Tag Archives: product content

How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions

Reynolds Consumer Products Company was faced with the challenge of decommissioning an existing Product Information Management (PIM) solution that would no longer be supported.

At the same time, retailer demands for additional pieces of information about their products made it crucial to implement a solution that could easily handle the growing number of attributes required, allowing for both automated and manual data entry.

Reynolds PIM Rehaul

Their challenges were best summarized around:

People

  • Lack of Understanding
  • No engagement with GS1 and standards
  • Failure to leverage 1Worldsync

Processes

  • Informal Processes
  • Reliance on tribal knowledge
  • Lack of buy-in from leadership

Systems

  • Product Information Management (PIM) inadequate to meet growing needs
    • Data Accuracy
    • Efficiency
    • Attribute Expansions
    • Omni-channel
  • “All PIMs must be alike” mentality

Getting In-Sync with 1WorldSync & LANSA

To accomplish these objectives, Reynolds decided that they needed a new PIM that could:

  • replicate the functionality of their existing solution
  • provide more robust integration and workflows
  • offer improved validations and messaging to streamline troubleshooting
  • syndicate data across an increasingly vast omnichannel ecosystem

In order to fully realize the benefits of product content management, Reynolds turned to 1WorldSync and LANSA for a PIM technology solution and implementation expertise.

To implement the solution seamlessly, Reynolds enlisted the help of product content experts, the 1WorldSync Professional Services team, whose best-in-class product content management strategy and wealth of expertise would support their vision.  

Premium access to 1WorldSync’s world-class data pool solution certified for the GS1 Global Data Standardization Network™ (GDSN®) provided Reynolds with a full end-to-end global content aggregation and product distribution solution.

1WorldSync leveraged their long-standing partnership with LANSA, a leading GDSN Connector solution, providing supply-side connectivity. Both companies have a proven history of working together, since 2001, and have successfully completed many joint customer engagements by simplifying Item Management Processes through thought leadership and technology.

Reynolds – Enabling Trusted Content Everytime in Every Channel

The initial decision of choosing 1WorldSync to manage the engagement ensured Reynolds would benefit from 1WorldSync industry experience and provide a best practice approach to data quality and delivery. Selecting LANSA Data Sync Direct for aggregation, validation and syndication of item data, Reynolds has a solution to address today’s requirements and positions them for future change.

“Thanks to 1WorldSync and LANSA, there was a significant improvement to our current state, and the capability to distribute non-GDSN product information to the Kroger VIP.”

~Vernetta McDowell, Director of Sales and Operations Planning, Reynolds

To read more about how the 1WorldSync/LANSA Data Sync Direct Solution was instrumental in a highly configurable solution with trusted and accurate product information management at Reynolds, download our case study.

Amazon: Prime-Time For The Grocery Industry

The grocery industry is the most pedestrian of retail endeavors – customers drive to stores, pick and pack their shopping, pay and then drive home. Many have tried to e-commercialize the grocery industry, but the business model never really seemed to work. The consumers desire to touch and feel grocery products before purchasing has been a barrier to widespread adoption of online grocery.

The food industry has traditionally been based around trust and price, not technology – and Whole Foods is known for providing a high level of trust and product transparency to its consumers through detailed product information. After a short dip into e-commerce, Whole Foods has refocused on brick-and-mortar retail growing 35 fold over the last 15 years (Fortune 2017)

And now, with the acquisition of Whole Foods Amazon sends a clear message to grocers that it is ready to play and, at least partly e-commercialize the grocery game. They’ve already dipped their toes in food and grocery in the past through Amazon Fresh and Amazon Pantry, but this gives them more robust access to high-quality food and more power to delivery grocery products more immediately to customers. It is also a bold statement that Amazon is serious about brick-and-mortar and at the same time this step finally fully validates cross-channel commerce as the future of grocery.

As the lines between online and in store have blurred, Amazon has realized that location will be a key driver for commerce success. Having access to Whole Foods’ 431 existing stores, gives them valuable distribution centers to bring fresh, localized products directly to customers. Amazon was also likely motivated to reach Whole Foods’ millennial audience and develop loyalty with the younger, more quality-conscious consumer.

