Tag Archives: product information cloud

Single and Ready to Mingle? Alibaba’s Singles Day Event Reminds United States Businesses It May Be Time to “Swipe Right” in China!

Calling all US Businesses! Are you ready to break into new and international marketplaces? It’s time to swipe right!

China marks its busiest shopping holiday on Nov. 11, Singles Day. Singles Day began as an anti-Valentine’s Day founded by college students in the 1990s, according to the Communist Party-owned People’s Daily.

Singles Day in China has become a major shopping holiday for the e-commerce giant.  This year, sales from the event have hit a new record of $25.3 Billion  (The New York Times 2017). 

During Singles Day in 2016, more items were bought on Alibaba’s platform  in that 24 hours than the entire combined Black Friday and Cyber Monday sales in the United States (CNBC 2017). It’s clear that this day and marketplace presents a huge opportunity for US Companies to drive sales.

It’s Time To Swipe Right and Get Your Products In Front of Chinese Consumers!

It’s clear, Singles Day and the Alibaba marketplace represents a great opportunity for US businesses to grow sales internationally.

It was estimated that 140,000 brands will participate in this year’s Singles Day and that 60,000 of them will be international brands (ET Retail 2017).

For US brands getting started they need to consider the drivers for Chinese shoppers’ purchases across borders which includes secure payment, payments possible in their local currency and proof of product authenticity.

Proof of product authenticity is driven by sharing reliable product content. The easiest way to accomplish this is by providing content directly to Alibaba via 1WorldSync Product Information Cloud (PIC).

Alibaba is sourcing attributes via the GDSN with their content strategy partner, 1WorldSync. Alibaba is now able to receive enriched, standardized product content from your company through the data synchronization process to improve the accuracy and trustworthiness of product content protecting brands against counterfeiters.

With 1WorldSync & Alibaba, It’s Easy to Mingle and Get Your Products in Front of Global Consumers

1WorldSync and Alibaba make it easy for US companies to mingle in global marketplace. It’s time to swipe right and get your products in front of Chinese consumers!

To learn more about mingling in the Chinese marketplace, join us for an upcoming webinar on Thursday, November 16th at 9 am ET/ 6 am PT to learn more about how you can get your products on the Alibaba platform and ensure the completeness and quality of the product content supplied via the GDSN.

References

https://www.cnbc.com/2017/07/10/alibabas-singles-day-is-amazons-prime-day–on-steroids.html  

https://www.nytimes.com/2017/11/10/business/alibaba-singles-day.html

https://retail.economictimes.indiatimes.com/news/e-commerce/e-tailing/140000-brands-to-be-part-of-alibabas-shopping-fest/61194316

Are You Prepared to Get Your Products Selling on Walmart.com Before the Holidays?

Last week, 1WorldSync held a webinar with Walmart titled ‘Get Your Products to Walmart.com Before the Holidays.’

The webinar featured JP De Villiers, Director of Content Acquisition, at Walmart, who explained that focusing on omnichannel commerce has helped Walmart remain a top competitor in the retail industry.

JP shared that brands should no longer differentiate in-store products from online products because the only difference is the physical shelf vs the digital shelf. The product itself and content supporting the product remains the same on all channels and all channels are equally important.

Walmart has been pushing to grow its online presence through its third-party site, the Walmart Marketplace. They have seen 60% year growth in eCommerce and are expecting US e-Commerce sales to grow by roughly 40% in 2019 (Bloomberg 2017).

It is clear that Walmart will continue to make investments in eCommerce to drive traffic and improve the customer value proposition.

On the webinar, JP shared that Walmart has five goals for their marketplace:

  1. Continue and expand representation of brand owner products on Walmart.com
  2. Provide a highly successful eCommerce platform to brand owners to accelerate growth
  3. Ensure brand owners are sharing quality product content
  4. Protect brand integrity
  5. Drive conversions and product assortment to increase traffic to Walmart.com

Are you prepared to get your products onto Walmart’s digital shelf?

  • Expand your reach to more consumers globally and reach 200+ million unique visitors to Walmart.com
  • Control your product content shared on digital platforms to improve online search results and product visibility
  • Speed up item setup and maintenance through automation

Enter 1WorldSync

1WorldSync, a certified Content Service Provider to Walmart, is uniquely positioned to help you house all your product data in one solution and deliver to Walmart Stores and Walmart.com.

We received a number of questions on the webinar including:

How does this differ from how we’re currently publishing to Walmart?”

If you’re already publishing product content to Walmart via the GDSN, you can leverage your investment and your content already in GDSN to send to Walmart.com with the 1WorldSync product information cloud (PIC) and top-off your data to ensure you capture the required product attributes to get your products onto Walmart’s digital shelf.

