Tag Archives: path to purchase

1WorldSync 2018 Annual User Group: Unleash The Power Of Your Product Content!

We hope that you are as excited as we are about the 1WorldSync 2018 Annual User Group at GS1 Connect, taking place on June 4 in Phoenix! With a little over a month to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you.

This year, we will show you how you can unleash the power of your product content! Glean creative insights and engage in peer lead topic breakout groups that cover data quality, web ready content, digital commerce and so much more.

We have speakers from C&S Wholesale Grocers, Coke, Kroger, TOPCO and Walmart sharing insights on how they are using content beyond just publication.  

Here are some insights around the speakers, topics and collaboration sessions that will make it all the more easier for you to make your grand entrance.

11:00 – 11:15 am | Welcome

Karin Borchert, CEO of 1WorldSync, will kick off the 2018 Annual User Group with a warm welcome to all attendees, discuss hot topics on the agenda, and highlight renowned speakers.

11:15 – 11:45 am | Information in the Digital World – The Need for Web Ready Content is Now

Technology now penetrates nearly every aspect of our lives and the industry continues to shift in major ways as consumers demand more information faster. We take a deep dive into the world of today’s consumer, the evolving e-commerce landscape and game-changing industry trends that are shaping 2018.

11:45 am – Noon | 1WorldSync End to End Partner Ecosystem

This session will challenge how you think about content creation, aggregation and curation. Discover our current partnerships that will enable a seamless end-to-end content process.

Noon – 1:00 pm | Lunch

1:00 – 1:45 pm | Keynote: C & S Wholesale Grocers

Learn more about who C&S is, and how they are leveraging content coming in through the network to drive innovation with increased accuracy and efficiency.

1:45 – 2:15 pm | Keynote: Coca Cola

Gain insights into the product content journey that Coca-Cola has experienced over the past few years. Learn how they are leveraging unique processes to ensure accuracy and demonstrate the downstream impacts of content quality within their systems and processes.

2:15 – 2:30 pm | Networking Break

2:30 – 3:30 pm |  User Breakouts

We will be splitting the audience into 2 main groups.  Machine-to-Machine and GUI users. In each group we will highlight specifics around data quality, new functionality and impact to those using the systems.  

3:30 – 4:15 pm |  Panel: The Evolving World of Digital Commerce  

Are you leveraging your GDSN investment in the ever expanding and evolving world of digital commerce? Join us for this impactful and must-attend session where you can hear first-hand from our renowned practitioners on:

  • How they compete with trusted content that their consumers can count on
  • How they connect their current GDSN investments with the new requirements of e-commerce and the cloud
  • What actions they are taking to stay connected to their end consumers

4:15 pm – 4:45 pm | 1WorldSync Product Vision: Where We Are Today & Where We Are Going

Do you have the essential knowledge and skills needed to empower the success of your data sync initiatives? Review 1WorldSync’s robust capabilities and the upcoming functionalities based on the company’s roadmap. Explore where the 1WorldSync Global Platform is going and how it relates to your Web Ready Product Content.

4:45 pm – 5:00 pm | Closing Remarks

1WorldSync wraps up the 2018 Annual User Group!  Provides a recap of insights from the day with lessons learned and lasting best practices that will drive tomorrow’s results.

Are you ready to witness world class experts share their expertise in engaging consumers on the path to purchase with trusted product content anytime, anywhere? Register today and we will see you in Phoenix very soon!

How a Low-Cost PIM Strategy is a Winning Strategy

Managing product content across the e-commerce landscape has never been easy, but the highly competitive nature of today’s market and the complexity of global product sourcing doesn’t help.

Accurate and timely product information helps instill trust and customer loyalty in the interchangeable and complex world of retail. Therefore, competing with trusted product content consumers can rely on is critical.

PIM Is Uniquely Positioned To Be Your Product Insights Hub

As a result, most large suppliers invest in a PIM (Product Information Management) system.  PIM systems are mission critical to create a single “source of truth” to aggregate, validate, maintain, and syndicate product data. The result is high-quality data, efficient data governance processes, and automated data syndication.  

But if you are a small or medium sized supplier, how do you stack up against the big guys?