This generation is more particular about where they buy their food and the ingredients in it, so Amazon will be able to earn the trust of these buyers through Whole Foods’ reputation and its strong identity as a trustworthy source for organic, GMO-free, high-quality food – that consumer trust will now be transferred to Amazon.  

Consumers need to be met wherever they are, whether in store or on their smartphones, but the importance here is an integrated approach. No one channel is the clear answer, but companies that stay competitive will need to more tightly integrate all of their approaches, both physical and digital.

Consumers are the key winners here, as the bar for success in the grocery industry is going to be much higher in the future. Competitive pricing, upgraded digital experiences, and more innovation will directly benefit customers.

Companies that aren’t paying attention to larger trends will lose as consumers demand for more product content; the value of an omni-channel approach to grocery; and the importance of consistent experiences across every channel.

To summarize, consumers aren’t tolerant of brands that look different online than in-store, and this is more important in the grocery market, as missing or misleading product information has the potential for serious harm.

UDI for 2020: Why You Should Start Now!

September 24th, 2020 for Class I UDI compliance is just a heartbeat away, particularly when evaluating the scope of the UDI initiative and the breadth of products impacting your company.

Many suppliers that have previously submitted Class III and Class II product data have already begun gathering and sending Class I data.

Key Challenges for UDI Labelers:

  1. Understanding the complexities of the UDI legislation as it applies to your organization’s products.
  2. Finding the existing data, creating data that does not exist, and organizing the data into a single point of truth for submission to the FDA GUDID.
  3. Setting up the proper data governance to ensure that the information is correct to meet the deadline and continues to stay up-to-date and accurate in the future.

How 1WorldSync Can Help You

  1. Understanding Rules – Our experts are well versed in the UDI legislation, definitions, and terminology to be able to help your organization identify attributes relevant for UDI per the legislation. Watch our latest and greatest UDI Video to see how we can set you up for success!
  2. Data Collection – Our organization has vast experience with previous UDI customers and can provide education and guidance around attribution. In addition, we can also leverage previous knowledge to directionally aid in the sourcing of attribution. Read our new case study to learn how Teleflex partnered with us to implement a data management solution to comply with the upcoming UDI regulation.
  3. Data Governance – Our team can provide the structure necessary to ensure that information stays up-to-date and accurate, integrating the data collection into day-to-day processes and reducing effort in the future.

Getting To Good Data in the GUDID With 1WorldSync

The general structure of a UDI project is very similar to a typical supplier implementation, with some key exceptions. At the end of the day, data needs to be sent by the supplier to a recipient. 1WorldSync handles this use case on a daily basis and we can provide insight as to proven best practices and strategies.

There are key differences in a UDI project that our experts are trained to guide you through. These key differences include applying for a GUDID account, testing with the FDA, and understanding FDA specific attribution.

Whether your organization relies on a HIBC or a GTIN (or you’re looking for definitions on what those terms mean), 1WorldSync offers multiple solutions to send your data to the FDA. A primary benefit of submitting data through a 1WorldSync solution is that the data collected can be easily sent to other recipients, including GPOs, distributors, and other healthcare providers.

Generating Value Beyond Compliance with 1WorldSync

The amount of time and effort to prepare for compliance with the FDA UDI regulation is frequently underestimated. Your organization may need to start sooner than you think.

If you’re like us, you like to be ahead of the game. With the 1WorldSync UDI Solution, your business can prepare and validate medical device product information before the compliance deadline, giving you more time to focus on producing the quality products your customers and patients love.

Make plans to stop by 1WorldSync (Booth # 6) at the UDI Conference taking place June 7-8 in Baltimore. Learn UDI implementation strategies and identify a sustainable process to successfully publish product content to the GUDID from our experts first-hand!

For more information around our offerings and experience, please contact us at healthcare@1worldsync.com or visit http://solutions.1worldsync.com/-unique-device-identification.

Enabling Trusted Content Everytime in Every Channel

The majority of consumers (88%) say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016).

