Tag Archives: product attributes

1WorldSync Annual User Group 2018 Recap: Unleash The Power Of Your Product Content in Phoenix – Part 2

Let’s hear it for our customer speakers!  We traditionally ask several customers to present their story to the audience at the 1WorldSync Annual User Group, and this year’s speakers really demonstrated exciting innovation and how they are unleashing the power of product content within their organization and beyond.

Keynote 1 – C&S Wholesale Grocers

For the event’s first Keynote, we had Riannon Hambleton from C&S Wholesale Grocers on stage walking us through the technology they are implementing that is automating their business and reliant on content coming through 1WorldSync to make it all work. Highlights included automated item picking, to entire robotic warehousing and fulfillment. Not bad for a company that is celebrating their 100th anniversary this year.

Keynote 2 – Coca Cola

Our second keynote featured Liz Sertl from The Coca-Cola Company.  Liz provided us with a great example of how her career had a common thread – Standards.  She then walked us through The Coca-Cola Companies structure, systems and brands while weaving in some key challenges they faced in recent years.  Coca-Cola needed a single source of truth for their internal and external partners. Their journey began in 2005 by signing up with a datapool, but in the past 4 years has ballooned into a multi-tiered journey where they are now powering syndication of content leveraging a PIM, key organizations [like 1WorldSync] and content standards. This combination has led to Coca-Cola to a highly structured governance, MDM and syndication process which enables them to move at the speed of business and changed based on market conditions.

Panel –  The Evolving World of Digital Commerce

One thing that has been consistent over the past 4 years that I have had the pleasure of planning the event is the Panel.  This year’s panel had representatives from Bush Brothers, Kroger, Johnson & Johnson, Sam’s Club, TOPCO, and Walmart. Our goal was to get individuals who were happy to weigh in on several topics and passionate about their organization’s product content. There were great conversations ranging from trust to quality to timeliness to industry challenges.  Each panelist brought a fresh perspective to the audience and were able to provide several key takeaways that were discussed during the breakout sessions that followed.

Amazon Content Capture

We were very happy to have our customer, Amazon, take center stage as well. Kishore Kumar Venkatachalam shared insights on Amazon’s Catalog Content Capture initiative, provided clarity around why Amazon is leveraging 1WorldSync and GS1 Standards and finally to implore our audience to publish more to Amazon. They want all your content – Logistics, Marketing, Digital Assets, you name it!

1WorldSync Product Vision: Where We Are Today & Where We Are Going

The last main session for the day had 1WorldSync’s own Randy Mercer circling back to the Impact of Omni-Channel and Brand Representation Realities. He then highlighted the 1WorldSync Omni-Channel Platform, specifically around specific advancements to the platform in the recent past, and how we are building strategy drivers to further 1WorldSync value to all participants in the product content journey.

During this session, he delivered an in-depth demo of the latest functionality and wrapped the session with insights around where 1WorldSync is going technologically.

Closing Remarks

The end of the day Kurt Pannier, 1WorldSync’s new VP of Sales Americas shared some closing thoughts and wrapped up the day a bit for the audience. The final message was that 1WorldSync has evolved into so much more than a datapool, and while we truly value all the efforts from the past, we are looking forward to serving all our customers in innovative ways in the coming future.

Additionally, we announced the recipients of the 2018 Power of 1 Awards. Recipients are recognized for their market leadership, innovation and their focus on quality and completeness of product content. This year’s recipients show a unique commitment to delivering product content that streamlines the supply chain and drives increased sales across all channels of commerce. Find out who the prestigious winners were!

1WorldSync Annual User Group 2018 Recap: Unleash The Power Of Your Product Content in Phoenix – Part 1

During the 4 years I have been involved in 1WorldSync’s Annual User Group, not one of the events has been the exact same.  Each had their own formats, locations, goals and opportunities.  This last one however stands out as a celebration of our evolution from a GDSN datapool to a Content aggregation & Syndication powerhouse.  

Opening

Our New Master of Ceremony, Harris Diamand set the stage for the day for us to focus on “Unleash the Power of Product Content”. What a theme right?  We are no longer just your GDSN datapool, but have been driving towards the digital sector along with all of you. During the first part of the day, our speakers touched on what 1WorldSync has evolved to, and how we are continuing to evolve in the ever changing digital world.  

These sessions kicked off with 1WorldSync’s CEO Karin Borchert discussed the current challenges facing all participants in the product content journey – Trust, Timing, Quality, and the insatiable need for more content.  

