Tag Archives: micro-moment

Retail: The reports of my death have been greatly exaggerated

A recent headline: “Out of whack weather, gluttonous inventories and changing consumer spending patterns have shouldered much of the blame for sluggish retail sales.”  Sluggish?   Well, we tend to agree with Mark Twain on this.  The reports of retail’s death are indeed greatly exaggerated.  In fact, most retailers — including some large ones — are finding plenty of growth.

Continue reading

“Are You Ready for a Micro Moment?”

Picture this.  You’re in line at the airport, waiting to board that 6am flight to Atlanta.  You look to your left and notice the perfect smart carry-on luggage.  You try to look more closely to capture the brand.  As you board the plane, you take out your smartphone and Google the item name.  You scroll for the product specs – the size, the color.  A moment later, as you buckle your seatbelt, you hit ‘Add Item to Cart.’  The passenger sitting next to you pulls out the latest headphones du jour.  Is it compatible with your laptop? You take out your smartphone again.  What’s the show he’s streaming?  Who’s that actor?  Take out your smartphone and find out.  They’re serving breakfast now and you wonder what’s healthier – the bagel & cream cheese or the poppy seed scone?  No need to wonder, just check your smartphone one more time.  

Continue reading