Accurate and timely product content is critical in the path to purchase from discovery to delight. As digital pre-shopping, such as product research and comparative reviews, increasingly influence the shopping journey, so too increases consumer reliance on consumable content.

EnterWorks & 1WorldSync Q&A

This week, 1WorldSync’s Director of Professional Services, Data Source Solutions, Vanessa Lin, and EnterWorks CEO Rick Chavie joined for a Q&A. Together, they discussed the drivers of cross channel commerce and how EnterWorks and 1WorldSync are joining forces to pave the path for trusted content.

Vanessa Lin:

How is EnterWorks seeing new regulations and data requirements changing the way businesses must manage/distribute data?

Rick Chavie:

We have entered a new era of data standards. Whether it is the Google GTIN update last year which mandated that all brand-name products include the manufacturer-assigned GTIN number or the FDA regulations on nutritional content effective in May 2017, the growing insistence on data quality means online sellers including retailers, brands, and distributors must invest more in time, resources, and digital competencies to update product feeds continuously.

But the imposition of a single view of standard content across channels, while being pushed by the industry and government, pales in comparison to the role that the consumer is playing in driving the expectations for content to a new level.  Fickle or not, loyal or opportunistic, the consumer is now accustomed to having content that they need regarding their preferred products at their fingertips.  Correspondingly, the cost of poor and inconsistent content mounts as sellers increasingly realize that they now compete on content for share of mind and wallet.

Vanessa Lin:

Agreed! Competing with trusted product content consumers can rely on is critical. Consumers expect rich and trusted product content on all channels: desktop to mobile. What areas has EnterWorks observed where consumers are driving change?

Rick Chavie:

This is the age of content enthusiasts. Forrester Analyst Carlton Doty recently described our post-digital world, saying “customers aren’t just empowered by digital technology – they’re actually entitled. They think they deserve something, they want it now, and if you can’t provide it, they will quickly find it somewhere else.”  

Retailers, manufacturers and distributors must consider not only the effectiveness of product data, but how their content tells a story and creates differentiated experiences. Compelling, trusted product information that is consistent across channels is key. That’s where Product Information Management (PIM) and Master Data Management (MDM) solutions can help, by enabling companies to acquire, manage and transform product information into persuasive content. This content then drives higher sales and new competitive strengths through e-commerce Web, mobile, print and in-store digital channels.

Vanessa Lin:

Indeed, today’s shopping experience is driven by ‘I need to know’ moments for consumers. Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.

A new data study commissioned by 1WorldSync highlighted some of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  For example, over half (53 percent) of merchants and suppliers experience a knowledge gap internally when it comes to understanding the value of cross-channel capabilities.

Let’s talk about how 1WorldSync and EnterWorks are working together to provide an end-to-end solution.

Rick Chavie:

The successful partnership between EnterWorks and 1WorldSync continues to hit exciting milestones, ushering in new clients, opportunities, and a powerful go-to-market strategy.

This builds on our news last year that EnterWorks received certification on Major Release 3 from 1WorldSync. The MjR3 certification expands the functionality for EnterWorks customers already connected to GDSN, and offers new users of EnterWorks’ PIM and MDM solutions the most advanced bi-directional data publishing and synchronization tools available.

Vanessa Lin:

Thanks, Rick! Overall, the EnterWorks/1WorldSync partnership brings enhanced access to richer, trusted product content to clients around the globe. We invite readers to learn more about the benefits of our partnership here.

1WorldSync and EnterWorks will both be exhibiting at GS1Connect on June 20-22 in Las Vegas. Visit EnterWorks booth #5 or 1WorldSync booth #17 to learn how the joint PIM solution can help your business.

Learn more about EnterWorks Enable GDSN Solution utilizing the 1WorldSync connector.

References

Have What It Takes To Win In A Post-Digital World? Forrester 2016 http://blogs.forrester.com/carlton_doty/16-05-04-have_what_it_takes_to_win_in_a_post_digital_world

 

Top 5 Reasons to Attend 1WorldSync 2017 Annual User Group, Americas!

