Tag Archives: product content

Four Keys To Unlocking Content Quality With Master Data Management

“Data is useful. High-quality, well-understood, auditable data is priceless.”~ Ted Friedman, Gartner

In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight.

Competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

Furthermore, the cost of bad content is shockingly high. In the face of critical deadlines, many individuals make corrections themselves but do not follow up with the content creator or owner. These content inaccuracies can continue to propagate, leading to lost sales, potential fines, and dissatisfied customers.

Why Is Having Good Content Quality Difficult?

  • Suppliers have multiple systems that house product content for individual departments.
  • Product content requirements change quickly and often.  
  • The disparity between GDSN and e-commerce product content leads to damaging consumer experiences

Begin Your Content Quality Journey With 1WorldSync and EnterWorks

1WorldSync and EnterWorks understand that no matter where you conduct business, trusted content and data quality are essential.

Read our joint e-book as a guide to not only better understand the cost of bad product content to your business but also validate, report and strategize for improved data quality.

You will learn:

  • why data quality is a big deal for brand owners and why having good data quality is difficult
  • what is the cost of bad product content to your business
  • the four keys to unlocking data quality ranging from data validation, data stewardship, data matching, and data governance

Future of Retail: “Alexa…What is the Weather Today?”

The consumer is changing again, and retail is now about much more than just online shopping. Technology like connected home devices, virtual reality, streaming television services, voice ordering, augmented reality, and drones have made digital shopping easier and more integrated into everyday life.

In today’s digital age, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

How do you leverage technology into trust, efficiently providing consumers with rich, robust product content – anytime they want?

How Technology is Expanding the Scope of Online Commerce Beyond Retail

The Walker Sands Future of Retail 2018 study surveyed 1,600 consumers across the United States on their shopping habits, preferences and views on emerging retail technology. It’s findings inform and open new doors to the future of retail.

Did you know that of the consumers who own a voice controlled device, 64 percent use it at least once a week? Fifty percent have made a voice-controlled purchase in the past year. Many homes are inhabited by voice assistants and automated bots such as Apple’s Siri and Amazon’s Alexa.

Key findings from the study indicate that:

  • Consumers are more comfortable using voice controlled devices to shop.
  • Fast delivery is no longer optional. It’s a must.
  • Amazon’s dominance forces competing retailers to evolve.
  • The popularity of connected devices has skyrocketed.
  • Politics plays a leading role in commerce.

Unleash the Power of Product Content: Drive Conversion with 1WorldSync

The future of online commerce is much bigger than just retail. As the lines between retail and other industries blur, brands and retailers need to transform the commerce experience into a more integrated part of the consumer lifestyle.

An endless supply of product content makes it easier for businesses to connect with consumers at every touchpoint. The key to success will be for brands and retailers to use this data to power more immersive experiences — without compromising consumer trust.

Competing with trusted product content that your customers can rely on in the face of an ever evolving e-commerce landscape is critical. Compelling product page content sells products, strengthen your brand loyalty, and maximizes the customer experience.

With a customer base representing over 26,000 of the largest global retailers, 1WorldSync understands the requirements of some of the world’s largest eCommerce platforms. By ensuring product content is accurate, complete and fully optimized, retailers can unleash the power of one solution that distributes the content into the format required by eTailers and turns it into a consistent experience regardless of provider or medium.

Expedite Speed to Market with 1WorldSync Connectors

With total retail e-commerce sales having reached $453.5 billion in 2017 alone, it’s never been more important for brands and retailers to provide quality, trusted and robust product content across their multiple sales channels.

The Problem

In order to reach a wide-range of consumers, it is pertinent that you to connect with a vast amount of retailer and eTailers. Each retailer you connect with requires various product attributes and want that information provided to them in unique formats.

Understanding and collecting the required product content by retailers requires a tremendous amount of manual labor and coordination. This can result in distributing incorrect product content that can result in lost sales and strained relationships with retail partners.

Are you ready to unleash your product content with retailers to drive more sales?

