Tag Archives: product content journey

Great News for 1WorldSync Customers! Amazon Sources Product Attributes Via The GDSN

Last week, I attended a webinar where Amazon announced that they will begin sourcing attributes via the GDSN with 1WorldSync as their content strategy provider.

Amazon is clearly committed to providing accurate and complete product content to consumers via Amazon.com marketplace. As a testament to this commitment, they are working with 1WorldSync to receive enriched, standardized product content through the data synchronization process.

Amazon leverages Global Data Synchronization Network (GDSN) product content to:

  • Improve attribute completeness and accuracy of the product data listed on the Amazon catalog
  • Reduce defects that arise as a result of inconsistent or poor quality product data
  • Decrease turnaround time for attribute changes

During the webinar, they announced that they are working initially with thirty companies to receive this information. This will act as the foundation to feed the future state when more data will be integrated.

How do you prepare to meet Amazon’s product content requirements?

  1. Commit to your product content journey and GDSN initiative.  It’s more important than ever to commit to your product content journey to ensure your product content is robust, accurate, and complete to meet the continually changing mandates and regulations and meet the needs of the end consumer.
  2. Leverage ONE solution. 1WorldSync is the only company working to feed Amazon GDSN and eCommerce data. You cannot keep up with the ever increasing demand for product content, unless you have a holistic strategy that addresses the entire project. There are many companies that are trying to address parts and pieces, but there is only one company that addresses the whole thing and addresses it on a global scale.
  3. Create a cross-functional team and work together on your product content strategy. You may be solely responsible for GDSN data, however now is your opportunity to demonstrate the value of the GDSN data. Work with your eCommerce, marketing and even Amazon team to ensure you have a strategy in place to get Amazon and other retailers the product content they’re demanding.
  4. Act now! The majority of consumers look to the Amazon Marketplace to learn more about the products they buy.  1WorldSync is working with Amazon to collect ALL product content needed to make your product discoverable.  Develop a roadmap to collect and send Amazon (and all of your other recipients) additional product content today!    

The time is now! It’s time to get your product content strategy in order now and take full advantage of 2018.

Learn more about the completeness and quality of the product content supplied via the GDSN and how you can provide an automated process to manage and distribute your product content to Amazon.

What is the cost of bad product content to your organization?

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. Consumers expect rich and trusted product content on all channels: desktop to mobile.

Common product content challenges that can slow down consumers’ product information journey include:

  • determining your data quality and how this positively impacts your business
  • leveraging the data you already have in GDSN for e-commerce and omni-channel purposes
  • global transparency initiatives

Now let’s hone in on the first product content challenge: data quality. No matter where you are on your product content journey, 1WorldSync Professional Services can help improve your data quality levels.

Data quality issues…the struggle is real

We hear the same challenges from all of our customers.

  • Suppliers have a large number of separate information stores and systems as well as other manual sources that house data for individual departments. It is difficult and expensive to integrate those connections.  With data replicated across the enterprise it is very challenging to align on ownership and establish data standards.
  • Data requirements change very quickly and can be hard to keep up with.  These changes can come from multiple places. They can be internally, market or recipient driven.  
  • A large amount of the 1WorldSync Supplier community is treating GDSN data separately from e-commerce data. This segregation can cause inconsistent or even conflicting consumer experiences for the same attributes, and ultimately cause harm to a brand.   

What’s the big deal around data quality?

Data quality is important for many reasons.  Some of the most popular reasons include:

  • Recipients are using the data you send them to drive their multi areas of their business as well as their e-commerce channels.  Do you, as a brand owner, want your recipients to clean your data and potentially impact your brand’s identity?
  • E-commerce recipients are requiring more and more data in order to sell on their websites.
  • Some e-commerce recipients are factoring in completeness and accuracy of data in search ranking and returns of your products.  Other recipients are applying penalties for suppliers who consistently underperform from a data quality perspective.    

Countdown to the Cosmo: Trusted Content, Anytime, Everywhere

1WorldSync is excited to join more than 1,000 partners in Las Vegas at GS1 Connect . For companies looking to upgrade their data quality capabilities, be sure to stop by the 1WorldSync booth (#17,18)!

Our professional services team invites you to receive your customized data quality report based on your existing items and take part in a 30 minute tailored consultation on your Consistency and Completeness against several key data quality performance indicators.

This is a great way to understand potential data quality issues with your current product content, how you rank against your peers, the impact on your business and what steps you can take to improve your data quality.

Sign up here for a 30 minute consultation during GS1 Connect!