Tag Archives: retailers

DCI AG Enters Extensive Partnership with 1WorldSync to Enhance Product Content for Brands and Retailers

DCI AG, a leading German provider of database services, has secured an extensive partnership agreement with 1WorldSync, the leading provider of product content solutions to supercharge product content for both brand and retailer customers.

DCI’s proprietary asset and document management tools will manage and enhance the product data manufacturers and suppliers distribute to trading partners through the 1WorldSync solution. DCI will optimize content through 1WorldSync’s entire range of available data services, including unique SEO texts, product pictures and relevant attributes to make data more versatile and easier to use. Together, their deep commerce, industry expertise and robust tools and databases will create a strong value proposition for all companies who need reliable and rich product data.

DCI’s content factory is a fast and cost-efficient system to provide extra value for all kinds of product and commerce data in a multitude of languages. Structured workflows enable DCI’s content factory to quickly react and scale based on the client or industry requirements. Supported by 1WorldSync’s market-leading aggregation and syndication platform and expert services, customers will gain access to the robust, authentic product content they need to drive revenue and consumer loyalty.

“We are honored to have been chosen to play an important role in enhancing the service landscape of 1WorldSync,” says Sascha Neubacher, Chief Sales Officer of DCI AG. “Omnichannel trade offers sellers the opportunity to increase sales as well as brand awareness and loyalty. The basis for this is complete digital product information as an essential touchpoint of the customer journey. Our partnership enhances our joint portfolio in key European and North American markets.”

“Complete, consistent product content is mission critical in today’s omnichannel world,” says Dan Wilkinson, CCO of 1WorldSync. “1WorldSync provides brands and retailers an end-to-end solution for consistent product content throughout the supply chain, ensuring data is accurate at every touchpoint, whether it’s online, in store or on a mobile device. We are excited to partner with DCI to enhance the abilities of brands and retailers to meet consumer needs for authentic product content.”

For more information about DCI’s content services, visit www.dci.de/services-and-products/content-services/. For more information about 1WorldSync’s supply chain enablement services, visit www.1worldsync.com/supply-chain/.

Breweries, Distilleries & Wineries…Cheers!

What happens when you get a group of distillers, brewers, vineyards, distributors, and retailers in a room to talk about the exchange of trusted product content?  

Well for starters, you gain a pretty good understanding on where the Beer, Wine & Spirits industry is today. You also get some great thought leaders providing insight and direction to modernize the process of passing item specs data/images from the origin all the way to the end consumer.

Meanwhile in Kentucky

An industry-working event took place on July 20th at the historic Buffalo Trace distillery in Frankfort, Kentucky. Representatives from Ahold Delhaize, Alberstons, Beam Suntory, Breakthru Beverage Group, Brown-Foreman, Constellation Brands, GS1 US, Kroger, 1WorldSync, RNDC, Sazerac, and Walmart Stores Inc. came together to discuss the current item specs data/images opportunities facing the Beer, Wine & Spirits industry.

After spending a full day talking through the ins and outs of the industry, our incredible hosts (Sazerac) gave us a tour of the beautiful Buffalo Trace Distillery. It was an amazing tour showcasing the history of each brand and the campus, a reminder of the difficulties they had to overcome through the years, how they became a success and will remain a success. If you’re wondering if we were able to taste a broad sampling of their legendary brands, well, you should’ve been there!

I’ll Drink To That

The group is excited to begin working towards the following to help establish the foundation for future impacts to the industry:

  • Construct an industry specific process map for item setup
  • Develop a roadmap outlining goals and benchmarks for the group
  • Collaborate with NABCA on a comprehensive look into the Control State systems and data

Stay tuned for further updates; or, better yet, consider joining us as we transform the Beer, Wine & Spirits industry!

For more information on the event, or to join the Share Group, please contact Brandon at bwhite@1worldsync.com.

It’s Just Commerce!

Since I was a toddler, I have been exposed to multiple paradigm shifts within the marketplace that in one way or another are an attempt to reinvent how we as consumers buy things.

For me, it started with going to stores, or shopping in a catalog and then blossomed into the world of connected commerce today. Recently when I stepped back from the daily act of using my phone or computer to research and buy products I came to a realization, the revolutionary experience I have been leveraging was not all that different from when commerce started.

Commerce took a turn for increased accessibility to products and a centralized way to purchase multiple goods/services from one location. Trust, reviews, availability and price were still the cornerstones of commerce.

Customers trusted the store to offer friendly advice (owners & employees), have products on the shelves and if the prices weren’t right, the customer went to a different store. The main thing that changed was how the products were brought to the customer.

First Came The Big Box Retailers

You no longer needed to be concerned with selection, because the big box had “everything’ you could want. Stores got bigger allowing for greater availability, lower prices, and product insights from media outlets (newspapers, TV, Radio).