With Content Management, Product Discovery, Content Syndication, Transparency & Compliance and Insights Solutions, you can arm all parties with the insights and means to get all impacting product content from the trusted manufacturer sources all the way to the digital footprint retailers, operators and sites are presenting to the customers.

Information in the Digital World – The Need for Web Ready Content is Now

The next speaker, Randy Mercer, 1WorldSync’s Head of Solution Sales, then dug into the specifics further by discussing what the impact of product content has in the digital world. Digital Sales are growing, an estimated $254 Billion over the next five years, and that digital is impacting not just impressions online but in store as well.  

Roughly 71% of in-store shoppers say that digital significantly impacts their shopping experience and 75% of customers expect consistent interactions across channels. In short consumers are expecting accurate representation of products with digital assets and transparency across all channels. Higher content quality, consistency and completeness drives conversion rates. Bad content results in cart abandonment, higher levels of returns impacting costs and reduction in brand loyalty.

1WorldSync has historically been a trusted partner in getting supply chain content syndicated throughout the product content journey, and will continue to excel in those areas.  Randy mentioned that 1WorldSync is also evolving based on these needs and we are continuing to focus on Customer Experience, Customer Value, how can we be better today and where can we be more agile to meet the needs in the future. These focus areas are driving our 2018 Strategic Initiatives in Growing Product Content, Strengthening Content Quality, Increasing Market Drivers and improving Customer Satisfaction.

1WorldSync End to End Partner Ecosystem

Tom Dillon, VP Global Community Management & Strategic Partnerships, walked the audience through the efforts we have been driving to expand our partner ecosystem.  The challenge of multiple requests from multiple recipients via multiple channels has been building for years now, and we have seen a significant want for a consolidated conversation providing best in class end to end services.  Tom highlighted a few of these partners and walked the audience through our eco-system and discussed use cases were leveraging 1WorldSync as a centralized point can promote quality, timelines and completeness for all parties in the product content journey and in the eyes of the end consumer.

And what is amazing is this was just the first hour of Annual User Group.  There were so many additional insights and outstanding speakers we needed to break this post into 2 parts!

GS1 Connect 2018 Recap

Last week, attendees from around the world, including myself, took part in an ‘accelerated’ week of learning and networking at the annual GS1 Connect 2018.

The conference highlighted that today’s fast-paced, digital environment connects us all and the power is fully in the hands of consumers.

Bob Carpenter, President and CEO, GS1 US, opened the conference highlighting the urgency and velocity of change needed to evolve at the pace of consumers, technology and business models. Bob spoke with passion and issued a call to arms to take action in leveraging data as an asset vs. liability.

Bob’s opening remarks echoed the many themes I heard in talking with 1WorldSync customers…the time is now to unleash product content.

My 5 takeaways are highlighted below:

  1. Product attributes fuel the path to purchase: I think we’re all aware that today’s digital consumers have never been so discerning. In the past price and availability sold products. Today, consumers judge products based upon attributes. Attributes include product description names, prices, size, romance copy and images. Consumers use product attribute to filter and compare choices. Thus, if you’re missing product information, you’ve lost the consumer on the path to purchase.
  2. You can’t put fresh paint over rotten wood: During the keynote, Bob gave the analogy of fresh paint over rotten wood, when comparing implementing a technology tool to help your organization manage product content. The bottom line is that at core, you’ve got to spend the time, energy and resources getting your product content accurate and robust. Technology may bring innovation but the data has to be accurate and collaboration is imperative. The time is now, to rip out the old wood and get the product content complete, accurate and digitally ready with expanded attributes that make the product shoppable on the digital shelf.
  3. Protect your product identity as you do your personal identity. Piggybacking on the fresh paint on old wood analogy, the bottom line is companies must take pride in their products identity that includes all content and attributes. The product content shared on digital channels is wrong far too often. Bob Carpenter mentioned that only 54% of data on the digital shelf matched the information on the product’s packaging. Inaccurate product data has a serious, and usually underestimated, negative impact on business and customer experience. Product content is the identity of the product. Better get it right!
  4. Leverage your data as an asset, not a liability. I heard this piece of advice both in the keynotes and in the 1WorldSync Annual User Group.  Data should not be holding you back. Data and product content should be your biggest asset and differentiator. If you leverage standards, technology, partners and internal collaboration then data should be your company’s biggest asset. Protect that asset and the product’s identity with everything you have.
  5. Own the narrative behind your product content: The final piece of advice I heard from 1WorldSync customers and from the keynotes is the importance of the narrative behind the data. Data can be boring and hard for your executive leadership to understand the importance of if you don’t get the narrative right. Yet, we know that the data and product content is the cornerstone of the products identity. Thus, be well versed in understanding the implications of not getting your product content strategy right. Leverage your data as an asset not a liability and own the narrative behind the product content so that all people within the organization understand the importance and impact.

