Tag Archives: mobile

Thanksgiving…Yelp can Help?

When most people think of Thanksgiving, their minds picture a big dinner table at home surrounded by family and friends. However, this old-fashioned vision may be more nostalgia than anything else. In 2013, 33 million Americans relied on restaurants for all or part of their Thanksgiving dinner*. Add that to the 46 million that dined out on Black Friday, it’s clear that traditions are changing.

Stating reasons such as convenience, personal preference and lack of space to host, it is clear that consumers want, and more importantly, need options. Whether they plan on celebrating the entire holiday at their favorite restaurant or order in to avoid washing pots and pans, Americans have the freedom to tailor Thanksgiving to their own lifestyle needs.

As the number of Thanksgiving diners increases, restaurants must also take necessary precautions to protect their guests when a food poisoning outbreak occurs. This includes identifying the origin of the affected food in order to stop serving whatever it is that is causing the illness.

Mobile applications such as Yelp and other restaurant review sites could be used by public health officials as an early way to detect food poisoning outbreaks and prevent future spread**. Just as consumers have the freedom to choose where they would like to celebrate Thanksgiving, with immediate and real time access to dining information,  they also would have the ability to alert others if a certain establishment has had any issues with food poisoning. Other diners then have the freedom to make an informed decision to dine elsewhere – keeping themselves and hopefully many others out of harm’s way.

Once just a convenience tool to post recommendations and make reservations, restaurant review sites are now serving up a more useful purpose.

*http://www.restaurant.org/News-Research/News/79-million-Americans-to-call-on-restaurants-on-Tha

**http://www.ihealthbeat.org/articles/2015/10/26/yelp-could-help-public-health-officials-track-foodborne-illnesses

Transparency in the Era of Mobile and Social

Blog originally featured in Supply & Demand Chain Executive business magazine on July 7, 2015.

Information flows quicker and easier than it ever did before. Long gone are the days when we heard about yesterday’s news in the morning paper. Asking someone for directions seems like a quaint ritual of our parents. Asking a hotel concierge for dining recommendations feels like a chore.

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Transparency – The New Consumer and Corporate Social Mandate

For some time now we have been living in an era of Transparency. Transparency in our policies and procedures, transparency in the business practices we operate, and transparency in the products and services we buy in business and in our daily lives. The transparent manner in which consumers expect to discover, buy and express opinions about products or services is the new norm for any business that expects to flourish in the mobile social economy.

Product information is in demand throughout the entire discover-to-review lifecycle, and at virtually every touch point of the consumer experience. Understanding the importance and value of product information transparency and its accessibility is simple, however, delivering it efficiently and seamlessly is anything but simple. Businesses must revisit the manner in which product information is created, exploded, standardized, quality assured and syndicated to all parties that enable the consumer experience.

Consumer demand for transparency and accountability is forcing businesses and entire industries to revisit the way product information is sourced, aggregated, distributed and labeled. Years ago, the seller was in control as purchase decisions were based on the availability, convenience and brand. The paradigm has shifted, and with an abundance of choice in front of them, consumers are making selections not simply on brand or availability, but on the attributes about the product. 

Compounding this even further, a plethora of global legal and regulatory mandates have been put into place, requiring Brand Owners and Sellers to comply with product information centric regulations. For example, EU Food Regulation 1169 or FDA’s Unique Device Identification. Such regulations are another compelling force for companies all around the globe to take a closer look at the digital information chain that accompanies their products as they pass along transitional and new Omni-channels to market.

For 1WorldSync, product information transparency gets to the heart of everything we do. Our mission is to empower global businesses and consumers with trusted product information that enables improved decision making, efficiency, health and well-being.

Our Product Information Cloud platform purpose was built to deliver syndicated product information solutions and services to customers around the globe that rely on product information to power their businesses. For many of our 16,000 customers, the ability to mobilize a product information transparency program is a logical next step on top of the solid product information management foundations they have built with us over the last decade or more.

Every industry we operate in is actively investing in software and processes transformation that enables transparency. From the product development, to aggregation and management of product data at the manufacturer to setting up an item for sale at a retail or online store, to presenting that information to the consumer.

It is such a hot topic this year that we have made it the focus of our annual customer user conferences in both the USA at GS1 Connect, and in our EMEA customer event alongside ECR Europe this year. 

The Mobile Product Information Gap

The Mobile Product Information Gap

Online sales in the U.S. totaled $263 billion dollars in 2013, an increase of almost 17% from 2012 according to the US Census. According to research firm Javelin, mobile commerce accounted for almost $60 billion, representing 188% growth from 2012. While this impressive growth in mobile commerce represents a tremendous opportunity for the retail industry, it also represents a huge challenge.

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