At 1WorldSync, we are dedicated to providing our community with collaborative platforms for open engagement and industry alignment. Input from the 1WorldSync community drives our efforts to provide collaborative platforms that deliver information and interactions that benefit our customers. 1WorldSync 2017 Annual User Group (AUG), Americas is a collaborative event that provides this platform for our customers to engage, interact and share best practices, community needs, and encourage user-lead information sharing. In preparation for this worthy event, below are my personal Top 5 Reasons to attend this year’s 1WorldSync 2017 Annual User Group, Americas held in Las Vegas, NV on June 19-20, 2017.

  1. Vegas here we come! Site of the Elvis comeback, the Bellagio fountains, amazing food, and even the Statue of Liberty and Eiffel Tower!  Okay to be fair the last 2 aren’t the “real” ones, but you get the gist.  It is an amazing event hosted in an amazing city.
  2. How you network in Vegas, doesn’t have to stay in Vegas….  In the past, I connected with peers I knew, created new ones and formed relationships that helped us learn from one another.  AUG allows us as a community to explore opportunities and discover solutions that impact industries while allowing organizations across multiple industries the opportunity to network.
  3. Not married? You will be married…to Product Content.  In regards to product content, 1WorldSync strives to achieve excellence in providing accurate and trustworthy product content to our customers, and understanding where the industries as a whole are moving and our customer’s needs has helped to refine our company’s path. As we share authentic, trusted content with customers and consumers, we empower them to make the right choices, purchases, health and lifestyle decisions.
  4. Where the Sky’s the Limit.  After participating in multiple Annual User Group events, I am continuously surprised to learn something new from our attendees and their presentations.  It amazes me still that having been a part of this event  for 10+ years, each year generates more innovation and new perspectives.  Becoming educated on standard changes, innovations within the marketplace and how this impacts our organization always provided value and insight.
  5. The city of Bright Lights and a Bright Future for the 1WorldSync Community.  One of the things you can depend on being discussed during our Annual User Groups are seeing what innovations & solutions 1WorldSync is developing in order to continue to improve capabilities for our community members. Our plans demonstrate our commitment to our customers and the path we are working towards to continuously add value to the 1WorldSync Community.  

With the leadership and guidance of our customers, I promise that this year’s Annual User Group, Americas will be a power packed two-day event filled with collaboration, engagement and best practice learning.

Be sure to follow us @1WorldSync on Facebook, Twitter, and LinkedIn to hear more from us through our exclusive #RoadtoAUG17. We hope to see you in Vegas!

Click here for more information and sign up for event updates.
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Essential 2017 Omni-Channel Tips: How to Beat The Competition In The Digital Era

There is no denying it…2016 was a rough year for various brick and mortar retailers. The 2016 holiday season  wasn’t as merry as industry pundits anticipated, resulting in the following store closures:

  • Hancock Fabrics:  Filed chapter 11; all 255 stores    
  • The Limited: Filed chapter 11; all 250 stores
  • Office Depot/Office Max – Merged; closed 400 stores
  • Sears / Kmart:  Closed 142 stores (10% of its store base)
  • Sports Authority: Filed chapter 11; all 140 stores
  • Macys: Closed 100 stores
  • American Eagle: Closed 150 stores   

The ‘Amazon’ Effect Takes a Bite Out of Brick & Mortar

The root of their problems may lie with a company that isn’t even competing with them for customers at the mall: Amazon.com. Amazon has been poised for success in its pursuit of relentless innovation and a seamless blend of the warehouse processing efficiencies with the e-commerce shopping experience.  

It is estimated that Amazon makes up about 7% of the U.S. apparel market, and that figure is predicted to increase to 19% by 2020 (Barrons 2016). Moreover, the 2016 “State of Amazon” study revealed that Amazon is often involved in almost all online shopping activities (Consumer Goods Technology 2016). Approximately 9 in 10 consumers will check Amazon even if they find a product they want on another retailer’s website.

Blurred Lines & Blended Commerce – The Changing Face of Retail

Today’s consumers float freely from physical shopping to virtual experiences as traditional and modern shopping models unify  into blended commerce. Pure e-commerce retailers are evaluating retail store fronts, while traditional brick and mortar retailers are rapidly pursuing online and mobile commerce channels.