E-commerce has shaped our relationship with how we buy and sell products, but at it’s core e-commerce is just next evolution of catalog shopping The innovation is not the method or even commerce itself, but an expansion on the idea of getting any item even from the comfort of your couch.  

Bridging the gap between digital and physical does present a challenge for the retailers/e-tailers etc. as they are looking to make the trust, availability, price and review experience seamless across all avenues of purchase.

From Brick To Click

1WorldSync recently completed a data study that highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  and uncovered key insights into the struggles that are faced in today’s omni-channel world.

Key findings suggest that a majority of merchants and suppliers are not fully prepared to meet the varied demands of modern customers. 45% of merchants and suppliers have lost more than $1 million in revenue due to challenges faced when integrating cross-channel capabilities into their commerce strategy (Source: 1WorldSync Data Study).

You can read more here about how 1WorldSync can you make your products stand out in a very crowded Omni-Channel world.

Shoptalk 2017 Recap

It was a great week at Shoptalk 2017.  Connected Commerce is the name of the game…companies are mobilizing behind mobile and beyond!  From sessions on how online is going offline to rising mobile commerce in China;  with major retail and brand speakers like eBay, Nordstrom, Walmart, Kimberly-Clark, Mondelez, Samsung, HSN, Apple, Lowe’s and on and on and on….the discussions were insightful and engaging.  Not to mention the appearance of the Bumby’s for fair and honest appraisals of attendee appearances.

So for our loyal 1WorldSync followers, let’s boil it down on a few key insights relative to product content.

  • Shoppers will start and end their purchase journey in different places.  It’s a fact.  Brands and retailers alike must make their cross-channel commerce capabilities and content in those channels consistent, authentic and engaging.
  • Omni = Om-need…one speaker coined a phrased that omni really means om-need.  As a brand, you need to have your product content available when the shopper wants it, needs it, and when they ask for it.  Is it a Dash button?  Store Display? Alexa? Challenges abound!
  • Content is global, distribution is local.  Content is not “one-size-fits-all;” yet, brand reputation, recognition and market position has to be consistent globally.  However, consumers around the world consume that information differently – it must be tailored for local markets.  Product content strategies are following global commerce strategies and no longer siloed within channels.
  • The “connectivity of things” means product content is traveling and traversing mediums in exponential fashion.  Voice search to physical outcome is not easy.  Natural processing language and search context are just the start of challenges (or opportunities) facing retailers and brands on the consumer path to purchase.

All this points to the fact that connected commerce is growing, changing, evolving, iterating, exploding and imploding…all at once. Product content in this environment must be trustworthy, authentic, consistent, relevant and timely.  Brands and retailers need partners to help them in this quest for delivering frictionless commerce.  The eco-system is growing, these global power houses are choosing trusted, experienced experts to help them on their journey!

 

Thank you Shoptalk for another great year of rewriting the commerce blueprint!

How The Consumer Experience is Driven by “I Need to Know Moments”

According to Forrester’s 2015 Customer Experience Index (Forrester, 2015), 86% of companies want to excel at customer experience. But only 27% of brands even qualify as “good” in the eyes of their customers.

Today’s omni-channel consumers expect brands to address their needs in real-time and turn to their mobile devices when contemplating making a purchase.  A wealth of information is a mere tap away via our smartphone apps and a poor experience can be easily replaced with another viable option a click away.

These intent-driven moments of decision-making and preference-shaping have fractured the consumer journey into hundreds of real-time “I want to buy” micro-moments of decision-making and preference-shaping, as termed by Google.  

Today’s Shoppers Demand Information Right Here & Right Now

Welcome to the new world order of 24/7 great expectations shaped by customers who expect to be able to make more intent driven decisions with a seamless experience.

Today’s shoppers demand product information in real-time. Whether it be trusted and authentic reviews, product photos or nutritional information, as consumers we’ve come to want exceptional experiences exactly when and where we want it.  And nowhere is it more apparent than in retail.  

  • Fully stocked shelves bursting with variety? Done.  
  • Loyalty program? Goes without saying.  
  • Free overnight delivery? Naturally.  

But these great expectations go beyond the “what” and are firmly rooted in the “how.”  And that’s all about “Omni-channel” being touted as shopping’s new norm.  The bar has been raised and the expectations are clear.  Consumers expect that retailers will/better deliver a seamless and consistent experience across channels and devices.

Omni-Channel Shoppers: An Emerging Reality for Retailers

For the retailer, omni-channel requires overlapping to ensure that the customer remains delighted and perceives a seamless experience from end to end. Helping a customer through their entire buyer’s journey means knocking down internal barriers to hold their hand at each stage, making sure that each hand-off is perfect. (BigCommerce, 2016)

An Aberdeen survey (Internet Retailer, 2013) cites that companies with omnichannel customer engagement strategies retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement.

