1WorldSync’s Senior Manager, Community Enablement, Payal Patel discusses the importance of product content and the impact on nutrition with Robert Howell Vice President, Merchandising, from Sysco.
1WorldSync: What would you tell your suppliers who are currently not synchronizing product content with Sysco?
Sysco: The foodservice industry has made the adoption and implementation of GS1 Standards a top priority in an effort to improve the completeness, accuracy and availability of product information for foodservice operators and consumers. One aspect of this adoption is active participation in the Global Data Synchronization Network (GDSN). With this renewed emphasis on supplier participation, Sysco is requiring suppliers to begin synchronizing product information via the GDSN.
1WorldSync: Before leveraging GDSN to capture product attribute data, what did your environment look like in regards to capturing and updating your suppliers’ product content?
Sysco: Prior to leveraging GDSN to obtain data from suppliers, Sysco utilized a process called Request for Data (RFD). This process involved a manual population of data attributes into an Excel Spreadsheet. This process also lacked enriched data such as nutritional, marketing, and image information.
1WorldSync: What is the risk when lacking accessible, accurate, timely product content from Suppliers?
Sysco: Not having access to complete and accurate content may lead to several issues including:
- Lost Sales
- Impact on brand image
- Compliance and regulatory challenges
1WorldSync: What is Sysco doing with this content?
Sysco: Sysco is using the content we receive via the GDSN to feed the master product catalog, which consists of items sold to our customers. Our customers include restaurants, healthcare and educational facilities, lodging establishments and other customers who consume meals prepared away from home.
Sysco also uses the content received from manufacturers via the GDSN for our customer-facing ecommerce applications, as well as our Marketing Associates sales systems. The data, including product images, is particularly important when it comes to being able to effectively market and sell to customers using web-based order entry platforms.
Our buyers utilize the GDSN information to look up the items they want to source for our customers, and therefore, it is important for us to have complete and accurate product information to support sales. Again, images and nutritional information is of critical significance to enable customers to make more informed buying decisions.
1WorldSync: How would you describe your relationship with 1WorldSync and the onboarding process?
Sysco: Sysco partnered with 1WorldSync to drive participation among our supplier community. 1WorldSync is assisting in on-boarding our suppliers via communication, training & education, supplier outreach and program awareness activities.
1WorldSync: How would you describe the results that you have achieved in working with us?
Sysco: 1WorldSync has assisted in the coordination of onboarding suppliers, as well as building the supplier relationship with GDSN and Sysco by providing outreach and assistance to the supplier community.
1WorldSync can help you address your product content challenges and get engaged. Contact email@example.com to get started today!