We’re happy to host our all new 1WorldSync Working Group Day, September 14, 2017, at the GS1 Germany Knowledge Center in Cologne, Germany. This one day event, with the theme Digital Commerce, Now!, is an unique platform for attendees to network, discuss industry trends, best practices and strategies on Data Quality, Supply Chain Enablement, Transparency, Compliance, and Omni-Channel Commerce. It’s a fresh new format with the focus on industry specific workshops for the DIY, Healthcare, FMCG / Grocery/ Retail and Foodservice / Food sectors.
Take a Cue from Coke
Are you thinking about getting started with the GMA SmartLabel™ initiative? Take a cue from Coke. The world’s largest beverage company has long encouraged consumers to “share a Coke.” Now, it’s gearing up to share a whole lot more when it comes to product information and transparency.
The company said last month that its SmartLabel Coca-Cola program is quickly ramping up. In fact, Coke has already applied Smart Label QR codes to half of its volume. And, it plans to have all of its beverage packaging SmartLabel ready by early 2018!
That’s a pretty strong message from a trend-setting, consumer-obsessed company like Coca-Cola. For manufacturers of food, beverages and consumer packaged goods (CPG), it’s time to pay very close attention to the story your product content is telling. You must be prepared to communicate product transparency, reaching the consumer in their channel of choice. SmartLabel helps you do that.
Here’s the challenge. For many companies, SmartLabel can be a significant undertaking considering the number of products they manufacture. After all, each unique item (including flavor, size, etc.) requires three components:
- a unique Smart Label QR code
- consumer-ready product content,
- and a SmartLabel webpage.
The point is, getting all of your product information onto SmartLabel can be overwhelming, but with the right guidance it doesn’t have to be.
E-Book: Your SmartLabel Questions Answered by the Experts
Welcome to the leveled playing field of eCommerce. A field paved with opportunity, growing market shares and reduced barriers of entry. Forget traditional store fronts and other demands of maintaining a physical presence. Who needs costly advertising in Yellow Pages, newspapers, or magazines when there are free search engines, email campaigns, low cost banner ads, or other online promotional tools like Google AdWords. And as a consumer, why brave the snow, sleet and rain to purchase the latest “toy” when your heart’s desire is merely a click away?
Because, along with banana slicers, live lady bugs and canned unicorn meat (yes, you read that correctly), you can officially buy just about anything online. Even craft beer is getting into the act, such as AB InBev, hoping to engage fans of craft beer by embracing e-commerce. Overall, 70% of Americans (and 85% of the world’s population) are regularly shopping online and the reason isn’t just for the beer. So why the online shopping explosion? Here’s what we think.
It’s so easy.
Yes it is easy. Certainly the proliferation of mobile devices has been the driving factor (4 out of 5 shoppers are mobile shoppers).But whether by phone, laptop or tablet, you can shop anywhere and at any time. You don’t have to drive, park and battle with long lines. You shop at your own pace – whether laser focused for one item – or leisurely scrolling for next year’s Christmas gifts.
More to choose.
If you’re an online business, you have an advantage over traditional retailers in that you aren’t limited to the amount of shelf space available when considering which items to stock. Adding selection, therefore, may help you appeal to online buyers, as can keeping your prices below traditional competitors and streamlining your purchase process to create a convenient experience for shoppers.
Try spending a Saturday afternoon comparison shopping for a new flat screen TV. How many brick and mortar stores will you hit on your quest for the best value and the best product for you? Sound exhausting? Ironically, you’ll likely spend more money on gas than you are planning to save.
Conversely, online shopping is ideal for comparison shopping. Product details, specifications, photos, customer reviews and pricing are easily searched and weighted according to a customer’s needs. As consumers spend more time researching product purchases online (71% of in-store shoppers use smartphones for online research), the importance of high-quality product content becomes paramount for retailers, manufacturers, CPG firms and distributors alike.
One of the best benefits of ecommerce for customers is they can get robust information that is not possible in a physical store. As talented as instore salespeople can be, they’ll likely have challenges responding to customers who are looking for information on different product lines. But ecommerce websites offer additional information to their customers in a much more direct and thorough manner. All the given information is provided by vendors so that their customers find it easy to purchase products with information.
This is where 1WorldSync’s Omni-channel solutions help. We put authentic, trusted content in the hands of your customers and consumers; empowering them to make the right choices, purchases or health and lifestyle decisions.
Finding and comparing products online is far more frustrating than it needs to be. Especially if you’re trying to find the online version of a product you found in the store. There is almost no correlation between the offline product world and the online product world. I can say this confidently, because I found out from personal experience recently. Continue reading
1WorldSync understands the implications of Major Release 3 for its diverse community of trading partners. The impact to each organization may be very different depending on what attributes they support and what interface they have into their data pool. 1WorldSync is helping its community Be MjR3 Ready by breaking it down into three steps and providing the support needed to successfully complete each step along the way. Continue reading
I think it is fair to say that commerce has always been a very social activity. Marketplaces have been a gathering place for people for thousands of years and word of mouth has always been a huge influence on what people buy. But as more and more people engage in social networking activities and platforms (1.3 billion people use Facebook every month), there is a new opportunity to provide commerce as part of people’s interactions in social networking activity.
Throughout time, grandiose aspirations have seemingly convoluted processes and procedures. What exactly do I mean by this? The Foodservice Industry has been struggling with this balancing act for a number of years now. The balance between reaching an Ultimate Goal vs. Ability to Execute towards that goal. That balancing act has never been more tested than with the concept of Data Quality. On a daily basis, I’m constantly having conversations with some of the largest Foodservice manufacturers and they all have the same aspirations around Data Quality: be Complete (be seen as 100% “phase 2” attribute requirements across their entire product offerings) and Accurate (provide the most accurate product information as possible).
A recent United States Food and Drug Administration (FDA) regulation, issued on September 24, 2014 has medical device manufacturers on a global basis, readying their organizations for compliance. The new regulation requires most medical devices to be marked and labeled with a unique device identifier (UDI) and then entered into the FDA’s Global Unique Device Identification Database (GUDID) with a set of FDA-specified attributes. Compliance dates are driven by the class of medical device. Continue reading
We’ve talked a lot about how the retail industry is going through a transformation in this blog. The consumer, and their desire to make informed purchase decisions are driving most of this change. As retailers begin to adapt to the connected consumer, many of their systems will begin to change in order to support the experience the consumer is demanding. The one system change that will likely take the lead in this change is the Point of Sale (POS).
Retail stores are doing everything they can to entice consumers to visit their location, and forego shopping online. The theory is that a superb in-store experience, combined with instant fulfillment, will make even the savviest connected consumer spend more time and money in the store. For this to happen however, there is a bar for convenience that has been set by the e-commerce industry that must be matched – checkout.