Respond Rapidly To Content Delivery Requirements of the Largest E-Commerce Platforms

1WorldSync understands the challenges for managing product content across disparate channels and our customers leverage our all-in-one solution to ensure their product content is accurate, complete and optimized to ensure it engages and drives shopper purchases.

1WorldSync Connectors empower brands with the ability to understand the requirements of some of the world’s largest eCommerce platforms to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.

By leveraging a 1WorldSync Connector, brands can easily aggregate and syndicate authentic, complete product content to effectively drive and influence sales on digital channels through connectors for Walmart, Gebr. Heinemann, Amazon and Alibaba.

1WorldSync connectors provide brands the ability to distribute content effortlessly to retailers and eTailers with their required attributes, format, quality and communication protocol.

Benefits

  • Improved data quality: Simplify the process to provide the complete, accurate data recipients require and leverage industry, regulatory and global standard validations which ensure data is accurate before being sent to recipients.
  • Speed to market: Understand the requirements of some of the world’s largest eCommerce platforms and load data from anywhere, transform it quickly and publish it in the exact format required by the recipient.
  • Keep Up with Today’s Market Demands: Keep up with the requirements of hundred of retailers ever changing product content demands and get the business intelligence to ensure you’re providing what they demand.

To learn more about 1WorldSync expanded capabilities to drive eCommerce sales sign-up for our upcoming webinar on July 18th at 12 pm ET.

1WorldSync Annual User Group 2018 Recap: Unleash The Power Of Your Product Content in Phoenix – Part 2

Let’s hear it for our customer speakers!  We traditionally ask several customers to present their story to the audience at the 1WorldSync Annual User Group, and this year’s speakers really demonstrated exciting innovation and how they are unleashing the power of product content within their organization and beyond.

Keynote 1 – C&S Wholesale Grocers

For the event’s first Keynote, we had Riannon Hambleton from C&S Wholesale Grocers on stage walking us through the technology they are implementing that is automating their business and reliant on content coming through 1WorldSync to make it all work. Highlights included automated item picking, to entire robotic warehousing and fulfillment. Not bad for a company that is celebrating their 100th anniversary this year.

Keynote 2 – Coca Cola

Our second keynote featured Liz Sertl from The Coca-Cola Company.  Liz provided us with a great example of how her career had a common thread – Standards.  She then walked us through The Coca-Cola Companies structure, systems and brands while weaving in some key challenges they faced in recent years.  Coca-Cola needed a single source of truth for their internal and external partners. Their journey began in 2005 by signing up with a datapool, but in the past 4 years has ballooned into a multi-tiered journey where they are now powering syndication of content leveraging a PIM, key organizations [like 1WorldSync] and content standards. This combination has led to Coca-Cola to a highly structured governance, MDM and syndication process which enables them to move at the speed of business and changed based on market conditions.

Panel –  The Evolving World of Digital Commerce

One thing that has been consistent over the past 4 years that I have had the pleasure of planning the event is the Panel.  This year’s panel had representatives from Bush Brothers, Kroger, Johnson & Johnson, Sam’s Club, TOPCO, and Walmart. Our goal was to get individuals who were happy to weigh in on several topics and passionate about their organization’s product content. There were great conversations ranging from trust to quality to timeliness to industry challenges.  Each panelist brought a fresh perspective to the audience and were able to provide several key takeaways that were discussed during the breakout sessions that followed.

Amazon Content Capture

We were very happy to have our customer, Amazon, take center stage as well. Kishore Kumar Venkatachalam shared insights on Amazon’s Catalog Content Capture initiative, provided clarity around why Amazon is leveraging 1WorldSync and GS1 Standards and finally to implore our audience to publish more to Amazon. They want all your content – Logistics, Marketing, Digital Assets, you name it!

1WorldSync Product Vision: Where We Are Today & Where We Are Going

The last main session for the day had 1WorldSync’s own Randy Mercer circling back to the Impact of Omni-Channel and Brand Representation Realities. He then highlighted the 1WorldSync Omni-Channel Platform, specifically around specific advancements to the platform in the recent past, and how we are building strategy drivers to further 1WorldSync value to all participants in the product content journey.

