Tag Archives: product content

Love is in the Air for Trusted Product Content

Roses are red, violets are blue, we love trusted product content, and so should you! It’s that time of the year again to share the love, and this year, our love goes to connecting trusted product content everywhere!

Who Says Love Don’t Cost A Thing?

Whether you’re in the store, on your phone, or even in your home, product content is everywhere. With Valentine’s Day quickly approaching and flowers, sweets, and cards to distribute to that “special someone”, make sure your products bring convenience and accurate product content to your consumers.

In the 21st century, a consumer’s journey begins at the favorable option of a digital interface. In preparation for Valentine’s Day, people are relying on eCommerce sites to find all the items they need and how quickly they can get it.

Not only are they looking for accessibility, but more importantly they are expecting dependability. The National Retail Federation reports that U.S. consumer spending on gifts this year will drop approximately 8% from last year’s record-high of $19.7 billion (NRF, 2017).

How Retailers Show Consumers A Little Love

That being said, your products need to stand out in order to meet your sales expectations this year. Here are 3 ways to ensure that your site’s products outrank your competitors.

  • Offer bundle deals to maximize sales – According to Bing research, over 50 percent of Americans celebrate Valentine’s Day; though, the average money spent amongst most couples is $146 with expected declines to $136 this year (Goodwin, 2017). Bundle options that include flowers, cards, chocolate, and even those cute little bears will prove to be more successful in sales. When strategizing the types of offers on your sites, be sure to keep in mind these consumer standards.
  • Ensure your products show up as good as they look on screen – Chances are, people aren’t going to be spending too much time bouncing from site to site to get what they need. That doesn’t mean that your products should disappoint. For many online flower companies, Valentine’s Day is one of the highest revenue earning days of the year. However, year after year, people are frequently disappointed in the presentation they receive. What they thought was portrayed online, often shows up dead or wilted. Talk about killing the mood… To avoid consumer dissatisfaction and the risk of future consumer neglect, be sure to offer accurate representation and information about your products. After all, ratings and reviews mean everything! 88% of consumers trust online reviews as much as a personal recommendation (BrightLocal, 2014).
  • Invest in search engine optimization strategies – Of the 50% of Americans that celebrate Valentine’s Day, 28% of their shopping happens online (Goodwin, 2017). Some of the top searched keywords from 2016 accessed through mobile and desktop included jewelry, Valentine’s day, Etsy, and flowers. Optimize search campaigns that include some of these typical searched terms but also invest in others such as last-minute gifts or handmade presents for those searching for specific items to buy for their significant others.

Marrying Brand Loyalty with Trusted, Authentic Product Content

Whether or not your company is planning on utilizing Valentine’s Day to boost sales this year, adapting these 3 techniques are essential to consumer satisfaction and experience. Brands must ensure that they’re distributing trusted and accurate product content if they want brand loyalty.

Word to the wise, dependability on product content is not going anywhere anytime soon. In fact, suppliers, retailers, and even consumers are demanding more detailed and accurate content on eCommerce sites than ever before.

At 1WorldSync, we strive to offer brands our services to share authentic, trusted content with customers and consumers, empowering them to make the right choices, purchases, health and lifestyle decisions. Seize this unique opportunity, play cupid with your consumers and stay ahead of the curve!

Happy Valentine’s Day from 1WorldSync!

 

References

  1. “Valentine’s Day.” National Retail Federation. Web. 10 Feb. 2017.
  2. Goodwin, Danny. “14 Irresistible Valentine’s Day Search Stats From Bing.” Search Engine Journal. Search Engine Journal, 13 Jan. 2017. Web. 10 Feb. 2017.
  3. “Local Consumer Review Survey 2014.” BrightLocal. Web. 10 Feb. 2017.

2016, A Year in Review!

As we wrapped another year, I want to thank you for your continued business and trust in 1WorldSync.  We know that to deliver a truly exceptional experience, we must have an innovative and forward looking global team to serve you, from product development to support. As I traveled the globe meeting with customers, partners and employees, I am proud of the accomplishments we’ve made as a company collaboratively with your feedback and involvement. I believe that we have truly evolved from the global leader in delivered product information, to ‘The Global Leader in Delivered Product Content.’

We began 2016 with several key priorities encompassing both our technology and market expansion.

  • Achieve Major Release 3 (MR3) compliance;
  • Obtain ISO27001 Certification for Information Security Management
  • Help customers globally (both recipients and suppliers) share product content to meet the industry’s growing commerce and cross channel / omni-business challenges; and
  • Leverage evolving capabilities to help onboard a variety of companies in multiple industries – both large and small – that traditionally have not participated in GDSN.

I’m pleased to say that 1WorldSync is succeeding on all fronts and are well positioned for even greater success in 2017.

Historically, product information has served a very specific purpose, such as supplier communications or logistics, and was B2B centric.  Today, regardless of your industry or product mix, the evolution and growth of omni-business commerce is a game changer for B2C commerce and has placed product content as a business imperative for all companies.

Consumer behaviors, shopping tastes and expectations have evolved and have become key drivers in the transformation to a more consumer-centric world.  I’ve spoken before about today’s “Omni-shopper,” which essentially means that the consumer, not the channel, is defining the business relationship. Trusted product content is what empowers a consumer in their cross-channel shopping experience and in their daily purchasing decisions.

These new demands are completely reshaping the retail landscape and with an increased focus on regulatory compliance, the healthcare and foodservice industries are evolving as well. Today there is a much greater focus on the role of trusted product information.  Establishing a product information and content management framework for high growth, compliance and transparency is no longer a nice to have, but an absolute mandate.