1WorldSync & Innovit: Introducing PIM Lite for Product Content Syndication

Long-time partners, 1WorldSync and Innovit, recently joined forces to introduce PIM Lite.  PIM Lite is a pre-configured, entry-level PIM system for:

  • Small to medium suppliers (revenues under $1B) – Organizations that do not have the budget to afford a complex, highly-configured PIM system
  • Large suppliers where budget is gone – Organizations with limited funds left in the current budget cycle
  • Suppliers that prefer OpEx vs. CapEx – Organizations that desire a lower cost software subscription model with predictable cash flows

For more details on PIM Lite, click here!

Say Hello To “PIM Lite” – A PIM System For Suppliers With A $100k Budget

Join us for a compelling webinar on April 24 at 11 am EST, hosted by 1WorldSync & Innovit, where we will discuss how creating a three-pronged PIM strategy can help a small to mid-sized supplier address evolving consumer expectations, scale growth opportunities, and deliver cost efficiencies in a dynamic digital world.

Key takeaways include:

  • Investing in systems that help you excel at accelerating innovative products to market through different channels without compromising data quality.
  • Scaling online presence with rich product content does not mean stretching your budget for PIM systems to match what large enterprises spend.
  • Focusing on cost-effective solutions and time to value.
  • Achieving compliance at low cost with flexible PIM solutions that support both omni-channel commerce and regulatory initiatives.

The Devil Is In The Product Content Details

In order to succeed in today’s cross-channel world, brands must be able to give consumers what they want, when they want it and in the manner they demand it. If shoppers can’t find the information they are looking for, they will go elsewhere.

In fact, 1 in 3 consumers have bought from a brand other than their preferred choice because of the information they received while shopping online. Consumers demand accurate and robust product content on the path to purchase.

The devil is truly in the product content details. From discovery to decision making, product content is the driver of every shopper’s journey. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees loyalty.

The long and winding path to purchase

The path to purchase is no longer linear! Don’t lose your way. Consumers find information about products via social media, apps, internet research, in-store visits, and online purchases, in no particular order. Shoppers expect consistent product content along their individual paths to purchase as they are constantly shifting between the online and physical world. There are blurred lines between blended commerce.

As a result, product content, which has always been important for trading partners, is also important for the consumers. For this reason, product content management should no longer be the exclusive purview of IT and supply chain executives. All business domains—especially  marketing, merchandising, sales and customer service—have critical dependencies on product content and complete for the best customer experience.

Win consumers on the path to purchase with 1WorldSync

Best-in-class retailers such as Kroger, Lidl and Walmart partner with 1WorldSync to ensure they receive the product attributes that give customers better visibility about the products they are buying. These retailers are clearly outlining what content they want from brands and how they want it delivered. They leverage the 1WorldSync Product Information Cloud (PIC) to prepare, capture, validate, transform and deliver the product content.

A key ingredient to both successfully growing as a company and mastering e-commerce trends lies in strong product content management. 1WorldSync can help in this regard.

Are you ready to go further in your product content journey?

  • GO DIGITAL: Centralize and digitize Product Content for Omni-Channel (GDSN & NON)
  • SELL EVERYWHERE: Showcase and promote more products on any channel  
  • DELIVER CONTENT EFFICIENTLY: Engage and integrate product information with Omni-Channel customers

Request a consultation to learn more

1WorldSync: Trustworthy Content, Anytime, Everywhere

88% of consumers say product content is extremely important to their purchasing decision. As a result, vendors are being asked to provide accurate and complete content to trading partners in order to enhance the shopper experience.

What is the GDSN?

The Global Data Synchronization Network (GDSN) enables trading partners to globally share trusted product content.

Don’t waste countless hours uploading data to individual portals. You can benefit from:

  • Data Upload to a Single SourceEliminate duplicate efforts! You can instantly publish your data to your DIY/Hardlines, Healthcare, CPG-Retail and Foodservice industry partners across different verticals and countries.
  • Consistency via GS1 Data Standards: The GS1 data standards enable standardization and obsoletion of specific attribute profiles.
  • Central Control: Gain central control and ease over your product content updates.
  • Data Publication: Publish your data to all or specific trading partners. e.g. private labels

1WorldSync: Globally Exchange Product Content in the GDSN

1WorldSync is jointly owned by the member organizations of GS1 US and GS1 Germany, the preeminent global organization for the development of global standards, for identifying, capturing and sharing product information.

