Tag Archives: omni-channel solutions

Everyday is Black Friday with the 1WorldSync Omni-Channel Solutions.

As a brand owner, manufacturer or supplier, you want to get your products onto as many shelves, storefronts and retail sources as possible so that everyday feels like Black Friday!  Retailers are asking suppliers to deliver more content, faster and more often than ever before. The problems suppliers, manufacturers and brand owners face in their quest for speed to consumers and online shelves are numerous.

Tis’ The Season To Be Cross-Channel Ready

1WorldSync has an announcement that will undoubtedly make your holiday season to do’s a lot more doable. Suppliers can gain the first-mover advantage by utilizing the 1WorldSync Omni-channel solutions to enable global content distribution and syndication for all your product information, across all channels. Further, 1WorldSync solutions help our customers discover and publish products and more importantly product information in a standardized, easily accessible digital format ensuring accurate information…whether you are shopping online, in store, or eating lunch at your favorite cafe.  

We’ve now made it easier for existing 1WorldSync Data Pool customers to publish their product content and take advantage of our Omni-Channel solutions. 1WorldSync customers can publish and make updates to their 1WorldSync data pool product information and enrich their product information for cross-channel commerce, enabling global content distribution and syndication for all your product information.. Foodservice customers can grow sales to discerning consumers by offering total product information transparency on nutritionals, allergens and more, on all channels.

1WorldSync Capabilities Deliver Rich and Trusted Product Anywhere and Everywhere

The 1WorldSync Omni-channel solutions make it possible to share content anywhere, anytime in any format with anyone such as Google, Walmart, Amazon and beyond.

How to Offer Customers Choice, Convenience and Control

The 1WorldSync Fall Release makes it easier than ever to help organize for omni-channel commerce, making your product content discoverable and highly shoppable during a holiday shopping season expected to set online shopping records (digital sales are expected to hit $94.71 billion this Christmas period, according to research firm eMarketer).  This is a great opportunity for our current customers to gain a major competitive advantage.

How do we find out more?

Register now for our upcoming webcast on Wednesday, November 2nd at 1 pm ET.

  • Receive a demo of the new capability to publish from Item Management into Catalog1 keeping the product information accurate and complete (seamlessly pull your information).
  • Learn how to organize for Omni-Channel sales growth and make your product digital, discoverable and highly shoppable.
  • Understand our new capabilities and apps that have recently been released.

The Supplier Side – Must Do: Leveraging Walmart’s Store Assortment Online Initiative

Consumers continually demand a seamless shopping experience across all platforms. So, the flip side of course is that if a customer can’t find the right product online, it becomes a source of frustration and likely a loss sale. The quest for omni-channel supremacy continues for retailers across the board. Mega retailers, such as Walmart, are investing heavily in e-commerce (think Jet.com acquisition).

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The Dream of a Product Shelf. How to Get Your Products Online and Selling.

Every business person starts their journey with an idea.  An idea they hope will be life-changing.  For many, these entrepreneurial dreams hark back to summer lemonade stands, paper routes or garage made inventions.

Dessert queen, Debbie Fields[1] famously took to the streets, passing out freshly baked chocolate chip cookies to any passerby.  (Her Mrs. Field’s Cookie products are now sold in her namesake retail stores, grocery chains and an online bakery.) ScrubDaddy[2] (an ergonomically designed kitchen sponge) plied its wares on TVs Sharked Tank.  (Since the pitch, they’ve moved 10 million units for total sales of more than $50 million.)  Let’s not forget Joy Mangano, the entrepreneur known for inventions such as the self-wringing Miracle Mop.  Her first appearance on QVC helped the Miracle Mop sell out—more than 18,000 mops in less than a half an hour.

Of course, not every product has the benefit of a TV launch.  Far faster and far easier, it’s about selling your products online.  And yes, selling your product (s) on your own company online store is great and has its own benefits.  But far better is getting placement on one or more of the larger online retailers.  So how will you get your company ready for the selling with the big guys (think Amazon, Google, Walmart, etc.) so that you’re discoverable and comparable across all digital properties?

