Tag Archives: retailers

Maximize Your Investment with 1WorldSync: Item Management 8.4 Release

With total retail e-commerce sales having reached $453.5 billion in 2017 alone, it’s never been more important for brands and retailers to provide quality, trusted and robust product content across their multiple sales channels.

1WorldSync is continually innovating its product portfolio to ensure customers around the globe can continue to meet the needs of the market. We have expanded your ability to optimize cross-channel commerce sales through product content syndication.

With the IM 8.4 release, we bring you an all-in-one solution that provides accurate content, anytime, anywhere, in any format needed to support both your supply chain and eCommerce use-cases.

1 Solution for Trusted Product

Join us for a webinar on Wednesday, May 30th, 12:00 pm ET, to learn more about these new enhancements that include:

  • Improved eCommerce Solutions- Quickly and easily understand requirements of largest eCommerce platforms and facilitate the delivery of product content in the exact format required by the recipients simplify and accelerate product sellers’ ability to list products on Walmart.com, Amazon.com and Alibaba
  • Expanded data validation capabilities – New 1WorldSync Playlists simplify the process for suppliers to provide the complete, accurate data their recipients require. Customized playlists for retailers and marketplaces ensure data is accurate before being sent to recipients.
  • Digital Catalog – Enhancements to the Digital Catalog simplify brands’ ability to create a visual representation of their product content. Brands can easily create selling sheets, product catalogs and digital slicks for consistent content across trading partners.
  • Digital Asset Management (DAM) – Brands can now capture, manage and syndicate all their digital assets (images, videos, documents, etc.) and import third-party images to share with trading partners.

These enhancements make it easier than ever to syndicate product content across multiple recipients, expediting speed to market and driving increased sales. The all-in-one solution allows brands to more easily understand retailers’ content requirements and visualize missing information, empowering them to aggregate and syndicate authentic, complete product content to support both supply chain and e-commerce channels.

Are you ready to go further in your product content journey and MAXIMIZE your investment with 1WorldSync?

To learn more about these capabilities and request more information visit here.

Label Insight and 1WorldSync Introduce LabelSync

Label Insight, the market leader for transparency, and 1WorldSync™, the leading provider of product content solutions, have introduced LabelSync™, the industry’s most comprehensive solution for product data distribution and transparency.

LabelSync pairs Label Insight’s high-order attribute data with 1WorldSync’s unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, high-quality product content.

 Research shows that consumers are looking for product transparency. Two-thirds of consumers feel product transparency should be provided by brands and manufacturers, yet only 12 percent consider brands a trusted source. With SmartLabel, an industry initiative led by the Trading Partner Alliance, brands can deliver easy and instant access to detailed product information directly to consumers.

“SmartLabel is the industry standard for increasing transparency with consumers. With LabelSync, brands can quickly and easily meet all SmartLabel-mandated requirements,” said Karin Borchert, CEO of 1WorldSync. “In our analysis, LabelSync provides twice as much product data across eight major categories than pages created by other methods. Additionally, LabelSync can provide non-mandatory classes of information, such as sustainability, health and safety and product instructions. No other solution on the market can deliver the breadth and depth of information that LabelSync does.”

LabelSync enables manufacturers to source SmartLabel content from a variety of sources, including package flat data and through the Global Data Synchronization Network (GDSN). Brands can create and onboard their data in multiple ways, then preview their SmartLabel pages and manage their attributes to ensure accuracy and consistency. LabelSync creates parsed ingredient lists with intuitive and navigable access to detailed information, such as plain language ingredient definitions — powered by Label Insight’s glossary of 300,000 ingredient definitions — that can explain to consumers what it is and why it’s included in the product. From there, 1WorldSync’s powerful Product Information Cloud allows manufacturers to distribute the product content to any of their trading partners across the globe.

“LabelSync is simply the best way for brands to expand their transparency story and move the needle on digital transformation in their business,” said Ronak Sheth, Chief Strategy Officer of Label Insight. “LabelSync unlocks more than 100 attributes for each product, maximizing SmartLabel as a brand canvas for product transparency in the palm of every shopper’s hand. This allows brands to address product features and benefits that matter to consumers, but that physical packaging can’t accommodate. Brands can also leverage SmartLabel data for other transparency initiatives, addressing consistency and completeness gaps with LabelSync’s data generation capabilities.”

By using LabelSync to manage SmartLabel, brands can ensure pages are always up to current specifications and compatible across devices — no longer worrying about software updates, testing and technology upgrades.

