Tag Archives: preliminary trade item

Early Availability of New Product Information

The demand on brand owners for accurate product information continues to grow – consumers want to have confidence in the information for food & other products, such as ingredients and allergens.  Retailers want to understand accurate dimensions of products for shelf planning and supply chain purposes.   When it comes to new products that have not yet been produced, the initial set of information is desired well before the final product is ever produced so that buying decisions can be made between the merchant and the brand owner. Continue reading