Correct Product Content

The first step is providing robust and accurate product data for your customers.  Every product online has a large amount of data associated with it, but it can be difficult for mobile applications or web pages to distinguish between two comparable products if the product data is inaccurate or incomplete.

Inaccurate or incomplete product data is extremely problematic for your customers.  Today’s consumers demand rich product information.

Is there enough detail?  Are there photos?  Is there enough detail for them to make a decision?  If not, the likely result is a lost customer and sale.

Consistent Product Content

Ensuring that the product displayed online is the exact same product sent from the fulfillment center can be a challenge.  It’s important to consider solutions that will ensure that product and package variations are managed properly in the fulfillment process so that consumer expectations are met.

Streamline Product Content Management

As consumers, we know the types of content we expect on retail websites and apps. But as a product supplier you know creating, compiling, managing, hosting, updating and publishing this content across all shopper touch points is complex and time-consuming.

For this reason, many retailers and manufacturers are working with 1WorldSync to streamline product information and content management. 1WorldSync’s Omni-channel solutions ensure product information is complete, accurate and consistent. Further, these solutions improve the consumer experience by delivering high-quality and complete data about the product in stores fortifying consumer loyalty and growing sales.

Learn how Dot Foods Increased Sales Using 1WorldSync: View the Case Study

References:

[1] http://www.forbes.com/sites/learnvest/2012/11/20/how-to-build-a-multimillion-dollar-company-the-story-of-mrs-fields-cookies/2/#4df04bfc78d3

[2] http://www.investopedia.com/articles/investing/082415/10-most-successful-products-shark-tank.asp

Game, Set, Match. Online Shopping Takes the Lead.

We confess.  We do love online shopping.  There’s nothing quite like the thud of a big brown box (or red/white/blue box) hitting your front door.  For a moment or two, it’s almost a mini Christmas morning.

Here’s confession number two – it’s happening more and more (insert festive emoji here).  So frankly we’re relieved to hear that we’re not alone.

In fact, for the first time, consumers say they bought more of their purchases on the web than in stores, according to an annual survey of more than 5,000 online shoppers by United Parcel Service Inc.  The shoppers now made 51% of their purchases on the web compared with 48% in 2015 and 47% in 2014, according to the June 2016 survey by UPS.[1] (“Although the findings are skewed toward consumers who already gravitate toward the web, and exclude the $602 billion bricks-and-mortar dominated grocery store industry, they nonetheless represent the latest in a steady climb over the past few years, as consumers become more comfortable buying items on the web.” [2])

The latest results of the survey—now in its fifth year—illustrate the degree to which the adoption of online shopping is accelerating. This year, 44% of smartphone users said they made a purchase from their device, up from 41% a year ago. It also helps explain why retailers are having so much trouble adjusting to the new cybershopping era.

There’s definitely been a dramatic shift as over time, people are getting more and more comfortable shopping online.  And unfortunately, that has hit retailers hard (conversely, Amazon accounted for 60% of total U.S. online sales growth last year alone).

Though millennials make 54% of their purchases online, the rate of adoption by older people is growing at a faster rate. Non-millennials made 49% of their purchases online, according to the survey, compared with 44% in 2014. And as for shopping by smartphone users: the survey found that 63% of millennials use their phones to shop, while 19% of baby boomers and 8% of seniors use their phones to make purchases.

Fortunately, 1WorldSync customers are well positioned to continue building on this trend.  Our customers are able to provide better quality product images and information, while reducing the cost data acquisition.  Ultimately, their customers (online shoppers) will experience fewer errors when searching for products, resulting in more time to concentrate on growing their business.

[1] https://www.consumeraffairs.com/news/

[2] http://www.cnbc.com/2016/06/08/digital-buyers-becoming-even-more-loyal.html