Fortunately, many online retailers and suppliers have already enabled omni-channel functions and are clearly seeing the benefits. They’ve made the required investments in understanding their consumers’ needs and then tailored the rest of the organization to meeting those needs.

It’s An Omni-Channel World After All: Engaging Consumers and Connecting Trusted Product Data Everywhere

By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium. 1WorldSync’s Omni-Channel solutions helps leading retailers capitalize on product information to drive conversion.  

Walmart is one such retailer that views the omni-channel shopper as its sweet spot. At its annual shareholders meeting last year, Walmart’s CEO, Doug McMillon addressed the importance of an omni-channel strategy (Marketing Land, 2015). He said that Walmart will keep making technology top of mind when it comes to internal and external customer facing initiatives.

“I want us to stop talking about digital and physical retail as if they’re two separate things. The customer doesn’t think of it that way, and we can’t either. One customer can shop with us in so many different ways – in stores, on their phones, at homes, a pick-up point. But they just think they’re shopping at Walmart, at ASDA, at Sam’s Club.”

Exceeding Expectations and Creating Stellar Experiences For Omni-Channel Customers

Conversely, there are countless other retailers that are lagging behind – whether they’ve taken a few wrong turns or are just late to the game.  The consumer’s great expectation remains regardless.

A survey by Synthetix (Synthetix, 2016) indicates that 9 out of 10 customers expect to receive a consistent experience over multiple channels. They expect a valuable, memorable and story-worthy experience.  They expect detailed and consistent product content to aid in decision making.  They expect to see this same level of detail when shopping for another product in another department. They expect a single view with a wide array of efficient and convenient options. And they expect to shop at any time from any number of devices – such as their PCs, smartphones and tablets.

Clearly, given the consumer’s mighty requirements for an integrated omni-channel shopping experience, retailers and suppliers must move quickly to deliver on those soaring expectations or risk the curse of any industry irrelevance.

 

  1. “The US Customer Experience Index, Q1 2015 – Forrester.” 6 Oct. 2016<https://www.forrester.com/report/The+US+Customer+Experience+Index+Q1+2015/-/E-RES117482>
  2.  “Omni-Channel Retail and The Future of Commerce – BigCommerce.” 2016. 6 Oct. 2016 <https://www.bigcommerce.com/blog/omni-channel-retail/>
  3. “Why an omnichannel strategy matters – Internet Retailer.” 2013. 6 Oct. 2016 <https://www.internetretailer.com/2013/12/31/why-omnichannel-strategy-matters>
  4. “Walmart positioned to drive omni-channel marketing in global retailing.” 2015. 5 Aug. 2015 <http://marketingland.com/walmart-positioned-drive-omni-channel-marketing-global-retailing-137007>
  5. “The rise of demand for multi-channel online customer service – Synthetix.” 2016. 6 Oct. 2016 <http://www.synthetix.com/website_documents/Synthetix_Online_Customer_Service_Survey_2012.pdf>

“Are You Ready for a Micro Moment?”

Picture this.  You’re in line at the airport, waiting to board that 6am flight to Atlanta.  You look to your left and notice the perfect smart carry-on luggage.  You try to look more closely to capture the brand.  As you board the plane, you take out your smartphone and Google the item name.  You scroll for the product specs – the size, the color.  A moment later, as you buckle your seatbelt, you hit ‘Add Item to Cart.’  The passenger sitting next to you pulls out the latest headphones du jour.  Is it compatible with your laptop? You take out your smartphone again.  What’s the show he’s streaming?  Who’s that actor?  Take out your smartphone and find out.  They’re serving breakfast now and you wonder what’s healthier – the bagel & cream cheese or the poppy seed scone?  No need to wonder, just check your smartphone one more time.  

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“Retailers & “Summer-itis” – 3 Tips on How Online Retailers Can Avoid the Summer Blues”

“Summeritis”

“A rapidly spreading condition occurring every year when the weather begins to warm up and summer approaches. Symptoms include: extreme laziness, distraction and sudden lack of effort.”

Yes, indeed it’s a real disease (according to the Urban Dictionary). So here we are, with Memorial Day in our rear view mirror and summer literally days away.  And of course, with summer comes…. vacation and people wishing they were on vacation… and full blown cases of what we call “shopping summeritis.”  While this may be a joyous time of the year for many, online retailers may not exactly share the same excitement. Don’t believe us?  Well, there’s research to confirm that. When temperatures rise, online sales go down – way down.

