Tag Archives: Omni-Channel

How Shoppable Are Your Products?

According to the National Retail Federation, 73% of back-to-school consumers plan to shop approximately a month or two before school starts. Armed with school supply lists and cranky kids, parents are beginning the annual pilgrimage for folders and number two pencils. But lists have become longer and more specific.  And certainly college-bound students have precise notions about dorm room furnishings and decorations.  A simple comforter will not do.  Enter matching sheets, pillow cases, silverware and fancy lighting.  These shoppers know what they want.

As any growing manufacturer and supplier, your products are your business.  Pure and simple, your success is predicated on getting your products onto as many shelves – and screens – as possible.  And as we’ve seen, customers determine when, where, and how they will interact with YOUR brand.   Consumers search and shop in-store and online, they expect access to richer product information to make informed decisions. To remain truly “shoppable” and competitive, suppliers must deliver on that expectation.  If not – customers will move on to someone who can.   Not convinced?  Take a look at these recent stats.

  1. 81% of consumers scour through product information online to find or verify the data about a product they are considering.
  2. Four in 10 (42%) shoppers say they’ve given up on an online purchase because they didn’t have enough information on the purchase.
  3. 88% of them say that detailed product content is extremely or very important to their purchasing decision.

Yes, product information matters – the quality, the completeness and the accuracy matters.  And as suppliers connect and partner with multiple retailers, the need for accurate, complete product information is even greater.  For example, consider Google’s 2016 mandate for GTINS (Global Trade Item Numbers which help classify and display products on Google Shopping) now needed for all products.   As of May 16, 2016, Google will disapprove relevant products that don’t meet the GTIN requirements, so it’s critical that suppliers double check that product data is correct and up to date. And according to Google, the financial implications can be significant:  “Merchants who’ve added correct GTINs to their product data have seen conversion rates increase up to 20%.”

The Google GTINS mandate demonstrates that they understand that product content (descriptions, feature bullets, images, videos, reviews) is a critical factor in driving conversion.  Consumers demand to know exactly what they are buying – and the right content makes for a great consumer experience.

At 1WorldSync, we’ve been helping thousands (21,000+ globally) of suppliers and brands to align on the product information governance strategy to apply GTIN standardization, AND implement for Google and beyond.  We work with our customers to build scalable processes to capture their product information and scale globally across the portfolio of brands in an effort to ensure the highest impact, consistency, and levels of quality.

1WorldSync’s Omni-channel solutions helps suppliers and brand owners get their products to Google, Amazon, Walmart and beyond: mobile, desktop, storefront.

How shoppable are your products? Download are latest eBook “5 ways to grow your top line by making your products #SHOPPABLE everywhere?!

Download our free eBook on Shopability today!

Attend 1WorldSync 2016 Annual User Group, Europe!

1WorldSync 2016 Annual User Group, Europe associated with GS1 Germany ECR Tag  is right around the corner!

1WorldSync Annual User Group season kicked off with great success at the 1WorldSync 2016 Annual User Group, Americas in Washington D.C. As we build off the momentum, we are excited to see the community at the 1WorldSync 2016 Annual User Group, Europe on September 19 – 20 at the Titanic Chaussee Hotel in the beautiful city of Berlin!

Every year more than 200 community members, decision makers and industry experts from CPG, Retail, FMCG & Foodservice, Healthcare and DIY industries discuss strategies on Data Quality, Transparency & Compliance, Supply Chain Enablement and Omni-Channel Commerce and more!

This event brings together community members from around the world for networking, collaborative industry workshops, plenary sessions, keynote speakers discussing insights and best practices.

Key Topics include:

  • How to increase supply chain efficiency
  • Comply with regulatory demands
  • Make products digital, discoverable and shop-able across all channels

CONNECT. TRUST. EMPOWER.

These three important words represent this year’s Annual User Group theme and demonstrate that product information and content is key for a sustainable growth and competitive advantage in an Omni-Channel world.

Don’t miss this exclusive and exciting event, held on September 19 – 20, at the Titanic Chaussee Hotel in Berlin, Germany.

We look forward to welcoming you there!

To register, please visit the event website.

Summer Release Sneak Peek!