1WorldSync has the largest number of items in the Global Data Synchronization Network (GDSN) with 80% of GDSN data activity enabled by the 1WorldSync Product Information Cloud supporting more than 25,000 brands and retailers in over 60 countries.

1WorldSync is the only GDSN Data Pool for product information services with ISO certification & applied standards and we offer global scalability – multi-lingual product and customer support services, serving the CPG-Retail, Foodservice, Healthcare and Hardlines/DIY industries.

Trusted Content Matters

Do you want to learn how we enable companies to distribute trusted product content to your customers via the GDSN and beyond? 1WorldSync understands that no matter where you conduct business, trusted content matters.

Visit 1WorldSync, in Booth #310, at the 2018 50th Anniversary NETWORK Supplier Trade Show being held on April 15-18 in Las Vegas.

Empower your consumers to make data driven decisions on their path to purchase.

 

Top 6 Reasons to Attend 1WorldSync 2018 Annual User Group

Every year, 1WorldSync hosts a collaborative event that provides this platform for our customers to engage, interact and share best practices, community needs, and encourage user-lead information sharing.

We are delighted to announce that registration is now open for 1WorldSync 2018 Annual User Group (AUG), co-located with GS1 Connect*.

This highly anticipated event will be held on June 4 in Phoenix.

Who Should Attend?

This event is exclusive to 1WorldSync customers. We invite attendees that hold the following job titles and specializations to participate:

Executives, Directors, Managers, Project Leads & Analysts in:

  • Data Standards/Synchronization
  • Information Technology
  • E-Commerce/Omni-Channel
  • Marketing/Sales
  • Operations & Quality/Safety/Compliance
  • Supply Chain Management

Why Attend?

In preparation for this worthy event, below are my personal top 6 reasons to attend.

  1. Amazing City. Amazing Show Witness world class experts share their expertise in engaging consumers on the path to purchase with trusted product content anytime, anywhere in Phoenix: Valley of the Sun.
  2. World Renowned Speakers Learn hot topics and trends from prominent industry leaders (past speakers include Kroger, Target, The Kellogg Company, Walgreens).
  3. Big Commitment. Bigger Benefits It is officially the era of trusted product content! Gain knowledge on critical implementation practices and developments from the best and brightest organizations.
  4. Best Practices Glean creative insights and engage in peer-led topic breakout groups that cover data quality, web ready content, digital commerce, and so much more.
  5. Networking Ninja Each year, more than 250 community members from the CPG/Grocery, Healthcare, Hardlines and Foodservice industry come together to network, discuss industry trends and share best practices.
  6. Return To The Office Rejuvenated Are you ready to jump start new programs and initiatives? We distill highlights from the event of all sessions with integrated slides which will be made available to all attendees post event.

For more information, contact us at events@1worldsync.com.

Early Bird Discount

Register by March 30 to save 15% off your GS1 Connect conference badge and use our discount code 18EXH10-AA-1 to receive an additional 10% off.

*Registration is in conjunction with purchasing a GS1 Connect conference pass.

Take Control Of Your Product’s Experience On The Path To Purchase

Are you at risk of losing share of the $1.915 Trillion of eCommerce sales this year?

Today’s consumers have more choices and are more informed than ever before. The road to product domination is fierce both online and in-store and the roads blend together because it’s an omni-channel world!

Thus, it’s more important than ever to take control of the product experience the entire path to purchase.

Initial product awareness often begins online. In fact, according to Deloitte 76% of consumers interacting with products online long before stepping into a brick-and-mortar store and over half of US shoppers begin their product searches on Amazon.com. Regardless of where the end-consumer decides to make their final purchase, their access to information about the product influences their decision to purchase.

Ecommerce is clearly far from being an online-only affair. Both online and offline channels are effective in creating consumer awareness and demand, especially when they are used together.