“The shift in retail to the Internet is a huge change… every retail company is trying to manage the transition. It’s not well defined or understood and there’s no road map” said Simeon Gutman, a retailing analyst for Morgan Stanley (New York Times 2015).

Given the consumer’s lofty expectations for an integrated cross-channel shopping experience, there is a steady race to remain relevant in a hyper-competitive retail environment.

While Amazon is expanding its physical presence, Walmart is strengthening its ecommerce strides (eMarketer 2017).

At the beginning of 2017, Amazon announced that it will open its newest brick-and-mortar bookstore in New York City. At the same time, Jet.com – a Walmart subsidiary – announced that they purchased online footwear retailer ShoeBuy.

Achieving Operational Excellence Between Brick And Click

Clearly, today’s world of commerce requires a multi-pronged approach. Trying to match the convenience of Amazon with an integrated supply chain with personalized and trusted product content is no easy feat.

A connected commerce approach supports a harmonious model in which transactional and product data work together to optimize the supply chain process.

1WorldSync and DiCentral have set out to explore how brick & mortar retailers can develop the operational backbone that supports e-commerce investments.

Download their joint whitepaper now  and discover how to:

  • Equip your organizations with strategies that set leading digital commerce business apart
  • Connect cloud-based B2B integration with product content aggregation and syndication;
  • Achieve streamlined end-to-end digital commerce in a cost-effective and scalable manner.

References

  1. “Amazon Could Be Largest U.S. Company by 2020.” Barrons. 2 June 2016, http://www.barrons.com/articles/amazon-could-be-largest-u-s-company-by-2020-1464866783
  2. “Amazon Set to Dominate 2016 Holiday Shopping”. Consumer Goods Technology. 27 September 2016. https://consumergoods.com/amazon-set-dominate-2016-holiday-shopping
  3. “Walmart Plays Catch-Up with Amazon.” New York Times, October 22, 2015. https://www.nytimes.com/2015/10/23/business/walmart-plays-catch-up-with-amazon.html?_r=0
  4. “Omnichannel 2017: Amazon and Walmart Make Moves”. EMarketer. 9 Jan 2017. https://www.emarketer.com/Article/Omnichannel-2017-Amazon-Walmart-Make-Moves/1015000

Love is in the Air for Trusted Product Content

Roses are red, violets are blue, we love trusted product content, and so should you! It’s that time of the year again to share the love, and this year, our love goes to connecting trusted product content everywhere!

Who Says Love Don’t Cost A Thing?

Whether you’re in the store, on your phone, or even in your home, product content is everywhere. With Valentine’s Day quickly approaching and flowers, sweets, and cards to distribute to that “special someone”, make sure your products bring convenience and accurate product content to your consumers.

In the 21st century, a consumer’s journey begins at the favorable option of a digital interface. In preparation for Valentine’s Day, people are relying on eCommerce sites to find all the items they need and how quickly they can get it.

Not only are they looking for accessibility, but more importantly they are expecting dependability. The National Retail Federation reports that U.S. consumer spending on gifts this year will drop approximately 8% from last year’s record-high of $19.7 billion (NRF, 2017).

How Retailers Show Consumers A Little Love

That being said, your products need to stand out in order to meet your sales expectations this year. Here are 3 ways to ensure that your site’s products outrank your competitors.

