Tag Archives: retailers

Great News for Kroger VIP Suppliers! Go further with your product content and get your products to new shelves

Kroger continues to demand better and richer product content and has leveraged their partnered with 1WorldSync to obtain product specific content directly from the most trusted source — the brand owners.

As Chris Kirkland, Business Solutions architect at Kroger shared in an article “The Kroger Company Goes Beyond Brick and Mortar, “we wanted to help the retail ecosystem realize the benefits of better data. We believe that this will help our partners, Kroger and, of course, our customers.” (Consumer Goods Technology 2016)

Brand owners have done the hard work to meet Kroger’s demands and now it’s time go further and faster.

Rich, Robust Content In the Palms of Consumers Hands

Are you ready to go further and faster with your product content currently managed in Kroger’s Vendor Item Portal (VIP)?

You have the opportunity to repurpose that product data for GDSN and get your products onto new shelves! Get your products onto new shelves and enable the seamless product content sharing with new retailers such as Walmart, Safeway, Target, and beyond!

1WorldSync can do the heavy lifting for you, making your product content efforts more efficient and expediting your speed to market.

  • Save Time & Money: Save time and effort and allow your current partner to manage all of your brand and content data allowing you to keep running your business
  • Unlimited Number of Demand Side Partners: Get your product onto new shelves and grow your business! Enable seamless product content sharing with new & existing retailers such as Walmart, ​Target, Google, and beyond
  • Superior Service: 1WorldSync’s Professional Services Team can help create a complete end-to­-end global product content strategy tailored to each customer specific to their industry.
  • Enhanced Data Quality: Reduce time and money in your manual processes and involve fewer systems

Discover how you can start sharing your product content in GDSN with many new recipients today!

What is the difference between a gorilla and a mouse?

In short a lot.

I’m not talking about Harambe vs Ratatouille, this is about the big box stores we all grew up with vs the online shopping universe. However in the world of retail today, writers, pundits and advocates are focused on how the mouse is being agile and changing, while the gorilla is the past. It is hard to argue against this when you see the Chapter 11 filings and job cuts that have hit the retail sector. When you look at the big picture, those gorillas still generated a ton of revenue in the past 7 months, and several of them are proving to be as agile as any mouse.

Let’s for a moment look at the grocery space. Companies like Kroger, Walmart, Albertsons and Target are all “preparing for war” or “staring down the Amazon barrel”. Interesting quotes, but in truth does the Amazon machine have the footprint in place to dominate the grocery space like they did with books?

The American consumer is still spending a tremendous amount of their hard earned dollars at physical stores. Of the $611.9 billion grocery-store industry business, in 2016 Wal-Mart controlled 14% of U.S. food and grocery market share. While Kroger had 7%, Whole Foods had 1.21% and Amazon was under 1%. Many are predicting those numbers to change drastically in the next few years. (Marketwatch 2016).

There is a David and Goliath battle erupting in the retail industry where small to mid size retailers are encouraged to adopt giant-killing tactics in a bid to grow their brands. We covered a similar topic in our e-book  ‘Battle of the Brands: David vs. Goliath’ that includes strategies on how to move quick to capture new eCommerce market share.

Keeping an eye on the mouse is one thing. Calling it the victor is another.

References

http://www.marketwatch.com/story/amazon-will-be-a-top-5-grocer-in-the-us-with-whole-foods-acquisition-2017-06-16 

NRA, NSA and NBA..I have heard of those, but what is NRF?

Do you ever feel like all you do is translate acronyms for a living? In this day and age we all need a playbook and glossary to understand industry terms, customer’s language and our own organizations lexicon. As we interact more with new industry acronyms, we tend to forget that not everyone can understand the distorted alphabet coming out of our mouth.

During my time at 1WorldSync, I have become fluent in GS1, Walmart, AutoZone and several others. Why do I label them like languages? Because they are. An organization that makes products is called a manufacturer right?

