Tag Archives: product pages

Challenge Dairy Enables Their Sales Team and Drives Conversion with Digital Catalog

Challenge Dairy, the top dairy foodservice producer and provider in California, needed a dynamic and real-time way to capture and present their product content equipping sales with the ability to showcase their products with the most up-to-date product information including descriptions, ingredients and images.

The Challenge

Challenge Dairy was receiving nutritional facts for many products from different vendors with no uniform formatting. Key attributes were spread out across numerous document and data could not be readily searched by product descriptions.

They needed:

  1. a single view of accurate and up-to-date product content across their enterprise
  2. to present their product attributes, ingredients and images in a marketable manner.

Enter 1WorldSync Digital Catalog Solution

Challenge Dairy enlisted 1WorldSync, the leading provider of trusted content, to mobilize their product content and reach buyers in a new way. They implemented the 1WorldSync’s Digital Catalog solution to go digital, sell everywhere and deliver content efficiently. Through the partnership, Challenge Dairy was able to:

  • Seamlessly create a online catalog with complete product details for consistent content across trading partners
  • Deliver downloadable selling/spec sheet PDFs and other digital sales aids (eg. I-Pads/laptop) to help drive global sales
  • Provide their sales team with easy access to the most up to date product content, including images
  • Visually style their dynamically generated product pages with custom, branded designs and tailored experiences.
  • Reduce reliance on email and other means of sharing product content.

Results

The ability to provide and leverage rich, robust product content within product catalogs has allowed for internal and external success at Challenge Dairy. Their Retail and Foodservice Division sales teams (~35 persons) were introduced to the tool. The roll-out has been seamless and the response has been excellent. On an external scale, Challenge Dairy can now effectively pursue sophisticated accounts in their sales efforts.

“Thanks to 1WorldSync, we now have more confidence in the accuracy and appeal of our product marketing material that will help effectively inform customers of product attributes within Salesforce. Additionally having the ability to personalize which attributes can be included and in what format is unprecedented for us!”~Kenny Nesmith, District Sales Manager, Challenge Dairy

Future Scope

In the future, Challenge Dairy would like to:

  • implement a one pager with the ability to include the UPC barcode
  • build “Active Lists” used to organize by product categories
  • link digital catalog to an online ordering system

Big Ten Attributes: Optimize Your Product And Amplify Your Brand With 1WorldSync

Online purchases start with a Google or Amazon search. Most people do online research and compare different options. Actually, 73% of purchase decisions begin with research conducted on either Google or Amazon (SearchEngine Land 2016).

Today people gather information about products from multiple sources. Even though social media and Internet rule, customers make purchase decisions using a combination of old media, new media, and old-fashioned conversations with friends and family.

Further, consumers expect a consistent experience across channels. Did you know that 72% of consumers value consistency in the products available across brick-and-mortar and online stores, and 69% value consistency in customer service (Infosys 2014)?

Whether your customers come into your store, visit your website, access your mobile app, or receive a mail order catalogue, email or text message, they expect the inventory and offers to be consistent.

Owning your brand on other websites is just as important than on yours!

In 2014, Jeff Bezos stated ‘Your brand is what other people say about you when you’re not in the room. Today, this statement still rings true.

Brand integrity is defined how consumers perceive your company or brand through its products, image, and reputation. And while every customer experience may not meet or exceed the brand promise, when a brand loses integrity, its meaning and value to consumers is diminished.

Brand owners should take back control of their brands by paying close attention to the quality of their web ready content and their online distribution methods.

By ensuring content is curated and distributed effectively, here are 10 attributes that support optimal eCom product page listings.

  1. Item Identification
  2. Product Description
  3. Image
  4. Product Dimensions
  5. Additional Images and Digital Assets
  6. Marketing Message (Romance Copy)
  7. Features and Benefits
  8. Ingredient Statement
  9. Preparation Instructions (Primarily for Food items)
  10. Consumer Usage Instructions (Primarily for Non Food items)

Are you only providing one or two description attributes and want to know why you should provide more? Is your brand or reputation at risk because of non-compliant or misrepresented product?

By incorporating these attributes as a fully integrated component of your retail experience as a best practice, you can effectively achieve:

  • Higher conversion rates with a clear understanding of what resonates with and retains your customers.
  • Products and experiences that boost brand loyalty and drive sales

Discover Professional Services: Experts In Product Content

One of the most common product content challenges that can slow down a consumer’s product information journey involves leveraging the data you already have in GDSN for e-commerce requirements.

Our professional services team is here to support you in getting your content ‘web-ready’!

 

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References

https://searchengineland.com/survey-amazon-beats-google-starting-point-product-search-252980

https://www.infosys.com/newsroom/press-releases/Documents/genome-research-report.pdf