During this session, he delivered an in-depth demo of the latest functionality and wrapped the session with insights around where 1WorldSync is going technologically.

Closing Remarks

The end of the day Kurt Pannier, 1WorldSync’s new VP of Sales Americas shared some closing thoughts and wrapped up the day a bit for the audience. The final message was that 1WorldSync has evolved into so much more than a datapool, and while we truly value all the efforts from the past, we are looking forward to serving all our customers in innovative ways in the coming future.

Additionally, we announced the recipients of the 2018 Power of 1 Awards. Recipients are recognized for their market leadership, innovation and their focus on quality and completeness of product content. This year’s recipients show a unique commitment to delivering product content that streamlines the supply chain and drives increased sales across all channels of commerce. Find out who the prestigious winners were!

1WorldSync Annual User Group 2018 Recap: Unleash The Power Of Your Product Content in Phoenix – Part 1

During the 4 years I have been involved in 1WorldSync’s Annual User Group, not one of the events has been the exact same.  Each had their own formats, locations, goals and opportunities.  This last one however stands out as a celebration of our evolution from a GDSN datapool to a Content aggregation & Syndication powerhouse.  

Opening

Our New Master of Ceremony, Harris Diamand set the stage for the day for us to focus on “Unleash the Power of Product Content”. What a theme right?  We are no longer just your GDSN datapool, but have been driving towards the digital sector along with all of you. During the first part of the day, our speakers touched on what 1WorldSync has evolved to, and how we are continuing to evolve in the ever changing digital world.  

These sessions kicked off with 1WorldSync’s CEO Karin Borchert discussed the current challenges facing all participants in the product content journey – Trust, Timing, Quality, and the insatiable need for more content.  

With Content Management, Product Discovery, Content Syndication, Transparency & Compliance and Insights Solutions, you can arm all parties with the insights and means to get all impacting product content from the trusted manufacturer sources all the way to the digital footprint retailers, operators and sites are presenting to the customers.

Information in the Digital World – The Need for Web Ready Content is Now

The next speaker, Randy Mercer, 1WorldSync’s Head of Solution Sales, then dug into the specifics further by discussing what the impact of product content has in the digital world. Digital Sales are growing, an estimated $254 Billion over the next five years, and that digital is impacting not just impressions online but in store as well.  

Roughly 71% of in-store shoppers say that digital significantly impacts their shopping experience and 75% of customers expect consistent interactions across channels. In short consumers are expecting accurate representation of products with digital assets and transparency across all channels. Higher content quality, consistency and completeness drives conversion rates. Bad content results in cart abandonment, higher levels of returns impacting costs and reduction in brand loyalty.

1WorldSync has historically been a trusted partner in getting supply chain content syndicated throughout the product content journey, and will continue to excel in those areas.  Randy mentioned that 1WorldSync is also evolving based on these needs and we are continuing to focus on Customer Experience, Customer Value, how can we be better today and where can we be more agile to meet the needs in the future. These focus areas are driving our 2018 Strategic Initiatives in Growing Product Content, Strengthening Content Quality, Increasing Market Drivers and improving Customer Satisfaction.

1WorldSync End to End Partner Ecosystem

Tom Dillon, VP Global Community Management & Strategic Partnerships, walked the audience through the efforts we have been driving to expand our partner ecosystem.  The challenge of multiple requests from multiple recipients via multiple channels has been building for years now, and we have seen a significant want for a consolidated conversation providing best in class end to end services.  Tom highlighted a few of these partners and walked the audience through our eco-system and discussed use cases were leveraging 1WorldSync as a centralized point can promote quality, timelines and completeness for all parties in the product content journey and in the eyes of the end consumer.

And what is amazing is this was just the first hour of Annual User Group.  There were so many additional insights and outstanding speakers we needed to break this post into 2 parts!

Read 1WorldSync Annual User Group 2018 Recap: Unleash The Power Of Your Product Content in Phoenix – Part 2.

GS1 Connect 2018 Recap

Last week, attendees from around the world, including myself, took part in an ‘accelerated’ week of learning and networking at the annual GS1 Connect 2018.

