Tag Archives: internet retailers

Cash In on the Micro Moment: Turn Content into Currency With 1WorldSync

Did you know that 75 percent of online shoppers are more likely to switch to a brand that provides more in-depth product content beyond what’s provided on the physical label?

Further, more than 65% of consumers conducting online product research before stepping foot in a store .

Shopping used to be a linear process, but this is no longer the case.  Enabled by digital, consumer behaviors have evolved rapidly. The path to purchase contains overlapping touch points along the way. Every touch point is a ‘micro-moment’ that is an opportunity to capture the consumer.

Micro-moments are currently influencing buyer behaviors and expectations, and they’re changing the way consumers shop across industries.

But what exactly are micro-moments?

In what ways are they shaping the consumer journey?

Think with Google leads the charge on researching the way smartphone technology revolutionizes the digital marketing space and states that  “Micro moments occur when people reflexively turn to a device—increasingly a smartphone—to act on a need to learn something, do something, discover something, watch something, or buy something. They are intent-rich moments when decisions are made and preferences shaped.”

These intent-driven moments when a person turns to a device to act on:

  • I want to know
  • I want to go
  • I want to do
  • I want to buy

These are micro moments. The moments occur when consumers want to find information quickly and accurately and they can happen anytime and anywhere. Thanks to mobile devices consumers have all the information in the world right at their fingertips turning to their device to learn, watch or buy.

Thus, it’s more important than ever that brands deliver the information consumers are looking for exactly when they are looking for.

How can brands start delivering on these micro moments to optimize digital experience?

Delivering rich and robust product content is the only way to digitally optimize for these micro moments. Having more images also helps convert consumers more often, and rank higher on retailers like Amazon.

There is a great deal of work that goes into getting delivering product information onto a virtual shelf to be viewed over e-commerce platforms, mobile apps and more.

The elements required for the “digital shelf” include multiple images of a product, videos, descriptions, ingredients, instructions, ratings, reviews, product availability, pricing and promotion and all of the ways of driving a shopper to the digital shelf.

Micro-moments mean that businesses must be agile and proactive about the types of product content and experiences they share on the digital shelf in order to forge a meaningful connections between businesses and consumers.

Learn how one marketer cashed in on the micro-moment and fueled the digital path to purchase with trusted product content.  It’s time to amplify the digital experience and turn content into currency with 1WorldSync!

Back To School: A+ For Efficiency

As we pack away our flip flops, sunscreen, and beach chairs, and reminisce about the hot summer weather and sunshine, it’s now time to come back to reality and face what we’ve all been dreading: Back to School.

Teachers, parents, students, and faculty are prepping for the essentials they’ll need for the school year and hitting online and in-store retailers for the cheapest deals. With domestic back-to-school spending projected to reach $27.6 billion this year or $510 per household, people are scouting every avenue to get the best bang for their buck (Multi-Channel Merchant, 2018)!

This guy knows what I’m talking about!

Beat Back to School Blues!

Thanks to Amazon, back to school shopping is already in full effect with Amazon Prime Day. Prime Days not only deliver a massive revenue bump, with an estimated $3.4 billion alone on their previous July event, but it’s an imperative marketing strategy to lure new customers in and showcase their own products through their subscription program (CNN Money, 2018). Amazon Prime Days have effectively proven year after year why they manage to stay on top ahead of other retailers. Amazon is paving the way of how retailers should be targeting their consumers.

Here are a few reasons why people love them:

  • Astounding deals
  • A central location
  • Free shipping
  • Convenience
  • Most importantly: Efficiency!

3 Ways Retailers Can Better Compete With the King of E-Commerce

Retailers such as Walmart, JCPenney, and Kohl’s have already begun to take notice and started releasing their own back-to-school initiatives including 3D shopping experiences to visualize what an item will look like in a student’s dorm and even exclusive partnerships on back-to-school clothing (Market Watch, 2018).

1. Price Matching and Bundle Offers

The best way brands and retailers are going to be able to compete with companies like Amazon are by offering the customers with the best price options. Offer as many cost-effective deals as allows especially for back-to-school shopping because consumers are looking to get more bounce to the ounce!