  • Offer bundle deals to maximize sales – According to Bing research, over 50 percent of Americans celebrate Valentine’s Day; though, the average money spent amongst most couples is $146 with expected declines to $136 this year (Goodwin, 2017). Bundle options that include flowers, cards, chocolate, and even those cute little bears will prove to be more successful in sales. When strategizing the types of offers on your sites, be sure to keep in mind these consumer standards.
  • Ensure your products show up as good as they look on screen – Chances are, people aren’t going to be spending too much time bouncing from site to site to get what they need. That doesn’t mean that your products should disappoint. For many online flower companies, Valentine’s Day is one of the highest revenue earning days of the year. However, year after year, people are frequently disappointed in the presentation they receive. What they thought was portrayed online, often shows up dead or wilted. Talk about killing the mood… To avoid consumer dissatisfaction and the risk of future consumer neglect, be sure to offer accurate representation and information about your products. After all, ratings and reviews mean everything! 88% of consumers trust online reviews as much as a personal recommendation (BrightLocal, 2014).
  • Invest in search engine optimization strategies – Of the 50% of Americans that celebrate Valentine’s Day, 28% of their shopping happens online (Goodwin, 2017). Some of the top searched keywords from 2016 accessed through mobile and desktop included jewelry, Valentine’s day, Etsy, and flowers. Optimize search campaigns that include some of these typical searched terms but also invest in others such as last-minute gifts or handmade presents for those searching for specific items to buy for their significant others.

Marrying Brand Loyalty with Trusted, Authentic Product Content

Whether or not your company is planning on utilizing Valentine’s Day to boost sales this year, adapting these 3 techniques are essential to consumer satisfaction and experience. Brands must ensure that they’re distributing trusted and accurate product content if they want brand loyalty.

Word to the wise, dependability on product content is not going anywhere anytime soon. In fact, suppliers, retailers, and even consumers are demanding more detailed and accurate content on eCommerce sites than ever before.

At 1WorldSync, we strive to offer brands our services to share authentic, trusted content with customers and consumers, empowering them to make the right choices, purchases, health and lifestyle decisions. Seize this unique opportunity, play cupid with your consumers and stay ahead of the curve!

Happy Valentine’s Day from 1WorldSync!

 

References

  1. “Valentine’s Day.” National Retail Federation. Web. 10 Feb. 2017.
  2. Goodwin, Danny. “14 Irresistible Valentine’s Day Search Stats From Bing.” Search Engine Journal. Search Engine Journal, 13 Jan. 2017. Web. 10 Feb. 2017.
  3. “Local Consumer Review Survey 2014.” BrightLocal. Web. 10 Feb. 2017.

2016, A Year in Review!

As we wrapped another year, I want to thank you for your continued business and trust in 1WorldSync.  We know that to deliver a truly exceptional experience, we must have an innovative and forward looking global team to serve you, from product development to support. As I traveled the globe meeting with customers, partners and employees, I am proud of the accomplishments we’ve made as a company collaboratively with your feedback and involvement. I believe that we have truly evolved from the global leader in delivered product information, to ‘The Global Leader in Delivered Product Content.’

We began 2016 with several key priorities encompassing both our technology and market expansion.

  • Achieve Major Release 3 (MR3) compliance;
  • Obtain ISO27001 Certification for Information Security Management
  • Help customers globally (both recipients and suppliers) share product content to meet the industry’s growing commerce and cross channel / omni-business challenges; and
  • Leverage evolving capabilities to help onboard a variety of companies in multiple industries – both large and small – that traditionally have not participated in GDSN.

I’m pleased to say that 1WorldSync is succeeding on all fronts and are well positioned for even greater success in 2017.

Historically, product information has served a very specific purpose, such as supplier communications or logistics, and was B2B centric.  Today, regardless of your industry or product mix, the evolution and growth of omni-business commerce is a game changer for B2C commerce and has placed product content as a business imperative for all companies.

Consumer behaviors, shopping tastes and expectations have evolved and have become key drivers in the transformation to a more consumer-centric world.  I’ve spoken before about today’s “Omni-shopper,” which essentially means that the consumer, not the channel, is defining the business relationship. Trusted product content is what empowers a consumer in their cross-channel shopping experience and in their daily purchasing decisions.

These new demands are completely reshaping the retail landscape and with an increased focus on regulatory compliance, the healthcare and foodservice industries are evolving as well. Today there is a much greater focus on the role of trusted product information.  Establishing a product information and content management framework for high growth, compliance and transparency is no longer a nice to have, but an absolute mandate.

