Tag Archives: path to purchase

Get Your Product to Walmart.com Before the Holidays

The holidays are rapidly approaching and Walmart is ramping up its product assortment giving consumers a plethora of choices for gifting this holiday season.

Did you know that according to a study from the National Retail Federation (the nation’s largest retail trade association), many small and mid-sized retailers report that as much as 20 percent of their annual sales occur during the holiday season?

Are you ready to reach over 110 million unique visitors looking for items like yours this holiday season? You need to get your products listed on the Walmart.com marketplace and leverage their analytical and supply chain capabilities.

Wal-Mart Stores Inc. continues to gain momentum  with its online sales growing at their fastest clip in at least five years. Wal-Mart continues to broaden its online assortment, appealing to more third-party sellers and accelerating the attainment of their stated ambition to add 1 million products a month to their digital shelf.”

Are you ready to get your products onto Walmart’s digital shelf?

Marketplaces that succeed are committed to brand integrity and complete product information. Walmart stands behind this vision understanding that complete and accurate product content drives sales conversion and is critical on the path to purchase.

For this reason, they require a certain amount of product attributes to be sent to them in order to best listed on their .com marketplace. While some of the product attributes they ask for are basic such as product name, others like Shelf Description are unfamiliar territory for many merchants.

Enter 1WorldSync: Walmart’s Strategic Certified Product Content Provider

1WorldSync is a strategic partner of Walmart and has been facilitating product content exchange for Walmart manufacturers and suppliers for more than a decade. 1WorldSync has been collaborating with Walmart to ensure suppliers can leverage their investment in GDSN and repurpose that data to get their products to the Walmart marketplace.  

Are you ready to get your products to Walmart.com before the holiday season?

The Time is Now!

Walmart has the potential to help your products reach millions of new customers. Take the first step today and let 1WorldSync help you get listed- not just on the Walmart marketplace but any marketplace and any retailer!

It’s time for you to leverage one solution and feed Walmart GDSN product content and eCommerce attribute requirements to get your products listed on the Walmart.com marketplace.

Amazon’s Continued Content Attribute Explosion

According to a recent report by Kenshoo, 72% of consumers visit Amazon before making a purchase. In fact, shoppers start their product research nearly 2X more often on Amazon than Google  (BloomReach 2016). 

It’s  more important than ever  your product content is highly discoverable on Amazon. Content is what connects you to your customer and,  more importantly, to  potential customers on their  critical  path to purchase.

Amazon announced it will begin sourcing attributes via the GDSN with 1WorldSync.

Amazon has invited a select group of suppliers to participate and they working closely to expand the group to include more suppliers and attributes in the near future. Amazon is now able to receive enriched, standardized product content through the data synchronization process enabling Amazon to:

  • Receive product content and changes in real time, speeding item setup from days to hours
  • Leverage brand owner GDSN core product content already available to help ensure product content accuracy, consistency and completeness
  • Leverage the GDSN rules and validations to ensure data quality

Leverage your GDSN product data to build a foundation for sending product content to Amazon!

Leveraging your GDSN product data to build a foundation for sending product content to Amazon saves time and ensures that consistent information will be sent all recipients.

Currently that content attributes ingested to Amazon’s Vendor Central are ingredient statements, nutrient type code, daily value intake percent, measurement precision code and quantity contained and UOM. The Amazon technology roadmap includes mapping more GDSN attributes, so it’s time to get started today!

Provide More Content to Amazon and Beyond

Consistent and fully populated product content allows your products to get discovered!

When you increase product content discoverability, you increase your brand awareness. It’s a fly wheel- but it starts with product content…

So why not leverage the GDSN data you have today and get it to Amazon? Ready to leverage your GDSN and get your products discovered by Amazon…..Learn more today!

References

http://go.bloomreach.com/rs/243-XLW-551/images/state-of-amazon-2016-report.pdf

Lights, Camera, Action: 1WorldSync AUG 2017 Awaits!

We hope that you are as excited as we are about the 1WorldSync 2017 Annual User Group, Americas co-located with GS1 Connect, June 19th & 20th taking place in Las Vegas! With a couple weeks to spare before this highly anticipated event, 1WorldSync is busy rolling out the green carpet for you.