The fuel pushing the consumer down the path to purchase is content. According to Forbes, 88% of shoppers characterize detailed product content as being extremely important on the path to purchase. Sharing compelling, engaging and consistent product content with customers will maximize sales, minimize returns, optimize speed to market and enhance brand equity.

Those who fail to take control of their product’s experience every step of the journey risk damaging customer perception of the brands and businesses at hand. So, what are the challenges in going cross channel?

Download our latest Infographic: The Common Roadblock on the Path to Purchase, to learn the statistics and habits behind shoppers’ clicks.

 

Say Hello To “PIM Lite” – A PIM System For Suppliers With A $100k Budget

“Data is King!”

Product data is one of the most valuable assets that a supplier owns.  Today we live in an e-Commerce world where suppliers must provide their product data to dozens, if not hundreds, of trading partners.  These trading partners take-in the product data, repurpose it, and display it on numerous channels for end-consumers to view, research, and purchase.  

Suppliers often have limited control of “how” trading partners display product data (beyond a supplier’s own website), but suppliers must have control of “what” gets displayed.  This is extremely important because the quality of product data, or often the lack thereof, directly impacts the brand image in the eyes of a buyer.  

Consumers today expect – not just appreciate – rich and trusted product content regardless of where they view it.  Suppliers that invest in providing rich and high-quality product data benefit by creating a “good” customer experience – leading to brand loyalty and more sales.  Remember that “Data is King” but also that “Data is Your Brand”!

Challenges of Providing Quality Product Data

Many suppliers understand the importance of product data, however, most struggle with managing it.  A Forrester study showed 86% of brands want to excel at customer experience, but only 27% of brands qualify as “good” in the eyes of their customers (Forrester – The US Customer Experience Index, Q1 2015).  A “poor” customer experience is usually the result of poor product data.  So why is product data so hard to manage?

Here are some common challenges that suppliers experience when managing product data:

  • Stored in an ERP system intended for transactional data, and not designed to manage and maintain product data
  • Stored in many disparate systems that aren’t integrated
  • Stored and maintained in Excel spreadsheets
  • Updated using manual processes that are susceptible to human errors
  • Manually validated or not validated at all
  • Department updates using manual internal workflow processes
  • Manually uploads for syndication to data pools (such as 1WorldSync Item Manager) and other trading partners
  • Not associated with rich assets like pictures, videos, brochures

What is a PIM?

To address these common issues, most large suppliers invest in a PIM (Product Information Management) system.  PIM systems are mission critical to create a single “source of truth” to aggregate, validate, maintain, and syndicate product data.  The result is high-quality data, efficient data governance processes, and automated data syndication.  These are huge benefits that ultimately help improve brand image and customer experience – things any supplier would be pleased by.  Unfortunately, PIM systems traditionally cost $400k to millions.  This has made it cost prohibitive for most suppliers to reap the benefits that come with a PIM system.  

Until now…

Introducing PIM Lite for Product Content Syndication

What is PIM Lite?

Long-time partners, 1WorldSync and Innovit, have joined forces to introduce PIM Lite.  PIM Lite is a pre-configured, entry-level PIM system for:

  • Small to medium suppliers (revenues under $1B) – Organizations that do not have the budget to afford a complex, highly-configured PIM system
  • Large suppliers where budget is gone – Organizations with limited funds left in the current budget cycle
  • Suppliers that prefer OpEx vs. CapEx – Organizations that desire a lower cost software subscription model with predictable cash flows

What are the benefits of PIM Lite?

PIM Lite brings immediate value by helping suppliers improve product data management processes. Benefits include: 

  • Eliminating spreadsheets, manual processes, and redundant data entry
  • Establishing a “source of truth” for product data and content relationships to manage and maintain product data in a single location.
  • Automating import of product data
  • Improving data quality with pre-configured validation rules.
  • Advancing data governance with basic PIM/MDM workflows and automating processes such as new products and product changes.
  • Syndicating validated product data thru an automated M2M XML connection to 1WorldSync Item Manager, and easily exporting product data to XML, Excel, PDF, CSV.

What is the cost of PIM Lite?