The conference highlighted that today’s fast-paced, digital environment connects us all and the power is fully in the hands of consumers.

Bob Carpenter, President and CEO, GS1 US, opened the conference highlighting the urgency and velocity of change needed to evolve at the pace of consumers, technology and business models. Bob spoke with passion and issued a call to arms to take action in leveraging data as an asset vs. liability.

Bob’s opening remarks echoed the many themes I heard in talking with 1WorldSync customers…the time is now to unleash product content.

My 5 takeaways are highlighted below:

  1. Product attributes fuel the path to purchase: I think we’re all aware that today’s digital consumers have never been so discerning. In the past price and availability sold products. Today, consumers judge products based upon attributes. Attributes include product description names, prices, size, romance copy and images. Consumers use product attribute to filter and compare choices. Thus, if you’re missing product information, you’ve lost the consumer on the path to purchase.
  2. You can’t put fresh paint over rotten wood: During the keynote, Bob gave the analogy of fresh paint over rotten wood, when comparing implementing a technology tool to help your organization manage product content. The bottom line is that at core, you’ve got to spend the time, energy and resources getting your product content accurate and robust. Technology may bring innovation but the data has to be accurate and collaboration is imperative. The time is now, to rip out the old wood and get the product content complete, accurate and digitally ready with expanded attributes that make the product shoppable on the digital shelf.
  3. Protect your product identity as you do your personal identity. Piggybacking on the fresh paint on old wood analogy, the bottom line is companies must take pride in their products identity that includes all content and attributes. The product content shared on digital channels is wrong far too often. Bob Carpenter mentioned that only 54% of data on the digital shelf matched the information on the product’s packaging. Inaccurate product data has a serious, and usually underestimated, negative impact on business and customer experience. Product content is the identity of the product. Better get it right!
  4. Leverage your data as an asset, not a liability. I heard this piece of advice both in the keynotes and in the 1WorldSync Annual User Group.  Data should not be holding you back. Data and product content should be your biggest asset and differentiator. If you leverage standards, technology, partners and internal collaboration then data should be your company’s biggest asset. Protect that asset and the product’s identity with everything you have.
  5. Own the narrative behind your product content: The final piece of advice I heard from 1WorldSync customers and from the keynotes is the importance of the narrative behind the data. Data can be boring and hard for your executive leadership to understand the importance of if you don’t get the narrative right. Yet, we know that the data and product content is the cornerstone of the products identity. Thus, be well versed in understanding the implications of not getting your product content strategy right. Leverage your data as an asset not a liability and own the narrative behind the product content so that all people within the organization understand the importance and impact.

The Time Is Now: Unleash Your Product Content

More and more, eCommerce, social media, mobile and in-store are becoming distinctions without a difference and product content is the core of this omni-channel experience. From discovery to decision making, product content is the driver of every shopper’s journey. For years, supply chain professional have been investing in supply chain standards and ensuring supply chain efficiencies.

Now is the time, to shine a light on all the hard work and investment you’ve made in ensuring complete, accurate and quality supply chain and logistics content and demonstrate the value of this supply chain content.

Are you ready to unleash it to the evolving world of digital commerce? Visit http://solutions.1worldsync.com/omni-all-in-one today!

1WorldSync 2018 Annual User Group + GS1 Connect Cheat Sheet

1WorldSync 2018 Annual User Group

Get ready to unleash the power of your product content! At 1WorldSync 2018 Annual User Group, we want to make sure you get the most out of attending our event. We have put together a handy guide to ensure you know everything you need before you go!

You will come to the event being prepared to learn hot topics and trends from prominent industry leaders including Coca-Cola, C & S Wholesale Grocers, Walmart, Kroger, Topco and many more.

Not only will you be ready to gain creative insights and engage in peer-led topic breakout groups, but you will also gain knowledge on critical implementation practices and developments from the best and brightest organizations. Saddle up for a great conference experience in the Wild Wild West!