Well, in 1WorldSync, this organization would be a called a supplier, at Walmart they are known as a vendor and for GS1 they are known as a source. Why the different terms? It starts with understanding how 1WorldSync, GS1 and all the others view their world of customers/suppliers/contributors/partners/vendors. Each one has their own perspective on how this organization fits into their world.

NRF, the National Retail Federation, has been a popular acronym added to my repertoire lately.

Why is NRF the most recent addition to these industry languages and why should this interest you? NRF has a mission to “advance the interests of the retail industry through advocacy, communications and education.”

Sounds like a bold mission, and they have a massive membership that includes all aspects of retail consumption ranging from Department Stores to Grocers and chain restaurants, and we, 1WorldSync are a member too.

For anyone with children, you know that the back to school shopping rush seems to come earlier every year. The NRF has been conducting a Back-to-School survey since 2003, reporting on how consumers shop for the back to school season and how retailers need prepare as well adjust to industry trends. The NRF is a great “back-to-school headquarters” for every consumer and industry insider.

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider.

Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, standardized product content through the data synchronization process.

Amazon leverages Global Data Synchronization Network (GDSN) product content to:

  • Improve attribute completeness and accuracy of the product data listed on the Amazon catalog
  • Reduce defects that arise as a result of inconsistent or poor quality product data
  • Decrease turnaround time for attribute changes

During the webinar, they announced that they are working initially with thirty companies to receive this information. This will act as the foundation to feed the future state when more data will be integrated.

How do you prepare to meet Amazon’s product content requirements?

  1. Commit to your product content journey and GDSN initiative.  It’s more important than ever to commit to your product content journey to ensure your product content is robust, accurate, and complete to meet the continually changing mandates and regulations and meet the needs of the end consumer.
  2. Leverage ONE solution. 1WorldSync is the only company working to feed Amazon GDSN and eCommerce data. You cannot keep up with the ever increasing demand for product content, unless you have a holistic strategy that addresses the entire project. There are many companies that are trying to address parts and pieces, but there is only one company that addresses the whole thing and addresses it on a global scale.
  3. Create a cross-functional team and work together on your product content strategy. You may be solely responsible for GDSN data, however now is your opportunity to demonstrate the value of the GDSN data. Work with your eCommerce, marketing and even Amazon team to ensure you have a strategy in place to get Amazon and other retailers the product content they’re demanding.
  4. Act now! The majority of consumers look to the Amazon Marketplace to learn more about the products they buy.  1WorldSync is working with Amazon to collect ALL product content needed to make your product discoverable.  Develop a roadmap to collect and send Amazon (and all of your other recipients) additional product content today!    

The time is now! It’s time to get your product content strategy in order now and take full advantage of 2018.

Learn more about the completeness and quality of the product content supplied via the GDSN and how you can provide an automated process to manage and distribute your product content to Amazon.

Out of Sight, Out of Mind..Does Your Brand Leave A Lasting Impression?

The strategy of getting product content from one place to another is pretty easy. Executing against that strategy is where it gets tricky.

It seems simple enough. Take the information that is shown on TV, Digital ads, social media posts, on the package and pass it on. Everybody sees the content daily so it must be in a place that is easy to share, oh and while we are at it, let’s send all the good info that helps an item get from point A [the manufacturer’s end of the production line] to Point B [a warehouse] to point C [The store or digital shelf]. In today’s digital age, you would think that this would be easy as pie.

Product Content Is King

Turns out it is a bit trickier than that. First off, you need to make sure that all the information is in a format that the organization you are sending it to can process and display in their systems and online. Not so bad you say?  

What about a picture of the product? You want the best light, studio quality pictures to perfectly represent your product in advertising and on your website right? The picture should also be a exact representation of what someone could buy today. The question is why does that not apply when you setup a product for a retailer? I am guessing it is because the images are not available at the time of setup or it is assumed that the retailer/e-tailer/operator can get those images elsewhere. Feels like there is something missing right? Retailers think that too.

Can you imagine how drastically different our purchasing decisions would be if product content wasn’t as detailed as it is today?

