Tag Archives: Major Release 3 EN

Walmart.com is getting ready for Cyber Week…Are you?

Where did summer go? Fall decorations, Halloween costumes and cold weather gear surrounds us and yet summer still lingers. It’s crazy how retail brings the seasons to us before mother-nature does. I have now succumbed to pumpkin lattes, Oktoberfest beers and started to decorate in browns and gold.

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Translate images into dollars

They say a picture is worth a thousand words, but, in today’s economy, it’s also worth thousands of dollars.

Understanding the importance of digital assets seems second nature.  A product’s main image is the salesman at 3:30 am when someone is shopping online.  It’s customer support in the shape of a digitized instruction manual and the differentiator during a product comparison.

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Shopping for Quality Content

Recently, I became a father and with that came a bunch of new purchases; changing tables, bath toys, strollers…this was all new to me.  Each new item brought a new set of buying requirements (mostly from my wife).  I didn’t know we needed a certain diaper type for night time, or that a stroller had to be easy to turn and collapse (that is key, actually!).  I was merely going off of the experiences of our friends, basing my buying decisions on recommendations and price.

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1WorldSync Annual User Group Europe is just around the corner!

This year the 2015 Annual User Group Europe will be co-located with GS1 Germany’s ECR Tag at the World Conference Center in Bonn, Germany. Join us for an evening of networking and a full day (September  21 – 22) of engagement with your trading partners and industry peers. At AUG Europe, we will help you gain knowledge on critical implementation practices and intelligence on CPG/Grocery. Hardlines and Healthcare industry insights and trends. If your role involves a focus in Master Data Quality, Regulatory Compliance, Supply Chain Processes or E-commerce, then this conference is for you!

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Regulatory Compliance and Beyond

Globally, businesses are experiencing the same challenge: they need robust, trusted, accurate product information. Consumers are demanding it, trading partners are requiring it, and governments are mandating it. While meeting consumer and customer demands are certainly a driver for change, regulatory mandates with tangible repercussions for non-compliance push businesses into action.

Organizations all over the world are being driven by local, federal, and global regulations to streamline their product information distribution systems for accuracy and transparency. Its impacting multiple industries; EU1169 in the foodservice and FMCG/CPG industry, UDI in the Healthcare industry, GHS in the DIY/Hardlines industry. Organizations are being compelled to act and in the process of assessing the scope and impact, are seizing the opportunity to achieve additional benefits.

Global organizations are seeing that readying product information for regulatory compliance comes with valuable byproducts. As internal systems are evaluated and streamlined to achieve compliance, additional business benefits are being achieved; supply chains are becoming optimized for efficiency, processes for data quality and accuracy are being implemented, and e-comm initiatives are being powered and supported. Product information is becoming rich, robust, accurate and readily available to customers and consumers alike, and businesses are becoming more efficient, compliant, and transparent.

Mondelez International is a shining example of how readying product information for regulatory compliance can transform systems and enable trusted, transparent product information exchange. Their approach of implementing a single global solution across all markets not only prepared their data for EU1169 compliance, but empowered their business for critical omni-channel initiatives. Read more about how Mondelez International met their regulatory deadline and then some!

4 Steps to Delivering High Quality Product Information Using the GDSN

The need for product information is on the rise; everyone wants it and everyone needs it. From your procurement officer to your end consumer, product information is impacting your business’s bottom line. Whether that impact is positive or negative is greatly dependent on the quality of your product information. Enabling your business to deliver high quality product information sets your business up for success in today’s market place. As the global leader in enabling trusted product information exchange, 1WorldSync has identified 4 key steps to delivering quality product information to trading partners:

  1. Understand what information is needed to support your products
    a. Discover what information is needed to register your items within the Global Data Synchronization Network (GDSN)
    i. Some required information needed to register your items in the Global Registry includes:
    1. Global Location Number (GLN)
    2. Global Trade Item Numbers (GTIN), make sure to follow the GTIN allocation rules
    3. Understanding how to build Product Hierarchies
    b. Visit the Landing pages of the Recipients you wish to publish data to in order to understand the specific content requirements each recipient is looking for on your products.
    i. Understand what Top-off attributes are needed to ensure a complete item record is published to your recipients. These may or may not be part of a standard GDSN attribute set.
    ii. Some of the Recipients have provided a portal for you to see their entire requirements. An example of this is Kroger’s VIP Portal access.
    iii. Utilize tools like The Attribute Graph (TAG) to gain further insight into the requirements across multiple recipients at one time.
  2. Build up a process for information gathering and governance to ensure you product records meet the information needs of your recipients.
    a. Gather the needed information or attributes of your product discovered during step 1. These attributes may be stored in several locations across your organization.
    i. GDSN Core
    ii. Recipient Core
    iii. Recipient Extended information sets
    iv.  Digital Assets
    b. Instituting a foundation of Data Governance at the start
    i. Understanding who owns the information or attributes and values within your organization
    ii. Is there a cleanup processed needed on your information to ensure it meets all requirements discovered in Step 1?
  3. Determine the right distribution method to get your content to your recipients through GDSN
    a. Automated information uploads and publications utilizing XML
    b. Manual Portal entry
    c. Select a data loading service
  4. Maintain and Support your product information. Once you synchronize your information to the recipient, the process has not finished.  There may be specific clarifications or inconsistencies that you need to address.  Also recipients are continuing to expand their need for information on your products.
    a. Review Data Accuracy Score Cards provided by recipients to highlight information challenges.
    b. Stay up to date on the latest recipient requirements
    i. Landing Pages
    ii. TAG
    c. Utilize the business and governance processes put into place during step 2.
    i. Information is constantly changing as marketing and brand owners continue to customize and position their products towards specific end consumers. These changes in information need to flow to your recipients to ensure the highest level of customer satisfaction for your products.
    ii. Digital Assets are the face of your product in a digital world. If there are changes to the package, a new image is needed.

Read more about how global industry leaders are leveraging 1WorldSync to enable their businesses for trusted product information exchange. Click here to learn more.