Nowadays, “going shopping” doesn’t only entail seeing a product, adding it to the shopping basket, and then checking-out.
We are actively searching for our desired product online. In order to find more comprehensive details, we compare product descriptions, read reviews, and search for pictures and videos. Our shopping universe is digital not only in our private life, but also in a B2B environment. Continue reading
Picture this. You’re in line at the airport, waiting to board that 6am flight to Atlanta. You look to your left and notice the perfect smart carry-on luggage. You try to look more closely to capture the brand. As you board the plane, you take out your smartphone and Google the item name. You scroll for the product specs – the size, the color. A moment later, as you buckle your seatbelt, you hit ‘Add Item to Cart.’ The passenger sitting next to you pulls out the latest headphones du jour. Is it compatible with your laptop? You take out your smartphone again. What’s the show he’s streaming? Who’s that actor? Take out your smartphone and find out. They’re serving breakfast now and you wonder what’s healthier – the bagel & cream cheese or the poppy seed scone? No need to wonder, just check your smartphone one more time.