through Trust

No one understands this shift more than Label Insight & 1WorldSync: industry-changing partners who have reacted to the fact that product content transparency is critical in the path to purchase from discovery to delight.

Label Insight™, the market leader for transparency and digital transformation, and 1WorldSync™, the leading provider of product content solutions, recently joined forces to create a comprehensive solution for product data distribution and transparency.

Trusted Content Anytime = Smarter Content Everywhere

Join us for a compelling webinar with 1WorldSync and Label Insight on Thursday, May 3rd at 11 am EST. Learn how:

  • Why transparency – and shoppers’ demand for products to fit their lifestyles – matters.
  • How 1WorldSync and Label Insight help brands create, manage, and deliver high-quality and high-powered content in the new digital world. These capabilities include data loading maintenance, data curation, digital asset management, and more.
  • How your organization can implement a LabelSync™ for SmartLabel™ program to offer rich, robust content in the palms of consumers’ hands.

*Label Insight Food Revolution Study 2016

Best of 2017: Top 1WorldSync News Stories

2017 was a big year for news stories spanning all the industries we serve, and 2018 is sure to bring plenty of stories that will continue to shape the world of commerce globally and across all verticals.

Extra extra…read all about it! Here are a few highlights we wanted to make sure you didn’t miss:

Amazon Purchases Whole Foods

We would be amiss if we didn’t lead with this story as it is definitely one of the biggest stories of the year for not only CPG/retail and grocery, but ultimately a foundational shift in how consumers will shop in years to come.  In USA Today’s Article, Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, provides commentary on what this means for the e-commerce giant.

3 Ways to Improve Your Omnichannel Commerce Strategy

Nick Manzo, 1WorldSync’s Global Omni-Channel Lead, provides important insight into how organizations can improve their Omni-Channel Commerce Strategy in this article in Total Retail.  The article highlights the importance of rich and consistent content across all commerce platforms,  providing transparency across the entire supply chain is essential in order to meet the needs of today’s consumer, and how investing in a cloud-based solution allows organizations to adapt to new challenges.

Amazon Announces Its Entry into Healthcare

Internet Health Management published an article on how Amazon’s healthcare plans impact existing healthcare players. It provides insight from 1WorldSync around how Amazon’s entry into the healthcare industry will impact the big players in an already accelerated industry.  Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, describes the need for disruption that only Amazon can provide, “This venture is a logical next step as Amazon continues to involve itself in every facet of consumers’ lives and wallets.”

Home Depot Nails DIY Omnichannel Experience

This year has proven that consumers want a seamless experience from a retailer, whether they are visiting a brick and mortar store, or buying on their phone or tablet. Creating this environment for consumers proves challenging for most, but Home Depot has made great strides this year with what they call their “interconnected retail” initiative.  Nick Manzo, 1WorldSync’s Global Omni-Channel Lead, comments on how this DIY/Hardlines giant is not differentiating when it comes to omnichannel in this article from Supply Chain Executive.

Name Brands Aren’t Immune to the Demands of Today’s Consumers

Campbell’s Soup is a household name that brings a feeling of nostalgia to most, but that does not make them immune to the demands of today’s consumers in their need for an experience and not just a product. Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, speaks to how Campbell’s has confronted this reality head on in this piece Campbell’s shifts their focus from product to experience for the Institute’s of Food Technologists (IFT).

How SmartLabel Delivers Product Transparency To Build Consumer Trust

Initiatives like the Grocery Manufacturing Associations’(GMA) SmartLabel, highlight the common theme across all industries, that especially with foods, consumers want the most accurate and up-to-date information available.  Dan Wilkinson, 1WorldSync’s Chief Commercial Officer, highlights how getting started with SmartLabel is the stepping stone to building consumer trust for your products in Food Manufacturing Magazine.

These few stories are just the tip of the iceberg when it comes to all of the exciting things that are happening globally that impact the future of commerce and product consumption.

To stay up-to-date on the latest news from us, be sure to follow us on Twitter, LinkedIn and Facebook.