2. Fast Delivery

Amazon offers Free Delivery with the Prime subscription program on qualifying items. Ironically, consumers are turned off even with shipping costs as low as $5, so it’s music to one’s ears when they hear free shipping on items. This tiny detail of convenience can exponentially impact positive results in sales.

3. Make Checkout Easier

Many reasons why Amazon has excelled in the eCommerce business is because they offer the convenience of not having to leave your home. The last thing people want to do is wait in line at the store. “Buy online, pick up in store” and advanced mobile app purchase methods are forcing retailers like Walmart and Kroger to push the envelope and recognize these on-the-go tendencies. These new and innovative ways for shopping convenience will popularize your brand and encourage future growth.

It’s Time To Get Schooled

It is no surprise that the e-commerce marketplace is the #1 way that consumers research and shop for products. Wherever students shop for school supplies this year, one thing is for certain: their decision will depend on the quantity and quality of available product content.

In today’s world of connected commerce, trusted product content powers every step of the consumer’s path to purchase and is at the root of every shopper’s journey from discovery to delight. Compelling product content sells your products both online and in-store, creates an unparalleled customer experience, and guarantees brand loyalty.

1WorldSync enables more than 25,000 global companies in over 60 countries to share authentic, trusted product content that paves the way for a better customer experience and fuels the path to purchase.

Learn more!

How to make a ridiculous, drool-worthy and perfectly dangerous online shopping experience

“I shop all the time – on my commute, at work, at home, during the weekend…..The ability to find exactly what I want at the moment I’m thinking about it can be dangerous.” Lisa Green, head of fashion & luxury brands at Google, NYC[1]

Consumers today have more places and ways to shop….and have increasingly shorter attention spans. So if you have an ecommerce business, and you want online shoppers to click BUY NOW , then you need to be able to grab their attention, keep their attention and convert the sale. Yes, I’m sure you already know this…but how?

Product Content is King.

Don’t underestimate the power of high quality images – with the ability to zoom in and see multiple angles and views.  Shoppers find images incredibly reassuring and helpful in identifying that this is in fact the actual product they will purchase.  Don’t assume the more commonly recognized or generic products (batteries, diapers, etc.) might not need that level of visual appeal.   Countless studies and surveys have made it abundantly clear that visuals are the most influential factor affecting purchase decisions (*92.6% of shoppers say visuals seal the deal[2]).

“The most important piece of information a manufacturer can provide to help sell their products is an image. Most sales people tell us this significantly increases their odds of closing a sale. In fact, the trend seems to be that they won’t even suggest an item without one.”

Chief Commercial Officer, Major Food Distributor

What did other customers say?

90% of consumers read online reviews and 88% of them trust the online reviews as much as personal recommendations. In other words, more people read reviews as part of their pre-purchase research before purchasing a product or service.  In fact, customer reviews are trusted 12 times more than a marketing piece from an organization and will specifically seek out websites with reviews[3].  By making ratings and reviews easily accessible across every touchpoint, brands can ensure a positive customer experience.  And there’s more!  Enabling customer reviews on your ecommerce site can have a positive effect on your company’s organic results. Each product review increases the amount of authentic and robust content offered… “meaning you’ll be seen as having higher authority, more relevance, and, as such, a higher chance of getting those pages ranked.” Forbes.

Trusted Product Information

Your shopper wants to know what they’re buying:  How big? What color?  Place of origin? Technical requirements? Add-ons Plug-ins.  Images, video clips, specifications, customer reviews and more are all part of the giant need of trusted and accurate product information.  The quality and completeness of product presentation in online retail has a quantifiable and direct impact on product sales.   On-line retailers that offer compelling, engaging, and complete content to shoppers will be rewarded by repeat purchases, lower levels of returns and long-term loyalty.

What’s a Retailer to Do?

A successful omni-channel shopping experience is dependent upon the depth and accuracy of trusted product content.   Working with 1WorldSync, etailers and retailers alike help to provide better quality product images and information, while reducing the cost of data acquisition. Your users will experience fewer errors when searching for products and you will have more time to concentrate on growing your business.

[1] Vogue, March 2016

[2] Invodo Marketers Summary, 2015

[3] Econsultancy, 2015