Tag Archives: Halloween

Spooky Halloween Trends Throw Retailers Financial Treats

Trick or treat, smell my feet, give me something transparent to eat! Halloween is creeping up on us as an abundance of candy, costumes, and décor flood websites and local convenience and retail stores with endless Halloween specials.

For a majority of candy companies, Halloween is their highest revenue earning time of the year. 2017 is projected to reach a 5.5% increase in Halloween candy sales, making it the strongest rise since 2011. In fact, sales are estimated to reach $9.1 billion, according to the National Retail Federation (USA Today, 2017).

When, where, and what are consumers buying this Halloween?

Of the 179 million celebrants expected to participate in Halloween this year, 43.6% of people are going to begin shopping in the first two weeks of October (NRF, 2017). That means retailers and especially candy companies should begin setting up their Halloween discounts and value bundles to successfully hit their sales numbers.

Approximately 65% of people will find their treats online or in-store; spending the most on costumes. $3.4 billion will be spent on costumes followed by $2.7 billion on candy and decorations (NRF, 2017).

Whether or not they’re in the mood for a sweet tooth, consumers each Halloween attempt to source out the cheapest way to participate by finding the best deals. Retailers and conveniences stores like Walmart, Five Below, or the Dollar Tree are going to be the most visited stores because they focus on offering consumers the best value with the best prices.

What does this mean for retailers this holiday season?

Consumers are looking for the best deals where they can get a big bang for their buck. A survey found that 47% of buyers are planning to attend discount stores and speciality stores to find what they need (USA Today, 2017). As a retailer, start preparing those markdown offerings because consumers are going to be on the look-out for those early bird promotions.

The sales retailers make this Halloween season will set a precedent for how they will do this holiday season. Forrester Research projects that online sales will reach an astounding 12% increase making this holiday season look optimistic for companies who have struggled during this spooky season in previous years (USA Today, 2017).

So you must be thinking, what is causing Halloween sales to reach an all new high?

The success in the economy recently has played an influential factor in why consumers are willing to spend a little more than previous years. The decrease in gasoline prices and unemployment as well as wage increase are the leading economic factors into why consumers are indulging in the Halloween spirit this year (Forbes, 2016).

Double, Double Toil and Trouble: Happy Halloween From 1WorldSync!

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References

  1. https://www.usatoday.com/story/money/2017/09/21/halloween-sales-candy-and-costumes-expected-break-record/689153001/
  2. https://www.forbes.com/sites/michelinemaynard/2016/10/30/halloween-candy-sales-are-booming-dentists-and-confectioners-rejoice/#7420193d6f72
  3. https://nrf.com/resources/consumer-research-and-data/holiday-spending/halloween-headquarters

 

Teal Pumpkins aren’t a Trick, but a Sign of Safe Treats

As a kid, there was no holiday quite like Halloween. The crisp fall weather, the decorations, the parties, the costumes and of course, an evening spent trick-or-treating. We’d navigate the neighborhood with precision, focusing on the houses that gave out full size treats by the handful. And like any smart spy, we’d steer clear of those houses offering raisins and left over Valentine conversation hearts.

Halloween today remains the holiday for kids. There’s still the thrill of sorting through a candy-filled bag of goodies, trading for our faves (hello Kit-Kats) and negotiating with parents on just how much candy we could eat before bedtime. But times have changed and so have children’s (and parents’) wants and needs, especially related to allergens, nutritional requirements and other health concerns.

Enter the Teal Pumpkin Project. Inspired by a local awareness activity by the Food Allergy Community of East Tennessee (FACET), it was launched as a national campaign by Food Allergy Research and Education (FARE) in 2014 to promote food allergy awareness, peer inclusion and community building. Homes with teal pumpkins sitting outside their front door is a clear sign to trick-or-treaters that non-food treats, such as glow sticks, pencils or small toys, will be among the treats to choose from. The intent is to provide children with allergies or health issues the ability to enjoy the fun and tradition of trick-or-treating, without the feeling that they will come home empty-handed.

Last year, households from all 50 states and 14 countries participated in the Teal Pumpkin Project, helping to create a safer, more inclusive Halloween for all trick-or-treaters.

1WorldSync keeps a pulse on these market shifts and understands that major brands have many demands from their consumers. 1WorldSync solutions and capabilities make it possible to meet these demands, allowing consumers to make informed decisions regarding their purchases, health & well-being. Find out more about how we can help your business.

Here are some great ideas from the folks at the “Teal Pumpkin Project” on how everyone can become involved:

  • Place a teal pumpkin in front of your home to indicate that you ‘re handing out non-food treats.
  • Provide non-food treat options for trick-or-treaters, such as small toys.
  • Display a free printable sign or premium poster from FARE to explain the meaning of your teal pumpkin.
  • Make a donation to support the Teal Pumpkin Project and receive a free gift.

Halloween is coming soon… What’s in your basket?

It’s that time of year again…costumes are littering the house, pumpkins on the porch, and the kids are asking “what candy are we giving out this year?!”  This used to be a straight-forward question, but now we as  parents are left asking “what can we give out?!”  With thoughts in our heads of: what is nut-free, gluten-free, vegan, healthy and “cool”?  What’s fun but also a healthy alternative to the sugar-filled, fatty options?

Our kids’ school is not a “nut-free” zone, but the school does designate certain tables as nut-free.  At the same time, they are serving cookies at the lunch window, along with certain sugary beverages. So while, we’ve made strides to keep our kids safer and healthier, there are still many areas to work on.

Strides:

  • According to the USDA Smart Snack Final Rule, acceptable food items must have ≤ 35% calories from total fat as served and ≤ 35% of weight from total sugar as served. *
  • At least 39 states currently have some kind of competitive foods standard already in place.**

Slides:

  • Between 1977 and 1996, the number of calories that children consumed from snacks increased by 120 calories per day.***
  • There are still no federal requirements for Childhood Nutrition Labeling
  • Poor nutrition  effects a child’s ability to learn****

Since there are still no federal regulations forcing schools to label the food served, we as consumers and parents must gather as much knowledge as possible to help our children make the best and safest decisions when it comes to what they eat at school. Whether it’s evaluating gluten content, allergens, or ingredients, we want the information at our fingertips. Literally, whether I search online or I am shopping at my local grocery store, I want to be able to quickly and easily evaluate the food items I am putting in my physical or online shopping cart.

Thankfully, organizations like the Grocery Manufacturers Association are introducing new initiatives like SmartLabel, which seeks to standardize nutrition information available to consumers so they can make informed decisions – for our own kids and the ones that will knock at our door at the end of the month.

For Halloween…I’ve decided to give out pencils…really.  Unless a child eats one, I should be safe, right?!

Authors:

  • Kelly Kucera, Sr. Director, Industry & Commercial Marketing
  • Krista Gervon, Americas Marketing Manager

*http://www.fns.usda.gov/sites/default/files/allfoods_summarychart.pdf

**http://www.fns.usda.gov/sites/default/files/allfoods_QandA.pdf

***http://cspinet.org/nutritionpolicy/healthy_school_snacks.html

****http://www.publicschoolreview.com/blog/how-diet-and-nutrition-impact-a-childs-learning-ability