Looking ahead, we continue to make innovation an integral part of our strategy to help our global community share more product content with more people, whether B2B or B2C, no matter where they are located or have business operations.  Our Transparency, Supply Chain and Omni-business solutions help our customers succeed with the ability to:

  • Be Flexible – ability to develop digital product content and catalogs for maximum responsiveness
  • Go Digital – deliver content efficiently and enable operational efficiencies at the global level
  • Sell Everywhere – showcase and promote more products on any channel in any region
  • Be Transparent and Compliant – integrated content designed to help meet regulatory and local mandates
  • Go Global – discover new products and brands from any region to feature and sell, with digital ready content
  • Be Consumer-Centric – rich product storefronts, collateral and trusted product content for sales and eCommerce

Thank you for your continued confidence in 1WorldSync. On behalf of the entire company, I can confirm to you that we are motivated and inspired by the opportunities that you give us to help you succeed. Continuing to deliver results that exceed your expectations is our top priority in 2017.

Sincerely,
Nihat Arkan
CEO, 1WorldSync

The Organic (R)evolution

What may seem like a revolution has really been a slow and steady renaissance. Certainly before the 1920s, all agriculture was generally organic.  But then along came modern techniques, chemical pesticides, fertilizers and weed killers leading to the rapid dismissal of organic farming methods for many decades.

A quick fast forward to the ‘be natural’ approach of the 1960s and 1970s, and consumers were suddenly interested in health, nutrition and environmental conservation. But organic foods were still not in the mainstream (think hippies and off-the-beaten-path health food stores) and despite the audience buying, were expensive and exclusionary.  Conversely, most Americans at that time were enjoying inexpensive TV dinners, Hamburger Helper and casseroles made from canned soups.

By the 1990s, organic foods spread to the corners of specialty supermarkets and were the cornerstone of newer food emporiums, such as Whole Foods and Trader Joe’s.  Unfortunately, organic food costs were nearly double or triple their non-organic counterparts. And aside from the expense, availability was also limited.  Not every neighborhood boasted a Gelson’s or Bristol Farms. Going organic was for the few and the elite.

Today, the organic industry has moved beyond a niche market. Organic products now occupy prime shelf space in the big chain supermarkets, mainstream retailers and are much more accessible and affordable. Food giants like General Mills and Kellogg have entered the organic game and many small organic food companies have grown into large businesses. For example, ‘O – Organics’ just launched a new ad campaign with the main message being “We believe that great tasting organic food should be available to everyone and sold everywhere at a great value.”

In fact, the “booming U.S. organic industry posted new records in 2015, with total organic product sales hitting a new benchmark of $43.3 billion, up a robust 11 percent from the previous year’s record level and far outstripping the overall food market’s growth rate of 3 percent, according to the Organic Trade Association’s (OTA) 2016 Organic Industry Survey.

So clearly, it’s not just hippies and health food nuts jumping on the organic train. Today, according to the OTA, “It is the face of America. The demographics of the organic consumer are not any different than the demographics of America.”

For retailers, the growing organic market continually increases the potential for more sales. However, it can be hard to lure new customers in and keep them as your customers. Industry trends have shown that to gain more customers, providing consumers with the information they demand is the key. This begins with offering the products consumers want, which can be discovered within 1WorldSync Showcase; and requires transparency of product information in the form of an easily accessible standardized, digital label, such as the 1WorldSync SmartLabel solution.

1WorldSync keeps a pulse on all consumer and market trends so that your business can continue to thrive while maintaining the brand loyalty it has established over the years, whether it began pre- or post-organic renaissance.

Summer Release Sneak Peek!

Summer Release Sneak Peek

1WorldSync will be launching our Summer release later this month. We’re excited to debut our expanded capabilities to support your Omni-Channel and Healthcare product information initiatives. The Summer Release features new apps and solutions that include:
 
  • Foodservice Product Content Marketplace that will allow foodservice manufacturers to highlight their products to the long tail of foodservice distributors.
  • Digital Catalog which allows you to take your product content in Catalog1 and create a rich online product catalog that can be used by your internal sales and customer service teams, browsed by your customers, and leveraged by your marketing teams.
  • And several new apps that allows you to get your products Google, Walmart, Amazon and beyond!

Stay tuned for more information about our Summer Release!

The Omni Channel Challenge – 3 Tips on How your Organization can transition to a full customer shopping experience

“Here is a simple but powerful rule: always give people more than what they expect to get.” ~ Nelson Boswell

“The customer experience is the next competitive battleground.” ~ Jerry Gregoire

“Make your product easier to buy than your competition, or you will find your customers buying from them, not you.” ~ Mark Cuban

We love a good quote.  But three stellar quotes about the customer experience?  Absolutely irresistible.  Because as it relates the world of retail, we know that businesses are knee-deep in adopting new standards and technologies to improve and enhance the customer’s shopping experience.  After all, it’s the customer that now defines retailing, transcending channels to shop exactly the way they want to shop, whether online or in-store.  And their expectations are significant.  With a shopping basket in one hand and a smartphone in the other, shoppers also turning to mobile to do research, compare prices and even make their final purchase.

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Translate images into dollars

They say a picture is worth a thousand words, but, in today’s economy, it’s also worth thousands of dollars.

Understanding the importance of digital assets seems second nature.  A product’s main image is the salesman at 3:30 am when someone is shopping online.  It’s customer support in the shape of a digitized instruction manual and the differentiator during a product comparison.

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