How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions

If we examine a use case, Reynolds Consumer Products Company was faced with the challenge of decommissioning an existing Product Information Management (PIM) solution that would no longer be supported.

To implement the solution seamlessly, Reynolds enlisted the help of product content experts, the 1WorldSync Professional Services team, whose best-in-class product content management strategy solution consolidated product information from multiple, disparate sources, offering a “single source of truth” for all product attributes and allowed synchronization of product information to trading partners directly. Download our case study to learn more!

Amazon’s Continued Content Attribute Explosion

According to a recent report by Kenshoo, 72% of consumers visit Amazon before making a purchase. In fact, shoppers start their product research nearly 2X more often on Amazon than Google  (BloomReach 2016). 

It’s  more important than ever  your product content is highly discoverable on Amazon. Content is what connects you to your customer and,  more importantly, to  potential customers on their  critical  path to purchase.

Amazon announced it will begin sourcing attributes via the GDSN with 1WorldSync.

Amazon has invited a select group of suppliers to participate and they working closely to expand the group to include more suppliers and attributes in the near future. Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to:

  • Receive product content and changes in real time, speeding item setup from days to hours
  • Leverage brand owner GDSN core product content already available to help ensure product content accuracy, consistency and completeness
  • Leverage the GDSN rules and validations to ensure data quality

Leverage your GDSN product data to build a foundation for sending product content to Amazon!

Leveraging your GDSN product data to build a foundation for sending product content to Amazon saves time and ensures that consistent information will be sent all recipients.

Currently that content attributes ingested to Amazon’s Vendor Central are ingredient statements, nutrient type code, daily value intake percent, measurement precision code and quantity contained and UOM. The Amazon technology roadmap includes mapping more GDSN attributes, so it’s time to get started today!

Provide More Content to Amazon and Beyond

Consistent and fully populated product content allows your products to get discovered!

When you increase product content discoverability, you increase your brand awareness. It’s a fly wheel- but it starts with product content…

So why not leverage the GDSN data you have today and get it to Amazon? Ready to leverage your GDSN and get your products discovered by Amazon…..Learn more today!

References

http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf

Connecting the Label to E-Commerce

Think about how you shop.  Chances are, you’re online.  And you’re not alone.  Now, in order to establish a successful packaging and labeling strategy, companies have to understand the multiple product data distribution channels they have at their disposal.

Product content transparency is critical in the path to purchase from discovery to delight.  Today’s consumers are increasingly active participants in product attribution, basing their purchasing decisions on information beyond the standard product label to attributes like ingredient origins and composition.

They report social media, mobile apps, and other digital sources are key components of their purchasing behaviors.  They rely on this product data to give them visibility into and information about how a product aligns with their preferences.

BLUE Software  & 1WorldSync: Powerful Alone, Better Together

So, for next month, BLUE and 1WorldSync have packaged up (pun intended) everything you need to know about product data transparency – learning what it means, understanding its implications, and taking a look at the tools you have at your disposal to ensure product data accuracy and distribute product data through multiple consumer communication channels.   We’ll explore how companies can present up-to-date, accurate product images and information including item descriptions, nutritional information, ingredients, marketing claims, and warnings to maintain consumer confidence and encourage a purchase decision.

BLUE Software, the leading provider of label and artwork management (LAM) solutions, and 1WorldSync, the leading multi-enterprise product information network, have partnered to deliver turnkey solutions to address the growing demands of e-commerce to their large customer base.

 BLUE’s advanced Label and Artwork Management solution stores the final, approved and audited digital file with all product information required for e-commerce, retailers and customers alike. 1WorldSync, the worldwide leader in product data syndication, pulls this product information from BLUE, and distributes it across all of your company’s trading networks.

The end result? When a shopper scans a QR code on a package or searches for their product online, he or she is presented with up-to-date, accurate product images and information including item descriptions, nutritional information, ingredients, marketing claims and warnings.

We’ll also showcase real world business cases and discuss how these companies have leveraged technology solutions to deliver product content data across multiple platforms – ultimately meeting product revenue objectives.