CPG brands can select the LabelSync package that best suits their needs. LabelSync Now is a fast and affordable option that leverages GDSN product data. LabelSync Pro offers complete transparency with the industry standard for creating, managing and publishing SmartLabel pages that include off-package and voluntary information. LabelSync Premium is the best-in-class offering that also provides a full suite of images compliant with GS1 standards.

For more information on LabelSync, click here!

1 Solution for Trusted Product Content: 1WorldSync

The increased demand for complete product content is no longer a “nice to have” but  “a must have.”

Win Consumers On The Path to Purchase With 1WorldSync

The same company that brought you solutions for supply chain enablement, now brings you the power of one solution to support multi-channel commerce.

1WorldSync is the single source of accurate, rich and robust product content that your business needs to engage consumers at every touchpoint.

    • Drive cross-channel sales with a single source for trusted product content to support both supply chain and eCommerce
    • Expedite speed to market by unleashing existing supply chain product content across multiple channels
    • Leverage one solution to eliminate internal silos and reduce costs
    • Improve accuracy and completeness  by leveraging industry, regulatory and global standard validations.
    • Enrich, transform, and deliver product content to any channel in any format

1WorldSync has you covered in every step of the product content journey, today and tomorrow. Watch our video below and learn more about how to drive sales with product content!  

 

 

Unleash the Power of Product Content to Drive Conversion

It’s no secret that transparency totally transforms product content and shapes the path to purchase. 83 percent say they would find value in having access to more in-depth product information*.

In today’s e-commerce-driven world, as a brand, how do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

Building Transparency Through Trust

No one understands this shift more than Label Insight & 1WorldSync: industry-changing partners who have reacted to the fact that product content transparency is critical in the path to purchase from discovery to delight.

Label Insight™, the market leader for transparency and digital transformation, and 1WorldSync™, the leading provider of product content solutions, recently joined forces to create a comprehensive solution for product data distribution and transparency.

Trusted Content Anytime = Smarter Content Everywhere

Join us for a compelling webinar with 1WorldSync and Label Insight on Thursday, May 3rd at 11 am EST. Learn how:

  • Why transparency – and shoppers’ demand for products to fit their lifestyles – matters.
  • How 1WorldSync and Label Insight help brands create, manage, and deliver high-quality and high-powered content in the new digital world. These capabilities include data loading maintenance, data curation, digital asset management, and more.
  • How your organization can implement a LabelSync™ for SmartLabel™ program to offer rich, robust content in the palms of consumers’ hands.

*Label Insight Food Revolution Study 2016

How a Low-Cost PIM Strategy is a Winning Strategy

Managing product content across the e-commerce landscape has never been easy, but the highly competitive nature of today’s market and the complexity of global product sourcing doesn’t help.

Accurate and timely product information helps instill trust and customer loyalty in the interchangeable and complex world of retail. Therefore, competing with trusted product content consumers can rely on is critical.

PIM Is Uniquely Positioned To Be Your Product Insights Hub

As a result, most large suppliers invest in a PIM (Product Information Management) system.  PIM systems are mission critical to create a single “source of truth” to aggregate, validate, maintain, and syndicate product data. The result is high-quality data, efficient data governance processes, and automated data syndication.  

But if you are a small or medium sized supplier, how do you stack up against the big guys?

1WorldSync & Innovit: Introducing PIM Lite for Product Content Syndication

Long-time partners, 1WorldSync and Innovit, recently joined forces to introduce PIM Lite.  PIM Lite is a pre-configured, entry-level PIM system for:

  • Small to medium suppliers (revenues under $1B) – Organizations that do not have the budget to afford a complex, highly-configured PIM system
  • Large suppliers where budget is gone – Organizations with limited funds left in the current budget cycle
  • Suppliers that prefer OpEx vs. CapEx – Organizations that desire a lower cost software subscription model with predictable cash flows

For more details on PIM Lite, click here!

Say Hello To “PIM Lite” – A PIM System For Suppliers With A $100k Budget

Join us for a compelling webinar on April 24 at 11 am EST, hosted by 1WorldSync & Innovit, where we will discuss how creating a three-pronged PIM strategy can help a small to mid-sized supplier address evolving consumer expectations, scale growth opportunities, and deliver cost efficiencies in a dynamic digital world.

Key takeaways include:

  • Investing in systems that help you excel at accelerating innovative products to market through different channels without compromising data quality.
  • Scaling online presence with rich product content does not mean stretching your budget for PIM systems to match what large enterprises spend.
  • Focusing on cost-effective solutions and time to value.
  • Achieving compliance at low cost with flexible PIM solutions that support both omni-channel commerce and regulatory initiatives.