Summer Release Sneak Peek

1WorldSync will be launching our Summer release later this month. We’re excited to debut our expanded capabilities to support your Omni-Channel and Healthcare product information initiatives. The Summer Release features new apps and solutions that include:
 
  • Foodservice Product Content Marketplace that will allow foodservice manufacturers to highlight their products to the long tail of foodservice distributors.
  • Digital Catalog which allows you to take your product content in Catalog1 and create a rich online product catalog that can be used by your internal sales and customer service teams, browsed by your customers, and leveraged by your marketing teams.
  • And several new apps that allows you to get your products Google, Walmart, Amazon and beyond!

Stay tuned for more information about our Summer Release!

The Dream of a Product Shelf. How to Get Your Products Online and Selling.

Every business person starts their journey with an idea.  An idea they hope will be life-changing.  For many, these entrepreneurial dreams hark back to summer lemonade stands, paper routes or garage made inventions.

Dessert queen, Debbie Fields[1] famously took to the streets, passing out freshly baked chocolate chip cookies to any passerby.  (Her Mrs. Field’s Cookie products are now sold in her namesake retail stores, grocery chains and an online bakery.) ScrubDaddy[2] (an ergonomically designed kitchen sponge) plied its wares on TVs Sharked Tank.  (Since the pitch, they’ve moved 10 million units for total sales of more than $50 million.)  Let’s not forget Joy Mangano, the entrepreneur known for inventions such as the self-wringing Miracle Mop.  Her first appearance on QVC helped the Miracle Mop sell out—more than 18,000 mops in less than a half an hour.

Of course, not every product has the benefit of a TV launch.  Far faster and far easier, it’s about selling your products online.  And yes, selling your product (s) on your own company online store is great and has its own benefits.  But far better is getting placement on one or more of the larger online retailers.  So how will you get your company ready for the selling with the big guys (think Amazon, Google, Walmart, etc.) so that you’re discoverable and comparable across all digital properties?

Correct Product Content

The first step is providing robust and accurate product data for your customers.  Every product online has a large amount of data associated with it, but it can be difficult for mobile applications or web pages to distinguish between two comparable products if the product data is inaccurate or incomplete.

Inaccurate or incomplete product data is extremely problematic for your customers.  Today’s consumers demand rich product information.

Is there enough detail?  Are there photos?  Is there enough detail for them to make a decision?  If not, the likely result is a lost customer and sale.

Consistent Product Content

Ensuring that the product displayed online is the exact same product sent from the fulfillment center can be a challenge.  It’s important to consider solutions that will ensure that product and package variations are managed properly in the fulfillment process so that consumer expectations are met.

Streamline Product Content Management

As consumers, we know the types of content we expect on retail websites and apps. But as a product supplier you know creating, compiling, managing, hosting, updating and publishing this content across all shopper touch points is complex and time-consuming.

For this reason, many retailers and manufacturers are working with 1WorldSync to streamline product information and content management. 1WorldSync’s Omni-channel solutions ensure product information is complete, accurate and consistent. Further, these solutions improve the consumer experience by delivering high-quality and complete data about the product in stores fortifying consumer loyalty and growing sales.

Learn how Dot Foods Increased Sales Using 1WorldSync: View the Case Study

References:

[1] http://www.forbes.com/sites/learnvest/2012/11/20/how-to-build-a-multimillion-dollar-company-the-story-of-mrs-fields-cookies/2/#4df04bfc78d3

[2] http://www.investopedia.com/articles/investing/082415/10-most-successful-products-shark-tank.asp

Game, Set, Match. Online Shopping Takes the Lead.

We confess.  We do love online shopping.  There’s nothing quite like the thud of a big brown box (or red/white/blue box) hitting your front door.  For a moment or two, it’s almost a mini Christmas morning.

Here’s confession number two – it’s happening more and more (insert festive emoji here).  So frankly we’re relieved to hear that we’re not alone.

In fact, for the first time, consumers say they bought more of their purchases on the web than in stores, according to an annual survey of more than 5,000 online shoppers by United Parcel Service Inc.  The shoppers now made 51% of their purchases on the web compared with 48% in 2015 and 47% in 2014, according to the June 2016 survey by UPS.[1] (“Although the findings are skewed toward consumers who already gravitate toward the web, and exclude the $602 billion bricks-and-mortar dominated grocery store industry, they nonetheless represent the latest in a steady climb over the past few years, as consumers become more comfortable buying items on the web.” [2])

The latest results of the survey—now in its fifth year—illustrate the degree to which the adoption of online shopping is accelerating. This year, 44% of smartphone users said they made a purchase from their device, up from 41% a year ago. It also helps explain why retailers are having so much trouble adjusting to the new cybershopping era.