Learn More! Register For Our Webinar

Join BLUE’s Chief Product Officer, Stephen Kaufman, and 1WorldSync’s Vice President of Professional Services, Tammy O’Donnell, on Wednesday, October 4, when they’ll discuss how to:

  • Deliver rich, robust product content directly from the package to the palms of consumers’ hands
  • Synchronize real time consumer messages and accurate product information including ingredients, marketing claims, item descriptions, etc.
  • Leverage cutting edge, digital platforms to maintain consumer confidence and encourage a purchasing decision

Click here to learn more and save your spot.

How Real-World Retailers Can Better Compete With Ecommerce

With an influx of consumer purchasing decisions driving ecommerce today, retail stores are struggling to find innovative ways to keep consumers walking through their doors. Small businesses must take action in order to survive the digital evolution. Fortunately, by targeting the right consumers there are optimal ways brick-and-mortar retailers can thrive.

The Power of Touch

Stores definitely have the upper hand when it comes to physical interaction with a product. No matter how advanced ecommerce sites become with 360 degree visualization and high resolutions images, nothing compares to a consumer’s ability to touch, feel, and have a full hands-on experience with the products they are interested in buying. A majority of average shoppers, approximately 78 percent worldwide, prefer the initial engagement with the product rather than a virtual one (Retail Customer Experience, 2017).

But Retailer, I Want It Now!

We all have those Veruca Salt tendencies where we want things NOW! Brick-and-mortar stores definitely excel in that aspect. Take the Hema Supermarkets owned by Alibaba, for example. They’ve redefined the shopper’s experience by integrating online and offline shopping, deeming it “New Retail” (Alizila, 2017).

As part of the shopping experience, everything is powered by their mobile app. They can seamlessly order their groceries, check to see if it’s available in store, find detailed product content by scanning a barcode, and get everything they need within seconds. If retailers continue to incorporate consumer efficiency into their path of purchase, they will continue to have buyers walking through their doors.

The Comeback

As ecommerce businesses like Amazon continue to set the bar high in terms of availability, delivery, and speed, that doesn’t mean all other shopping experiences like in-store are doomed. In fact, many predict a comeback with 54 percent of shoppers confirming they still prefer it (Future of Retail, 2017).

Amazon may impress consumers with drone and same-day grocery delivery. However, the new generation of shoppers who grew up as millennials crave authentic experiences. A more personalized shopping experience is achievable in traditional brick-and-mortar stores in a similar analytical fashion as online retailers. Retailers that feature both in-store and online shopping experiences are now tracking behavioral purchasing patterns from online all the way to the door.

For example, Sephora, a major cosmetics company inhibits both aspects. The consumer is tracked via a Beauty Insider card that the consumer provides each time they make a purchase whether it’s in-store or online. If they are purchasing online, once they log into their Beauty Insider and begin buying makeup, it automatically tracks the type of makeup they like to buy. Once you arrive at the store, it pulls that buying history from your account and begins offering recommendations via Sephora’s Visual Artist, which is an in-store augmented reality 3D facial recognition program.

The Future of Retail

In the not-so-distant future, we may even be able to expect same-day drone delivery, robot customer service and more. One thing is for certain…Companies will only continue to develop ways to intrigue consumers via a connected commerce approach.

 

References

 

Retail + Boxing: When Worlds Collide (Part 2)

The build up and preparation to a fight, for a fighter is the hardest, the fight being the fun part. Not sure if a retailer would agree, their fight can go much longer that 12 rounds.

In part 1, we discussed the link between boxing and retail. Let’s get back on track!

The preparation for stores to hook a customer is preparing a consumer’s mind to think of their service first, no matter online or at a store. These stats speak for themselves (IC Real Estate 2017).

  • The probability of selling to a new customer is between 5 and 20%.
  • The probability of selling to an existing customer is between 60 and 70%.
  • 96% US adults shop online yet…
  • 94% of total retail sales are still generated in brick & mortar stores.