If you do not use GDSN today, you can still leverage 1WorldSync to get your product content to Walmart.com as well as any of the other trading partners you do business with today.

There are three easy steps to comply with Walmart.com to get your products selling online:

  1. Load or leverage your existing item information into 1WorldSync
  2. Select the relevant Walmart category to validate your item
  3. Resolve any issues and deliver your product data to Walmart.com

1WorldSync has been a strategic content provider of Walmart’s for over 10 years and we are the only solution that provides a single source to feed product content to brick and mortar and digital channels.

Are you prepared to tap into Walmart’s incredible eCommerce growth and publish your data to Walmart.com utilizing the 1WorldSync Walmart.com App?

Take the first step today and follow these steps or simply contact us to get set-up!

 

Share:

    

 

References

https://www.bloomberg.com/news/articles/2017-10-10/wal-mart-expects-online-sales-to-grow-40-as-it-chases-amazon

Our apprentice Cynthia’s internship abroad

We are glad that our apprentice, Cynthia Jansen, had the possibility to do an internship in England in spring 2017. Cynthia has been one of five participants from her school class being able to take part in the scholarship program named GATE. The German Apprentices‘ Training in Europe (GATE) is a program which offers apprentices an internship in England or Finland, financed through the European Erasmus+-program. Each year, a defined number of apprentices gets the chance to participate in it.  Cynthia was proposed for the scholarship by her teachers, not only due to her outstanding performance in school but also due to her considerable social behavior in class.
Continue reading

Insecticide Instead Of Bio: The Consequence Of The Egg Affair

Have you recently abstained from your breakfast egg?

Since it is known that the insecticide “fipronil” has been used for large quantities of eggs, the consumption of eggs or egg-containing products has intensely reduced.
However, it is not just the manufacturing industry that will suffer. Trading does not know yet either how bad consequences will be.

Will consumption reduce in the future? How will the turnover of such products change?

What exactly caused the “egg affair”?

Everything started with a simple cleansing material which was developed for stock breeding companies, especially for poultry farming. In the past, that cleansing material called “Dega-16“ was used by different cleaning companies in that industry to clean poultry stalls and was claimed as a “miracle cure“ for parasites by the Belgian manufacturer.

At that point, retailers and manufacturing companies should have been taken aback and should have realized that this product is a biocidal product because of its effect mentioned on the label. Sadly, this was not the case.

In addition, this product was not accredited as a biocidal product even though it was demanded by the legislator. Despite the missing registration number, this was missed. In accordance to recent chemical analysis‘, the plant protection agent “fipronil“ was added to the product, as well as the dangerous agent “amitraz“. Both are subject to a European ban on use in the food industry and should not have been used for “Dega-16“.

What happens to companies that used or sold the adulterated cleansing material even though it had an obvious biocidal effect?

Failure Of The Supply Chain

Environmental and consumer protection associations blame the involved parties (manufacturers, retailers, suppliers and users) as stakeholders of the supply chain for knowing that a product against parasites needed to contain biocides. They should have tested which agent was included in the product. With the help of the safety data sheet, they should have figured out that forbidden substances were added.

But the safety data sheet of that product was not correctly prepared. Responsible people just neglected the fact that these agents were added to the product. The supply chain failed and the population’s health was put at risk.

In accordance to the Federal Statistical Office, around 369,000 safety data sheets required by law were used in 2015 in Germany alone. Statistics around the safety data sheet check of the 1WorldSync HazMat Compliance Solution show that 35 % of all suppliers‘ safety data sheets throughout Europe contain mistakes.

A retailer or other stakeholder of that supply chain must determine those mistakes and forward it to the manufacturer/supplier or even collect the needed information himself/herself. If there is no safety data sheet about dangerous products at all or it contains gross errors, you cannot provide your customers the right information before or after purchase. It is already a statutory offense.


Generating Value Beyond Compliance

Can you imagine if this scenario applied to one of your own products? As a manufacturer, do you know which responsibilities you have to carry out regarding your own brand’s products?

In this case, you are fully liable for that product, for wrong or undeclared biocidal products or concealed dangerous components.

Even though not all details are clarified yet, the legislator is going to draw consequences on a European as well as on a national level because of this consumer protection disaster.

Trading has to be prepared to allow for tightened identification standards and stricter controls of purchased products and own brands, not only in the food industry, but most of all in the chemical industry (e.g. cleaners).

Up-to-date and available safety data sheets are essential for your business success. Avoid fines, compensation demands and damage to your image by conforming to the duty of supply information conformable to law.