The Time Is Now: Unleash Your Product Content

More and more, eCommerce, social media, mobile and in-store are becoming distinctions without a difference and product content is the core of this omni-channel experience. From discovery to decision making, product content is the driver of every shopper’s journey. For years, supply chain professional have been investing in supply chain standards and ensuring supply chain efficiencies.

Now is the time, to shine a light on all the hard work and investment you’ve made in ensuring complete, accurate and quality supply chain and logistics content and demonstrate the value of this supply chain content.

Are you ready to unleash it to the evolving world of digital commerce? Visit http://solutions.1worldsync.com/omni-all-in-one today!

Roses are red, violets are blue, I love chocolate but I’m allergic to glu (ten)

‘Tis the season. You romantics might know it as Valentine’s Day, but for us chocolate lovers, its chocolate month. It’s everywhere you look. Giant and small, in heart-shaped and square boxes, accompanied by various t-shirt wearing stuffed animals, and in weird and wonderful shapes (I’m looking at you chocolate heart-shaped key). For a chocolate lover like me, this has always been the most wonderful time of the year…until this year. When I found out that I have an intolerance to gluten, I was afraid it was going to put a bit of a damper on my ability to indulge in the libations of the season. Lucky for me, the U.S. FDA has a law requiring gluten-free products to be labeled, so I know exactly which chocolate heart-shaped keys I can happily enjoy, and those that I can’t. This got me thinking about my beloved chocolate, and labels, and what ingredients are in the products I know and love.

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Shopping for Quality Content

Recently, I became a father and with that came a bunch of new purchases; changing tables, bath toys, strollers…this was all new to me.  Each new item brought a new set of buying requirements (mostly from my wife).  I didn’t know we needed a certain diaper type for night time, or that a stroller had to be easy to turn and collapse (that is key, actually!).  I was merely going off of the experiences of our friends, basing my buying decisions on recommendations and price.

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The Power of 1WorldSync Product Information Cloud

As an avid reader of Bloomberg Businessweek, I was excited to see cloud technology, code, data management, everything that we, 1WorldSync, live and breathe, dominating the June 2015 issue. It got me thinking, how do we as a world, as an industry, as a business, educate decision makers on:

  • ‘Understanding and unlocking’ the value of the cloud?
  • Understanding the power and presence of data?

It is a new frontier, a ‘Data Revolution’, and the healthcare industry, specifically, is on the proverbial cliff ready to jump in head first. With the ongoing transformation of the U.S. healthcare delivery system, supply chain has become a key component to meeting organizational goals by driving clinical value, implementing innovation, and delivering operational efficiency. In order to fulfil its multifaceted objectives, supply chain is engaging with various stakeholders in pursuit of a common mission to foster a coordinated healthcare delivery system. Specifically, the impact of the ‘Data Revolution’ and the ‘Big Data’ explosion on the healthcare industry has spurred the creation of governmental and regulatory mandates, such as the Unique Device Identification (UDI) regulation set forth by the FDA. The UDI regulation require all medical device manufacturers to publish complete and accurate product information to the Global UDI Database (GUDID). To comply with the regulation, all medical device manufacturers must publish all required medical device product attributes to the GUDID by the specified time or face strong consequences.

Whether it’s in the form of regulatory compliance, seamless deployment along the supply chain, expanded storage, or collaborative networks or solutions, companies and businesses are looking to improve their top and bottom lines, and trusted product information is proving itself as a time and cost saver with the ability to help businesses grow. This is the core of 1WorldSync services and solutions. By building genuine business relationships and developing detailed strategic solutions 1WorldSync services address the most critical challenges within organizations in support of supply chain efficiency and regulatory compliance.

Join 1WorldSync at AHRMM15 to explore key ideas, trends, and best practices around building strategic stakeholder engagement, with an emphasis on supply chain perspective. Visit 1WorldSync at booth 924 and learn how the leaders in data pool management solutions and services can support your business for trusted product information exchange.

We look forward to seeing you there!

 

OUR Mission:

To be the Healthcare industry leader in product information exchange and the change agent that drives the industry forward through global regulatory compliance and improving healthcare standards.