Tag Archives: product information cloud

Transparency – The New Consumer and Corporate Social Mandate

For some time now we have been living in an era of Transparency. Transparency in our policies and procedures, transparency in the business practices we operate, and transparency in the products and services we buy in business and in our daily lives. The transparent manner in which consumers expect to discover, buy and express opinions about products or services is the new norm for any business that expects to flourish in the mobile social economy.

Product information is in demand throughout the entire discover-to-review lifecycle, and at virtually every touch point of the consumer experience. Understanding the importance and value of product information transparency and its accessibility is simple, however, delivering it efficiently and seamlessly is anything but simple. Businesses must revisit the manner in which product information is created, exploded, standardized, quality assured and syndicated to all parties that enable the consumer experience.

Consumer demand for transparency and accountability is forcing businesses and entire industries to revisit the way product information is sourced, aggregated, distributed and labeled. Years ago, the seller was in control as purchase decisions were based on the availability, convenience and brand. The paradigm has shifted, and with an abundance of choice in front of them, consumers are making selections not simply on brand or availability, but on the attributes about the product. 

Compounding this even further, a plethora of global legal and regulatory mandates have been put into place, requiring Brand Owners and Sellers to comply with product information centric regulations. For example, EU Food Regulation 1169 or FDA’s Unique Device Identification. Such regulations are another compelling force for companies all around the globe to take a closer look at the digital information chain that accompanies their products as they pass along transitional and new Omni-channels to market.

For 1WorldSync, product information transparency gets to the heart of everything we do. Our mission is to empower global businesses and consumers with trusted product information that enables improved decision making, efficiency, health and well-being.

Our Product Information Cloud platform purpose was built to deliver syndicated product information solutions and services to customers around the globe that rely on product information to power their businesses. For many of our 16,000 customers, the ability to mobilize a product information transparency program is a logical next step on top of the solid product information management foundations they have built with us over the last decade or more.

Every industry we operate in is actively investing in software and processes transformation that enables transparency. From the product development, to aggregation and management of product data at the manufacturer to setting up an item for sale at a retail or online store, to presenting that information to the consumer.

It is such a hot topic this year that we have made it the focus of our annual customer user conferences in both the USA at GS1 Connect, and in our EMEA customer event alongside ECR Europe this year. 

A Better Way to Find Stuff Online

Finding and comparing products online is far more frustrating than it needs to be.  Especially if you’re trying to find the online version of a product you found in the store. There is almost no correlation between the offline product world and the online product world. I can say this confidently, because I found out from personal experience recently. Continue reading

The Future of Retail is Cloudy

I recently had a chance to speak with Philip Britt who was writing an article for Enterprise Apps Today about the 9 Tech Trends Transforming Retail. There is one area in particular that we discussed I thought I would spend some more time on here today – the Cloud.

The retail industry is facing a host of challenges today; new regulations (such as EU 1169 in Europe), changing shopping behaviors (Mobile and Online shopping), an increased demand for access to product information (thank you Smartphones), and shifting buying power (Millennials beginning to outspend Baby Boomers). Any one of these challenges over a five-year period would put stress on the infrastructure that most retailers rely on. All 5 at once are causing them to transform the way they operate their business, and the infrastructure they use to do it.

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Product Information Cloud Forecasted in Global Supply Chain

In today’s fast pace business environment, technology challenges are increasing due to the ability to connect large numbers of trading partners around the world with accurate, authentic, timely data. With ever changing customer requirements companies have been forced over the last decade to become more dynamic and support the shift in supply chain architecture from manual to IT cloud based solutions.

Reliance on the one-to-any connection requirements is difficult for both the data source and data recipient. If they can’t connect virtually with all trading partners, then product information and reporting can be unusable and lost, impacting sales, brand integrity and compliance.

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Shifting paradigm in healthcare

1WorldSync had the great pleasure of attending the Annual AHRMM Conference August 3-6, 2014. There was a lot of valuable information shared, but above all, it was clear that the Healthcare Industry is well on its way to realizing the benefits of GS1 Standards and eventually, the GDSN.

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