Tag Archives: omnichannel commerce

Are You Prepared to Get Your Products Selling on Walmart.com Before the Holidays?

Last week, 1WorldSync held a webinar with Walmart titled ‘Get Your Products to Walmart.com Before the Holidays.’

The webinar featured JP De Villiers, Director of Content Acquisition, at Walmart, who explained that focusing on omnichannel commerce has helped Walmart remain a top competitor in the retail industry.

JP shared that brands should no longer differentiate in-store products from online products because the only difference is the physical shelf vs the digital shelf. The product itself and content supporting the product remains the same on all channels and all channels are equally important.

Walmart has been pushing to grow its online presence through its third-party site, the Walmart Marketplace. They have seen 60% year growth in eCommerce and are expecting US e-Commerce sales to grow by roughly 40% in 2019 (Bloomberg 2017).

It is clear that Walmart will continue to make investments in eCommerce to drive traffic and improve the customer value proposition.

On the webinar, JP shared that Walmart has five goals for their marketplace:

  1. Continue and expand representation of brand owner products on Walmart.com
  2. Provide a highly successful eCommerce platform to brand owners to accelerate growth
  3. Ensure brand owners are sharing quality product content
  4. Protect brand integrity
  5. Drive conversions and product assortment to increase traffic to Walmart.com

Are you prepared to get your products onto Walmart’s digital shelf?

  • Expand your reach to more consumers globally and reach 200+ million unique visitors to Walmart.com
  • Control your product content shared on digital platforms to improve online search results and product visibility
  • Speed up item setup and maintenance through automation

Enter 1WorldSync

1WorldSync, a certified Content Service Provider to Walmart, is uniquely positioned to help you house all your product data in one solution and deliver to Walmart Stores and Walmart.com.

We received a number of questions on the webinar including:

How does this differ from how we’re currently publishing to Walmart?”

If you’re already publishing product content to Walmart via the GDSN, you can leverage your investment and your content already in GDSN to send to Walmart.com with the 1WorldSync product information cloud (PIC) and top-off your data to ensure you capture the required product attributes to get your products onto Walmart’s digital shelf.

If you do not use GDSN today, you can still leverage 1WorldSync to get your product content to Walmart.com as well as any of the other trading partners you do business with today.

There are three easy steps to comply with Walmart.com to get your products selling online:

  1. Load or leverage your existing item information into 1WorldSync
  2. Select the relevant Walmart category to validate your item
  3. Resolve any issues and deliver your product data to Walmart.com

1WorldSync has been a strategic content provider of Walmart’s for over 10 years and we are the only solution that provides a single source to feed product content to brick and mortar and digital channels.

Are you prepared to tap into Walmart’s incredible eCommerce growth and publish your data to Walmart.com utilizing the 1WorldSync Walmart.com App?

Take the first step today and follow these steps or simply contact us to get set-up!

 

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References

https://www.bloomberg.com/news/articles/2017-10-10/wal-mart-expects-online-sales-to-grow-40-as-it-chases-amazon

Walmart Unleashes Bold Strategy To Take Amazon Head-On

Walmart has just issued its strongest response to the growing Amazon threat, since its acquisition of e-commerce newcomer Jet.com last summer.

Last week, Walmart announced an unlimited free delivery program offering free, two-day shipping on over 2 million items, with no need for a membership fee.

  • Walmart has done away with it’s  “ShippingPass” program that charged customers $49 a year, just about half the cost of an Amazon Prime membership.
  • Walmart said that ShippingPass customers will receive a refund on their membership, since the program is no longer required in order to take advantage of free shipping.
  • Last week, Wal-Mart announced free two-day shipping program to compete with Amazon Prime program. Wal-Mart also decreased its minimum order amount to $35 from $50, but experts think that Arkansas-headquartered retailer giant is far from denting Amazon’s business.

A new Slice Intelligence report suggests that Amazon.com, Inc. captured over 53% of total online e-commerce growth in the US in 2016, up from 40% a year earlier. Other ecommerce and retail players were battling for the rest of the 47% of the market share.

However Walmart has become agile and is now operating like a start-up reacting quickly to test ideas to capture new customers that includes this free shipping strategy.

Walmart U.S. eCommerce Marc Lore stated in a media briefing “I couldn’t be more excited. We are moving at the speed of a startup. In today’s world of e-commerce, two-day free shipping is table stakes. It no longer makes sense to charge for it.”

Battle of the Brands: David vs. Goliath – Does Size Matter?

In a crowded commerce world, it’s critical to move quick to capture new customers and drive conversion. 1WorldSync has you covered with our new eBook, ‘Battle of the Brands: David vs. Goliath’ that includes strategies on how to move quick to capture new eCommerce market share. This eBook will demonstrate that bigger doesn’t always mean better and how David can compete with Goliath all year long!

Download the eBook now

Are You Ready to Get Your Products to Walmart.com and Jet.com? Learn more

1WorldSync Product Information Cloud solutions help 25,000 global customers engage the elevated expectations of today’s omni-channel shoppers.

Further, 1WorldSync is a strategic partner of Walmart and has been facilitating product content exchange for Walmart manufacturers and suppliers for more than a decade. As a certified Content Service Provider to Walmart, we can help you get your product content to Walmart.com and Jet.com.

1WorldSync Exclusive Community Benefits – Get the most out of DC

As 1WorldSync’s self-proclaimed community enabler, I am beyond excited to offer the 1WorldSync Community exclusive access to industry innovators who are excelling in today’s digital world. We invite you to to meet experts from Walgreen’s, Tyson, Kellogg’s, Johnson & Johnson and more!

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