Looking ahead, we continue to make innovation an integral part of our strategy to help our global community share more product content with more people, whether B2B or B2C, no matter where they are located or have business operations.  Our Transparency, Supply Chain and Omni-business solutions help our customers succeed with the ability to:

  • Be Flexible – ability to develop digital product content and catalogs for maximum responsiveness
  • Go Digital – deliver content efficiently and enable operational efficiencies at the global level
  • Sell Everywhere – showcase and promote more products on any channel in any region
  • Be Transparent and Compliant – integrated content designed to help meet regulatory and local mandates
  • Go Global – discover new products and brands from any region to feature and sell, with digital ready content
  • Be Consumer-Centric – rich product storefronts, collateral and trusted product content for sales and eCommerce

Thank you for your continued confidence in 1WorldSync. On behalf of the entire company, I can confirm to you that we are motivated and inspired by the opportunities that you give us to help you succeed. Continuing to deliver results that exceed your expectations is our top priority in 2017.

Sincerely,
Nihat Arkan
CEO, 1WorldSync

The Organic (R)evolution

What may seem like a revolution has really been a slow and steady renaissance. Certainly before the 1920s, all agriculture was generally organic.  But then along came modern techniques, chemical pesticides, fertilizers and weed killers leading to the rapid dismissal of organic farming methods for many decades.

A quick fast forward to the ‘be natural’ approach of the 1960s and 1970s, and consumers were suddenly interested in health, nutrition and environmental conservation. But organic foods were still not in the mainstream (think hippies and off-the-beaten-path health food stores) and despite the audience buying, were expensive and exclusionary.  Conversely, most Americans at that time were enjoying inexpensive TV dinners, Hamburger Helper and casseroles made from canned soups.

By the 1990s, organic foods spread to the corners of specialty supermarkets and were the cornerstone of newer food emporiums, such as Whole Foods and Trader Joe’s.  Unfortunately, organic food costs were nearly double or triple their non-organic counterparts. And aside from the expense, availability was also limited.  Not every neighborhood boasted a Gelson’s or Bristol Farms. Going organic was for the few and the elite.

Today, the organic industry has moved beyond a niche market. Organic products now occupy prime shelf space in the big chain supermarkets, mainstream retailers and are much more accessible and affordable. Food giants like General Mills and Kellogg have entered the organic game and many small organic food companies have grown into large businesses. For example, ‘O – Organics’ just launched a new ad campaign with the main message being “We believe that great tasting organic food should be available to everyone and sold everywhere at a great value.”

In fact, the “booming U.S. organic industry posted new records in 2015, with total organic product sales hitting a new benchmark of $43.3 billion, up a robust 11 percent from the previous year’s record level and far outstripping the overall food market’s growth rate of 3 percent, according to the Organic Trade Association’s (OTA) 2016 Organic Industry Survey.

So clearly, it’s not just hippies and health food nuts jumping on the organic train. Today, according to the OTA, “It is the face of America. The demographics of the organic consumer are not any different than the demographics of America.”

For retailers, the growing organic market continually increases the potential for more sales. However, it can be hard to lure new customers in and keep them as your customers. Industry trends have shown that to gain more customers, providing consumers with the information they demand is the key. This begins with offering the products consumers want, which can be discovered within 1WorldSync Showcase; and requires transparency of product information in the form of an easily accessible standardized, digital label, such as the 1WorldSync SmartLabel solution.

1WorldSync keeps a pulse on all consumer and market trends so that your business can continue to thrive while maintaining the brand loyalty it has established over the years, whether it began pre- or post-organic renaissance.

Summer Release Sneak Peek!

Summer Release Sneak Peek

1WorldSync will be launching our Summer release later this month. We’re excited to debut our expanded capabilities to support your Omni-Channel and Healthcare product information initiatives. The Summer Release features new apps and solutions that include:
 
  • Foodservice Product Content Marketplace that will allow foodservice manufacturers to highlight their products to the long tail of foodservice distributors.
  • Digital Catalog which allows you to take your product content in Catalog1 and create a rich online product catalog that can be used by your internal sales and customer service teams, browsed by your customers, and leveraged by your marketing teams.
  • And several new apps that allows you to get your products Google, Walmart, Amazon and beyond!

Stay tuned for more information about our Summer Release!