Fully installed, pre-configured PIM Lite system starts at $100k for Year 1 (includes implementation, software and “hybrid cloud” hosting), and $45k for subsequent years (includes software and “hybrid cloud” hosting).  

Implementation time is typically 8-12 weeks.  

Additional details available upon request.

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References

  1. The US Customer Experience Index, Q1 2015 – Forrester.” 6 Oct, 2016 <https://www.forrester.com/report/The+US+Customer+Experience+Index+Q1+2015/-/E-RES117482>

Get Your Product to Walmart.com Before the Holidays

The holidays are rapidly approaching and Walmart is ramping up its product assortment giving consumers a plethora of choices for gifting this holiday season.

Did you know that according to a study from the National Retail Federation (the nation’s largest retail trade association), many small and mid-sized retailers report that as much as 20 percent of their annual sales occur during the holiday season?

Are you ready to reach over 110 million unique visitors looking for items like yours this holiday season? You need to get your products listed on the Walmart.com marketplace and leverage their analytical and supply chain capabilities.

Wal-Mart Stores Inc. continues to gain momentum  with its online sales growing at their fastest clip in at least five years. Wal-Mart continues to broaden its online assortment, appealing to more third-party sellers and accelerating the attainment of their stated ambition to add 1 million products a month to their digital shelf.”

Are you ready to get your products onto Walmart’s digital shelf?

Marketplaces that succeed are committed to brand integrity and complete product information. Walmart stands behind this vision understanding that complete and accurate product content drives sales conversion and is critical on the path to purchase.

For this reason, they require a certain amount of product attributes to be sent to them in order to best listed on their .com marketplace. While some of the product attributes they ask for are basic such as product name, others like Shelf Description are unfamiliar territory for many merchants.

Enter 1WorldSync: Walmart’s Strategic Certified Product Content Provider

1WorldSync is a strategic partner of Walmart and has been facilitating product content exchange for Walmart manufacturers and suppliers for more than a decade. 1WorldSync has been collaborating with Walmart to ensure suppliers can leverage their investment in GDSN and repurpose that data to get their products to the Walmart marketplace.  

Are you ready to get your products to Walmart.com before the holiday season?

The Time is Now!

Walmart has the potential to help your products reach millions of new customers. Take the first step today and let 1WorldSync help you get listed- not just on the Walmart marketplace but any marketplace and any retailer!

It’s time for you to leverage one solution and feed Walmart GDSN product content and eCommerce attribute requirements to get your products listed on the Walmart.com marketplace.

Amazon’s Continued Content Attribute Explosion

According to a recent report by Kenshoo, 72% of consumers visit Amazon before making a purchase. In fact, shoppers start their product research nearly 2X more often on Amazon than Google  (BloomReach 2016). 

It’s  more important than ever  your product content is highly discoverable on Amazon. Content is what connects you to your customer and,  more importantly, to  potential customers on their  critical  path to purchase.

Amazon announced it will begin sourcing attributes via the GDSN with 1WorldSync.

Amazon has invited a select group of suppliers to participate and they working closely to expand the group to include more suppliers and attributes in the near future. Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to:

  • Receive product content and changes in real time, speeding item setup from days to hours
  • Leverage brand owner GDSN core product content already available to help ensure product content accuracy, consistency and completeness
  • Leverage the GDSN rules and validations to ensure data quality

Leverage your GDSN product data to build a foundation for sending product content to Amazon!

Leveraging your GDSN product data to build a foundation for sending product content to Amazon saves time and ensures that consistent information will be sent all recipients.

Currently that content attributes ingested to Amazon’s Vendor Central are ingredient statements, nutrient type code, daily value intake percent, measurement precision code and quantity contained and UOM. The Amazon technology roadmap includes mapping more GDSN attributes, so it’s time to get started today!

Provide More Content to Amazon and Beyond

Consistent and fully populated product content allows your products to get discovered!

When you increase product content discoverability, you increase your brand awareness. It’s a fly wheel- but it starts with product content…

So why not leverage the GDSN data you have today and get it to Amazon? Ready to leverage your GDSN and get your products discovered by Amazon…..Learn more today!