There’s definitely been a dramatic shift as over time, people are getting more and more comfortable shopping online.  And unfortunately, that has hit retailers hard (conversely, Amazon accounted for 60% of total U.S. online sales growth last year alone).

Though millennials make 54% of their purchases online, the rate of adoption by older people is growing at a faster rate. Non-millennials made 49% of their purchases online, according to the survey, compared with 44% in 2014. And as for shopping by smartphone users: the survey found that 63% of millennials use their phones to shop, while 19% of baby boomers and 8% of seniors use their phones to make purchases.

Fortunately, 1WorldSync customers are well positioned to continue building on this trend.  Our customers are able to provide better quality product images and information, while reducing the cost data acquisition.  Ultimately, their customers (online shoppers) will experience fewer errors when searching for products, resulting in more time to concentrate on growing their business.

[1] https://www.consumeraffairs.com/news/

[2] http://www.cnbc.com/2016/06/08/digital-buyers-becoming-even-more-loyal.html

How to make a ridiculous, drool-worthy and perfectly dangerous online shopping experience

“I shop all the time – on my commute, at work, at home, during the weekend…..The ability to find exactly what I want at the moment I’m thinking about it can be dangerous.” Lisa Green, head of fashion & luxury brands at Google, NYC[1]

Consumers today have more places and ways to shop….and have increasingly shorter attention spans. So if you have an ecommerce business, and you want online shoppers to click BUY NOW , then you need to be able to grab their attention, keep their attention and convert the sale. Yes, I’m sure you already know this…but how?

Product Content is King.

Don’t underestimate the power of high quality images – with the ability to zoom in and see multiple angles and views.  Shoppers find images incredibly reassuring and helpful in identifying that this is in fact the actual product they will purchase.  Don’t assume the more commonly recognized or generic products (batteries, diapers, etc.) might not need that level of visual appeal.   Countless studies and surveys have made it abundantly clear that visuals are the most influential factor affecting purchase decisions (*92.6% of shoppers say visuals seal the deal[2]).

“The most important piece of information a manufacturer can provide to help sell their products is an image. Most sales people tell us this significantly increases their odds of closing a sale. In fact, the trend seems to be that they won’t even suggest an item without one.”

Chief Commercial Officer, Major Food Distributor

What did other customers say?

90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations. In other words, more people read reviews as part of their pre-purchase research before purchasing a product or service.  In fact, customer reviews are trusted 12 times more than a marketing piece from an organization and will specifically seek out websites with reviews[3].  By making ratings and reviews easily accessible across every touchpoint, brands can ensure a positive customer experience.  And there’s more!  Enabling customer reviews on your ecommerce site can have a positive effect on your company’s organic results. Each product review increases the amount of authentic and robust content offered… “meaning you’ll be seen as having higher authority, more relevance, and, as such, a higher chance of getting those pages ranked.” Forbes.

Trusted Product Information

Your shopper wants to know what they’re buying:  How big? What color?  Place of origin? Technical requirements? Add-ons Plug-ins.  Images, video clips, specifications, customer reviews and more are all part of the giant need of trusted and accurate product information.  The quality and completeness of product presentation in online retail has a quantifiable and direct impact on product sales.   On-line retailers that offer compelling, engaging, and complete content to shoppers will be rewarded by repeat purchases, lower levels of returns and long-term loyalty.

What’s a Retailer to Do?

A successful omni-channel shopping experience is dependent upon the depth and accuracy of trusted product content.   Working with 1WorldSync, etailers and retailers alike help to provide better quality product images and information, while reducing the cost of data acquisition. Your users will experience fewer errors when searching for products and you will have more time to concentrate on growing your business.