It’s officially the era of trusted product content and we guarantee an amazing show in an amazing city! We will give your  team the cutting edge, with sessions from the industry’s leading speakers, the hottest topics and some world-class networking.

Here are some insights around the speakers, topics and collaboration sessions  that will make it all the more easier for you to make your grand entrance.  

Big Questions: Why, What, How and Where?

Over the past year there has been a significant amount of discussion on these 4 main questions.   Throughout the event, our speakers and sessions will help answer to these questions, and provide you best practices & direction to change the conversation within your organization.  So lets get started:

The event itself spans 2 days, starting at 11 am PDT on Monday June 19th with our Master of Ceremony – Ken Yontz welcoming the audience and diving into the first question: Why.  Why are we on this product content journey?  Why are we being asked for and providing more content?  Why are specific regulations being passed and what is behind them?  Who is asking for the information and why?  Why is there a growing need for Product Content?

How Reynolds New PIM Implementation Cultivated Trust in Data and Decisions

We then will take a break for a networking lunch, and come back to a session led by Vernetta McDowell from Reynolds Consumer Products focusing on the next question, What.  What has Reynolds done to address the growing need for product content and how have they partnered with 1WorldSync and others to develop a solution that enables them to scale to meet the growing content demands from their customers.

Collaboration Is Everything

The Collaboration breakouts are next.  A feature from the 2016 Annual User Group, the audience will break out into 3 different groups and engage in 3 round robin topics designed around the 3rd question, How.  3 different sets of thought leaders from organizations like Dot Foods, The Kellogg Company, Smucker, Target, Tyson, and Walgreens will lead conversations on how do we get better?  

How can we be more transparent in what content is available vs. what content is needed?  How can organizations internally source content more effectively?  How can organizations better build process and governance to deliver product content more efficiently?   With the goal at the end of the conversation to be a starting point for the biggest how question: How can we as a community drive towards more efficient solutions and processes that meet the expanding content needs of the end consumers?

Teleflex: Generating Value Beyond Compliance With UDI

After a quick break we will move back into the main conference area, where Mark Hoyle from Teleflex will provide insights into how they are addressing the need within the Healthcare industry around UDI compliance and where 1WorldSync has help them meet the content need.

Win Consumers On the Path to Purchase With 1WorldSync

The last session for Day 1 focuses on the upcoming November GDSN release and how you can prepare for any changes that are coming.  1WorldSync’s own Cristina Macias will be leading this session, providing you with insight around the release, what tools and documentation is in place to help you prepare for the release, and offer insight around testing and services to help meet the changes coming on November 4th.

Day 2 Kicks off with some of the 1WorldSync Community Co-chairs sharing their insights into past activity, and their vision for where they want the groups to grow.  Some of the co-chairs providing insights are Greg Zwanziger from SuperValu (Recipient Share Group Chair) and Mark Whitman from Intalere (Healthcare Industry Group Chair).  We also have Eric Ginsberg from Sazerac and Tim McDaniel from Constellation Brands introducing of our latest industry group, Total Beverage Alcohol.

Our highlighted feature of the conference then follows.  Harris Diamand from 1WorldSync will be hosting a tonight show style panel, where featured guests, Nick Kaufman from Kroger and Jean-Marc Klopfenstein will provide insight into where their organizations are innovating and where they see the industry moving in the coming year.

We will wrap up 2017 Annual User Group with some insights and highlights of innovation from 1WorldSync.  New solutions, industry efforts 1WorldSync is innovating to support and areas we are planning on growing will be features of this session.

Stairwell to Product Content Heaven

We at 1WorldSync are looking forward to seeing you at the event, and encourage you to download the 1WorldSync App on your mobile.  Please search for 1WorldSync Events in the App Store.

On it you will get up-to-date insights, speaker bios and details around the sessions.  You can also provide feedback around the sessions and the event overall which we are going to use for 2018 planning. Let’s get this show on the road!

Win Consumers On Their Path To Purchase With Trusted Product Content

88% of consumers say that detailed product content is extremely or very important to their purchasing decision. (Google Shopping Guide, 2016).

Consumers expect rich and trusted product content on all channels: desktop to mobile.  Accurate, rich and timely product content is critical in the path to purchase from discovery to delight.