References

http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf

Lights, Camera, Action: 1WorldSync AUG 2017 Awaits!

We hope that you are as excited as we are about the 1WorldSync 2017 Annual User Group, Americas co-located with GS1 Connect, June 19th & 20th taking place in Las Vegas! With a couple weeks to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you.

It’s officially the era of trusted product content and we guarantee an amazing show in an amazing city! We will give your  team the cutting edge, with sessions from the industry’s leading speakers, the hottest topics and some world-class networking.

Here are some insights around the speakers, topics and collaboration sessions  that will make it all the more easier for you to make your grand entrance.  

Big Questions: Why, What, How and Where?

Over the past year there has been a significant amount of discussion on these 4 main questions.   Throughout the event, our speakers and sessions will help answer to these questions, and provide you best practices & direction to change the conversation within your organization.  So lets get started:

The event itself spans 2 days, starting at 11 am PDT on Monday June 19th with our Master of Ceremony – Ken Yontz welcoming the audience and diving into the first question: Why.  Why are we on this product content journey?  Why are we being asked for and providing more content?  Why are specific regulations being passed and what is behind them?  Who is asking for the information and why?  Why is there a growing need for Product Content?

How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions

We then will take a break for a networking lunch, and come back to a session led by Vernetta McDowell from Reynolds Consumer Products focusing on the next question, What.  What has Reynolds done to address the growing need for product content and how have they partnered with 1WorldSync and others to develop a solution that enables them to scale to meet the growing content demands from their customers.

Collaboration Is Everything

The Collaboration breakouts are next.  A feature from the 2016 Annual User Group, the audience will break out into 3 different groups and engage in 3 round robin topics designed around the 3rd question, How.  3 different sets of thought leaders from organizations like Dot Foods, The Kellogg Company, Smucker, Target, Tyson, and Walgreens will lead conversations on how do we get better?  

How can we be more transparent in what content is available vs. what content is needed?  How can organizations internally source content more effectively?  How can organizations better build process and governance to deliver product content more efficiently?   With the goal at the end of the conversation to be a starting point for the biggest how question: How can we as a community drive towards more efficient solutions and processes that meet the expanding content needs of the end consumers?

Teleflex: Generating Value Beyond Compliance With UDI

After a quick break we will move back into the main conference area, where Mark Hoyle from Teleflex will provide insights into how they are addressing the need within the Healthcare industry around UDI compliance and where 1WorldSync has help them meet the content need.

Win Consumers On the Path to Purchase With 1WorldSync

The last session for Day 1 focuses on the upcoming November GDSN release and how you can prepare for any changes that are coming.  1WorldSync’s own Cristina Macias will be leading this session, providing you with insight around the release, what tools and documentation is in place to help you prepare for the release, and offer insight around testing and services to help meet the changes coming on November 4th.

Day 2 Kicks off with some of the 1WorldSync Community Co-chairs sharing their insights into past activity, and their vision for where they want the groups to grow.  Some of the co-chairs providing insights are Greg Zwanziger from SuperValu (Recipient Share Group Chair) and Mark Whitman from Intalere (Healthcare Industry Group Chair).  We also have Eric Ginsberg from Sazerac and Tim McDaniel from Constellation Brands introducing of our latest industry group, Total Beverage Alcohol.

Our highlighted feature of the conference then follows.  Harris Diamand from 1WorldSync will be hosting a tonight show style panel, where featured guests, Nick Kaufman from Kroger and Jean-Marc Klopfenstein will provide insight into where their organizations are innovating and where they see the industry moving in the coming year.

We will wrap up 2017 Annual User Group with some insights and highlights of innovation from 1WorldSync.  New solutions, industry efforts 1WorldSync is innovating to support and areas we are planning on growing will be features of this session.

Stairwell to Product Content Heaven

We at 1WorldSync are looking forward to seeing you at the event, and encourage you to download the 1WorldSync App on your mobile.  Please search for 1WorldSync Events in the App Store.

On it you will get up-to-date insights, speaker bios and details around the sessions.  You can also provide feedback around the sessions and the event overall which we are going to use for 2018 planning. Let’s get this show on the road!