[1] Vogue, March 2016

[2] Invodo Marketers Summary, 2015

[3] Econsultancy, 2015

4 Reasons Why Consumers Heart Online Shopping

Welcome to the leveled playing field of eCommerce.  A field paved with opportunity, growing market shares and reduced barriers of entry.  Forget traditional store fronts and other demands of maintaining a physical presence.  Who needs costly advertising in Yellow Pages, newspapers, or magazines when there are free search engines, email campaigns, low cost banner ads, or other online promotional tools like Google AdWords.  And as a consumer, why brave the snow, sleet and rain to purchase the latest “toy” when your heart’s desire is merely a click away?

Because, along with banana slicers, live lady bugs and canned unicorn meat (yes, you read that correctly), you can officially buy just about anything online.  Even craft beer is getting into the act, such as AB InBev, hoping to engage fans of craft beer by embracing e-commerce.  Overall, 70% of Americans (and 85% of the world’s population) are regularly shopping online and the reason isn’t just for the beer.  So why the online shopping explosion?  Here’s what we think.

It’s so easy.

Yes it is easy.  Certainly the proliferation of mobile devices has been the driving factor (4 out of 5 shoppers are mobile shoppers).But whether by phone, laptop or tablet, you can shop anywhere and at any time.  You don’t have to drive, park and battle with long lines.  You shop at your own pace – whether laser focused for one item – or leisurely scrolling for next year’s Christmas gifts.

More to choose.

If you’re an online business, you have an advantage over traditional retailers in that you aren’t limited to the amount of shelf space available when considering which items to stock. Adding selection, therefore, may help you appeal to online buyers, as can keeping your prices below traditional competitors and streamlining your purchase process to create a convenient experience for shoppers.

Comparison shop.

Try spending a Saturday afternoon comparison shopping for a new flat screen TV.  How many brick and mortar stores will you hit on your quest for the best value and the best product for you?  Sound exhausting?   Ironically, you’ll likely spend more money on gas than you are planning to save.

Conversely, online shopping is ideal for comparison shopping.  Product details, specifications, photos, customer reviews and pricing are easily searched and weighted according to a customer’s needs.  As consumers spend more time researching product purchases online (71% of in-store shoppers use smartphones for online research), the importance of high-quality product content becomes paramount for retailers, manufacturers, CPG firms and distributors alike.

Find More.

One of the best benefits of ecommerce for customers is they can get robust information that is not possible in a physical store.  As talented as instore salespeople can be, they’ll likely have challenges responding to customers who are looking for information on different product lines. But ecommerce websites offer additional information to their customers in a much more direct and thorough manner.  All the given information is provided by vendors so that their customers find it easy to purchase products with information.

This is where 1WorldSync’s Omni-channel solutions help.  We put authentic, trusted content in the hands of your customers and consumers; empowering them to make the right choices, purchases or health and lifestyle decisions.

1WorldSync Exclusive Community Benefits – Get the most out of DC

As 1WorldSync’s self-proclaimed community enabler, I am beyond excited to offer the 1WorldSync Community exclusive access to industry innovators who are excelling in today’s digital world. We invite you to to meet experts from Walgreen’s, Tyson, Kellogg’s, Johnson & Johnson and more!

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2016 Readers’ Choice: Mobility

Originally posted in Readers Choice of CGT – A Short List of the Best Technology & Services Providers to the Industry

According to Peter Drucker, “Business has only two functions — marketing and innovation.” But with the pace of innovation and technology quickening we might want to think on using a new portmanteau; TECHNOVATION.

Technovation suggests that marketers must recognize the accelerating pace of evolving technology, now inextricably linked to adapting consumers, while adjusting our comprehension and organizational structures to embrace not just the obvious, e.g., big data and analytics, but also how consumers, themselves, view their online and offline lives as part of a seamless whole. Marketers must understand that technovation is not only about understanding what consumers are doing with technology, but also what technology is doing to them.

Mary Meeker of KPCB notes that since 2008, the time an adult spends on digital media has gone from 2.7 to 5.6 hours per day, and that mobile has increased from 12 percent of that time spent to 51 percent. In June 2015, Pew Research noted that a fifth of Americans are ‘almost constantly’ online, with 36 percent of 18 to 29 year olds reporting they are ‘almost constantly’ online. Nielsen recently reported, in the desirable 18 to 34 year old demographic, that 8.5 million people per minute now use smartphones and other TV connected devices, surpassing 8.1 million per minute that use traditional TV screens.
In his book “Decoding the New Consumer Mind: How and Why We Shop and Buy” Kit Yarrow opines, “our use of technology has changed our psychology” including for innovation optimism, consumer empowerment, faster thinking, symbol power, and new ways of connecting.