One may think that managing product content and data is easy, but the challenges include:

  • 10’s enterprise systems in typical back end to manage product data.
  • 100’s people sourcing, aggregating, cleansing data needed for commerce.
  • 1000’s trading partners requiring exchange data with in a variety of formats.
  • 10,000’s of websites, apps and 3rd parties, representing your product/brand to the consumer.

1WorldSync Omni-Channel Data Study: Charting Course for Connected Commerce

A new data study commissioned by 1WorldSync highlighted many of the key challenges suppliers and retailers face when trying to achieve true cross-commerce capabilities.  The study surveyed 400 merchants and suppliers from Europe and the U.S. with more than $500 million in annual revenue, and uncovered key insights into the struggles that are faced in today’s omni-channel world.

Key findings suggest that a majority of merchants and suppliers are not fully prepared to meet the varied demands of modern customers. One major data highlight emerged:

Lack of content solutions hamper success: Half of merchants and suppliers do not use a third-party content provider, which hinders their ability to syndicate product content across channels and platforms.

Trusted Content, Everytime, Everywhere

Brands and retailers need trusted, experienced experts to help them on their product content journey towards a single source of truth!

On May 24, 1WorldSync is pleased to partner with Progressive Grocer and GMA and host a webinar on how to “Win Consumers On Their Path To Purchase With Trusted Product Content”.

Join industry leaders from Tyson, Mondelez and 1WorldSync for a compelling discussion and Q&A on:

  • The evolution of the product content journey from supply chain to cross-channel commerce
  • How trusted content is curated and delivered anytime, everywhere
  • How to influence consumers with trusted product content strategies on the path to purchase
  • How to effectively navigate hurdles encountered while integrating cross-channel capabilities

Register Today!

 

Discover the 1WorldSync Professional Services Team

Recent research indicates that the product information management (PIM) market will be worth $15.78 billion by 2021 (Whatech 2017). The rising demand compliance and verification and need for operational excellence and data quality are driving the PIM market.

“Online retailers that offer compelling, engaging, and complete content to shoppers will be rewarded by repeat purchases, lower levels of returns, and long-term loyalty” says Nihat Arkan, CEO of 1WorldSync.

Compete With Trusted Product Content Your Customers Can Rely On

88% of consumers say that detailed product content is extremely or very important to their purchasing decision (Google Shopping Guide, 2016). 

Accurate and timely product information is critical in the path to purchase from discovery to delight. It helps instill trust and customer loyalty in the interchangeable and complex world of retail.

Think about it! Can you imagine how drastically different our purchasing decisions would be if product content wasn’t as detailed as it is today?! Society relies heavily on the importance of obtaining detailed content…it would take us forever to get what we need and let’s face it, we aren’t getting any younger!

Common product content challenges that can slow down consumers’ product information journey include:

  • Identification of data quality issues that inhibit complete, consistent, usable, high quality product content for internal and external use
  • Demand of evolving cross-channel needs to aggregate and manage product data in one centralized location.
  • Inability to deliver expected transparency into products and related attributes.

Discover 1WorldSync Services Experts in Product Content Management

1WorldSync Professional Services Team can address these challenges while building a partnerships that will outlast the initial engagement.

  • We are global. Helping more than 25,000 global brands in 60 countries, the 1WorldSync Professional Services understands that no matter where you conduct business, trusted content matters.
  • We know our stuff. Leading organizations put their faith in our hands because we bring over a decade of experience and offer a full spectrum of best-in-class product information strategies and services to support customer vision and growth.
  • We’ve got your back. We understand your business, understand the toughest product content challenges you face and can deliver valuable services to address these challenges.  
  • We take you places. Then we can build the right blend of service offerings to help you share authentic, trusted content with your customers and move your business forward with decisions that you want – and confidence that you need.

 

Let’s get you set up for success today

 

 

References

  1. “Recent Research: Product information management market growing worth 15.78 billion USD by 2021”. Whatech 2017. https://www.whatech.com/market-research/it/260447-product-information-management-market-growing-worth-15-78-billion-usd-by-2021
  2. ‘Seven Steps To Successful Customer Experience Measurement’. Forrester 2016. Programs https://go.forrester.com/wp-content/uploads/Forrester-Seven-Steps-To-Successful-Customer-Experience.pdf