Cash In And Sell More On Global Marketplaces Like Alibaba!

Are you fed up with your business, products and brands being undiscovered? Online global marketplaces might be your solution.

The opportunity to grow your product sales on marketplaces is even greater now. Brands and retailers have multiple marketplace options such as Walmart.com and Alibaba. While multiple choices can be a good thing, retailers must pay close attention to:

  • which marketplaces they opt to sell on
  • the products they sell
  • how the financials of the marketplace work for their companies.

In 2016, shoppers did half of their online spending through marketplaces, and that could rise to two-thirds in five years, according to a report released by Forrester Research.

Marketplaces offer a whole new world of opportunities for wholesalers, retailers and consumers.

Alibaba’s Astounding Success In Changing The Face Of Global E-Commerce

Did you know that China’s e-commerce giant, Alibaba, has more than 580 million shoppers utilizing their platform and delivers upwards of 57 million packages per day?

Are you ready to unlock the power behind the Alibaba marketplace and automatically distribute authentic product content to Alibaba via 1WorldSync?

On Wednesday, April 18 at 10:00 am CT, join us for an interactive webinar with leaders from Alibaba and 1WorldSync! You will learn about:

  • The basics of marketplaces and how they benefit both sellers and buyers
  • Why Alibaba has grown to be known as a top retailer
  • How does Alibaba embrace US businesses and encourage them to get their product listed on Alibaba

1WorldSync: Trustworthy Content, Anytime, Everywhere

88% of consumers say product content is extremely important to their purchasing decision. As a result, vendors are being asked to provide accurate and complete content to trading partners in order to enhance the shopper experience.

What is the GDSN?

The Global Data Synchronization Network (GDSN) enables trading partners to globally share trusted product content.

Don’t waste countless hours uploading data to individual portals. You can benefit from:

  • Data Upload to a Single SourceEliminate duplicate efforts! You can instantly publish your data to your DIY/Hardlines, Healthcare, CPG-Retail and Foodservice industry partners across different verticals and countries.
  • Consistency via GS1 Data Standards: The GS1 data standards enable standardization and obsoletion of specific attribute profiles.
  • Central Control: Gain central control and ease over your product content updates.
  • Data Publication: Publish your data to all or specific trading partners. e.g. private labels

1WorldSync: Globally Exchange Product Content in the GDSN

1WorldSync is jointly owned by the member organizations of GS1 US and GS1 Germany, the preeminent global organization for the development of global standards, for identifying, capturing and sharing product information.

1WorldSync has the largest number of items in the Global Data Synchronization Network (GDSN) with 80% of GDSN data activity enabled by the 1WorldSync Product Information Cloud supporting more than 25,000 brands and retailers in over 60 countries.

1WorldSync is the only GDSN Data Pool for product information services with ISO certification & applied standards and we offer global scalability – multi-lingual product and customer support services, serving the CPG-Retail, Foodservice, Healthcare and Hardlines/DIY industries.

Trusted Content Matters

Do you want to learn how we enable companies to distribute trusted product content to your customers via the GDSN and beyond? 1WorldSync understands that no matter where you conduct business, trusted content matters.

Visit 1WorldSync, in Booth #310, at the 2018 50th Anniversary NETWORK Supplier Trade Show being held on April 15-18 in Las Vegas.

Empower your consumers to make data driven decisions on their path to purchase.

 

How Kellogg Has Stayed Ahead of the Demand for Product Content Transparency

Accurate, rich and timely product content is critical in the path to purchase from discovery to delight. Today’s consumers immediately turn to their mobile devices when contemplating making a purchase.

A wealth of information is a mere tap away via our smartphone apps and a poor experience can be easily replaced with another viable option a click away.

No one understands this evolution more than the Kellogg Company, who has been producing nutritious and delicious food products across the globe for decades.

Kellogg Delivers Rich Trusted Product Content Anytime, Everywhere

Since 2001, Kellogg has worked with 1WorldSync to help synchronize product content to retailers, ensuring accurate information and efficient item setup so that consumers could purchase the products they desired.

In more recent years, this partnership has strengthened as the organizations work together to meet the increasing consumer demand for product information and transparency

“Transparency is important for Kellogg. Thanks to 1WorldSync, we can deliver product information to our customers and consumers in a reliable and useful way. With this information, we are able to engage in more meaningful conversations with our consumers and delight them with the information they desire,” said Todd Hufford, Director, Global Digital Operations and Enablement, Kellogg Company.