To minimize your compliance risks, we are pleased to support you with our 1WorldSync HazMat Compliance Solution.

Walmart and Google Take on Amazon!

Google and Walmart announced last week a partnership that is starting next month. Walmart customers will be able to access hundreds of thousands of products from the company’s shelves via the online retailing service Google Express, an online marketplace where customers can purchase and set up delivery from stores like Target and Walgreens.

Walmart products will also be available through the Google Assistant and Google Home smart speaker, which competes with Amazon’s Echo. Walmart shoppers can link their customer accounts to Google and get personalized recommendations.

Walmart & Google: Powerful Alone. Better Together

Clearly, the two companies are combining their strengths to take on Amazon. Separately, the companies have had little success drawing shoppers aways from Amazon in the ecommerce space.

Walmart’s network of 4,700 U.S. stores and its fulfillment networks offer a competitive differentiator over Amazon offering an attractive omni-channel options including click-and-collect while Google has deeper artificial intelligence (AI) expertise and a huge pool of new data would allow them to leverage personalization through targeted ads.

Walmart and Google have combined their strengths to battle it out on the online retail market. Walmart’s huge product line will help attract shoppers and it’s the first time the world’s biggest retailer has made its product available online in the United States outside of its own website.

Are You Ready to Take on the eCommerce World?

1WorldSync has been a strategic partner of Walmart for more than a decade, facilitating product content exchange for Walmart manufacturers and supplies. Given this new announcement from Walmart, it’s obvious that they are looking to broaden their online presence and looking for more product content and product assortment.

Whether you have a single item, or hundreds of items; showcasing complete, accurate and up-to-date product content will improve your online search rankings, protect your brand,and increase your products’ visibility to consumers.

1WorldSync has been helping thousands (25,000+)  of suppliers and brands to build product content strategies to sell products to Walmart, Amazon, Google and beyond.

Whether you’re utilizing 1WorldSync to capture your GDSN data or non-GDSN data, we work with our customers to simplify product content exchange via a signal connection. The 1WorldSync Product Information Cloud (PIC) make it possible to share content anywhere, anytime, in any format, with anyone – easy.

Are you ready to get your products discovered by Walmart, Google and beyond? Learn more today!

Don’t Miss the 1WorldSync 2017 Working Group Day: “Digital Commerce, Now!”

We’re happy to host our all new 1WorldSync Working Group Day, September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany. This one day event, with the theme Digital Commerce, Now!,  is an unique platform for attendees to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance, and Omni-Channel Commerce. It’s a fresh new format with the focus on industry specific workshops for the DIY, Healthcare, FMCG / Grocery/ Retail and Foodservice / Food sectors.

Continue reading

Take Advantage of the 1WorldSync Expanded Offerings to Improve Global Cross-Channel Commerce Capabilities this Summer!

Success in the retail space is challenging. Grabbing a competitive edge is a must. The best suppliers move quickly to get their products onto new shelves and improve product transparency…which in turn drives sales!

Are You Ready to Sizzle This Summer?

1WorldSync is excited to announce that we’ve enhanced our Product Information Cloud® Platform to help our customers syndicate content more efficiently and improve global compliance and product transparency to drive sales.

This summer, we have launched five new apps and features to enhance customers’ ability to grow global cross-channel sales.

The new capabilities enable more efficient content syndication and improved compliance and product transparency offerings to simplify content aggregation and exchange between trading partners.

Suppliers can now take advantage of the 1WorldSync expanded product suite:

  • The Amazon App allows customers to set up products based on Amazon.com requirements and publish directly to Amazon Vendor Central. This accelerates sellers’ ability to standardize their GDSN data. Do you sell to Amazon today?  Do you want to learn how to leverage your GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently? Learn more on how you can connect to Amazon today.
  • The Walmart App provides users a ‘Content Service Provider (CSP)’ API connection to Walmart Store Assortment Online (SAO), simplifying and accelerating product sellers’ ability to list products on Walmart.com. The app eliminates the extra step of having to top off data in the Walmart vendor portal.
  • The Lidl App enables suppliers to publish product data in the format consistent with category-specific playlists that adhere to Lidl product information requirements.
  • SmartLabel enhancements meet the updated requirements by the Grocery Manufacturers Association (GMA). 1WorldSync customers will benefit from a new layout of the Nutrition Fact Panel, upgraded design and improved format for a more consumer-friendly experience.
  • The Recipient Catalog enables buyers to accept items from manufacturers and publish to their own digital storefronts, including products from many brands or suppliers organizing products by category or type as desired.

