According to a recent Shotfarm report, 30% of abandoned carts were due to bad product descriptions.
Examine Your Product Descriptions
Your company’s main goal is to sell your product; in order to do that you must give your customers a thorough and accurate of the product they are scoping out. And how do you do this, you ask? You can start with focusing on your product description attributes. Adopting this best practice will allow you to set your product apart within the flooded world of Ecommerce, ultimately maximizing the opportunity in increase sales.
It is no surprise that the ecommerce marketplace is the #1 way that consumers research and shop for products. And guess what? Even your products that are not sold on within a virtual space are often still represented on web. So no matter what your product intentions are, your product descriptions can be the difference between success and failure.
That being said, it is time to get schooled! To help, we are hosting a webinar on Wednesday, January 31st at 10am CST.
The Anatomy of an Effective Product Description that Boosts E-Commerce
Do your users or recipients complain they can not find your products? Have you ever wondered why there are so many description attributes in the GDSN and if they apply to your company or products? Do you know if the descriptions provided are even what the recipients were expecting?
This webinar will educate you on how to make your product more discoverable and avoid costly data quality errors. Topics will include:
- The Cost of Bad Search Results
- GDSN Descriptions Breakdown & Best Practices
- Steps to Launch a Successful Data Governance Program