“When consumers start reaching for sun block and ice cream rather than their credit cards and tablets, that shows up on e-retailers’ bottom lines. An analysis of online shopping habits in the summer by SumAll shows gross sales for online merchants in July decline 30% from December highs, and average order value falls nearly 5% below the annual average in August.”[1]

Well, have no fear.  We have a few great suggestions that will help keep your shoppers engaged and avoid the dreaded ‘summer-itis.’

  1. Leverage Monday Madness

Online shoppers spend the most per item on summer Mondays ($41.13) and the least on summer Fridays ($34.74). So it’s a great opportunity to incorporate sales incentives, such as free shipping for orders of $100 or more on Mondays. This will help push consumers to purchase higher priced items.

  1. Increase your Social Media Engagement

Remember those millennial shoppers we’ve talked about?  Winter, Spring, Summer or Fall, no matter what the season, you can always count on millennial’s heavy usage of social media.  This means that their phones and tablets are still within reach. Take advantage of this opportunity to constantly update your social media channels to engage with your customers. Whether you are showing off a new product or providing a discount code. One day to focus your energy towards is Wednesday. During the summer, Wednesday accounts for a very high number of sales throughout June to August, according to Internet Retailer.

  1. Information, Information, Information!

While people may not be reaching for their keyboard or laptop, their mobile device is always within reach. Take this opportunity to create a summer focused communication sharing information pertaining to discounts, new products and special promotions. Provide links to product specifications, photos & videos and customer comments.  Don’t underestimate the power of relevant, complete and trusted product information to boost your online sales this summer.  It might just be the antidote you need to combat the dreaded summer blues.

[1] Internet Retailer

4 Reasons Why Consumers Heart Online Shopping

Welcome to the leveled playing field of eCommerce.  A field paved with opportunity, growing market shares and reduced barriers of entry.  Forget traditional store fronts and other demands of maintaining a physical presence.  Who needs costly advertising in Yellow Pages, newspapers, or magazines when there are free search engines, email campaigns, low cost banner ads, or other online promotional tools like Google AdWords.  And as a consumer, why brave the snow, sleet and rain to purchase the latest “toy” when your heart’s desire is merely a click away?

Because, along with banana slicers, live lady bugs and canned unicorn meat (yes, you read that correctly), you can officially buy just about anything online.  Even craft beer is getting into the act, such as AB InBev, hoping to engage fans of craft beer by embracing e-commerce.  Overall, 70% of Americans (and 85% of the world’s population) are regularly shopping online and the reason isn’t just for the beer.  So why the online shopping explosion?  Here’s what we think.

It’s so easy.

Yes it is easy.  Certainly the proliferation of mobile devices has been the driving factor (4 out of 5 shoppers are mobile shoppers).But whether by phone, laptop or tablet, you can shop anywhere and at any time.  You don’t have to drive, park and battle with long lines.  You shop at your own pace – whether laser focused for one item – or leisurely scrolling for next year’s Christmas gifts.

More to choose.

If you’re an online business, you have an advantage over traditional retailers in that you aren’t limited to the amount of shelf space available when considering which items to stock. Adding selection, therefore, may help you appeal to online buyers, as can keeping your prices below traditional competitors and streamlining your purchase process to create a convenient experience for shoppers.

Comparison shop.

Try spending a Saturday afternoon comparison shopping for a new flat screen TV.  How many brick and mortar stores will you hit on your quest for the best value and the best product for you?  Sound exhausting?   Ironically, you’ll likely spend more money on gas than you are planning to save.

Conversely, online shopping is ideal for comparison shopping.  Product details, specifications, photos, customer reviews and pricing are easily searched and weighted according to a customer’s needs.  As consumers spend more time researching product purchases online (71% of in-store shoppers use smartphones for online research), the importance of high-quality product content becomes paramount for retailers, manufacturers, CPG firms and distributors alike.

Find More.

One of the best benefits of ecommerce for customers is they can get robust information that is not possible in a physical store.  As talented as instore salespeople can be, they’ll likely have challenges responding to customers who are looking for information on different product lines. But ecommerce websites offer additional information to their customers in a much more direct and thorough manner.  All the given information is provided by vendors so that their customers find it easy to purchase products with information.

This is where 1WorldSync’s Omni-channel solutions help.  We put authentic, trusted content in the hands of your customers and consumers; empowering them to make the right choices, purchases or health and lifestyle decisions.

Global Reach, Local Connection- How 1WorldSync is bridging the Gap

International trading has always played an important role in Asian countries. In a practical business, it takes a lot of effort to get customers’ orders shipped out; however, it is even more challenging on the back-end of production. There’s potential risk which can cause continuous logistical errors. Product information errors cause a domino effect of errors resulting in invoicing and sizing errors…just to name a few. All of which result in a decrease of profits.

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