CONFERENCE DATE & TIME: June 4, 2018 | 11am – 5pm MST

LOCATION: Phoenix, AZ

VENUE: JW Marriott Desert Ridge – Grand Canyon Ballroom 6

HELPFUL TO KNOW:

Download Agenda

Power of 1 Networking Reception

This year’s networking event will be held at Dierks Bentley’s Whiskey Row with LIVE entertainment and line dancing! We will honor organizations with the Power of 1 Awards, which are given to those that have had significant impact on the community of trading partners through their Product Information Initiatives and Global Content Distribution.

EVENT DATE & TIME: June 4, 2018 | 7 – 10pm MST

VENUE: Dierks Bentley’s Whiskey Row – Scottsdale, AZ

*Must have a 1WorldSync Annual User Group badge to enter. Entrance to the Power of 1 Networking Reception is included in registration for the event.

GS1 Connect 2018

CONFERENCE DATES: June 5 – 7, 2018

VENUE: JW Marriott Desert Ridge – GS1 Connect Standardsville Exhibit Hall

BOOTH SCHEDULE:

7am – 7pm MST (Tuesday & Wednesday)

7:30am – 4:30pm MST (Thursday)

HELPFUL TO KNOW:

Sessions

1WorldSync will be participating in GS1 Connect track sessions with Topco, Label Insight and FoodLogiQ.

Food Services – Turning Global Food Supply Chain Transparency into Shopper Insights

1WorldSync + Topco + Label Insight

Wednesday, June 6 | 11 – 11:45am MST

Grand Sonoran Ballroom E-F

Tech Track – From Farm to Fork: Building Global Food Supply Chain Transparency Through Trusted Content

1WorldSync + FoodLogiQ

Thursday, June 7 | 1 – 1:50pm MST

Grand Canyon Ballroom 9-11

Download Agenda

 

We look forward to seeing you in Phoenix! Yeehaw!

 

1WorldSync: Trustworthy Content, Anytime, Everywhere

88% of consumers say product content is extremely important to their purchasing decision. As a result, vendors are being asked to provide accurate and complete content to trading partners in order to enhance the shopper experience.

What is the GDSN?

The Global Data Synchronization Network (GDSN) enables trading partners to globally share trusted product content.

Don’t waste countless hours uploading data to individual portals. You can benefit from:

  • Data Upload to a Single SourceEliminate duplicate efforts! You can instantly publish your data to your DIY/Hardlines, Healthcare, CPG-Retail and Foodservice industry partners across different verticals and countries.
  • Consistency via GS1 Data Standards: The GS1 data standards enable standardization and obsoletion of specific attribute profiles.
  • Central Control: Gain central control and ease over your product content updates.
  • Data Publication: Publish your data to all or specific trading partners. e.g. private labels

1WorldSync: Globally Exchange Product Content in the GDSN

1WorldSync is jointly owned by the member organizations of GS1 US and GS1 Germany, the preeminent global organization for the development of global standards, for identifying, capturing and sharing product information.

1WorldSync has the largest number of items in the Global Data Synchronization Network (GDSN) with 80% of GDSN data activity enabled by the 1WorldSync Product Information Cloud supporting more than 25,000 brands and retailers in over 60 countries.

1WorldSync is the only GDSN Data Pool for product information services with ISO certification & applied standards and we offer global scalability – multi-lingual product and customer support services, serving the CPG-Retail, Foodservice, Healthcare and Hardlines/DIY industries.

Trusted Content Matters

Do you want to learn how we enable companies to distribute trusted product content to your customers via the GDSN and beyond? 1WorldSync understands that no matter where you conduct business, trusted content matters.

Visit 1WorldSync, in Booth #310, at the 2018 50th Anniversary NETWORK Supplier Trade Show being held on April 15-18 in Las Vegas.

Empower your consumers to make data driven decisions on their path to purchase.

 

No St Patty’s Day Luck Needed: Improve Sales with Kroger in 5 Steps!

According to a survey by the National Retail Federation, Americans plan to spend a record $5.9 billion to celebrate St. Patrick’s Day this year.  Did you know that this is the highest figure in the survey’s entire 14 year history and has risen from last year’s previous record of $5.3 billion? How much of that market share is your company capturing?

