Tag Archives: LabelSync

Webinar Recap: Maximize Your Investment with 1WorldSync

Last week, we held a webinar, ‘Maximize Your Investment with 1WorldSync,’ that highlighted new capabilities now available within the 1WorldSync Omni-Channel Platform that make it easier for our customers to win consumers on the path to purchase.

Today’s connected consumers have more choices than ever before and the key to the omni-channel consumer experience is content that fully and accurately represents products.

In response to the ever changing digital world, 1WorldSync has risen to these challenges unveiling new capabilities to:

  1. validate our customers’ trust in us to manage their digital content.
  2. satisfy retailer manatees and industry regulations.

The webinar highlighted that our customers now have the opportunity to go further in their product content journey with 1WorldSync!

The new capabilities give our customers the ability to unleash their investment in global standards to grow global cross-channel sales, drive efficient global content syndication and enable global compliance and product transparency.

The new capabilities and solutions highlighted on the webinar included:

  • Improved eCommerce Solutions give our customers the ability to more easily aggregate and syndicate accurate product content to support digital channels. 1WorldSync Connectors enable brands to understand the requirements of some of the world’s largest retailers including Walmart, Gebr. Heinemann, Amazon and Alibaba in order to bring their products to market faster and seamlessly deliver product content in the exact format required by the recipient. This gives brands the ability to bring their products to market quicker and facilitate the delivery of product content in the exact format required by the recipient.
  • Expanded Digital Asset Management (DAM) gives brands the ability to capture, manage and syndicate all their digital assets (images, videos, documents, etc.) and import third-party images to share with trading partners. Further, 1WorldSync content creation services include product imaging services (360 degree image capture creates a spinning appearance), weight and dimension data capture services and mass uploading of digital assets.
  • Digital Catalog provides brand owners the ability to render their own product catalogs, mobilizing product content and enables seamless creation of sell sheets, catalogs, slicks and create a visual representation of your product content to help drive global sales.
  • LabelSync Solution gives brands the ability to publish product content that can be used to provide transparency to consumers, participate in industry and government initiatives, and create a more connected omni-channel experiences via SmartLabel pages

To learn more about these expanded capabilities and solutions visit http://solutions.1worldsync.com/omni-all-in-one

To view the webinar recording view here.

Label Insight and 1WorldSync Introduce LabelSync

Label Insight, the market leader for transparency, and 1WorldSync™, the leading provider of product content solutions, have introduced LabelSync™, the industry’s most comprehensive solution for product data distribution and transparency.

LabelSync pairs Label Insight’s high-order attribute data with 1WorldSync’s unmatched global product content distribution capabilities, enabling brands and retailers to provide consumers with an unprecedented level of rich, high-quality product content.

 Research shows that consumers are looking for product transparency. Two-thirds of consumers feel product transparency should be provided by brands and manufacturers, yet only 12 percent consider brands a trusted source. With SmartLabel, an industry initiative led by the Trading Partner Alliance, brands can deliver easy and instant access to detailed product information directly to consumers.

“SmartLabel is the industry standard for increasing transparency with consumers. With LabelSync, brands can quickly and easily meet all SmartLabel-mandated requirements,” said Karin Borchert, CEO of 1WorldSync. “In our analysis, LabelSync provides twice as much product data across eight major categories than pages created by other methods. Additionally, LabelSync can provide non-mandatory classes of information, such as sustainability, health and safety and product instructions. No other solution on the market can deliver the breadth and depth of information that LabelSync does.”

LabelSync enables manufacturers to source SmartLabel content from a variety of sources, including package flat data and through the Global Data Synchronization Network (GDSN). Brands can create and onboard their data in multiple ways, then preview their SmartLabel pages and manage their attributes to ensure accuracy and consistency. LabelSync creates parsed ingredient lists with intuitive and navigable access to detailed information, such as plain language ingredient definitions — powered by Label Insight’s glossary of 300,000 ingredient definitions — that can explain to consumers what it is and why it’s included in the product. From there, 1WorldSync’s powerful Product Information Cloud allows manufacturers to distribute the product content to any of their trading partners across the globe.

“LabelSync is simply the best way for brands to expand their transparency story and move the needle on digital transformation in their business,” said Ronak Sheth, Chief Strategy Officer of Label Insight. “LabelSync unlocks more than 100 attributes for each product, maximizing SmartLabel as a brand canvas for product transparency in the palm of every shopper’s hand. This allows brands to address product features and benefits that matter to consumers, but that physical packaging can’t accommodate. Brands can also leverage SmartLabel data for other transparency initiatives, addressing consistency and completeness gaps with LabelSync’s data generation capabilities.”

By using LabelSync to manage SmartLabel, brands can ensure pages are always up to current specifications and compatible across devices — no longer worrying about software updates, testing and technology upgrades.

CPG brands can select the LabelSync package that best suits their needs. LabelSync Now is a fast and affordable option that leverages GDSN product data. LabelSync Pro offers complete transparency with the industry standard for creating, managing and publishing SmartLabel pages that include off-package and voluntary information. LabelSync Premium is the best-in-class offering that also provides a full suite of images compliant with GS1 standards.

For more information on LabelSync, click here!