Read our recent case study which shares how the LANSA and 1WorldSync’s partnership helped Kellogg provide richer product content, meet the growing retail and consumer demands, and support industry-specific functionality for transparency.

No St Patty’s Day Luck Needed: Improve Sales with Kroger in 5 Steps!

According to a survey by the National Retail Federation, Americans plan to spend a record $5.9 billion to celebrate St. Patrick’s Day this year.  Did you know that this is the highest figure in the survey’s entire 14 year history and has risen from last year’s previous record of $5.3 billion? How much of that market share is your company capturing?

Kroger has implemented a series of initiatives, covered in our previous blog, that sets up suppliers to easily compete in this cut-throat market. This week, Kroger announced that it is expanding its partnership with Instacart to increase its customer delivery coverage area in 2018. Kroger customers can access this on the company’s website and app. Product content featured here offers customers a seamless shopping experience.

Enter 1WorldSync

So are your products listed? Is your product content up to par? All this can be overwhelming and it can also be difficult to know where to focus your resources and attention.

We are here to make it simple! All you have to do to be in line for Kroger’s initiatives, like the one above, is ensure your submissions are complete in the Kroger Item MDM before the end of March 2018 deadline.

Steps for Submitting to the Kroger Item MDM

  1. Complete the Kroger Trading Partner Form found at www.1worldsync.com/kroger
  2. Publish all your item hierarchies to the Kroger Co. GLN: 0011110000019 from the 1WorldSync Item Management (IM) solution if access is attainable.
  3. Log into VIP at https://productintro.1worldsync.com/ or via 1worldsync.com > Login > Product Introduction (Log into Prod)
  4. Complete and validate each of your items available in VIP and submit them to Kroger MDM
  5. Contact KrogerSupport@1worldsync.com or call 866.280.4013 Option 8 for any assistance needed or to request your list of missing items

Again, are you overwhelmed? Are you unsure or do you still have questions?

  • Are you confused about who your trading partner contact should be for the the trading partner form? Ask Kroger on March 22nd!
  • How do you know if you or if you should have access to 1WorldSync Item Management (IM)? And how do you get access to and use Kroger VIP? Let us show you!
  • Is there a faster way to fill out all the requested product content information? Hint: Yes, there is.

Kroger breaks down these steps and offers further insight in the Kroger Item MDM Supplier Webinars. If you have not yet submitted your product content to Kroger Item MDM and/or still have questions, we highly recommend you register today for the final webinar on Thursday, March 22, 2018 2:00 pm EST.

The same National Retail Federation survey found that over 149 million U.S. adults plan to celebrate the March 17 Irish holiday, up from last year’s approximate 139 million. That’s an additional 10 million U.S. adults who are looking to buy products from you or your competitor.

You don’t need the luck of the Irish, a four leaved clover, or a pot of gold at the rainbow’s end to measure up – just get in line with Kroger Initiatives!

2018: The Year of the Omni-Channel Brand

According to Aberdeen, companies with the strongest omnichannel customer engagement strategies retain an average of 89% of their customers, as compared to 33% for companies with weak omni-channel strategies.

Today many shoppers begin their product searches online and are discovering, researching, and buying products. Digital marketplaces like Amazon, Alibaba and Walmart rely on product content to drive every touchpoint across the customer journey.

It’s An Omni-Channel World After All!

Consumers now demand an “omni-channel” or seamless shopping experience across channels. They demand complete and accurate product content that builds trust, drives sales and ultimately  guarantees consumer loyalty.

By enabling products to stand out in a crowded omni-channel world, 1WorldSync delivers rich and trusted product content, including digital assets and insights – to engage customers and consumers – regardless of location or medium.

Get Discovered, Grow Sales and Optimize Your Content to Walmart & Beyond!

Are you ready to take control of your product’s brand by understanding how Walmart and other leading marketplace use your product content?

On February 28, at 12 pm CST, join 1WorldSync for an interactive webinar with Walmart to learn how leading brands are adopting strategies in to ensure their online presence is optimized.

You will learn about:

  • Today’s largest eCommerce players and how they are using your product content with a spotlight on Walmart.
  • How to control your brand message and protect your brand’s integrity.
  • How to avoid common pitfalls in product content strategy.
  • The digital shelf effect and what this means to product content collection.
  • How to take control of your product content on every step of the product content journey.