As the demands of global commerce and consumers have evolved, so have the 1WorldSync product solutions. It’s time to sizzle this Summer! Take action and request a strategy to learn more about our expanded capabilities and new Apps request one today.

Amazon: Prime-Time For The Grocery Industry

The grocery industry is the most pedestrian of retail endeavors – customers drive to stores, pick and pack their shopping, pay and then drive home. Many have tried to e-commercialize the grocery industry, but the business model never really seemed to work. The consumers desire to touch and feel grocery products before purchasing has been a barrier to widespread adoption of online grocery.

The food industry has traditionally been based around trust and price, not technology – and Whole Foods is known for providing a high level of trust and product transparency to its consumers through detailed product information. After a short dip into e-commerce, Whole Foods has refocused on brick-and-mortar retail growing 35 fold over the last 15 years (Fortune 2017)

And now, with the acquisition of Whole Foods Amazon sends a clear message to grocers that it is ready to play and, at least partly e-commercialize the grocery game. They’ve already dipped their toes in food and grocery in the past through Amazon Fresh and Amazon Pantry, but this gives them more robust access to high-quality food and more power to delivery grocery products more immediately to customers. It is also a bold statement that Amazon is serious about brick-and-mortar and at the same time this step finally fully validates cross-channel commerce as the future of grocery.

As the lines between online and in store have blurred, Amazon has realized that location will be a key driver for commerce success. Having access to Whole Foods’ 431 existing stores, gives them valuable distribution centers to bring fresh, localized products directly to customers. Amazon was also likely motivated to reach Whole Foods’ millennial audience and develop loyalty with the younger, more quality-conscious consumer.

This generation is more particular about where they buy their food and the ingredients in it, so Amazon will be able to earn the trust of these buyers through Whole Foods’ reputation and its strong identity as a trustworthy source for organic, GMO-free, high-quality food – that consumer trust will now be transferred to Amazon.  

Consumers need to be met wherever they are, whether in store or on their smartphones, but the importance here is an integrated approach. No one channel is the clear answer, but companies that stay competitive will need to more tightly integrate all of their approaches, both physical and digital.

Consumers are the key winners here, as the bar for success in the grocery industry is going to be much higher in the future. Competitive pricing, upgraded digital experiences, and more innovation will directly benefit customers.

Companies that aren’t paying attention to larger trends will lose as consumers demand for more product content; the value of an omni-channel approach to grocery; and the importance of consistent experiences across every channel.

To summarize, consumers aren’t tolerant of brands that look different online than in-store, and this is more important in the grocery market, as missing or misleading product information has the potential for serious harm.

Lights, Camera, Action: 1WorldSync AUG 2017 Awaits!

We hope that you are as excited as we are about the 1WorldSync 2017 Annual User Group, Americas co-located with GS1 Connect, June 19th & 20th taking place in Las Vegas! With a couple weeks to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you.

It’s officially the era of trusted product content and we guarantee an amazing show in an amazing city! We will give your  team the cutting edge, with sessions from the industry’s leading speakers, the hottest topics and some world-class networking.

Here are some insights around the speakers, topics and collaboration sessions  that will make it all the more easier for you to make your grand entrance.  

Big Questions: Why, What, How and Where?

Over the past year there has been a significant amount of discussion on these 4 main questions.   Throughout the event, our speakers and sessions will help answer to these questions, and provide you best practices & direction to change the conversation within your organization.  So lets get started:

The event itself spans 2 days, starting at 11 am PDT on Monday June 19th with our Master of Ceremony – Ken Yontz welcoming the audience and diving into the first question: Why.  Why are we on this product content journey?  Why are we being asked for and providing more content?  Why are specific regulations being passed and what is behind them?  Who is asking for the information and why?  Why is there a growing need for Product Content?

How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions

We then will take a break for a networking lunch, and come back to a session led by Vernetta McDowell from Reynolds Consumer Products focusing on the next question, What.  What has Reynolds done to address the growing need for product content and how have they partnered with 1WorldSync and others to develop a solution that enables them to scale to meet the growing content demands from their customers.

Collaboration Is Everything

The Collaboration breakouts are next.  A feature from the 2016 Annual User Group, the audience will break out into 3 different groups and engage in 3 round robin topics designed around the 3rd question, How.  3 different sets of thought leaders from organizations like Dot Foods, The Kellogg Company, Smucker, Target, Tyson, and Walgreens will lead conversations on how do we get better?  