The Ericson Institute, in a just released study representing 1.1 billion people across 24 countries found that constantly having a screen in the palm of your hand is not always a practical solution, however. Prognosticators now believe this technology will be a thing of the past, perhaps in fewer than five years.

What might make this forecast a reality? The Internet-of-Things has already taken hold, and Virtual Reality now has a purchase on popular imagination. Watch for a plethora of new form factors, from flexible screens, to wearables, to implantables. The computing power driving this technology is readily available and rapidly evolving. IBM has Watson, and Google claims its “D-Wave Quantum Computer” will be 100 million times faster than any of today’s machines. If true, D-Wave could theoretically solve a mathematical problem within seconds that would take today’s digital computer 10,000 years to calculate.

This kind of computing power, linked to Artificial Intelligence, coupled with new user form factors, will drive innovation for the next era of digital communication making possible – quite literally – commerce-at-the-speed-of-thought.

A brave new world is upon us, taking shape around us and with all of us as participants and innovators in our own right.
Hail the consumer!

What Makes a Trend… a Trend?

Rubik’s Cube.  Leg Warmers.  Juicers.  Boom Boxes.  Atari, Tivo, Game Boys. Chances are good that you bought in to one of the many product trends from the last couple of decades.  After all, whether its fashion, toys, gaming or foods (think “artisanal” cheese), who can resist jumping on a trendy bandwagon?  Admittedly, some trends are best left to the pop culture history books, but today – in 2016 – we’re seeing a definite trend towards trends becoming more than trends (did you get that?).

Consider eCommerce.  It was only 15 years or so ago that online sales were left to Amazon or eBay. For others in retail, online shopping was a nice add-on.   The theory was that the consumer wouldn’t abandon the brick and mortars.  Consumers wanted to see, touch and hold their purchases. So what was considered a trend in the year 2000 (15 ½ million households shopped online in September 2000), has evolved into a full-fledged way of life (spending a total of $4.2 billion online – an average of $272 per person).  Today, consumers are spending an average of $2,466 per person on online purchases.  Even traditional grocery items are added to the list, with online grocery growing at nearly twice the rate of any other industry.

Convenience, value and the proliferation of mobile devices have been key drivers in changing consumer shopping behaviors.  So what’s a growing retailer to do?  How can retailers capitalize on current eCommerce buying trends, while building for the future?

  1. Invest in digital technologies that enhance the Omni-Channel experience whether in-store, online or anytime. For example, consider tools that enable online chats and video merchandising to help describe and demonstrate how an item looks or works.  Curated content, suggested buys & upsell, on-line shelves and eCarts are varied components of an engaging on-line shopping experience. Walmart recently announced making a move to marry the retailer’s online and mobile assets with its 11,500 stores worldwide..  According to Fortune Magazine, “Walmart said it was merging to the two divisions to create a new unit called ‘Walmart Technology.’ Walmart pointed to the recent launch of its Walmart Pay mobile payment service as an example of the kind of collaboration between the teams that it hopes the merger will spur.”
  1. Offer a convenient shopping experience that responds to the consumer path to purchase. One-stop-shopping convenience is no longer about selling everything from a single supercenter or website. It’s more profitably targeted at giving a seamless Omni-Channel experience to shoppers who are budgeting for both time and money. Consider retailers that are offering services that combine their in-store and digital capabilities, for example ‘click-to-curb’ for groceries, ‘site to store’ at mass retailers or virtual dressing rooms for apparel.
  1. Content, content, content…did we mention Content?

We encourage retailers to focus on enhanced content and content distribution strategies to provide differentiated levels of product information for customers and consumers.  As research indicates, rich content, more content and trusted content will make a consumer click BUY NOW and continue as a repeat customer online and in-store.  Conversely, if a consumer cannot see a picture of the product they want to buy…they go elsewhere, and likely never return.

What sets a seller of goods apart from competition is their ability to give the buyer what they want, how they want, where they want it, when they want it.  Omni-Channel is not a trend – it is a full-fledged way of commerce and consumerism: yesterday, today and tomorrow.