Tag Archives: marketplace

Opportunity is Calling! Break into the Chinese Market with Alibaba and 1WorldSync

With China’s GDP being a 11 trillion, the Asian giant is now comfortably the second-largest consumer market in the world boasting of a massive population of consumers who have little debt and a lot of cash to spend. In addition, many Western brands have proven to be very popular in the Chinese market.

10 years ago many companies had global ambitions to break into the Chinese market but often failed. However, fast-forward to 2017 and times have drastically changed.

Are you ready to boost your sales to Chinese consumers?

Alibaba has more than 450 million utilizing their platform and delivers upwards of 57 million packages per day!

While Americans are familiar with the idea that most of their consumer goods come from China, Alibaba sees an opportunity to import consumer goods from the United States!

Unlike the Amazon model that Americans are familiar with, Alibaba does not sell directly to consumers. Instead, it operates marketplaces that connect buyers and sellers. Founder of Alibaba, Jack Ma simplifies the Alibaba model saying “think of us as a virtual mall with nearly half a billion shoppers buying from sellers that operate their own online storefronts.”

Alibaba’s edge is a massive base of consumers in China, more than 450 million of which are shopping on the platform, that are more and more focused on buying high quality American products.

The Time is Now to Break Into China!

As Ma shared with 2,000 U.S. brand owners in Detroit in June this year,If you miss the opportunity of selling your products to China, you will miss the future.” It is clear: The time is now to begin selling your products to China.

Alibaba has partnered with 1WorldSync, the global source of authentic product content, to improve the accuracy and trustworthiness of product content expediting suppliers speed to market on the Alibaba marketplace. 1WorldSync helps brands and Alibaba to combat counterfeit in China.

Every brand owner can easily unlock the power behind the Alibaba marketplace and automatically distribute authentic product content to Alibaba via 1WorldSync!

In an open letter to U.S. businesses, Alibaba published a letter on its website,  to make it easy for American small business owners to “take advantage of the China opportunity.”

Are you ready to take advantage of the China opportunity? Now is the time to break into China! Learn more today!

 

Get Your Product to Walmart.com Before the Holidays

The holidays are rapidly approaching and Walmart is ramping up its product assortment giving consumers a plethora of choices for gifting this holiday season.

Did you know that according to a study from the National Retail Federation (the nation’s largest retail trade association), many small and mid-sized retailers report that as much as 20 percent of their annual sales occur during the holiday season?

Are you ready to reach over 110 million unique visitors looking for items like yours this holiday season? You need to get your products listed on the Walmart.com marketplace and leverage their analytical and supply chain capabilities.

Wal-Mart Stores Inc. continues to gain momentum  with its online sales growing at their fastest clip in at least five years. Wal-Mart continues to broaden its online assortment, appealing to more third-party sellers and accelerating the attainment of their stated ambition to add 1 million products a month to their digital shelf.”

Are you ready to get your products onto Walmart’s digital shelf?

Marketplaces that succeed are committed to brand integrity and complete product information. Walmart stands behind this vision understanding that complete and accurate product content drives sales conversion and is critical on the path to purchase.

For this reason, they require a certain amount of product attributes to be sent to them in order to best listed on their .com marketplace. While some of the product attributes they ask for are basic such as product name, others like Shelf Description are unfamiliar territory for many merchants.

Enter 1WorldSync: Walmart’s Strategic Certified Product Content Provider

1WorldSync is a strategic partner of Walmart and has been facilitating product content exchange for Walmart manufacturers and suppliers for more than a decade. 1WorldSync has been collaborating with Walmart to ensure suppliers can leverage their investment in GDSN and repurpose that data to get their products to the Walmart marketplace.  

Are you ready to get your products to Walmart.com before the holiday season?

The Time is Now!

Walmart has the potential to help your products reach millions of new customers. Take the first step today and let 1WorldSync help you get listed- not just on the Walmart marketplace but any marketplace and any retailer!

It’s time for you to leverage one solution and feed Walmart GDSN product content and eCommerce attribute requirements to get your products listed on the Walmart.com marketplace.

It’s Prime Time!

As a marketer, I have to give credit where credit is due. The creation of Amazon Prime Day was a brilliant move! With the third Amazon Prime Day now over, it’s clear that Amazon is trying achieve the same status as consumer calendar events like Cyber Monday and Black Friday.

Amazon said last week that their sales event was its “biggest day ever,” with sales this year surpassing its 2016 Black Friday and Cyber Monday results. Their Prime Day generated $1 billion in sales, making it the best sales day ever for the company (Bloomberg 2017).

According to Amazon, “The Prime Day 2017 event grew by more than 60 percent compared to the same 30 hours last year, and sales growth by small businesses and entrepreneurs was even higher” (Businesswire 2017).

Market Domination: The Struggle For Shelf Space

Smart suppliers are going “Prime”and ensuring their products are on the Amazon marketplace shelves and differentiating themselves with in-depth product content.

Amazon’s giant footprint gives suppliers an enormous opportunity to get in front of millions of potential customers they could not hope to find alone. Amazon enables small suppliers to compete with the larger players.

Are you ready to get your products discovered by Amazon?

1WorldSync makes it easy for customers to go “prime” and set-up their products based on Amazon.com requirements and publish directly to  Amazon Vendor Central. Smart suppliers are standardizing and leveraging their GDSN data to submit GDSN and Non-GDSN product content to Amazon efficiently.

1WorldSync has partnered with Amazon enabling our customers to send data to Amazon electronically.

Learn more today!

References

  1. “Amazon’s Prime Day Generates Estimated $1 Billion in Sales” 12 July, 2017<https://www.bloomberg.com/news/articles/2017-07-12/amazon-s-prime-day-proves-to-be-biggest-shopping-day-ever>
  2. “Prime Members Enjoyed Biggest Global Shopping Event in Amazon History this Prime Day”> 12  July, 2017. <http://www.businesswire.com/news/home/20170712005745/en/>

The Future of Social Commerce

I think it is fair to say that commerce has always been a very social activity. Marketplaces have been a gathering place for people for thousands of years and word of mouth has always been a huge influence on what people buy. But as more and more people engage in social networking activities and platforms (1.3 billion people use Facebook every month), there is a new opportunity to provide commerce as part of people’s interactions in social networking activity.

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Enable and Empower your Supply Chain!

Now, more than ever, global supply chains are under pressure to be agile and transparent, in the face of renewed consumer demand and the massive rise of Omni-channel commerce. In today’s digital world, your product information is one of your most valuable assets. Before your customers and trading partners ever see the physical product, they will have access to the digital information representing it. With the explosion of product information in the marketplace, the demand for quality, accurate product data has grown exponentially.

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