How can we be more transparent in what content is available vs. what content is needed?  How can organizations internally source content more effectively?  How can organizations better build process and governance to deliver product content more efficiently?   With the goal at the end of the conversation to be a starting point for the biggest how question: How can we as a community drive towards more efficient solutions and processes that meet the expanding content needs of the end consumers?

Teleflex: Generating Value Beyond Compliance With UDI

After a quick break we will move back into the main conference area, where Mark Hoyle from Teleflex will provide insights into how they are addressing the need within the Healthcare industry around UDI compliance and where 1WorldSync has help them meet the content need.

Win Consumers On the Path to Purchase With 1WorldSync

The last session for Day 1 focuses on the upcoming November GDSN release and how you can prepare for any changes that are coming.  1WorldSync’s own Cristina Macias will be leading this session, providing you with insight around the release, what tools and documentation is in place to help you prepare for the release, and offer insight around testing and services to help meet the changes coming on November 4th.

Day 2 Kicks off with some of the 1WorldSync Community Co-chairs sharing their insights into past activity, and their vision for where they want the groups to grow.  Some of the co-chairs providing insights are Greg Zwanziger from SuperValu (Recipient Share Group Chair) and Mark Whitman from Intalere (Healthcare Industry Group Chair).  We also have Eric Ginsberg from Sazerac and Tim McDaniel from Constellation Brands introducing of our latest industry group, Total Beverage Alcohol.

Our highlighted feature of the conference then follows.  Harris Diamand from 1WorldSync will be hosting a tonight show style panel, where featured guests, Nick Kaufman from Kroger and Jean-Marc Klopfenstein will provide insight into where their organizations are innovating and where they see the industry moving in the coming year.

We will wrap up 2017 Annual User Group with some insights and highlights of innovation from 1WorldSync.  New solutions, industry efforts 1WorldSync is innovating to support and areas we are planning on growing will be features of this session.

Stairwell to Product Content Heaven

We at 1WorldSync are looking forward to seeing you at the event, and encourage you to download the 1WorldSync App on your mobile.  Please search for 1WorldSync Events in the App Store.

On it you will get up-to-date insights, speaker bios and details around the sessions.  You can also provide feedback around the sessions and the event overall which we are going to use for 2018 planning. Let’s get this show on the road!

It’s Time to Cash In With 1WorldSync At GS1 Connect!

Did you know that 53% of retailers and suppliers experience a knowledge gap within their organization when it comes to understanding the eCommerce landscape (1WorldSync)?

Don’t leave money on the table!

Channel readiness is a significant struggle throughout the value chain as e-commerce continues to evolve. In the dynamic world of digital commerce, retailers and suppliers are facing significant issues capitalizing on the opportunities within different channels.

1WorldSync is excited to join more than 1,000 partners in Las Vegas at GS1 Connect . We will demonstrate how our Product Information Cloud can deliver turnkey solutions to share and promote product content, ensure data accuracy, and optimize operational processes in today’s cross-channel world.

For companies looking to upgrade their e-commerce capabilities, be sure to stop by the 1WorldSync booth (#17,18) where we’ll be showcasing how you can connect, empower and build trust everytime, everywhere!

We’ll be hosting ‘Appy Hours’ where we’ll be demoing:

    • Customer Distribution Apps: Distribute content to specific recipient retailers, e-tailers or app providers. Each app includes the ‘Playlist’ of attribution expected by the merchant, the validation rules and the integration capability for distributing catalog in a compliant format to the merchant/app developer….
      • We’ll be highlighting our apps that enable access to adhere to Walmart, Kroger, Lidl, Alibaba & Amazon content & data specifications.
    • Compliance and Transparency Apps: Sell and trade in any geography, while meeting local regulatory mandates or consumer transparency expectations.
      • We’ll be highlight our capabilities for SmartLabel and Unique Device Identifier (UDI) compliance.
    • Enterprise Enablement Apps: Helping Sales, CRM and supply chain teams to engage customers and sell more.
      • We’ll be highlighting our capabilities  that enables easy creation of selling sheets, catalogs, slicks and other digital sales aids to help drive global sales.

Appy Hour Schedule:

Customer Distribution Apps June, 20th 12 – 1pm

June, 20th 6 – 7 pm

Compliance and Transparency Apps June, 20th 1-2 pm

June, 21st – 12 -1 pm

Enterprise Enablement Apps June, 20th 5 – 6 pm

June, 21st 1pm – 2pm

 

We invite you to stop by our booth # 17 & 18 and learn how we can help you ensure you’re not losing or leaving money on the table!

It’s time to cash out at GS1 Connect. We look forward to seeing you in Las Vegas.

References:

Charting Course for Global Commerce by 1WorldSync