Those numbers calculated with the speculated number of eyes for this PPV, early estimates speculate the fight almost double what Mayweather vs Pacquiao did. With fans from both sides tuning in, the probability of getting new customers and keeping existing fans hooked, the potential revenue will be well worth it. Customers from every end of the spectrum will tune in to not just cheer on one side, but continue the view of their own path to purchase.

Tale of the Tape

Everyone digests the newest technology to make their personal shopping experience more convenient. Technology has started blurring the lines of every industry from retail, healthcare and food service and forever changed the path a consumer takes on their path to purchase.

The bout will be UFC star McGregor’s first boxing match – and against a legend who retired with a 49-0 record.

Technology takes the ease of online pay to stores with simpler ways to pay.  71% of shoppers believe they will get a better deal online than in stores (Digiday 2013). This leads everyone from restaurants to retail stores to rely on new tech trends to entice consumers from their phone and tablets using things like Groupon to bring consumers in by capturing them online. Instead of going and waiting at a doctor’s office, you can now facetime a doctor from your phone. Thus making it easier for a busy mom with a sick kid, to taking pressure off of doctors offices in need of dealing with more extreme situations. Food service now makes delivery easier, Uber first transformed the way we moved, now they are transforming the way we order food with Uber Eats. Amazon is continuing to tease their new technology that will bring grocery shopping to once that of as “something from the future”.  

In response, many brick-and-mortar retailers have started to use omni-channel fulfillment methods that leverage their store locations and in-store inventory in order to better compete in e-commerce. These omnichannel services, including ship-from-store and click-and-collect, can help retailers manage the transition to digital by: Increasing online sales by offering cheaper, more convenient delivery options for online shoppers.

No one channel is the clear answer, but companies that stay competitive will need to more tightly integrate all of their approaches, both physical and digital. Embracing the meeting of the two worlds seems like a much easier decision that the head to head collision, but come Aug. 26 everyone will be watching the two worlds collide. No matter your side, your interest level, sit back and watch history unfold before your eyes, because this truly is history in the making!

References

“13 Alarming Stats About Retail In Digital – DigiDay” 19 May, 2013.  https://digiday.com/marketing/13-alarming-stats-about-retail-in-digital/

“Online -vs- Brick and Mortar Retail Shopping: The Statistics – IC Real Estate” 15 March, 2017. https://icrealestate.com/2017/03/online-vs-brick-mortar-retail-shopping-statistics/ 

“Floyd Mayweather Jr. Vs. Conor McGregor Total Revenue Should Surpass Pacquiao Fight – Forbes” 28 June, 2017.https://www.forbes.com/sites/brianmazique/2017/06/28/floyd-mayweather-jr-vs-conor-mcgregor-total-revenue-should-surpass-mayweather-vs-manny-pacquiao/#42cb85615c21

Sell Products Successfully On Amazon Today!

Did you know that 55 percent of online shoppers start their product searches on Amazon (Recode 2016)? Amazon commands more than half of all product searches.

This stat is truly remarkable and a reason you must get your products onto the Amazon platform as they bring droves of traffic to your product listing. Even more important than traffic is a pool of buyers, ready to purchase!

Creating, managing, and syndicating product content that meet the needs of Amazon requires cross-functional collaboration and integration with key systems. 1WorldSync is the leader in product content management solutions and work with the leading retailers (including Amazon) to expediting brands ability to centralize and digitize product content.

Are you ready to get your products onto Amazon.com?

1WorldSync does the heavy lifting for you making your product content efforts more efficient expediting your speed to market on the Amazon marketplace.

The 1WorldSync Amazon App allows customers to set-up products based on Amazon.com requirements and publish directly to Amazon Vendor Central. This accelerates sellers’ ability to standardize their GDSN data.

Do you sell to Amazon today?  Do you want to learn how to leverage your GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently? Click here to learn more on how to send data to Amazon electronically!

References

55 percent of online shoppers start their product searches on Amazon https://www.recode.net/2016/9/27/13078526/amazon-online-shopping-product-search-engine