Kroger has implemented a series of initiatives, covered in our previous blog, that sets up suppliers to easily compete in this cut-throat market. This week, Kroger announced that it is expanding its partnership with Instacart to increase its customer delivery coverage area in 2018. Kroger customers can access this on the company’s website and app. Product content featured here offers customers a seamless shopping experience.

Enter 1WorldSync

So are your products listed? Is your product content up to par? All this can be overwhelming and it can also be difficult to know where to focus your resources and attention.

We are here to make it simple! All you have to do to be in line for Kroger’s initiatives, like the one above, is ensure your submissions are complete in the Kroger Item MDM before the end of March 2018 deadline.

Steps for Submitting to the Kroger Item MDM

  1. Complete the Kroger Trading Partner Form found at www.1worldsync.com/kroger
  2. Publish all your item hierarchies to the Kroger Co. GLN: 0011110000019 from the 1WorldSync Item Management (IM) solution if access is attainable.
  3. Log into VIP at https://productintro.1worldsync.com/ or via 1worldsync.com > Login > Product Introduction (Log into Prod)
  4. Complete and validate each of your items available in VIP and submit them to Kroger MDM
  5. Contact KrogerSupport@1worldsync.com or call 866.280.4013 Option 8 for any assistance needed or to request your list of missing items

Again, are you overwhelmed? Are you unsure or do you still have questions?

  • Are you confused about who your trading partner contact should be for the the trading partner form? Ask Kroger on March 22nd!
  • How do you know if you or if you should have access to 1WorldSync Item Management (IM)? And how do you get access to and use Kroger VIP? Let us show you!
  • Is there a faster way to fill out all the requested product content information? Hint: Yes, there is.

Kroger breaks down these steps and offers further insight in the Kroger Item MDM Supplier Webinars. If you have not yet submitted your product content to Kroger Item MDM and/or still have questions, we highly recommend you register today for the final webinar on Thursday, March 22, 2018 2:00 pm EST.

The same National Retail Federation survey found that over 149 million U.S. adults plan to celebrate the March 17 Irish holiday, up from last year’s approximate 139 million. That’s an additional 10 million U.S. adults who are looking to buy products from you or your competitor.

You don’t need the luck of the Irish, a four leaved clover, or a pot of gold at the rainbow’s end to measure up – just get in line with Kroger Initiatives!

Walmart Drops ‘Stores’ from Name, Highlights the Importance of Getting Your Product Represented on Marketplaces!

Walmart, the 55-year-old retailer, announced that it is dropping the word “stores” from its title in order to solidify their eCommerce Strategy. Effective February 1st, Walmart will change its legal name from “Wal-Mart Stores, Inc.” to “Walmart Inc,” according to a company press release.

The company has spent billions acquiring websites like Jet.com and Bonobos, encouraging customers to shop online. According to Reuters, the name change “highlights the company’s online, pickup and delivery and mobile shopping capabilities.”

Their eCommerce strategy is tied to the Walmart Marketplace that continues to expand its number of sellers and SKUs. If your product is not represented on their website, Walmart will dropping ‘stores’ from their name. This highlights the importance of getting your product represented on their marketplace!

Did you know large marketplaces like Walmart, Amazon and Alibaba often get more traffic than a single brand’s website?

Thus, brands and manufacturers must prepare their products to be found everywhere your shopper is, including Walmart, Amazon and Alibaba.

To ensure your products stand out from the competition on these digital shelves it is imperative that high-quality content is reflective of your brand in these large marketplaces. Making sure that your product content and digital assets reflect your brand in these marketplaces will help your products sell.

How are you prepared to tap into Walmart, Amazon and Alibaba’s incredible eCommerce growth?                                                                  

You must take control of your product content to ensure that you are sending accurate and complete product content to Walmart.com and other marketplaces enabling your to protect your brand equity.

1WorldSync works exclusively with companies like Walmart and Amazon to help brands distribute their GDSN and eCommerce data. The 1WorldSync Product Information Cloud helps customers seamlessly list, manage and optimize product content necessary to sell on marketplaces. 

Learn more today on how you can get your product content delivered to Walmart, Amazon and beyond!