“Here is a simple but powerful rule: always give people more than what they expect to get.” ~ Nelson Boswell
“The customer experience is the next competitive battleground.” ~ Jerry Gregoire
“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” ~ Mark Cuban
We love a good quote. But three stellar quotes about the customer experience? Absolutely irresistible. Because as it relates the world of retail, we know that businesses are knee-deep in adopting new standards and technologies to improve and enhance the customer’s shopping experience. After all, it’s the customer that now defines retailing, transcending channels to shop exactly the way they want to shop, whether online or in-store. And their expectations are significant. With a shopping basket in one hand and a smartphone in the other, shoppers also turning to mobile to do research, compare prices and even make their final purchase.